After visiting the street for a long time, no people recognized that this young man in a sheepskin jacket was actually today. Although the emperor's head is cast on the silver dollar of the Han Dynasty, it is a profile portrait of the emperor, and Liu Jun came out today, so naturally he has gone through some dress-ups.

Liu Jun had two whiskers on his lips and a bush under his chin, so that the emperor, who only had a short beard, suddenly changed. In addition, the sheepskin jacket on the emperor's body is even more deceptive, who would have thought that the emperor would actually wear an ordinary sheepskin jacket.

"Go upstairs and sit down!"

After shopping for a while, Liu Jun proposed to go to a teahouse on the street to rest.

This teahouse is opened in the east section of Ximen Street, which is mostly a concentration area of wine shops and teahouses, which is also a strategy of urban management, trying to rent the same industry in the same block, so that the same industry is concentrated together, which can drive the market more.

Now this block has become a concentration area of restaurants, tea shops, and restaurants, which belongs to the catering area. It is close to Qianmen Street, and after Qianmen Street, it is Dongmen Street, which is connected to the east gate of the outer city.

As a lot close to the intersection of the Grand Crossroads, the natural flow of people is the largest, and the shops on the street are always best located at the corner of the street, because it means that the flow of people is greater.

The people who had already entered the store and carefully inspected it, but they did it quietly, even the shrewd shopkeeper only thought that it was a high-ranking disciple or a noble disciple who came, and he didn't expect that it was actually the emperor.

"We've got it all on the third floor."

Liu Yunsheng stepped forward and said to the shopkeeper quite arrogantly, as the former governor of Zhili, he also put on makeup today and looked more mature.

When the shopkeeper heard that he had covered the entire third floor, his eyes lit up. His shop is very luxuriously decorated and of a very high grade. Come here to spend. But it's not cheap. The water they even drink in the store is mountain spring water transported from Xishan, and each cup is sold for five cents per cup.

As for other drinks, they are more expensive, whether it is drinks or dishes, their house is much more expensive than ordinary restaurants. But it's definitely not just for eating. For the sake of the style and grade here.

But being able to wrap up the entire third floor at once is still quite intimidating.

The shopkeeper did not suspect that this group of guests would not be able to pay the bill, although they seemed to be dressed ordinary, but everyone was very imposing, especially the people who followed on the side were not ordinary.

"Please!" The shopkeeper himself led the way.

The location on the third floor is really good, especially the location near the window, which is all equipped with glass windows.

Pull open the curtains, and suddenly the windows are clear. From the upper floor, there is an unobstructed view of the street below.

Liu Jun looked at the street below, changed his position, and saw a different feeling.

Ximen Avenue is very wide, with eight cars in the middle, and there are walking paths about three inches above the road on both sides. The shops on both sides are three-storey, with a unified design and decoration, and there is an overall feeling, especially the store has a floating eaves. It floats out about seven feet, which makes the sunny day walk a shade. Rainy days can shelter from the rain.

Between the promenade and the road below, there is a lamppost every three zhang with a lantern hanging on it, which is lit at night as a street lamp.

"Ximen Street, Dongmen Street and Qianmen Street, these three streets have lampposts, and there are street lights at night. That's why all three streets are open at night. ”

Kyoshi has a large population, so unlike ordinary small places, there is also a nightlife at night. Except in times of war, there is generally no curfew. Since the founding of the Ming Dynasty, there has been no curfew in Beijing.

The east and west streets are all in the outer south of the city. Qianmen Street is from the south gate of the outer south city to the inner city to the south gate of the imperial city.

Qianmen Street and East and West Avenue form a big cross, these three streets are actually the intersection of two cross streets, and they are also the streets that Jingshi has chosen to complete the transformation today.

Both streets are paved with bluestone slabs, both are eight-car parallel roads, there is a walking path on each side, and street lights are installed on both sides of the road.

These two main streets are now the busiest streets in Kyoto, and even at night, they are still open when the street lights are lit and the shops light up their lanterns.

If you stand on the lighthouse of Kyoshi and look down, you will find that these two main streets are very bright at night.

As the new façade of the Jingshi, the imperial court of these two streets did spend a lot of effort, all of them had underground waterways, and all of them were laid with street lights. Every other section of the road, there are public toilets, and not far away, there is also a police booth and a fire shop.

However, Liu Jun felt that what he had done was still not enough.

As the most important and prosperous city in the world, the most populous city, and the richest city, the imperial court can operate better.

"These lampposts are very good, not simply erecting a pillar, but also carving and painting, and the lanterns on them are also very thoughtful. But I don't think it's enough to just do that. ”

Liu Jian is the governor of Shuntian, and he also has his credit for the renovation of the three southern cities and the two main streets, especially the lampposts and street lamps, which he personally arranged for people to arrange.

Liu Jun looked at his brother with an unconvinced look, and said, "Actually, the city can be operated, just like running a shop and dealing in the same goods." If you run well, the return is also very high, and this return is not only the money income, but also many other returns. ”

"Let's just say this lamppost and lantern, both of which are beautifully made, both for lighting and beautifying the street, but not enough. If it were me, then I would treat this lamppost and lantern as two advertising positions, renting them out, think about it, the east and west streets add up to more than ten miles long, and Qianmen Street is also more than ten miles long, and every other section on both sides of the two streets is a lamppost, and each lamppost is hung with lanterns. And such a good advertising space, how much do you think businessmen are willing to pay to buy advertising space? ”

Liu Jun's words made Liu Jian stunned for a moment. Liu Yunsheng and Zhang Guowei, the two governors of Zhili, also bowed their heads and pondered.

These lantern posts and lanterns are all over the most lively and prosperous East and West Streets and Qianmen Avenue in Beijing, and there are many of them. If you advertise on it, it will definitely work well.

As for advertising, everyone has long been influenced by advertisements in newspapers and magazines. I'm used to it. For example, the Times, which has the largest circulation in Beijing, has hundreds of various notices in the entire newspaper. The Times has made a lot of money in a year just by renting out these advertising spaces.

"Gee, why didn't I find out before." Liu Jian said with some pity, if he had come up with this idea earlier. During this time, I made a lot of more advertising money.

"But there are so many lampposts and lanterns, and this is a good prime location, I'm afraid that no one can afford to pay for advertising."

"It's not simple, you can divide these two streets into a few more pieces, so that the advertising can be sold to more merchants, and the merchants can pay for the advertising."

Liu Jian was suddenly woken up.

He said to Liu Jun excitedly, "Since advertisements can be placed on lampposts and lanterns, then we can also set up more advertising spaces." For example, billboards are set up at the corners of some streets and alleys. ”

Liu Jun nodded, feeling that he was really teachable. Unexpectedly, they will draw inferences, "You forgot the best advertising space, in addition to the streets and alleys, there are also the locations at the city gates." ”

Today's Jingshi is not a city in later generations, Jingshi is surrounded by walls, and the huge capital has to enter and exit through those city gates.

In particular, the inner and outer city gates of the capital division. That's where it has to be.

If you build several large billboards outside the city gates, place giant advertisements on them. The effect is definitely equivalent to the advertising effect of the seven o'clock in the later generations.

Advertisements can also be placed at the two intersections of the city gate, and even on the walls on both sides of the city gate.

Hang an advertisement, or draw a few advertising paintings, without affecting the city's defense function.

With Liu Jun's awakening, all the officials present began to think about where to make billboards. Where to run ads. Which ad space, how much should be charged, etc.

Liu Jun was very satisfied with their positive appearance, so that's right.

Although they are high-ranking officials in the imperial court, Liu Jun and even the emperor of the Han Dynasty, they can't be rigid in their thinking. Just think about collecting taxes. Even if it is to collect taxes, the imperial court should be flexible and changeable, and formulate the most reasonable tax system, instead of just doing a package tax and fixed taxes like the previous Ming Dynasty, with a tax of tens of thousands of taels a year, what is this enough?

Of course, the imperial court needs to find ways to collect more taxes, and even take the initiative to run the city to make profits, which is necessary.

In doing so, the imperial court is not looting the people's wealth, but indiscriminately apportioning the people's wealth. And a reasonable tax system with the operation of the city, this is not a raid.

The imperial court needs money, and only when the imperial court has money in its hands can it raise good officials and raise the army, so that the officials can lead the people well, and the army can protect the country.

In Liu Jun's view, the imperial court needs to be proactive, not passive. In addition to collecting a fixed amount of personal tax, and then just enjoying it on the high, that's not right.

In fact, running a city is the same as governing a country, and the original dynasties generally only built cities and did not know how to manage them. It will only be invested, and the result will not be profitable.

In such a situation, the city is actually a burden and a burden. In the end, the burden of building cities and bridges was passed on to the people. To repair the city, the people will be recruited, and if the materials are needed, they will be burdened by all localities.

This method is too backward.

Cities are actually an extremely high-quality resource, and they are also the best assets of the government, and if they are well run, not only can the imperial court get a large amount of income, but also reduce the burden on the people.

Why not do such the best of both worlds?

"There are a lot of places that can be operated, and selling advertising space is a good way, but there are other ways, for example, for some bridges, streets, we can also sell their naming rights. For another example, we can turn a piece of wasteland into a residential area, change a dirty street into a wide commercial street, and even improve the popularity of the street by adjusting some ordinary streets through leasing and selling them into a gathering area for a certain industry and shops."

"For example, when we run a city, we don't have to invest all of it ourselves. It is also possible to adopt a flexible and changeable way to introduce other capital to achieve the goal faster. For example, if we build another Dongwaicheng outside the East City in two years, then building a whole new city will require a lot of money, and we don't have to build it all ourselves. ”

"We can sell land through bidding, let the bidding businessmen pay for the purchase, and then build their own houses and shops, for their own use or rent, of course, when we sell land and revitalize land resources, we also have to check well, first have to make the overall scale, with the overall scale layout, at the same time of selling land, we also have to ensure that the businessmen buy land and use it in accordance with our planning direction. For example, if we plan to build a residential area in that area, then after a merchant bids for the land, his land can only be built into a residential house, not a workshop."

When Liu Jun talked about Xingtou, he simply took a good lesson in urban management with these courtiers, telling them how to revitalize land resources, how to make better use of the city, and through management, invigorate the urban economy, improve the urban environment, and so on.

These things, in fact, are quite ordinary things in later generations, and they can even be regarded as common sense. But for the people of this era, even for these Hou Bo ministers who are in high positions, it is the first time that they have heard it so profoundly.

Everyone has a feeling that listening to your words is better than reading a book for ten years.

In essence, it is a very simple matter, to govern the country, of course, we must know how to regulate and control the macro economy and grasp the overall situation. For example, through banks, through money, through various policies to guide and regulate the market, to control the economy.

It's like minting money, through minting money, the state can not only receive a profit from coinage, but also better regulate and guide the market. But the former Ming Dynasty did nothing, but now the Han Dynasty has reversed the financial chaos in the Ming Dynasty through coinage and money printing.

The operation of the city will turn the city into a better business platform and living environment by mobilizing funds to develop and revitalize the land.

A good operation can make the imperial court receive twice the result with half the effort.

And do not know how to operate, just sheep-herding management, the result will inevitably be the same as the Ming Dynasty. The world's industry and commerce are becoming more and more prosperous, but the imperial court is becoming more and more financially embarrassed, and the officials in the world have to embezzle and withhold the lowest salaries, and they can't even afford to support the army.

The huge Central Empire collapsed with a bang.

Internally, there was no relief for the victims, and the famine eventually turned into an uprising and rebellion among the displaced people. Not only could not open up the territory to the outside world, but also could not hold the frontier, the army was lost, the land was lost, and the foreign invaders were killed step by step, and finally the mountains and rivers were broken.

In the final analysis, it was Zhu Yuanzhang, who was born in a peasant, who did not understand the management, and set many wrong national policies, and among his descendants, no one could change the government, and finally the carriage of Daming went into the ditch.

Running a city may seem like a trivial matter, but in fact it is fundamentally related to the future of the country.

The emperor owns the world, so he can't take a golden rice bowl and ask for food. In addition to collecting taxes, it is also necessary to operate. (To be continued.) )

PS: Thank you for the support of my sister and my brother, Fengxue Xiaowang, thank you!