The economic base determines the superstructure, and what kind of economic base there is, what kind of superstructure will be produced. Liu Jun is neither taboo about talking about business or money, nor does he intend to inhibit industry and commerce.

No agriculture is unstable, no work is not rich, and no business is not alive.

Agriculture, industry, and commerce are the three pillars of society, and all of them are indispensable.

As for the scholars, although they are the leading stratum of society, they also depend on the development of the foundation of agriculture and industry.

Liu Jian listened to a lesson on the emperor's brother's side, and immediately opened his mind after going back, although he was young, he was also a Jinshi of Chongzhen's thirteenth year, and now he is the governor of Shuntianfu, the capital teacher, and he can be regarded as having experienced, and after a little understanding, he will be completely enlightened.

On the same day, Liu Jian, in the name of Suncheonfu, sent a post to Jingshi and famous trading houses near Gyeonggi, inviting the proprietors of major trading houses to discuss matters in Shuntianfu.

When many businessmen received this post, they thought that Shuntianfu was looking for businessmen to persuade them to donate or something. This kind of thing was common in the previous dynasties, when the court needed money and the treasury was insufficient, it would ask merchants to pay for it. This is true for everything from war subsidies to dredging ditches.

The shop at No. 888 Qianmen Street is hung with a plaque of Da Shengchang.

This is a new star in the business world that has emerged like a dark horse in the past two years, and in just a few years, the branch has opened all over the north and has more than 10,000 employees. But three years ago, their three bosses were just three hawkers.

The three owners are all from Shanxi, from Taigu County and Qi County. In the early years, they only relied on their shoulders to carry and sell goods, but the capital was small, and the business was also small.

But in the twelfth year of Chongzhen, they began to operate. At that time, Liu Jun led his troops to suppress bandits in eastern Sichuan, and Zhang Xiangqing, Liu Pucai and Wang Jie, the proprietors of Dashengchang, partnered to raise a sum of silver. opened a business name, called Da Shengchang. They organized their men to run to eastern Sichuan, followed Liu Jun's troops, and started to trade with the army, exchanging grain for the spoils captured in the army.

At that time, they were small and could only eat a small share of it. But it has already made a fortune. Then they decided on this deal, and wherever the Chu army fought, they followed. Jiangbei was in turmoil, and the southeast was leveled, especially when the later soldiers entered Liaodong, the Chu army relocated in Liaodong, and Da Shengchang made a lot of money by virtue of the relationship between the front and the Chu army.

This year, Da Shengchang began to follow the Han officials and troops to transfer to the Mongolian steppe to do business. They bought the skins and livestock of the Mongols, and also organized the sale of iron pots and wooden bowls and other goods, which were extremely profitable.

By the second half of the year, they had also set up textile mills and leather processing factories in Zhangjiakou and Chengde. The business is booming, and now he has opened a head office on Qianmen Street, the most prosperous street in Beijing, and specially bought the No. 888 shop at a high price.

After receiving the invitation from Shuntianfu, the three proprietors who were calculating the accounts for the year at the head office all put down what they were doing.

"Seeing that the Chinese New Year is coming, Shuntianfu sent us this post. I'm afraid I'm here to turn fate. Wang Jie took a few puffs of cigarette and said in a thick Shanxi accent.

"I guess so. At the end of the year, the yamen will definitely give out some bonuses and benefits, and these money and goods must be found by the merchant in the end. The second owner, Liu Pucai, nodded.

But the big proprietor Zhang Xiangqing didn't care, "It's okay to give some money, the most important thing is to see if you can take this opportunity to have some relationship with Shuntianfu." ”

Da Shengchang is now spreading bigger and bigger, and hundreds of branches are open. The staff and men have employed more than 10,000 people, and the business is becoming more and more, and now the head office has been moved from Shanxi to Jingshi, and it is opened on the most prosperous Qianmen Street, and Shuntianfu will be their parents in the future.

"I'll donate a thousand dollars." The second owner gritted his teeth. Although the scale of Dashengchang is very large, the people of Shanxi are picking. The silver was all cut out in one cent, a thousand yuan, which made him feel distressed.

The big proprietor is obviously more courageous, "Since you want to pay, if you want to pay, you have to pay more, and it's useless if you don't go up or down." I see, just give 10,000! ”

"Shhh The second and third owners couldn't help but take a breath of cool air. 10,000 yuan, that's not a small amount of money.

"Okay, I'll go get the silver dollar coupon."

"Don't want silver dollar coupons, use silver tickets, go to silver dollars to get a few bearer tickets." Zhang Xiangqing said that the maximum denomination of silver dollar coupons is only 100 yuan, but the silver ticket is similar to the banker bill in the past, which is equivalent to a deposit slip, which is taken by bearer ticket and needs to be obtained with password and credit verification, no matter what, the denomination is much larger. If you want to do it later, it will definitely be more convenient to send a silver ticket.

The second proprietor personally went to a branch of the Royal Bank on Qianmen Street. After he came back with a ticket, the three of them left the store together and rode in a carriage to the Yamen of Shuntianfu.

When I arrived at Yamen, I found that there were many people, but basically they were all well-known business owners in Beijing.

After a while, Zhang Jian and a group of yamen officials came out. Zhang Jian was full of smiles, and he was very kind to the merchants, without the slightest arrogance, although he was not only the brother of today's son, but also the governor of Shuntian, and he was still so young and from a jinshi.

"Everyone, please take a seat in the auditorium, Benfu has already sent someone to prepare tea and snacks, and the charcoal has already been burned in the auditorium, and it is warm inside, just for discussion."

A group of merchants took their seats in the auditorium, which could accommodate thousands of people, with silver bills and silver dollars in their arms.

I thought I was going to donate money today, but who knew that after entering the auditorium, I found that the preparation inside was really good. Inside is a large round table, a table for eight people, and there are tea and snacks on the table.

Even on each table, there are honor cards with the name of the firm written on them.

Officials had already stood at the door to guide the proprietors of each business to enter and sit in their respective positions.

Zhang Xiangqing's three and several of his shopkeepers happened to be at a table, and after sitting down, Zhang Xiangqing found that there was not only the name of their firm on the table, but also a fold in front of the seat.

Although Zhang Xiangqing was born as a hawker, he also studied in Kaimeng, and he was also killed, so he is actually a child. He opened the fold with some curiosity, only looked at it a few times, but was immediately fascinated.

This is a business plan for Suncheon.

"Advertising and leasing, land development, event sponsorship"

There were many fresh words on it, which he didn't understand for a while, but then he looked down, and the more he looked at it, the more frightened he became. The more I watched, the more excited I became.

Could it be that today Shuntianfu is not coming to them for fate, but this business cooperation?

The government cooperates with their merchants?

The second and third owners are also looking at this plan, and the many cooperation projects proposed above have made them very excited.

"Big brother, look at this advertisement for rent, there are a lot of new advertising spaces on Qianmen Street and Dongxi Street. Street lampposts, lanterns, all of which can be advertised, and there are a few new billboards at intersections, and oh my God, even the big clock tower can be advertised. ”

The second proprietor also hurriedly exclaimed, "You see, except for the most important main roads and streets, as long as the other streets and alleys contribute to the bidding, the one with the highest price can get the naming rights of the streets and bridges." ”

However, Wang Xiangqing was all eyes on another sponsor plan at this time.

The general examination is being held in Kyoto.

Shuntianfu actually planned to introduce a sponsor plan for the imperial examination. For example, all the cloth and satin lines can bid to compete, and the one with the highest final price can become a clothing sponsor, then all candidates will wear the clothes provided by the sponsor, and the sponsor's trade name and trademark are also allowed on it, and even the sponsor can use this as publicity.

Once you have become a sponsor. Then between now and before the next exam, in three years. They then had the right to use the imperial examinations to advertise them, and the candidates had to wear the clothes they provided during the examinations in Beijing, and even wore their clothes during interviews at the Golden Palace and when they marched through the streets after the examination.

Zhang Xiangqing is a businessman. A discerning businessman, he immediately saw the benefits of this sponsor.

There are so many scholars in the world, and the imperial examination is a triennial event, and everyone who can participate in the examination is the pride of the sky. And what an honor it would be to be a sponsor. If their clothes can become the designated clothes for the candidates. This advertising effect is definitely very strong.

Especially when the list is released, the new champion wears clothes embroidered with the logo of their firm in the streets of Beijing, and hundreds of people will see it, what kind of effect will it be?

Zhang Xiangqing's heart was moved, and his heart was pounding.

He looked carefully and found that the sponsorship plan of the trial was very complicated, such as exclusive sponsors, sponsors, exclusive suppliers, contract suppliers, etc., and various levels of sponsorship and supply were very fine.

Depending on the level, the advertising permission can be obtained is also different.

In addition, there are many sponsored projects.

For example, clothing, hats, belts, boots, horses, paper, pens, ink, inkstones, etc., dozens of items, large and small.

But anyone who can have anything to do with the conference is basically included in the sponsorship plan.

Every project has to be tendered and competed by merchants in the industry, and not every merchant is eligible. If you want to participate, you have to have a qualification review, and you need a reputable and large-scale commercial firm to be eligible.

Secondly, as a sponsor, not only do you have to provide free sponsorship products that meet the standards, but you also have to pay a large amount of sponsorship fees.

If you pay for this, you get brand advertising.

Suncheonfu is ready to recruit nine exclusive sponsors from all merchants, one for each industry. The sponsorship fee for each company is 100,000 silver dollars, and after becoming a sponsor, they can get a lot of official advertisements and publicity during the examination.

In addition, we will recruit a number of suppliers to supply each product involved in the test exclusively. According to the plan, these suppliers will outnumber the sponsors, and they will need to provide a sponsorship fee of at least 10,000 silver dollars for the supply of the product for the trial.

The nine sponsors are not limited to brand industries, even if the industries they operate have nothing to do with the imperial examination, but each industry is limited to one. And they get more advertising opportunities.

Liu Jian has listened to Liu Jun's class, and now he has a big idea, but this sponsor plan is actually when he went to report the advertising and leasing plan to Liu Jun, Liu Jun reminded him again. Tell him that running a city can not only sell advertisements and develop real estate, but also those intangible assets are also very valuable, especially in Beijing, such as the imperial examination every three years, which is a very good business opportunity.

After Liu Jian listened to the sponsorship plan of the imperial examination, he was amazed, and admired his imperial brother for the five-body projection. Even the imperial examination can make big business opportunities out of it, which is really high.

After the exclamation, he naturally immediately got to work.

This year's examination has already begun, and most of the opportunities have been missed. But if you hold on tightly, you can still operate it. At least there is a test release list and a palace test, as well as a palace test release list ranking. There are also street parades and other activities, hurry up, and of course you can make a fortune.

Now be in a hurry, but after doing it, it can be regarded as preparing for the next subject and accumulating some experience.

Liu Jian asked Liu Jun what the sponsors and suppliers were doing. How much money is appropriate for sponsorship.

He originally thought that it would be good for the sponsor to sponsor a thousand silver dollars and the supplier to supply it for free. As a result, Liu Jun had a great appetite, first set nine major sponsors, and then considered the first time this year, and the trial had already begun, so the sponsorship fee was discounted, and the family was barely charged 100,000 yuan.

As for the suppliers. Collect 10,000.

This year, it's not that complicated, just nine sponsors, and then all kinds of merchandise suppliers. He said lightly, but Liu Jian was so shocked that his mouth couldn't close.

One sponsor receives 100,000 yuan, and nine companies receive 900,000 yuan. There are dozens of commodity dealers, large and small, and if a family also collects 10,000 yuan, it will be hundreds of thousands.

If you try it out in one meeting, wouldn't it be worth more than one million?

This is simply higher than the tax revenue of Shuntianfu.

He asked Liu Jun carefully. Isn't that too high? As a result, Liu Jun told him that it was not high at all. After all, the sponsorship program is just a matter of picking a few merchants. Businesses with small strength can't squeeze in. For large merchants, they can afford this money, and most importantly, the brand promotion benefit of this sponsorship is absolutely strong.

The bigger the business, the higher the actual return will be. Small businesses are limited by size, even if they get sponsor spots. Even if the brand effect is improved, it is difficult for their scale to directly convert the improvement of the brand effect into an increase in sales volume and a direct profit increase.

Hence this sponsorship program. In fact, it is the most beneficial for those big merchants.

Although Liu Jun said this, Liu Jian actually had no bottom in his heart.

Today's meeting is actually a briefing.

If everyone is very positive about this matter, then the next will be to prepare for the bidding meeting, and then the merchants will bid, and after winning the bid, they will operate and publicize it in a hurry.

If people are not interested, or are intimidated by the sponsorship fee, they will definitely have to make some adjustments in the end, such as reducing the sponsorship fee.

Liu Jian sat on the stage and carefully swept over the faces of the merchants. To his surprise, the merchants were all talking to their companions, but it was obvious that they were excited and reacted violently.

There's a drama going on.

Liu Jian finally breathed a sigh of relief, and he beckoned to call an official.

"Preparing for the bidding meeting, the nine major sponsors bid for the sponsorship reserve price of 100,000 silver dollars, and the commodity suppliers bid for the reserve price of 10,000 yuan. There are only nine sponsors, and only one from each industry will be selected. The supplier chooses only one of each type of product! Go get ready! ”

The clerk had already seen the fierce reaction of the merchants, and knew that this amazing thing was about to come to pass, so he was also very excited at the moment, and hurriedly nodded in response, "My subordinates will arrange it immediately!" ”

Offstage.

Zhang Xiangqing was nervously discussing with his two companions.

"Are we a competing sponsor or a supplier?"

"Big brother, suppliers can only bid for a commodity supply, we Dashengchang can operate a lot of goods, livestock, milk, meat, fur, clothes, boots, groceries, etc., I think it is better to compete or compete for sponsors, although 100,000 silver dollars is a lot, but if you can use the imperial examination to advertise, it will definitely be worth it."

Zhang Xiangqing had to remind his partner, "100,000 is just the bottom line of bidding, there are only nine sponsors, and the competition will definitely be fierce, even if the sponsors are doubled by then, it is not unusual." ”

"Brother, even if it is 200,000, it is worth it, and we can use the imperial examination to promote our business name for three years."

Zhang Xiangqing thought about it, and now his business has expanded rapidly, and in just three years, hundreds of branches have been opened, and there are more than 10,000 people. Especially now, the main focus is on trade with the grassland, as well as the processing of furs, etc., and the profits are not low. However, they also have some shortcomings, that is, the establishment time of the business is short, and the popularity is not high enough. Nowadays, more and more merchants are flocking to the customs outside the customs to grab the market. In the past, they only had an early advantage, but now the advantage is slowly weakening.

Zhang Xiangqing clenched his fists tightly and finally made up his mind.

"Okay, let's bid for the sponsor with all our might, 200,000, no, we can compete for less than 250,000. If it exceeds 250,000, we will compete for another supplier. ”

The second owner and the third owner both nodded together. (To be continued.) )