203 10 million target

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Vacuum ignition, fuel gauge, speedometer, adjustable seat, windshield, electric wipers, air filter, twin filament headlights

Situ Nan inquired with interest about the new car, which basically had a similar structural design to Hyundai. Not only in the exterior design, but also in the interior design of the car, which integrates many advanced automotive technologies, which is attractive to the average American.

Davis, the vice president in charge of sales, couldn't hide a smile on his face, and he was excited about the pre-sale number he had just gotten.

"What's wrong?" Situ Nan asked.

"A New York car dealer just placed an order for 10,000 cars! Other dealers are not far behind, and are enthusiastically placing orders, and in just half a day, 15,000 cars have been sold before they are listed. ”

Davis's face flushed with excitement, and his chest rose and fell with force, trying to restrain his feelings.

As soon as these words came out, the Chrysler executives all smiled.

"Looks like we've found a way to defeat Ford and GM!" Walter clenched his fists, his eyes sparkled, and the confidence on his face was contagious to those around him.

Just then, there was a stir at the door, and an identical Airflow car drove in, the car had just finished its test drive, and a gentlemanly and polite man stepped out of the car, full of praise, and he happily told the audience next to him how he felt about his wonderful test drive.

Chrysler specially prepared 5 prototype cars, except for one in the exhibition hall, the others were enthusiastically chased by the audience.

looked at the eager eyes of those people around him back then. Situ Nan realized that it was not appropriate to stay for a long time. He and Walter left the showroom. Back at Chrysler, head headlong into the car factory where the production line was being commissioned.

"The market response has exceeded our expectations, and the production line is designed to produce 100,000 vehicles per year, and it seems that we will soon have two more production lines."

Walter excitedly.

"Hmm. Find Robles or Wells Fargo, and they'll be happy to lend you money. Situ Nan followed Walter's words. I thought: Chrysler can launch the Airflow brand car ahead of schedule, which will be a great impact on other American auto companies.

Ford's Model T has lagged behind, and GM's multi-brand strategy has not yet developed for a while, and Chrysler is likely to dominate the mid-range car market, putting Ford and Buick. Brands such as Chevrolet are squeezed out!

This car came out at a good time. With the huge financial support, Situ Nan believes that Chrysler will not fail to give full play to this advantage.

"Ford's Model T produced 10 million units, and that number could add millions. But I think that although the Airflow series of cars is more expensive, there is at least a market of 5 million units. This is the most conservative estimate. Why not take a bigger step? ”

Stuart encouraged Walter to open a branch factory in Buffalo, New York, or Harford City, Connecticut, to seize the eastern market.

In addition, it is also necessary to actively enter the international market by setting up a car sales company in Europe or directly establishing a local factory.

Ford has already gone to the Soviet Union to set up factories, and there is no reason why Chrysler is still nested in the United States.

"That's what I mean. Prior to this, I had already established the Chrysler Canada Company in Canada, and I had plans to expand into Europe. ”

Walter and Situ Nan looked at each other and smiled, understanding what each other meant, and he thought for a moment. He added: "I think the Asian market should not be underestimated. If I could, I would like to set up a factory directly in South China and use it as Chrysler's production base in Asia. What do you think? ”

"You have so much confidence in Nanhua?" Situ Nan asked rhetorically.

"Look at this." Walter took out a survey paper from the drawer and handed it to Situ Nan, which showed that within two years of the establishment of Nanhua, 2,000 sedans were imported from the United States, most of which were Ford's Model T, and the number of imported trucks was even more, 10,000! Except for part of the supply to the army, the rest was used for the transportation of goods.

"The South China market has a lot to offer to our Dodge Trucks. God will not forgive me if such a large market is ignored. Think of the population of 30 million (which is growing rapidly), the abundance of oil, the rapid development of transportation, and the crazy money that our Mr. William is throwing money into it. I think five years, ten years from now. There will be hundreds of thousands of cars waiting for me there. ”

When Walter said this, he looked at Situ Nan with some expectation, and if this matter was supported by Situ Nan, it would be of great help to Chrysler to enter the new South China market.

According to the information sent from Nanhua, German companies such as Krupp and MAN are working closely with Nanhua Company, the German economy is sluggish, Krupp and other industrial giants are optimistic about the potential of Nanhua, and will soon invest in the automobile industry in Nanhua.

If Chrysler does not make a layout in advance, in a few years, it will face the embarrassing situation of a joint venture automobile company between Germany and Nanhua monopolizing the Nanhua automobile market.

"You know that Nanhua is different from the United States, the automobile industry has just started, and if Chrysler wants to occupy the market first, it must first accept the conditions of the Nanhua government, and cooperate with Nanhua enterprises to come up with real money.

If the market is not as good as you expected, the money invested in it will not be recovered for a while, and it is likely to affect Chrysler's investment in the United States and other regions. ”

Situ Nan admonished.

It is also normal for Walter to take a fancy to the South China automobile market, which has always maintained a welcoming attitude towards the American business community, and if it were replaced by Japan, Chrysler would not be able to enter the Japanese automobile market so easily.

"I know. Chrysler's planned investment in Nanhua will not be too large and will not affect the company's operations. Moreover, our Airflow brand cars are about to sell well, and the pressure on funds is not great. ”

Walter smiled confidently and told Situ Nan with a firm gaze that he did not want to give up the Nanhua automobile market. Through Guò South China, it can also expand Chrysler's market share in China.

China is lagging behind overall. However, Shanghai, Guangzhou, Tianjin and other large coastal cities are developing rapidly. There are more and more wealthy people, and the car market is not small.

"Alright! I can tell you clearly that the situation in South China is somewhat similar to that of the Soviet Union, where in a few years personal automobile consumption will be suppressed, and they will prefer to produce trucks, vans, tractors, and other bulky means of transport for industrial construction.

So, in my plan, I will use my influence to promote the more cost-effective diesel engine car, Cummins Power, in South China. Krupp: They are willing to participate in the cooperation. ”

Situ Nan explained.

A large amount of diesel oil refined by Meihua Petroleum and Occidental Petroleum in South China is not only used as fuel for ships and power generation, but also to promote diesel-powered machinery. Gasoline products are used for export to the United States and Europe, which is more economical. After all, poor South China cannot be compared with the large-scale United States.

"You're so picky!" Walter looked at Situ Nan with some amusement.

"Sort of!" Situ Nan nodded, although he tried to promote the oil companies in his hands, the power companies to promote diesel engines, but the Americans lightly obtained a large amount of cheap oil, the future car power is still based on gasoline, and the vast majority of the cars produced by the three major automobile companies are also fueled by gasoline.

In Situan's plan, the promotion of diesel engines should be the task of Cummins Power, and Chrysler is still the United States and two other auto giants.

Chrysler should make adjustments. Invest in South China according to local conditions. I will send Dodge to South China to investigate, it is not difficult for Dodge Trucks, a diesel-powered car, we can just purchase engines directly from Cummins Power. ”

Walter said with a smile that the last time Xu Zhouyang, the president of Cummins Power, recommended to him the newly developed diesel engine of Cummins Power, he refused, but he did not expect that so soon, the two sides would have to cooperate in South China, thousands of miles away.

"Whatever you want!" Situ Nan didn't care. He knew that the reason why Chrysler was so determined to enter the South China market was more or less because of the huge investment plan of the William Consortium in South China in recent years.

Sweeping away the legacy of colonial plunder by the Dutch, the development of South China is somewhat like that of the United States in the process of industrialization in the last century. Rich in resources, with a large population, the government is quite stable, and the construction of large-scale infrastructure such as railways, highways, and iron and steel has driven the rapid development of the national economy.

Many people see the potential in it. How could an international company like Chrysler not be tempted?

Regarding Situ Nan's consideration, Walter was a little unimpressed. I thought: "With the improvement of South China transportation. The sedan market must be promising, and it is still gasoline-burning, and the market will not be fundamentally changed because of Situ Nan's promotion of cheaper diesel engine cars.

If it goes by the way, Chrysler's Airflow sedan will be put into production in Nanhua within three to five years, winning the emerging automobile market in one fell swoop. Let Dodge Trucks test the waters in South China now! ”

After several capital adjustments, Chrysler became a joint holding company of the William Consortium and the Mellon Consortium, and the success of the new car also attracted Richard? Mellon came from Pittsburgh.

Given that Walter? Chrysler and other management, after discussion, Stuart and Richard agreed to give an equity award to the management of the automobile company, awarding 5% of the shares to the company's management.

At the same time, the wages of workers were significantly raised, bringing the wages of Ford to the same level as those of Ford at five dollars a day, and the working hours were reduced to eight hours a day, six days a week.

The news came out and caused a sensation in Detroit. In the case of Ford, $5 a day is not excessive, but the eight-hour workday is too tempting for the usual nine-hour workers in Detroit.

At the same time that Chrysler Corporation opened an additional production line, and for a while, Detroit's auto workers jumped from other companies to Chrysler, including many Ford skilled workers.

"The conditions are so generous, much better than the steelworkers in Pittsburgh." Richard looked at Situ Nan with some heartache. If it weren't for Situ Nan's tough attitude, he would never have indulged those workers so much.

"Don't worry! High returns mean high pay, and managers who are familiar with the assembly line, and Taylor's scientific management will definitely try their best to squeeze out the potential of workers. Otherwise, how can our Airflow brand cars achieve an annual production of 1 million units? ”

Situ Nan smiled confidently.

In fact, the potential of Airflow cars is far more than 5 million, as long as they are sold cheaper, more benefits to workers, and some promotional means, 29 years ago, Situ Nan was optimistic about Chrysler's goal of selling 10 million cars.

"You're always justified!" Richard shrugged his shoulders and thought to himself that the new car would sell well and snatch the fattest piece of meat from the multibillion-dollar car market. RQ

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