Many of Beijing's time-honored businesses have also left the palace very satisfied, and they are also very satisfied, and then feel very satisfied with the sponsorship of the Games. Not only did they not feel blackmailed by Wang Guorui, but they felt very good. Because then they have more or less obtained some sponsorship rights, and even they have to find a way to spend more to get sponsorship rights, and they hope to get more benefits, especially the advertising role in this is very huge.

In this era, communication skills are poor, and advertising is not so easy. Advertising in later generations is very convenient, not to mention newspapers, which have been declining media day by day, but to say that television, Internet and other media can be seen by people all over the country at one time. Simply control your mouse and keyboard, and almost the whole world knows about your product. In this ancient era, it is not easy to become a nationally renowned brand, and the branding of this era is often shaped in a certain area, and the capital is also in the capital, once you get to the south, I am afraid that no one knows your brand at all.

Therefore, these time-honored brands in Beijing are also under great pressure at present, especially at present, the living habits of the domestic people have begun to change, and they are about to fall into the pressure of transformation. And there are some people who want to develop semicolons in other places, but after they arrive in other places, their products are often suppressed by local counterparts. Because China's traditional things are not high-tech, not like some high-tech products, so you can do it, I can do it, he can do it, once you go to the field, others may not recognize your thing. Although it may be very famous in the capital, but when you go to other places, especially outside a few provinces, then your so-called brand is worthless.

Therefore, the resistance of various local forces, coupled with the underdeveloped communications, can hardly form a propaganda effect. And this Beijing Games is very good, this is the first time in China, not to mention the first time that Wang Guorui has held it. Even if it's the first time since the beginning of China! When did the feudal dynasties in the past hold a sports meeting, perhaps it was just a competition between the army and some Jianghu figures, and the official never really held a public sports event in person.

Especially after the Song Dynasty, the emphasis on literature over martial arts, the worship of literature and the suppression of martial arts, those Song Dynasty emperors wished that everyone would also go to learn literature. If you don't learn martial arts, you can finally get a stable rule by emasculating the martial spirit of the people. In that case, not only will they not officially organize a large-scale sports meeting, but they will even ban the so-called martial arts competitions of the people in various names.

And this official first sports meeting will inevitably attract all the media in the country, whether official or unofficial, that can attract attention to a large extent. When these media come to pay attention, they will often interview those athletes or something, and then take a photo without money, and the clothes on the athletes' bodies will also be recorded in the photos. In this way, with the newspaper sent to the whole country, what a large coverage of this! Even if those athletes say a few good words for the so-called sponsors when the interview is time, then the newspapers will record it.

Not to mention, sometimes this kind of subtle advertising is more useful than those that directly tell you that it is an advertisement. This kind of "advertorial" is called "advertorial" in later generations, and this kind of sponsor will have many media rushing to make advertorials for free, and your reputation will also spread all over the country with the news of this games.

At that time, the people would also have a hunting mentality, and even look forward to the arrival of this new product. In this way, once the people were impressed. Then after their products arrive in the local area, the resistance must be much less. Maybe there will be peers to stop it. But so what? As long as the people like it, they can do it.

Soon, the news about the businessman's sponsorship of the Games was also revealed.

"Sponsors of time-honored brands in Beijing have begun to sponsor the Games. This sports meeting is the first official national sports meeting held by us since the Chinese civilization, and it does not limit the status of the participants or any occupation. You can apply through the selection. However, for the time being, the test is limited to one place in Beijing, and will gradually expand to the whole country in the future. "The Games gave all Chinese men a chance to show their physique, who would dare to say that we are the sick man of East Asia!" "To hell with the hat of the sick man of East Asia, we Chinese men are the best." ……

One news after another was published in the newspapers, and there were some clever newspapers that quickly understood the behavior of the "headline party." Then it attracted attention through various headlines that seemed to be important, and newspapers, both government and private, began to publish the grand event of the Games.

However, it is not undoubted that this is not only a celebration during the festival recently, but also a sports meeting will be held later. There is definitely a lot of money spent on various preparations, and many people will start to say that Wang Guorui is rejoicing. Some newspapers even directly sprayed it, and then said that Wang Guorui was very happy, and then held this kind of sports meeting.

Of course, those sponsors also began to take the initiative to refute the rumors, and then said that they were willing to sponsor all kinds of expenses. There is not only in-kind sponsorship, but also financial sponsorship. After the budget and the sponsorship of various sponsors, the Beijing Municipal Government was able to hold the Games without spending much money, because many of the main expenses were also borne by businessmen. As for the government, it is to undertake some tasks of organizing activities, that is, mainly to bear the salaries of civil servants and the salaries of some ordinary temporary convocation personnel, and other athletes can participate in it at almost no cost, from head to toe, from food to housing, from food and clothing to housing and transportation, there are sponsors contracted.

But immediately after these news, many people used various reasons to spray Wang Guorui's sponsorship policy.

Some people say that the policy of this sponsor is to let businessmen spend money, and the government is engaged in activities, and it is completely the government that organizes commercial activities. In this way, many people think that this is to let the government and businessmen cooperate, which damages the image of the government, so that this "grand event" is added to the smell of commercial copper, which makes many people feel dissatisfied. How can a government-sponsored event have so much copper smell? As for what is said to take advantage of the opportunity to advertise, many people think that this is a businessman taking advantage of the government, and that the government is too "greedy for money" in doing so.

There are still many people who think this way, and even some people in later generations will think this way, thinking that it is too embarrassing for businessmen to sponsor the government's affairs, and it will damage the government's face. Of course, there are some people who cling to the sponsorship, believing that this is the government taking the opportunity to set up a clever name and then extort those businessmen. In the past, Chinese government officials have always had the habit of using businessmen as ATMs, and once they are short of money, the government will often ask businessmen to borrow money for various reasons. And some people with a bad conscience will pay back a little, and those who have bad discipline will delay the payment of their debts, and in the end, if they are in a hurry, they will even embezzle those businessmen by fabricating charges.

So there are some people who think that Wang Guorui is deliberately blackmailing those businessmen and making those businessmen pay unconditionally, so that Wang Guorui can be discredited. Of course, their words are still very "elegant", and they don't use swear words directly, which can't pass the review. But the meaning is also that meaning, scolding around the corner, and those who have some culture will understand this.

"These guys, why do you smear the emperor so much? They smeared the emperor like this, obviously it was the emperor's grace that gave us this time to advertise, how good can we publicize at that time? I even plan to open our Quanjude all over the country in the near future, wouldn't it be great? In the past, Quanjude had some reputation in the Hebei area of the capital, but after going out, he didn't have any reputation at all. Wouldn't it be great for us if we could take this opportunity to open up now? The emperor takes care of these time-honored brands in our capital so much, and hopes that our time-honored brands will take the opportunity to become bigger and stronger, isn't this great? ”

"Yes! Obviously, we were willing to pay for it, and we rushed to pay for it, but the emperor carried the black pot for us, so we are really bastards! "These guys, the emperor has opened up his speech, and has made a law that cannot be punished for normal speech. These guys are kicking their noses and faces here, taking the emperor's kindness as weakness? "Yes! We can't let the emperor carry the black pot for us, of course we have to scold back! "We don't have anything but money. Anyway, there aren't many other people in our capital, but there are a bunch of literati, so spending some money can just let them scold them back? ”

"Yes, let's do it, let's scold it back, and let them all see that we are not soft persimmons!" "Really, we can't let the emperor carry the black pot for us, otherwise what will our colleagues think of us in the future?" "Let the emperor carry the black pot for us, then we people are disloyal! In the future, when my peers know, who will dare to do business with us? ”……

These sponsors made their own decisions and decided to pay for the literati to scold them back. Anyway, although newspapers still have a review process, the scale is more relaxed than that of the Manchu Dynasty in the past. The prostitute inside the building. The woman's belt is still loose, as long as she does not use swear words or obviously insulting words, or is against the general policy of the country, and there is deliberate rumor-mongering content, she can also pass. Therefore, now many people who think they have some literary talents dare to write a few manuscripts and send them to the newspaper, and they will not be held accountable for this anyway. Taking a step back, even if he is investigated, he will not be beheaded, and even publicly insulting the emperor is just squatting in prison for a year or two, which is a fart! So everyone was very bold and dared to write. (To be continued.) )