Chapter 115 115 Domestic Cars
In addition to the fact that each province has its own showroom, several industries have their own showrooms to conduct marketing activities to visitors. The most eye-catching thing is the display of domestic car brands. Maybe 99% of the parallel planes, the automobile industry is the weak enterprise of our Celestial Empire, but because of Qi Yiming's strong insertion, the domestic automobile industry has made earth-shattering progress.
Qi Yiming's own group also has two automobile companies, and the positioning is very clear. JAC Automobile is the main company of Shenghua Group mainly engaged in small family cars, and the brand characteristics are acceptable price, low fuel consumption, environmental friendliness, and trendy styling, while Hongqi Automobile is positioned as a luxury high-end car, mainly the classic extended version of Limo and other courtesy cars, as well as more expensive official cars. In addition, there is a sub-brand under the Hongqi brand, which is Qi Yiming's own original, called "sweat and blood", which mainly produces sports sports cars for equipment.
In the current social environment, only the two brands of Hongqi and Khan Blood are the main high-end market, and most of the cars produced by the rest of the companies are taking the route of low-end economic applicability: Besturn and Jilin under FAW, Dongfeng and Fengshen under FAW, Roewe under SAIC, and Jinbei of Changan Automobile, none of which have more than 500,000 yuan of cars.
Qi Yiming is in the automobile exhibition hall, there is a feeling of being in a different world, here seems to be the emerging auto show hall in China after 20 years, the shape of the car is not similar to the square of this era, most of them have a very friendly streamline, and the auto show ladies are basically conservative cheongsam or evening dresses, in short, at most I see a white and tender arm, I want to see the deep V dew point.
"In fact, these cars are really ahead of the times." Qi Yiming muttered in his heart, most of these models are models that already exist in later generations, but they appeared one or two decades in advance, and they naturally look particularly eye-catching today. It is believed that the automobile exhibition hall is also the most eye-catching part of the whole Canton Fair.
Of course, these models are not all from the domestic brands of the later Celestial Empire, for example, a certain model of Roewe is the 2004 version of the Passat, and a certain car of GAC is actually the 06 version of the Honda Accord. Qi Yiming knew that in addition to the appearance, the things inside were completely different, and most of the parts and specifications came from the base's database, which was the standard "new China system".
Following the characteristics of the Red Alert version of the domestic aero engine, the domestic automobile engine is definitely in the leading state in the current industry in the world. Domestic automobile engines basically have such characteristics: surprisingly low fuel consumption, such as a certain model produced by JAC 1. The family hatchback with 3 displacements has a fuel consumption of only about six fuel per 100 kilometers. And "high-end cars" such as Roewe and Fengshen maintain strong power on the not particularly high displacement. In addition, whether it is a low displacement or a large displacement, the emission standards of all automobile engines are relatively high. This is actually Qi Yiming's requirements imposed on the automobile companies, in the future, China must be a big car country, car exhaust pollution is lower than steel, chemical or glass, but the collection is also very terrible, from the beginning of the pursuit of relatively high environmental standards, but also responsible for the society.
Therefore, on the advertisements of these cars, environmental protection is used as a gimmick for marketing. In the 80s, environmental awareness in Western developed countries was rising, and domestic cars could just catch this trend.
Zhou Yutong followed behind Qi Yiming and explained: "Compared with home appliance companies, automobile companies are a little sad, buying private cars has not yet become a fashion at this time, and the purchase volume of a few rich people is too small." Now it mainly depends on the demand for official cars of governments at all levels and state-owned enterprises, but this piece is not small. The Commission for the Reform of the System still encourages China's automobile industry to go out, and they have done research and believe that China's automobiles are still very advantageous. ”
Qi Yiming took a few turns around the exhibition area of these domestic brands, and he also knew a little about cars, and then commented: "Some of the workmanship is still a little rougher, well, but this is also the beginning, it is estimated that it will be able to keep up after a while, and no industry can be done overnight." It seems that the main characteristics of fuel economy, economy, good integrity, and not many minor problems should be the correct route, eh, how can this look at the route of Japanese cars. ”
Zhou Yutong was in charge of the relevant work of JAC Motors, and said: "It is still different, domestic cars are much better than Toyota, Nissan and other cars in terms of power and handling, and our cars are very personalized, and we are more environmentally friendly in terms of emissions." ”
Qi Yiming nodded, and then he smiled gloomily: "But this is not bad, it has the characteristics of homogeneity with Japanese cars, and it is really good to be able to use them as their most direct competitors to encroach on their market and suppress the Japanese automobile industry." ”
After a while, Qi Yiming and Zhou Yutong found the official person in charge of this exhibition hall and showed their identities to ask about their sales.
The person in charge saw that it was the leader, and replied respectfully: "Automobile products still do not sell well as household appliances and light industrial textiles, and the business representatives of many countries want to test the water, so the number of purchases is not large, hundreds of thousands of vehicles, but the enterprises are quite satisfied, and they cannot meet too much demand in a short time." However, there are several companies in India, Chile, Brazil and other countries that want to cooperate with our technology, and even developed countries such as Italy and Sweden are not easy to say yes or no. ”
Qi Yiming snorted, to put it bluntly, these technical enterprises themselves have no right to deal with them, and it is up to Qi Yiming to decide who not to give them. He thought for a while, and said secretly: "It's not a smart choice to engage in the output of technology so quickly, some places have a better industrial base than us, and the things that have been made by absorbing our leading technology for ten years cannot be said to be better than ours, so it is to make trouble for yourself." It seems that parts can be exported, such as engines, driving chassis and other things can be exported, and the whole vehicle or overall technology can not be thought of. ”
He turned around and explained to Zhou Yutong, and when the companies asked, he would explain to them directly. I believe that enterprises are not stupid, they can produce and sell their own money, why should they give their skills to others.
The person in charge of the exhibition hall introduced to Qi Yiming: "Although the sales of small cars are tepid, but the sales of large buses and heavy trucks are still very eye-catching, and even a foreign businessman in Japan ordered 40 large tourist buses in Dajinlong, and some of the third generation of Lujie countries are very interested in heavy trucks produced by Dongfeng, and the volume of transactions is also a lot." ”
Qi Yiming is not surprised by this, according to his cognitive history, before the economic take-off of developing countries, the share of the car market is actually limited, and the functional car market has always been in an evergreen state. He had the foresight to distribute a batch of special automobile production techniques last year, and now fire trucks, escort vehicles, refrigeration trucks, satellite signal vehicles, and so on have appeared in the exhibition area. Most of the family cars still depend on the wishes of consumers, dealers may decide, and special car users will not have such concerns, feel good, the price is reasonable, will place an order to buy, but much more bold.
After a while, an exhibitor of Shenghua Group ran over and reported to Qi Yiming with excitement: "Dong Qi, our sweat and blood car has been customized by eight customers, and the highest one has a total price of 1.08 million US dollars, which was ordered by a wealthy businessman in Hong Kong, and he himself wants to meet you, the chairman of the group." ”
Qi Yiming's first reaction was to refuse, no matter how he said it, he was not an ordinary person, especially after the Korean incident, he was cautious about such activities, but thinking about doing business, the service attitude was too bad, and knowing a few more rich people would be helpful for expanding Shenghua's territory in the future.
He casually asked, "Who is that man?" ”
"It seems to be called Li Chaoren."
Qi Yiming was stunned for a moment, then smiled again, and said, "This person must be seen." ”
Walking to the back office, Qi Yiming saw the legendary richest man in China in the future, Li Chaoren at this time still looked much younger, and the temperament on his body was average.
"Qi Sheng, hello." The old man, who didn't look good, said in Mandarin with a strong Teochew accent.
Qi Yiming shook hands with him, and said in a non-standard Cantonese: "Mr. Li, look up for a long time." ”
Li Chaoren was very surprised to find that Qi Yiming could speak Cantonese, but he was also relieved, he was not very good at Mandarin, and it was easier to speak in Cantonese.
"It should be me who has admired me for a long time, Mr. Qi is in charge of a huge group company at a young age, and he has made such a large arms trade, which is really admirable."
The sedan chair carried people, Qi Yiming was also humble, and also complimented: "Mr. Li's business experience is worthy of our juniors' good learning." ”
After some greetings and mutual compliments without much nutrition, Li Chaoren revealed the reason why he spent more than one million US dollars to meet Qi Yiming: "The mainland has developed rapidly in the past two years, and the national output increased by one-fifth last year, which is really shocking, and it seems that this year it will not be less." At this Canton Fair, I am afraid that the transaction of nearly 10 billion US dollars will not be a problem, and the level of the mainland's manufacturing industry has made our Chinese proud. In particular, the mainland is at the forefront of some high-tech fields, and many of them contain huge business opportunities. ”
"Oh? I don't know what kind of industries Mr. Li thinks will make money? Qi Yiming asked with a smile.
"Mr. Qi's Antong Communication has mastered the technology of wireless communication and the technology of the international Internet, which I think all point to the future, and the emerging industries may become an indispensable part of people's lives in the future, and they have the greatest potential." Li Chaoren said unabashedly.
Qi Yiming sighed in his heart, people have saved nearly 40 billion US dollars after 30 years, but it is not blown by the wind, and this kind of insight is not something that ordinary people can have.