Hongyi didn't come here for no reason~ to start and lecture Confucius and Mencius, if there was no business-minded Zhang to answer the conversation, the back would really be meaningless.

Hearing Zhang Suihan's request, Hongyi secretly praised himself for knowing people well, and was very pleased to "teach":

"Okay, thanks to Lord Zhang for not giving up, Xuan Ye will make one or two fallacies, and please correct him!"

"The subordinates don't dare, only listen to their ears and obey their words!" Zhang Suihan is only resigned, a panacea of government and business. At this moment, Hongyi is very useful.

"In my opinion, there are three things that can be done-

First, the store name needs to be quaint and catchy. The South Paper Mill is too ordinary, I came all the way, and the South Paper Mill, the South Paper Shop, and the South Paper Shop abound. Although Mr. Zhang is well-managed, the owner can only rely on the reputation of other buyers and inquire all the way to the door. Although the aroma of wine is not afraid of deep alleys, however, good wine needs good color, right? ”

"Yes, yes, Lord Belle is clever. But I don't know how to change my name? "Zhang Suihan is attached to the big tree of Hongyi, but he is just begging for an idea.

"It's better to change it to 'Songzhu Zhai', which also corresponds to the name of Lord Zhang." In fact, Hongyi looked at the façade decoration of this store, and then heard that the store reported its name, so he knew which one he had entered, and which traditional Chinese time-honored brand on the Liulichang Cultural Street would be in the future! Therefore, it couldn't be easier to give this font size......

"Thank you Lord Belle for the name! It would be nice if you could inscribe another one yourself. "Store Manager Zhang" is indeed a material for big business, and he will definitely come to trouble.

"Hehe, this still has Lord Lao Ji Tianzhongji, his knife and pen skills are very good!" Hongyi seriously teased Ji Kaisheng, saying that the sword and pen kung fu is one to be grateful for the engraving, and the other is to remind him that he is interested in participating in the future operation of this store. Although Hongyi knew that it would be more difficult to let a pure, traditional, and even somewhat pedantic first minister like Ji Kaisheng participate in the operation of the shop, but since he was able to put up a pen order, it was not without a glimmer of hope. At a deeper level, wouldn't it be better if your brothers could develop a joint-stock system in the future?

"The lower officials are ashamed." I don't know where Ji Kaisheng is ashamed......

"Second, the name of this store is there, but the white origami still needs to think of another name, as a trademark ......" Hongyi no longer paid attention to Ji Kaisheng and said very attentively.

"Trademarks?" A few people looked confused.

"Yes, trademarks! Well, it's the product logo. Do you think, this adult's white origami is so popular, once it becomes bigger in the future, how can the shops not follow the trend and get a piece of the truth, at that time, the time-honored Songzhu Zhai is naturally the first choice, and the white origami that can be marketed all over the world is not the same? Doesn't this dilute your own income? Therefore, it is necessary to choose a loud name of your own family, distinguish it from the inferior fakes of other houses, and let the buyer identify it. Once there is a defect in their own products, the buyer can return it according to the trademark, and the loss is completely borne by the store, and the so-called integrity management is also. Hongyi said very proudly, and dragged up the "Zhihu also".

"This is easy to do, just use 'our' Songzhu Zhai." Zhang Suihan was self-righteous and aggravated the word "our", which means that in the future, we will really become bigger and stronger according to what you said, and the benefits of you are indispensable. Hongyi didn't bother with this place for the time being, and continued to talk.

"In my opinion, the trademark of this white origami paper can be set as 'Rong Bao', known as 'Rong Bao Fold', and take the meaning of 'meeting friends with the text, Rong is named Bao', how about it?"

"Songzhu Zhai Rongbao fold...... Thank you, Lord Belle, this business ...... The trademark is also the best of quaint charm! Zhang Suihan slammed it to the ground, as if he had picked up a gold ingot.

"It's just ......" Ji Kaisheng stood up on the side, which really deserved his name of "the first minister of the Qing Dynasty".

"But how?" Hongyi had long known that there was such a question, and asked with a deliberate smile.

"With all due respect, this fold is to be presented to the Imperial Review, the format regulations are fixed, the world's white origami is therefore the same appearance, can only be judged from the quality of the paper, the hand fold is exquisite, how can you know at a glance that it is Rong Bao fold?" Ji Kaisheng was blunt.

"Master Ji really said bluntly, good! But it's not that hard! First of all, this Rong Bao fold can be ten volumes for a pack, ten packs for a bundle, bulk sales and scattered single sales combined, bulk sales of bags, bundles, on the outside of the wrapping paper unified printing trademark, in order to distinguish the family. This single sale, you can fold the back cover of each volume of Rongbao, zuihou fold the outside of the world to unify the printing of a "long live my emperor, long live, long live, long live" chapter of the chapter! There is another line of small words next to it: Rong Bao fold congratulations! Presumably Huang Ama won't object, right? Over time, this glorious treasure has become famous, maybe one day it will become a special one, at that time, it can also be engraved with the words "Qing Dynasty Imperial Family", that is, officials and businessmen! "Hongyi's idea for himself is a smug, with the rhetoric, a moment to the north, a moment to shake his head, so not magnificent!

"Great, my subordinates will do it! Thank you Lord Belle for your support! Zhang Suihan was also smiling.

"Don't be too happy, I'll tell you why you can't use a trade name as a trademark. This Songchikuzhai is a trade name and should not be confused with a trademark. In the future, when your business grows bigger, you will not be satisfied with just white origami, and at that time, 'your' Shochikuzhai will be the name of the world, and it cannot be equated with a certain commodity. At the moment, there is a considerable amount of business ......" Hongyi deliberately sold Guanzi, seeing Ji Kaisheng and Zhang Suihan's eyes wide-eyed, no one thought that the dignified prince of the Qing Dynasty and Lord Dorobelle would be so "profit-seeking"!

"That's the third. This year, the palace examination of Yiwei Branch is about to start, and those who enter Beijing to take the exam, the title of the gold list will naturally continue to stay in Beijing and wait, and most of the names of Sun Shan have to pack up and go home. In order to reduce the burden, many people will definitely sell the books, pens, ink, paper, inkstones, etc. that they don't need before leaving, and they can naturally buy a large number of them at a low price. In this way, over time, there will be more and more people who sell books and calligraphy and paintings in Songzhuzhai in Liulichang, and they are not limited to the list of Gongshi, and some down-and-out people who sit on the mountain will also sell the cultural toys [antiques] collected at home in order to make a living, and Mr. Zhang will be able to operate a variety of businesses at that time. You say, will these inputs be missing? ”

"The subordinate families, young and old, must be grateful for the support and care of Lord Belle for the rest of their lives!" Zhang Suihan completely obeyed this little Belle who is full of benevolence and morality, but is actually a belly of "interests first"!

"I'm not done yet! This year is the year of the examination and the palace examination, you can find some talented tributes, and give some haode pen, ink, paper and inkstone. When the palace examination is over, Mr. Zhang can hire the number of first, second and third students at a high price, ask them to copy their own test papers, and then you post them in a conspicuous place outside the store with great fanfare, and write - Sanding Jiadian test papers! In order to show the demeanor of Xinke Wenkui and educate the minds of the world's scholars, this can be regarded as a righteous act [1]. When the next year is held again, the cycle goes back and forth, and your Songzhu Zhai is in the hearts of the people, so it should not be underestimated! Songzhu Zhai, Rongbao folded the font size, trademark, natural broadcast all over the world! haha！ ”

"Wonderful! It's wonderful! This time it was Ji Kaisheng's turn to be shocked.

"Little Gongzi!" Hongyi will accept it when he sees it, and he is ready to use a killer trick!

"The minions are here. What does the lord command? Liang Gong was inexplicably a little nervous.

"Tomorrow, you will withdraw two hundred taels of silver from my annual salary and give it to Master Zhang."

"Huh!"

"Lord Belle, his subordinates are useless, and they can't do it!" Zhang Suihan originally wanted to wait until the business became bigger, and come to honor this Lord Baylor regularly, so as to be his backer, who would have thought that this master would actually give him silver first? As soon as he was excited, he knelt down with a "poof".

"Lord Zhang, get up, this is not a silver reward, but my and Master Ji's share of money. We add five to two, which is considered to be a shareholding, and the storefront and craftsmanship of your front store and back shop are also counted as asset shares and jishu shares, which I think can be converted into eight hundred taels of official silver. You have 80 percent, and the two of us each have 10 percent. If you lose, we will lose a lot with you, and if you make a profit, the two of us will each pay a dividend, okay? "Hongyi came to buy the original shares.

Zhang Suihan still had to figure out what asset shares, jishu shares, and the like were, so he only had to kowtow and thank him.

Hongyi asked Liang Gong to help Zhang Suihan up, and thought with satisfaction: Songzhu Zhai, Rong Bao Zhai [2], I let your predecessor be established 17 years earlier, and also introduced the concept of joint-stock system, maybe in the future you will become the first person to go out of the Chinese nation's time-honored brand, look forward to it!

Just when Hongyi was complacent, there was a noise from the door where the young man was arguing with others......

The title and content of this chapter repeatedly involve the Chinese time-honored brand "Rong Bao Zhai" and its predecessor "Songzhu Zhai". In order not to infringe upon the legitimate rights and interests of the relevant rights holders, the author himself on October 21, 2013 respectively to the official website of Rong Bao Zhai attached almost all the contact email addresses, such as mailto: rbzwebrbzweb@; rbzcbs; rongbaozhaiqikan; gongyi_gy; rongbao; rbzsh; rbzhyhl; rbz_pawnrbz_pawn@

rbzwebrbzweb@; rbzcbs; rongbaozhaiqikan; gongyi_gy; rongbao; rbzsh; rbzhyhl; rbz_pawnrbz_pawn@) sent a letter for comments, which reads as follows: [I hope to reply: I want to use your predecessor Songzhuzhai in literary creation, please axe. If agreed, there will be an extension later to solicit comments. xiexie！ ] and the text of the manuscript is attached. As of the publication of this article, only Rong Bao Zhai pawn shop and Rong Bao Zhai journal editorial department have responded. Among them, the editorial department of Rong Bao Zhai journal is an automatic reply, which is as follows: [Hello, I have received your letter. I'll get back to you later. xiexie！ 】Rong Bao Zhai pawn shop replied: [Hello, we are Rong Bao Zhai Pawn Co., Ltd., please contact Rong Bao Zhai for your related matters, we are just a subordinate pawn company of Rong Bao Zhai, and we have no authority to answer your questions, thank you for your attention. 】

In view of this, this manuscript reserves all the legitimate rights granted by law, and once again inform Rong Bao Zhai - welcome to the letter!

[1] An anecdote is referenced here. "Clear Barnyard Banknotes? Examination class 15", the palace test paper has heavy words: Guangxu Gengyin Ke Wu Sutang revised the Lu Zhidian test paper, which rewrote a "and" word, but the appropriate page turn, one at the end of the front page, one at the beginning of the back page, the examiner hurriedly turned over, did not have time to notice, so he got the big kui. Yi Wenzhai bookstore will open the original volume between the walls to show people, the whole picture is clear, and its mistake is seen. For example, every year of the examination, the paper and pen stationery store of Liulichang will try to put the test paper of the Sanding Jiadian of the upper mathematics department horizontally on the wall to show people, so that the examiner can know what to follow. The more spectators, the more prosperous the business, and the magic method of solicitation. Yiwen Zhai, Songzhu Zhai, especially the author.

[2] Rong Bao Zhai is a well-known time-honored brand at home and abroad, with a history of more than 300 years. Rong Bao Zhai is located in Liulichang West Street, outside the Peace Gate in Beijing, is an antique, carved beams and paintings of tall antique buildings. The predecessor of Rong Bao Zhai is Songzhu Zhai, which was founded in the 11th year of Kangxi in the Qing Dynasty (1672 AD), the founder of Songzhu Zhai is a Zhejiang person, surnamed Zhang, he originally used his official money in Beijing to open a small South Paper Shop. The business scope of the paper shop is mainly three parts: first, the paper for calligraphy and painting, as well as various fans, framed haode Xishou screens, etc.; the second is all kinds of pens, ink, inkstones, ink cartridges, water bowls, ink, rulers, pen holders and other stationery utensils; The third is to order the commercial works of calligraphy and painting seal carvers on behalf of customers, and get a commission from them.

Since 1672, the predecessor of Beijing Rong Bao Zhai "Songzhu Zhai" South Paper Shop has a history of more than 300 years. In 1894, the establishment of "Songzhu Zhai" and the number "Rong Bao Zhai", and the addition of "post set work" agency, laid the foundation for the development of the woodblock watermark industry later.