133, smell the fragrance (below)
Two days later, on April 1 of the first year of the Tang Dynasty, the Tang perfume shop pù Wenxianglai in Chang'an City officially opened. And the most surprising thing for everyone is that this smelling fragrance is actually publicized at any cost, and the way of publicity is very special.
"Bang ......"
There was a burst of metal on the ground, and then there was a loud noise. And as the metal hits the ground, a burst of aroma wafts into the air. And just now these copper bottles fell to the ground, apparently a lot of perfume was brought out, and the air was full of fragrance. And this aroma has attracted countless people nearby.
"Brother Zhizhi, this house is full of aromas, go over and take a look!" A young man who looked a little older said.
"Okay, Brother Du, let's go in and have a look! So fragrant, is it a flower shop? Another young man also said.
The two walked into the so-called Jingwen's smelling fragrance, and then looked at the signboard of the store, and they were a little speechless.
"Smell the fragrance, the name of this store really fits our situation!" That Brother Du inevitably sighed.
"Yes! It seems that the owner of this shop has already calculated our idea, and then deliberately released these aromas, and then let us smell the fragrance, isn't it just to smell the fragrance? Another youth also returned.
The name of this shop pù is very much in line with the current situation, that is, everyone smells the aroma and immediately comes to have a look. And it was precisely because Jingwen saw the name of the store given by Miss Cheng Lin that he thought of this method to attract customers to score. Deliberately getting this perfume into the air can attract a lot of people. Anyway, Jingwen has money, and he is not afraid of these "advertising expenses". As long as you can attract a big dog, isn't it easy to earn it back?
And the person called Zhizhi exclaimed: "This is Yu Shinan's character!" ”
"What? Mr. Yu Shinan's words? That Brother Du was obviously surprised.
They were amazed to see that the words on this plaque turned out to be written by Yu Shinan, and they were carved out of the words written by Yu Shinan. This surprised the two young men even more, because who is the owner of this shop? It was very difficult to invite Yu Shinan to inscribe him. How hard to find Yu Shinan's words, even the emperor doesn't have a few Yu Shinan's words! And Yu Shinan is getting older now, and the inscriptions are getting fewer and fewer, so this is even more rare!
But they didn't know that this time Jingwen went to beg Yu Shinan for a long time, and gave Yu Shinan several catties of perfume for nothing. Even, Jingwen also took the initiative to explain the so-called "Song style", which allowed Yu Shinan to make an exception to inscribe Jingwen.
However, the effect this time is also good, because with this inscription, it is obvious that the status of his shop is different.
"Guest, what perfume do you want?" The employee of the shop pù immediately asked.
The Du brother asked, "Do you sell spices here?" ”
"It can also be said that we sell perfumes here, but they are floral perfumes, not ordinary spices." Said the employee of the shop.
Brother Du took a deep breath, and sure enough, he smelled a very strong floral fragrance. And he was also a little curious, how did this be refined? The aroma of spices is difficult to refine, especially in ancient times. In ancient times, the ingredients of many plants and plants were obtained by boiling water, and there were not many ways to extract the ingredients from plants!
"Two sons, if you are interested, you can go to the men's perfume place. We have men's and women's perfumes here, and the two sons can check them out if they need them? Said the employee of the shop.
"Brother Fang Xian, let's go take a look!" Brother Du said.
Jingwen is also divided into areas for male and female customers in the store, which can be regarded as meeting the different needs of different customers. The difference is that the main perfume variety in the area of female customers is floral, while the base of men's perfume is mainly sandalwood. And the place of men's perfume is also relatively light, not the kind of very strong aroma.
"Guest officer, this is a sandalwood perfume, suitable for the noble son of the high gate. Even the emperor is full of praise for our sandalwood perfume! Said the shop employee.
"Does the emperor use it?" That Brother Du asked in surprise.
"Of course, the emperor also asked our host to send it to him to use, and all the ladies of ** are also full of praise for our women's perfume." Said the shop pù employee.
Of course, the employees of this shop didn't know that this perfume project was actually a joint venture between the concubine and Jingwen, and those concubines spent money to buy perfume, in fact, they got the money from their left hand to their right hand, so those concubines didn't pay much money at all, but just spent the cost.
"Then bring us the kind used by the emperor!" Brother Du said.
The shopkeeper quickly brought in the kind of sandalwood perfume used by Emperor Li Shimin, and apparently there were many of them. Jingwen knew that in ancient times, the emperor was the biggest star, and the things he used would definitely follow suit. Therefore, Jingwen prepared a lot of the kind of perfume that Li Shimin used to deal with those who wanted to emulate the emperor.
"Full of light aromas, but not kitsch. The aroma is much stronger than the original sachet, but it is not offensive at all, which is a very nice thing. That Fang Xian brother said.
Brother Du looked at his sachet and obviously knew that his sachet could be eliminated. With this new fragrance, what else do you need to sachet for? Isn't it all about adding aroma anyway? What is not used for? The sachet can be said to be an otter.
"How much does this perfume cost?" Brother Du asked.
The employees of the shop knew immediately that the opportunity to kill them had come. According to the consistent practice of Jingwen's store, the sales staff of the store have a commission, and every time they sell perfume, they get at least one percent of the commission!
"Because this is used by the emperor, it only costs 300 yuan." Said the shop pù employee.
If Jingwen was here, he would definitely reuse this guy. Jing Wen was only priced at 100 yuan, and the bottom line was only 80 yuan, but this guy actually opened his mouth for 300 yuan, what is this talent?
"Well, it's a little expensive! I'm afraid I can't even afford it! Brother Du also said.
At this time, Jingwen happened to come to the perfume shop pù to inspect, and suddenly saw that Brother Du. Jing Wen felt that this Brother Du was actually a little familiar, and Jing Wen hated to quickly remember who this guy was.
"It's him!" Jingwen thought with some surprise.