Episode 38 Tianxingjian (34) Son teaches Lao Tzu
"Three-pointed toe" leather shoes, in our country occupies the leather shoes market for decades, only because it is an exclusive product of the army, in order to be sought after by local people, this shoe is not only expensive, but also decades are one, no matter how high you are the chief, they have to wear it the same as low-level officers, at this point, it can be said that it is decades of 'officers and soldiers are consistent'.
Since the reform and opening up in the eighties of the last century, with the rise of leather shoes in the south, the common people have not completely relied on the 'three-pointed' leather shoes to support the scene, rich people, they will buy imported shoes to wear, like Han Fangtian, Guan Yue, these rich people, but also in foreign countries to order their own shoes, even if there is not much economic base of the people, they want to buy some good styles, although the quality of the southern leather shoes is average, but the price is cheap, very popular with everyone, a lot of choice, no one on this' The three-pointed head is too much.
'Three-pointed' market, in the nineties of the last century, also has its exclusive market, such shoes are durable, the style is not outdated, it is a must-have shoe for the petty officials of the county-level government, even the farmers buy shoes, most of them are trying to wear a long life, and would rather spend more money to buy a pair of 'three-pointed heads', rather than buy the 'southern shoes' that year to change, gradually, the farmers have money, the 'three-pointed heads' still have not fallen, but also to maintain the glory of the year.
In the past few days, Guo Kaishan has been busy with the research of new shoes, ignoring the cost problem, when the 'chief engineer' showed Guo Kaishan the cost list for a month, Guo Kaishan suddenly realized that the cost of the new shoes is too high.
'No. 1, this new shoe is good, but the average person really can't afford it, the old workers earn the difference is not counted, here and outside, a pair of riding boots can be done to more than 500 yuan cost, low-waisted leather shoes are better to say, but also to more than 200. The cost is more than 200, how much do you have to sell, fortunately there is no mass production, otherwise there is no sales channel, we will lose the bottom! The chief engineer is also the same as Guo Kaishan, who made this shoe reform dizzy, and now he has no idea.
'This can't be rushed, how much did the new shoe workshop cost in total last month?' ’
"This accounting has not been reported yet, I think it will be at least 70,000 or 80,000 yuan, and this does not include the money we promised to make up the difference to the old workers." People are all for nothing! ’
'The old men can't owe money, lose their conscience, I'll go to the ward and make a financial account, and send all the old people's money! ’
So you mean to say let them rest first, and then stop doing it? ’
'it, keep it going,'
"Won't it be more and more losses, I looked at Lu Shang's paralyzed brother." The more he designs, the more energetic he becomes, I think he is still interested in how many sets of shoes he is willing to make! ’
'Dry, you have to do it, in terms of sales. I'll figure out a way, this has just made the popularity of the whole factory gathered, and it can't be taken lightly, right. You said this, don't spread it out again, and don't even tell the second one. I'll tell him about this in the future! ’
'Okay, I got it!' ’
Leaving the new shoe production workshop, Guo Kaishan rushed to the shoe city in a car, he planned to go to Guo Kaixin to learn from him, from him, maybe he could find a sales plan for new shoes.
Guo Kaixin has a room that can see the market, which is a double-layer physical and chemical glass, because of the treatment, the office can see the scene in the market, and the people outside can't see them, Guo Kaixin led Guo Kaishan here.
"You first observe and observe, in addition to the beds of your military shoe factory, which ones sell the best shoes!" Guo Kaixin plans to use the facts as the basis to teach the third brother a lesson.
Sitting on the chair, Guo Kaishan looked intently at the scene in the wholesale market, only to see the hawkers who came to wholesale, the river was endless, and the business was very prosperous, but the salesmen on the best shoe counters seemed to be southerners, very short, and their appearance was not surprising, but their 'walk' was very large, most of them were dozens, hundreds of 'goods'.
'Fourth, I've watched it, you see if I'm right! Guo Kaishan watched for more than an hour before he spoke.
I don't need you to say it, I know, you said these companies, do you know why they have a good business? ’
'I don't know. ’
Their leather shoes are only sold for fifty or sixty yuan a pair, and the same price is for travel shoes! ’
'What? Fifty or sixty yuan a pair, no, this is impossible,' Guo Kaishan turned his head to look at the eyes of the fourth brother in order to confirm this.
Guo Kaixin nodded, "I happen to have two pairs of their shoes here, what do you think." ’
When he saw Guo Kaixin's two pairs of shoes, he looked back and forth, "This is indeed cowhide, but I find it hard to believe, why do they sell it so cheaply, should it be cheap cowhide in the south?" ’
'I said that their hides came from the north, do you believe it?' Guo Kaixin said again.
'If you enter from the north, this plus the freight, you can't pay for death! ’
I saw that Guo Kaixin effortlessly 'dismembered' these two pairs of shoes, and Guo Kaishan clearly saw that a layer of 'paper shell' was added to the joint of the shoes.
Even if there is a mezzanine, it can't be so cheap. ’.
'What do you think is the most expensive shoe?' ’
'Upper, what's wrong?' ’
'Cowhide, they can get to three or four layers, do you believe it?' Isn't the cost down, I said brother, all the money made this year is fast money, as long as the style of leather shoes is good, not leather, leather, don't worry about not selling, do you know that why your shoe factory leather shoes can not be sold, that's because you are genuine, but don't forget, this year really dare to spend a lot of money to sell shoes, there must be a minority, I think you really have to sum up, this business we northerners can't do it, not as good as those southern barbarians, It's like who is the boss of selling appliances in our A city, do you know? ’
Guo Kaishan doesn't usually watch much TV, where would he know this.
"Forget it, I won't tell you anything else, I'll just say it, you go back and discuss it carefully, this investment is not a whole loss." ’
In order to prove that what Guo Kaixin said was true, when Guo Kaishan was leaving, he also specially bought a few pairs of 'leather shoes' in front of the southerner's counter.
'One. Where are we going? ’
'Go home,'
"No. 1, is something wrong, I don't see your face is very good,"
"Yes, maybe I've been too tired lately, by the way, squad leader, let me ask you, if you buy shoes, do you want to buy a good style." Cheap, but these shoes can only be worn for one season, it's good to be indurable, or buy a little more expensive, old style, don't love bad, you can wear it for a few more years! Guo Kaishan wanted to hear what the bystanders were saying.
'One, my shoes are the same as yours, three-pointed. I haven't bought any shoes, and if you ask, I'll ask in vain, 'After the reform of the volunteers, the treatment is similar to that of the officers.' It's the same with what you usually wear.
"Yes, I'm just making an analogy, the people in your hometown are not soldiers. If it were you, what would you like to buy? Without asking for an answer, Guo Kaishan was very unwilling.
I'll have to think about it. No. 1, don't worry,' for Guo Kaishan's question, the driver still can't answer it for a while, he has to think about it carefully.
Because the shoe city and Guo Kaishan's home are very close, when he got out of the car, Guo Kaishan still didn't wait for the driver's answer, and he had to carry a few pairs of cheap leather shoes upstairs.
When it was time to get out of school, Guan Yue's mother sent her son Guo Xiaoshan back, "His mother said that he was on a business trip, let me pick up two days, you happen to be at home, I will go first," and Guo's mother is different, Guan Yue's mother likes to live in the city, and they don't have to farm now, the pocket money given by Guan Yue can only let them spend their old age in peace, in order to be close to her daughter and son-in-law, Guan Yue found a two-bedroom building for her parents, yes' borrowed from the building, just because the buildings were built by the government, no matter how rich you are, it is impossible to buy a set, this is the situation back then.
After finishing his homework, Guo Xiaoshan saw that his father was cooking, so he walked around, and when he saw a few shoe boxes in his parents' bedroom, he also opened them and tried them with his feet.
The mental pressure during the day made Guo Kaishan no longer in the mood to cook, so he finally messed with two dishes and shouted, "Son, it's time to eat." ’
'Come on, Dad, do you think I'm dressed well?' Guo Xiaoshan is a child, his feet are still very small, and the shoes are basically collapsed.
"Just wear it, it's not worth much anyway, you say it's good-looking," Guo Kaishan had long lost the spirit of scolding his son, and he ate rice by himself.
"Dad, what's wrong with you today, usually your dishes are fried so deliciously, why did you get nonsense today," Guo Xiaoshan's mouth was very tight, and he ate it in one bite, and his father didn't bother to cook the vegetables.
'It's okay, I'm tired. ’
'Dad, are you having a problem at work, tell me, I'll help you analyze it!' Guo Xiaoshan is like a little adult, and he is very serious.
'You? You help Lao Tzu analyze and analyze, how old are you! Guo Kaishan smiled.
'How much power, the Three Kingdoms Kong Rong is younger and older than me, and people still know what about Rang Pear, what Qin Ganluo, Song Sima Guang, they were all very powerful when they were young, I am worse than them! ’
'Hey, you're really good at competing, so dad will ask you, how are the shoes you're wearing now?' Guo Kaishan saw that his wife was not coming home, and he could only joke with his son, and they would soon be father and son who depended on each other.
'You ask me about these shoes?' Or what? Guo Xiaoshan didn't know what his father was asking, and he had to listen again in order to answer and be praised.
'I'm asking you, do you have the money, do you want to buy these shoes?' Guo Kaishan said loudly.
"Just your shoes, give them to me for free, I don't want them, and let me buy them," Guo Xiaoshan put his mouth aside and didn't even eat.
'Why?' Guo Kaishan found it interesting.
"Why, I don't know what to do, my dad is a big factory director, my mom is the boss of the company, if I have the money to buy these shoes to wear, then I won't die at a lower price, and I will give you two a share!" Guo Xiaoshan shook his head and said.
Hearing the child's answer, Guo Kaishan was very happy, and he asked again, 'Then you have money, what kind of shoes do you want to buy?' ’
"I, I really haven't thought about it, my shoes are all bought by my mother, and her shoes are all foreign, I think I will also buy foreign ones, but if there are good domestic shoes, I will also buy them," Guo Xiaoshan is small, but his mind is very smart, his father is a shoe chief in a shoe factory, he wanted to say that he only buys foreign production, but in order to say something nice to his father, he also added the back.
"Good boy, you are still smarter than Lao Tzu, go, this dish is not delicious, let's go out and eat, eat well!" Guo Kaishan suddenly opened up, he moved what his son said, things are man-made, as long as you are willing to work hard, sales is not a problem, and confusion is temporary. (To be continued......)