Chapter 27: Building an Internet Celebrity Store in the Xiuzhen Realm (Part II)

Once the market is identified, the next step is to proceed to the second step.

β€”β€”Product positioning!

Product positioning and market positioning are completely two concepts, product positioning focuses on the product, and the product should cater to the preferences of the target group.

Su Honghao asked the guy to bring paper and pens, and with the memory of his previous life, he drew a few stick figures, and then asked people to find soda.

The soda was waiting for tea in the courtyard, so it arrived quickly.

Su Honghao said: "Shibo, I want to make sure again, do you completely trust me and let me arrange the affairs of the workshop and the trading house?" ”

Soda was stunned for a moment, but then replied, "Of course." ”

At the beginning, he asked Su Honghao to make a move, thinking that a dead horse would be a live horse doctor, but when Su Honghao really easily earned emergency funds, he completely trusted Su Honghao, no matter how Su Honghao tossed, he was ready to fully cooperate.

Su Honghao nodded with satisfaction, and then said: "I have drawn a few design drawings here, and there are relevant notes next to it, can your workshop make it in large quantities?" If there are difficulties, can they be solved? ”

Soda took the paintings and looked at them, and after a while, said, "It's not difficult, it's just ......."

"It's okay for Shi Boming to say it."

"It's just that these things of yours are a little flashy?" Soda looked puzzled.

The drawings Su Honghao gave him were all drawings of various swords, but in addition to the regular appearance, these swords also had a lot of decorations that were not beneficial to battle.

"Why do you have to paint and dye this sword like this one? And this sword, this shape, can't fit into the scabbard at all, right?" Soda pointed to several styles and questioned one by one.

Su Honghao looked at him calmly, as if he was despising him with his eyes and not knowing how to appreciate it.

The style of these swords is copied from the games he played in his previous life, and it looks awesome, if it weren't for the fact that there are no LED lights in this world, otherwise he would still be able to make the light and shadow effects of high-level weapons!

And the reason why he designed these swords is precisely the product positioning he chose for himself.

Judging from the characteristics of the target group, they are all ordinary people who yearn for the world of monks, eager to advertise high-level monks, but because they can't go deep into the world of monks, they don't know much about that world, and think that world is very cool, so he makes some cool products to satisfy the vanity of these people.

This is the product positioning that can really poke the cool point of the target group.

Su Honghao said: "Shibo is a monk, so he naturally doesn't understand the minds of ordinary people, and these swords of ours are to be bought for ordinary people, so they must cater to the preferences of ordinary people." ”

"Huh? You ordinary people like this kind of stuff? Soda was taken aback.

"Look, who can't have a special fetish? By the way, Shibo, do you take a shower at night? ”

"Wash ...... Wash it, you can't wash it every day? What's wrong? ”

"No, nothing." Su Honghao said with a smile.

The soda suddenly shuddered, could it be that this virtuous nephew has some habits?

Soda was so frightened that he hurriedly said goodbye, and ran away with the drawings as soon as he slipped through the smoke.

…………

The next day, Su Honghao saw the sample brought back by the soda, and groped: "It's a pity that there is no marquee, I always feel a little regretful." ”

The soda on the side was puzzled: "Virtuous nephew, are you not satisfied?" ”

"Nope." Su Honghao raised his head and waved his hand again and again, "That's fine." Let's mass produce it. ”

He put down the sample and said, "Let's go, let's go to the No. 1 trading house." ”

"Where are you going?" Soda can't keep up with Su Honghao's train of thought at all, and when it comes to mass production, it's obviously a matter of the workshop, why did the conversation turn to the commercial house?

Su Honghao grinned: "Naturally, I went there to decorate!" Where is the current No. 1 firm worthy of our Excalibur? ”

"Huh?" Soda looked confused.

…………

When he arrived at the No. 1 firm, Su Honghao walked in front, Su Dashi followed with a small notebook like a secretary, and Soda walked at the back, looking at Su Honghao with a puzzled expression.

Su Honghao was like a big leader on patrol, pointing and pointing at the No. 1 Commercial Bank, talking non-stop.

Su Dashi on the side hurriedly wrote down Su Honghao's words one by one.

The more Soda listened, the more anxious he became, and hurriedly stepped forward and said, "Nephew, are you going to demolish my firm?" ”

Su Honghao smiled warmly and said, "Of course not, it's just fine-tuning." ”

He used the aesthetic vision of his previous life to combine the antique business house in front of him with the European style of his previous life, but what he did was really only fine-tuning, after all, there are no European-style materials in this world.

Soda looked surprised: "Are you sure this is just a fine-tuning?" ”

"Of course, it's just a fine-tuning, how can we have time to make a big change?"

"Virtuous nephew, except for the places where customers can't see, you've almost changed everything, this ......"

"Shibo doesn't need to say much, you can arrange for a few monks to come and listen to my command, and you will know."

The soda water had no choice, so he had to arrange a few foundation building monks to help Su Honghao, and at the same time let the business bank close down.

Su Honghao is now considered the most awesome mortal, he can command the foundation building monks to do things at every turn, and those foundation building monks still have to keep a smile on their faces, otherwise the soda will deduct their cultivation resources.

"Come, come, you three, paint these walls white, and make them pure white. And you, find some flowers, put them like this, and here, hang a few strings of glass beads. You're a good refiner, aren't you? Just then, I found a white stone and carved it into the shape of this picture. What? You say that refining has nothing to do with carving? It's okay, I just appreciate your physical strength. Su Honghao sat directly in the center of the firm, arranging the tasks in an orderly manner, and arranging those foundation building monks clearly.

Only an hour later, the entire business house has changed its face, but Su Honghao's revision continues, and at the same time, he himself also took paper and a charcoal pen, and drew a sketch of the landscape with a painting style that is completely absent in this world, and then asked people to make a picture frame, frame it, and hang it on the wall as a mural.

The sparkling water was a breathtaking sight to watch from the sidelines.

The layout of the entire business house looks very familiar, but there is a sense of freshness everywhere, just like a girl who was originally without makeup suddenly put on light makeup and changed her hairstyle, giving people the feeling that her eyes are bright.

Two more hours passed, and the dust finally settled.

The whole business has a new look, giving people a sense of elegance and high quality, and the soda and others are dumbfounded, which is the best decoration style they have ever seen.

Su Honghao shook his head silently on the side.

Alas, it seems that his own artistic cells really can't work.

This mix-and-match style is still a bit ugly.

Hey? Wait a minute! What are they marveling at?

***

Thank you for the first time on the ink, who only for the flowers to bloom and fall for the reward!