Chapter 372: Who's Losing Money
A large part of the reason why Yang Yuanqing is willing to lose money and make money is the sales of game cartridges.
The cost of a game card is 20 yuan, and it can be sold for 50 yuan, which is the real profit, so even if the game console is sold cheaply, Yang Yuanqing can also earn it back on the cartridge.
But now Little Hammer has declared war on the game cartridge and lowered the price of the game card to 30 yuan, so that the profit that can be made on the game cartridge is only 10 yuan.
Yang Yuanqing suddenly didn't know whether he should follow or not.
If it is, then Xiaobawang may really have to enter the space of zero profit, or even negative profit.
And if you don't follow, then you won't be able to go back to the price of Xiaobawang.
The so-called price reduction is cool for a while, and the price increase will be the whole family crematorium.
If you accept, there is only one possibility, that is, there is no competitor of the same type and level in the market, only you are a monopolist, and the price will naturally rise back at will.
But the question is, if there is no such competitor in the market, why should Xiaobawang reduce the price? Isn't that completely unnecessary?
So Yang Yuanqing fell into a dilemma, he found that he didn't rise, he didn't rise, and finally sat down all night, Yang Yuanqing finally decided to accompany him to the end.
So the next day, Xiaobawang announced the same promotional activity as Xiaobawang, and the price of Xiaobawang learning machine was reduced from 199 to 179, which is still ten yuan cheaper than Xiaohammer.
This time, Xiaobawang really doesn't have any profit at all, because he earned 200,000 on the two game cartridges, and now all the subsidies are in the Xiaobawang learning machine, in general, this time it's really zero profit.
But the little hammer was even more ruthless than Yang Yuanqing imagined, and the little hammer also announced the price reduction, once again lowering the price of 179 to 169.
“WCNM!” Yang Yuanqing, who never swears, couldn't help but scold his mother in the office, he is now completely on fire, neither advancing nor retreating.
In the end, he could only grit his teeth and announce that the price of Xiaobawang was reduced to 168, which was one dollar lower than that of Xiaohammer.
This is a rather helpless signal from Yang Yuanqing, don't fight so fiercely, otherwise everyone will have to lose money.
Little Hammer seemed to accept this signal and did not announce a new promotional policy, and the two sides completely calmed down.
One is 168 + 60 yuan two-disc cassette. The other is 169 + 60 yuan two cassettes, and the two sides have reached a price balance.
But Yang Yuanqing is bitter in his heart, now every time he sells a copy of Xiaobawang, it is equivalent to a loss of about 5 yuan, and the more he sells, the more he loses, this is simply cutting meat.
Of course, Yang Yuanqing still decided that he must persevere, because the little hammer on the other side must also be cutting meat, and their production cost is definitely higher than their own, and if they persist, the victory must belong to themselves.
Yang Yuanqing would never know that in fact, almost 95% of all the production parts of the small hammer were shipped from Daqian's production base.
At this time, Mr. Ni's laboratory has been operating normally for three months, and this old guy has completely entered a state of forgetting to sleep and eat, and every day he leads a large group of poor researchers to charge towards the chip field one after another.
Of course, there is still a big problem with wanting to study chips directly.
Chip technology is like the apex of a skill tree, it is the last skill, players can only start from the root of the tree, master the basic skills one by one, and finally be able to completely light up the chip technology, the highest peak.
Therefore, when researching chip technology, Mr. Ni overcame a lot of miscellaneous technical difficulties by the way...... These original technical difficulties are very difficult for Huaxia, which lacks scientific research equipment.
However, after Boss Jia successively invested 300 million US dollars to purchase the most advanced equipment, these technical difficulties can be broken through with just a light push.
After all, the Huaxia people are not stupider than any race in the world, and at this time, the laboratory is concentrated in the most intelligent group of people in Huaxia, and now these people have the most advanced weapons in their hands, if this can't be broken through, then Boss Jia will really dissolve this research center.
Daqian's primary school bully was originally only 70% localized, and another 30% of the components had to be imported from abroad.
With the step-by-step development of the research center, these components that must be imported have been conquered, except for some components that require special equipment to be produced, other parts that only need to change the material formula or production process, and the localization has been realized in the first time.
As we all know, if anything is successfully localized by Huaxia, the price will dive directly.
For example, there is a special resistor, and the import price of foreign countries is two yuan a piece, and there is no counteroffer. But after the realization of localization, the real cost is only 1 cent, which you let others resist.
Yang Yuanqing thought that the production cost of the small hammer was higher than him, at a price of more than 180 yuan.
But in fact, the production cost of the small hammer has been reduced to less than 100 yuan, and as the research center continues to light up the science and technology tree, all kinds of components are gradually localized, and the final cost may be reduced to less than 60 yuan, and if all the parts are successfully produced, according to Ni Lao's estimate, 30 yuan is enough.
So now even if the price of a unit is 169 yuan, the actual profit of the small hammer is still 70, Boss Jia does not let the small hammer continue to fall, that is afraid that our manager Yang will not play, stop the loss in time, then how boring is this, how interesting is watching others slowly bleed.
At the same time, Boss Jia also launched a new round of negotiations with the Yuzhang Municipal Government, and soon the two sides reached a cooperation agreement, the government contributed land, Daqian money, in the land of Xia Luo Town, Yuzhang City, a new provincial-level economic development zone, called "Yuzhang North Electronic Science and Technology Development Zone." ”
Because Ni Lao has broken through a lot of science and technology in the process of research and development, Boss Jia decided to simply take Daqian as the center and establish the first electronic technology research and manufacturing center in China in Yuzhang City, and all these scientific and technological achievements will be localized.
Of course, Daqian will definitely occupy a large piece of land in this development zone and build a new high-tech electronics production base, just like the Foxconn production base throughout China in the future.
These are all carried out in secret, this is also what Boss Jia has recently been operating in the engrossed investment, after all, the affairs of the entire development zone are very related, and the relationship is also very deep, involving the economic changes of the entire Xijiang Province, it is definitely the time that needs to be approved and discussed by the central government, and it is not decided so quickly, Boss Jia can only slowly advance step by step, and then keep running between the imperial capital and Yuzhang.
As for the price war with Lenovo, Boss Jia didn't do it himself, but threw the matter to Zhu Qiushui and let her be responsible.
In fact, women are far more suitable than men for this kind of thing.
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