Yang Yuanqing always thought that his biggest competitor was still Daqian's primary school bully, and he felt that the primary school bully would have a price war with him sooner or later. However, Yang Yuan was prepared early in the morning, because he believed that he was superior to Daqian in terms of cost.

Yang Yuanqing asked Lenovo's staff to check the overall structure of the primary school bully, and then these staff told Yang Yuanqing that the primary school bully uses a new computing mechanism, which has a lot of complex computer parts, all of which are purchased abroad, the price and cost must be not small, estimated at the cost of about 200 yuan.

On the contrary, because Xiaobawang adopts the mature design of FC game consoles, many of the components have been mass-produced abroad, and the purchase price is very cheap. And Xiaobawang attaches more importance to the ability of the game,In terms of computer functions, it basically adheres to the concept of having it,The actual cost will be much lower,The final assembly cost is less than 180 yuan。

Therefore, in terms of cost, Xiaobawang is far beyond the primary school bully, and it really started a price war, and the winner must be Xiaobawang.

This made Yang Yuanqing full of confidence, if the primary school bully dared to start a price war with himself, then Yang Yuanqing would definitely teach the primary school bully to be a man.

But Yang Yuanqing never expected that it was not the primary school bully who challenged him in the end, and the price of the primary school bully was still maintained at the noble price of 348, even if the sales volume had plummeted by more than 80%, he did not want to reduce the price, which made Yang Yuanqing feel both happy and a little boring.

Recently, it has been rumored in the rivers and lakes that Daqian's Jia Yapeng went to Fusang again, and now it seems to be true, Daqian really reacted as slowly as a pig after losing Jia Yapeng's dragon head, and he was a scumbag!

The question is, the primary school bully didn't have any reaction, so who is Lenovo who challenged?

It's a company I've never heard of, it's called Hammer.

The company suddenly appeared as if it had appeared overnight, launching its own product on the shelves of channels across the country, a computer typing learning machine called Little Hammer.

And this little hammer computer typing learning machine looks almost exactly the same as Xiaobawang.,The function is exactly the same.,The game compatibility is also exactly the sameTM.,The slogan they directly hit on the advertisement is,Xiaobawang can play,Little hammer can do it all!

What's more, the price of a small hammer is only 280 yuan, which is 20 yuan cheaper than Xiaobawang.

In this era, of course, there are no people who pay for their beliefs, even if they know that it is an IQ tax, and are willing to spend a few thousand yuan more.

This kind of person is real, whoever has a cheap price, I will buy someone's things, anyway, the function is the same.

As a result, the sales volume of Xiaobawang, which had just exceeded one million in half a month, fell by more than half in an instant, but the small hammer was sold in a hurry, and there was a great tendency for latecomers to prevail.

"Where the hell did this hammer come from!" Seeing this news, Yang Yuanqing couldn't help but scold, and then instructed his subordinates to start investigating this hammer company, and finally came to the conclusion that this hammer company really didn't come out of thin air, and it had been established last year.

This hammer company started with the production of pirated primary school game cartridges, and the market sales of pirated primary school game cassettes they produced were quite good, and a cassette dared to sell for 60 yuan at a price, which was a ruthless profit.

It is estimated that because the money to earn cassettes is not enjoyable, and I want to earn money with the game console, so the hammer company has long begun to secretly develop computer typing learning machines, and now it is running out to compete with Xiaobawang for the market.

Yang Yuanqing never thought that this hammer company would have a leg with Daqian, because Daqian scolded the hammer company countless times on various channels, saying that this was an act of destroying the child's learning environment, and claimed to crack down on piracy.

Let Yang Yuanqing see it, he is a little pitiful, he was actually entangled by such a rogue company.

It seems that this hammer company is a scoundrel by nature, so it is not surprising that it will play such a means as a price war. And he, Yang Yuanqing, is not a vegetarian, so on June 20, Yang Yuanqing announced that Xiaobawang had launched a large-scale promotional campaign across the board, and he could enjoy the freezing price of 249 yuan when he bought it in reality.

In Yang Yuanqing's imagination, as soon as he announces a price reduction, and it is still a price like 249, then buyers will definitely flock to him, and he will be able to kill the damn little hammer.

What makes Yang Yuanqing want to vomit blood is that Xiaobawang issued a notice of freezing point promotion in the morning, and Little Hammer said in the afternoon that he would reduce the price to the extreme across the board, directly from the price of 280 to 228, which can be called the conscience of the industry.

Can this Yang Yuanqing endure it?

So that night, Xiaobawang directly flipped the table, announcing that the freezing price of 249 set before was not counted, and they would launch an absolute zero promotion on the second day, and the price fell to 199 yuan across the board, not even 200 yuan!

After announcing this price, Yang Yuanqing felt a little empty.

As mentioned before, the actual cost price of Xiaobawang is about 180 yuan, but if you count various other costs, then 200 yuan is the final cost of Xiaobawang.

Now 199 yuan is basically equivalent to not making money, and even losing one or two yuan, which is really losing money.

But Yang Yuanqing firmly believes that he is not wrong, because the cost of the small hammer will never be lower than his own. Lenovo and foreign major electronics companies have close cooperation, the price of goods is often lower than the market price, after all, Lenovo is such a big customer, major electronics companies still have to supply.

Therefore, Yang Yuanqing firmly believes that his cost price is lower, and when he lowers the price to 199, which is really absolute zero, the little hammer is not qualified to play with him.

Sure enough, Yang Yuanqing guessed correctly, after he announced that he would reduce the price to 199, the price of the small hammer stopped a lot, and no new promotional prices were announced for two or three consecutive days, and the market soon returned to Yang Yuanqing's hands, and it soared further, seeing that it would be able to sell 3 million units in June.

But Yang Yuanqing is sad in his heart, because in fact, every time he sells a unit now, Lenovo has to lose one or two yuan.

But there was no way, Yang Yuanqing could only knock the price down, and the small hammer couldn't bear it.

But the world is always unpredictable, and after three days of silence, Little Hammer suddenly announced that they were going to carry out a joint gift package activity on June 11.

The price of the small hammer computer typing learning machine is directly reduced to 189 yuan, but there is a condition for buying a small hammer at this price, that is, you must buy a Children's Day joint gift package worth 60 yuan.

And this 60 yuan Children's Day joint gift package contains cartridges for two different games.

To put it simply, it is to buy two additional 30 yuan game cartridges, and you can buy a small hammer computer typing learning machine at a price of 189 yuan.

To be reasonable, this is a very cost-effective gift package, because the current game cartridge market, the price of the general game card is basically about 50 yuan, and now the price of a cartridge is not only reduced by 20 yuan, but even the price of buying a game console has dropped a lot, this is definitely a tempting promotion!

So Yang Yuanqing found that all the buyers were empty again, and his sales of 3 million units in June seemed to be empty, and more importantly, Yang Yuanqing found that he seemed to have fallen into the mud pit of price reduction and could not escape.

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