Chapter 917 - Counting on the Opponent to Be a Fool (Two in One Doesn't Count as a Change)
It is generally believed in the industry that Xiaomeow Bicycle will also take the route of subsidies.
Whoever has more money is the father.
However, what is surprising is that Wang Zhen, CEO of Xiaomeow Travel, said that he had signed an agreement with Shenmeow Automobile.
By the end of next year, Meowche will provide 50% of its third-phase car-making capacity to Xiaomeow Chuxing to support Xiaomeow's ride-hailing plan.
According to the data given by Wang Zhen.
This 50% production capacity totals more than 312,000 units.
The first phase of the Meow Che plant will be put into operation in July this year, the second phase of the plant will be in March next year, and the third phase of the plant will be in June next year.
The production capacity of each phase is about 4,000 vehicles per week, and it may be increased to 5,000 vehicles in the future.
The total production capacity of the third phase is as high as 12,000 vehicles per week, and the annual production capacity reaches nearly 600,000 vehicles.
Of course, this production capacity is still not enough to meet the needs of cat factories.
Or it can't meet the ambition of Liu Xia, the general manager of the Meow Car Division, whose goal is to have a market share of more than 5%.
Last year, Huaxia ranked as the world's largest automobile producer with 24,503,300 vehicles, which is twice as large as the second-ranked Miguo.
At five percent, that's almost 1.22 million units.
There is no way, Liu Xia feels that he is shouldering the expectations of Mr. Lin and Mr. Chen.
This expectation is to allow the cat factory to break the current situation in which most of the profits of the automobile industry are snatched by foreign capital.
Taking last year as an example, German, Japanese, American, Korean and French passenger cars sold 4.5103 million, 3.7915 million, 2.9646 million, 1.792 million and 644,000 respectively, accounting for 18.50%, 15.55%, 12.16%, 7.35% and 2.64% of the total passenger car sales.
Domestic cars accounted for 43.19% of the total, and most of the money was actually earned from outside.
The annual production capacity of the cat factory is 600,000, and it really can't dominate the rivers and lakes.
Therefore, the production capacity should be further improved.
Fortunately, the 300,000 cars of Xiaomeow Travel are also counted in the sales performance of Meow Car, and if you place an order directly, you don't need to worry about sales.
Mr. Lin is really generous.
Liu Xia Meizi concentrated on expanding production capacity.
I don't know how Shencheng plans to leave the catcar in Lingang completely.
Before, it was a unit price of 1,000 per square meter, and a gambling agreement was signed, and from the current point of view, there is no suspense in this agreement.
600,000 units a year.
According to the average price, 250,000 vehicles, the total sales can reach 150 billion.
Of course, there is an assumption here, which is that you can sell as much as you produce.
According to China's current tax system, the taxes that automobile sales enterprises need to pay mainly include value-added tax, stamp duty, enterprise income tax, and individual income tax for wage payment and withholding by enterprises.
Although there are many preferential tax policies for new energy vehicles, taken together, these 600,000 cars can also pay more than 5 billion in taxes.
Isn't it a joke to ask Meow to pay two billion taxes a year?
In 2016, SAIC Volkswagen's operating income was 228.6 billion yuan, net profit was 25.7 billion yuan, and tax payment was 15.795 billion yuan.
You can see it by comparison.
Therefore, as long as the first, second and third phases of the factory are at full power and all the cars built are sold, Liu Xia will be able to complete the bet 100%.
Then, where to put the car next needs to be carefully considered.
If the sixth phase of the factory is built according to the plan, there is not enough space here in Shencheng, although this land is enough for 3,000 acres, only the third phase of the factory is planned at the beginning, and the remaining space will accommodate the production capacity of SG Holding and AESC.
To meet the annual production capacity of 600,000 vehicles, the industrial scale must not be too small.
Therefore, Liu Xia needs Shencheng to show some sincerity.
Our cat factory has brought you more than 5 billion in taxes - SG Holding and AESC also have to pay taxes, and you can't fool our boss Lin with any gambling agreements.
You must know that in Shencheng's 2016 tertiary industry tax ranking, the third is General Motors Sales Co., Ltd., with a tax payment of 5.181 billion, and the second is Bank of Communications with 13.655 billion.
If the 5 billion tax is put into the 2016 industrial tax ranking, it can be ranked sixth.
Above is 10.803 billion for petrochemical companies, and below is 4.786 billion for power companies.
The overall list can be in the top 10.
No need to talk nonsense about how important this is to the Shencheng side.
If you don't want it, take it out, and the other places will definitely offer us up and worship us every day.
Moreover, Liu Xia actually intends to lay out the overall production capacity in the north, south and east, Shencheng is responsible for the central and eastern regions, Jizhou is responsible for the north, and the rest is put in Guancheng and is responsible for the southern market.
Don't look at the development of transportation now, in fact, transportation costs are also a very large expenditure.
But Chen Xiaoman's advice to him was to continue to cooperate with Shencheng.
The owner is a very principled person.
If Shen Chengfang offended him, he would most likely not care how high the cost of relocation was, and it was not impossible to move out in a fit of anger.
But the Shencheng side didn't offend us.
On the contrary, the Shencheng side is really all kinds of support, they not only began to plan the subway, in order to facilitate the shipment of cat factories, but also planned new high-speed routes.
Whether it's land or sea is not a problem.
They obviously also understand that if they want to keep the cat factory, the first problem that must be solved is transportation.
As long as the Shencheng side shows enough sincerity, let's not leave.
The high cost of transportation is high, and the boss does not attach so much importance to making money.
Liu Xia respects Chen Xiaoman very much, since the vice president in charge of Meow Car said so, he will naturally obey his words.
As for how much impact the 300,000 meow cars will have on the online car-hailing field, it doesn't matter what he does.
My younger brother was stunned when he traveled.
They broke their hands and calculated several times, no matter how they calculated, the cat factory smashed 75 billion yuan just for the investment of these vehicles.
One 250,000, a total of 300,000 units.
Isn't it exactly 75 billion?
During the First World War of online car-hailing, my younger brother burned 1.4 billion, and quickly burned 1 billion, burning more than 40 taxi companies on the market.
During World War II, his younger brother's Uber family burned 20 billion yuan.
The younger brother not only merged with Uber, but also burned all the other ride-hailing companies and completely emptied the market.
In order to deal with the three families of Meow Che, Tuanmei, and Gaode, the younger brother prepared a huge amount of 8 billion yuan.
It can be said unequivocally that when it comes to burning money, the younger brother is the one who is responsible, when it has completed the market occupancy, if you want to shake its position, you don't want to burn his 8 billion without 20 billion.
No one expected that the cat factory would directly throw out 300,000 online car-hailing vehicles.
In the entire Shencheng, there are no 300,000 online car-hailing cars.
Most of the cars here are actually owned by the owners, and they only belong to a cooperative relationship with Didi.
This approach to cooperation has always been problematic.
In the past, these problems were not prominent in the extensive development, but as this market gradually matures, some old diseases are becoming more and more serious.
Judging from Didi's data report, slamming the door, scraping the body of passengers' luggage, and in-car hygiene have become the concentrated flashpoints of driver dissatisfaction. Vehicle wear and tear and backache and cervical spondylosis caused by long-term driving have also become professional worries for drivers.
The uneven status of drivers and vehicles makes it a "blind box" behavior for passengers to call and take a car every time; In crowded places, using the tail number of the license plate to find the car to identify it is comparable to looking for a needle in a haystack, not to mention that some passengers do not know how to distinguish between brands and models; There is little care for the elderly and people with reduced mobility. This is undoubtedly a user experience problem that must be solved if shared mobility wants to develop rapidly.
Not to mention the problems brought by the complex driver and passenger environment to the regulatory authorities, a simple one-size-fits-all approach does not meet the needs of urban travel development, but the rigid demand for driver and passenger safety and order in the urban transportation system forces Didi to come up with a reliable solution.
Therefore, whether to build a car or not has become a question worth discussing.
The younger brother has always denied building a car.
It's too expensive.
You can't build any good car without tens of billions, especially to meet the operational needs of online car-hailing.
There are also technical aspects.
Is technology something that money can solve, yes, yes, but this is a palliative treatment rather than a cure, and technology will eventually take time to catch up.
Therefore, the younger brother has never been able to make up his mind.
Unexpectedly, the cat factory, which had just stepped into this field, came as soon as he opened his mouth, and threw out 300,000 cars at once.
Brag?
Is the cat factory bragging?
The executives of the younger brother's trip had an afternoon meeting, and the discussion was basically about this issue.
Could it be another Jia Yanting?
This one is kind of like that.
The same entertainment, the same Internet, the same real estate, the same TV, the same automobile, e-commerce, cloud computing......
Fog grass, it really seems to be.
So the cat factory will not be a big scam.
Even any lithography machines were not made by them, but obsolete goods bought from abroad.
It's not impossible.
Huaxia has pursued development in recent years, and Zheng Ce has been very lenient, and in such a tide, there have been many things that have been deceived and abducted.
Some people even say that few of these rich people have come to this point cleanly.
"Enough!" Boss Sheng Wei slapped the table angrily: "Could it be that the only way for us to defeat our opponent is to expect the opponent to be a fool?" ”
The people below were suddenly silent.
No one dares to say that the cat factory is a liar anymore.
Whether the cat factory is a liar or not, this kind of question is not worth discussing at all.
But the people down there are also headaches.
How do we discuss this, what can we come up with?
"Head, it's not that we expect our opponents to be fools, we just think it's a bit incredible, spend 75 billion to buy a car to achieve hardware independence, don't they need to have other investment, do they want to burn money, how much to burn?"
"If they don't burn money, what if they have a car, consumers only think it's cheap, and they won't choose them to take their car."
"If it is burned, there is no one or two tens of billions of dollars that is not enough, so how much money do they have to prepare, 100 billion?"
Sheng Wei calmed down a little and agreed with this statement a little: "Indeed, let's calculate it according to 80 billion, and the cat factory can't afford to burn it." ”
"Don't they have interest-free loans?"
I don't know who muttered, Sheng Wei began to have a headache again.
The information is not equal.
The younger brother rarely collects information about the cat factory when he travels.
I don't know anything about this company.
300,000 cars, is this possible?
Nobody knows.
With 80 billion funds, is this possible?
It seems impossible.
But is it possible to get an interest-free loan?
I don't know about this either.
The community group purchase is 50 billion over there, and 80 billion is here, and you are the bank that your family opened?
"Mr. Sheng, should we build a car?"
In fact, the problem comes and goes, and in the final analysis, it is a question of coping strategies.
How do you deal with the little meow travel.
Is it simply to burn money, or to follow up on the footsteps of Xiaomeow travel, let's also get a self-operated car series.
"Ugh." Sheng Wei died of a headache.
Why things have come to this point.
A few days ago, he was the CEO of his high-spirited younger brother and the king of the entire ride-hailing industry.
Whether to build a car or not is just a matter of strategy.
Far from being so urgent that a decision is needed immediately.
Of course, building a car is a good thing, which is to use customized hardware to improve efficiency, reduce costs, and more importantly, go deep into the construction of urban upgrading and intelligent transportation, forming a strong brand with unique advantages in industry experience.
But building a car is not that simple.
It's unlikely to make your own.
It's too late, it's impossible to study in three or five years, and when I build my brother's own car, the yellow flower girl will be cold.
That can only be through acquisitions or partnerships.
There is no money for the acquisition.
Geely's $1.8 billion acquisition of Volvo is not mentioned, and that was seven years ago, during the economic crisis.
Just look at the acquisitions of the last two years.
Toyota Motor Corporation announced that it will acquire a 49% stake in its subsidiary, Daihatsu Motors, for a payment of USD 3 billion.
Rust spent $2.6 billion to buy solar company SolarCity.
Nissan has decided to acquire a 34% stake in Mitsubishi Motors for $2.3 billion.
Frankly, Shengwei doesn't think he has the money to buy a car company that has a complete production line and can meet the functional and quality needs of online car-hailing.
Then you can only find someone to work with.
Fuel vehicles?
Don't be funny, this thing will be eliminated sooner or later, and an emission standard can put fuel vehicles into the operation field to death.
Then it can only be new energy.
In terms of new energy, it seems that the technology of the cat factory cannot be bypassed at all.
Not long after the brother Xingxing announced the construction of the car in the cat factory, he had already sent people to contact him, and they were very coveted by the cat factory's new energy vehicle battery life and charging technology.
Only such new energy vehicles can meet the demand for online car-hailing.
Now the cat factory is obviously not going to sell it to them anymore.
Then only Diaby, or the car of the future, remains.
"Why did they do it, why, what did we offend them?" Some people are puzzled.
"This is also done and that, the cat factory is a monopoly!" Some people protested with righteous words.