Wang Zhen soon knew what big moves Xiao Meow had made.

After completing the 100% equity repurchase of Xiaomeow Travel, Han Feizi, a spokesperson for the public relations department of the cat factory, announced that the cat factory officially entered the field of online car-hailing.

If that's all there is to it, it's not a big deal.

It's not the first time that the ride-hailing war has begun.

For people accustomed to the convenience of today's Internet development, 2012 seems like a distant and intolerable time.

In those days, taxis, express cars, special cars, and hitchhikers did not exist, and only taxis could be taken, and the posture could only be waving on the side of the road.

Waving is just a gesture for the average person, but for those with a keen sense of smell, it's a business opportunity.

In September of that year, my younger brother was born in a taxi.

The business model at that time was to rent a short aisle for 3,000 yuan. Whenever a taxi drove through the aisle, my younger brother employee rushed up, knocked on the glass plug leaflet, and recommended that the driver install the taxi app.

They were the first to eat crabs, but they weren't the only ones.

At that time, the swaying car had received more than 3 million US dollars in financing from Sequoia Capital, and in order to compete for the market, it even bought smartphones for 5,000 drivers in the capital, and carried out 24-hour all-weather advertising bombardment on FM103.9 Beijing traffic radio, which was broadcast every 1 hour.

In comparison, Kuaidi taxi is much more miserable, because the project is not supported by the technical team, and the team members are reduced to only 2 people at one point.

When the road is completed step by step, the development of online car-hailing has officially entered the fast lane. A bloody merger, acquisition, elimination, and exit are staged one after another in the market battle.

From the second half of 2012 to the beginning of 2014, in about a year, after the giant capital entered the market, it directly began to clear the market, simple and crude: the subsidy war.

This made almost all other players who did not have the support of giant capital out of the game instantly, leaving only the younger brother and the fast one.

Finally, there is the war between a certain goose and Ahri.

On Valentine's Day 2015, the younger brother Kuaidai announced the merger.

Okay, let's stop playing, we can join forces to reap the fruits of victory.

This can be called the battle of online car-hailing.

In the year of the crazy duel between my brother and Kuai, the international taxi software Uber also entered the domestic market.

In the first half of 2015, Uber burned nearly $1.5 billion.

Okay, if you want to fight, then let's fight.

With a lot of capital dad, the younger brother is not afraid of any enemy when he travels.

Before the Spring Festival in 2016, in Hangzhou, my younger brother burned 100 million yuan in just one week. Years later, my younger brother's funds were tight for a while, and Uber burned for another week. According to media reports, in 2015 alone, the combined losses of the two have exceeded 20 billion yuan.

This is called World War II.

As a result of World War II, the younger brother announced that he would acquire all of Uber's brand, business, data and other assets in Huaxia and operate in Huaxia. The younger brother will invest $1 billion in Uber, and Uber will take a 20% stake in the new company, which will be valued at $35 billion.

On August 1, 2016, the World War II of online car-hailing finally came to an end.

As a result of World War II, Brother Travel became the largest mobile travel platform in China, which attracted more attention from the industry.

The previous 17 rounds of financing involved more than 30 investment institutions and individuals, with a total financing amount of more than 20 billion US dollars, making the younger brother the unlisted technology company with the largest number of financing rounds in the world.

At present, the market values the IPO of Brother Travel as high as $56 billion.

In other words, the younger brother can already kill a thousand degrees in seconds.

In this case, the younger brother's strategy is no longer limited to travel, and the tentacles have begun to develop in other fields.

Community group buying is one of them.

In fact, it is not surprising that the younger brother has entered the field of online car-hailing.

A few months ago, when the cat factory withdrew from the field of shared bicycles, it also retained a part of the share of Hi Bikes, and also renamed Hi Bikes as Xiao Meow Travel.

At that time, you can already see the clues.

Calling Xiaomeow to travel, instead of Xiaomeow bicycles, can reflect the layout ambitions of the cat factory.

Moreover, it is not only the cat factory that intends to invade this part of the trip.

Tuanmei and Gaode have similar plans.

One more is not too much, one less is not too much.

You will fight that and then you will fight.

After experiencing World War I and World War II and winning a great victory, his younger brother travels without fear of any challenge.

Especially a "conscientious" company like the cat factory.

You can play chips, and you are a younger brother when you play travel.

The big deal is the subsidy.

After a few months of harvesting, the younger brother has tens of billions of working capital in his hands, which is enough for them to fight a big battle.

If it weren't for the extra money, they wouldn't have crossed over to do community group buying.

After all, community group buying is not a good track for them.

The younger brother travels fearlessly.

However, there is almost no official announcement yet, and Tuanmei, who has already made up her mind to also mix in online car-hailing, is a little uneasy.

The cat factory deceives people too much.

In the early days, it was going to do ticketing, and then the cat factory also did ticketing.

The cat factory not only does, but also makes it the first in the industry.

So Tuanmei planned to engage in offline reviews, and then the cat factory also engaged in reviews.

In order to enhance its competitiveness, Tuanmei even merged Dianping, but it still can't compare to Meow Paw Dianping.

Mader, he was not convinced.

Tuanmei engaged in takeout, and then the cat factory also engaged in takeout.

It's not just takeaway, from reviews, electronic membership cards, takeaways, and express delivery, Meow Claw is a one-stop service.

Tuanmei plans to engage in third-party payment, and just as I was planning here, I heard that the cat factory had acquired a third-party payment license.

Sure enough, Paymeow was born.

Tuanmei Pay was completely beaten, and people in the industry only knew Fortune Treasure, Alimeow, and Weixin Payment, and few people had heard of Tuanmei Pay.

Tuanmei wants to make a shared bicycle, and when she stretched out her head, she looked, good guy, half of the share of this industry was accounted for by the cat factory.

After the cat factory decided to withdraw, Tuanmei took the opportunity to add to the industry.

As a result, it thundered within a few months.

Now that the thunderstorm is over, let's change our plans and focus on online car-hailing.

Tuanmei takes a taxi, Ollie gives!

And then, and then everybody saw it.

Maochang announced its entry into the field of online car-hailing, and Xiaomeow Travel launched Xiaomeow Taxi.

Something wrong with the car, meow you have to hit it.

In the eyes of Tuanmei's decision-makers, the cat factory is like a demon.

It's like a shadow.

Why do we want to do what you cat factory does, and you always take the lead.

It is estimated that Tuanmei never dreamed that it was just affected by her younger brother's unsuccessful trip to do community group buying.

The cat factory wanted to block the main business of his younger brother's travel, so he easily pulled it into the battle.

In this case, those Internet giants who are trying to continue to deploy community group buying are happy.

The cat factory is now running to fight with my brother, isn't the rear of this community group purchase empty, can't we steal crystals?