"I support Yang Yuanqing's view!" In the end, Liu Chuanzhi came out and said, "We used to make money while lying in bed, and it was really easy to make this money, but it is impossible to have such a good thing all the time in the world." After all, the price is going to be pulled to a reasonable standard line, which is something that will not happen sooner or later! ”

"Xiao Yang helped us see this in advance, I think it's good."

"I'm announcing that starting next month, we'll be launching new models of Lenovo computers. The price of these models must be lowered, to a level of about 1,000 yuan higher than that of Xiaomi computers. ”

"Now the biggest weakness of Xiaomi computers is their brand value, and the moment they use the low-price strategy, it is completely gone. Our Lenovo brand value is still there, and we can earn more profits than Xiaomi computers, so that Xiaomi computers can only drink soup behind our buttocks! Liu Chuanzhi's words were final, leaving all the executives speechless.

In fact, they also know that it is imperative to reduce prices, but they can't bring it up themselves, otherwise they will have to take the blame once something goes wrong.

"Chairman, I have one more suggestion!" Yang Yuanqing suddenly said again.

"Say!"

"We can't directly reduce the price, otherwise the users who bought our computers at a price of 9000 before will be angry, and I'm afraid there will be big news at that time, which is not good for our company."

"Chairman, the suggestion you just made is very good, that is, to launch a new series of models, which are different from the old models, and the old models are still sold at the original price, so that the disgust of old users will be reduced a lot. However, there is one thing to pay special attention to, that is, the new model cannot be used as the successor of the old model, for example, it stands to reason that the next LX series model to be launched should be the LX23. ”

"But the new model can't use this number, we can change to a model like ULX1, indicating that this is not an upgraded version of the old model, so as to further reduce the disgust of old users!"

"In addition, we can't directly reduce the price of the new model, and I think that when it is launched, the price can even be a little higher than the old model. At the same time, we can take advantage of the opportunity of the festival to carry out activities, and reduce the price by about 1,000 yuan in disguise. ”

"In this way, the new model will be able to continue to sell well for a period of time, and then we will secretly fix the price of the new model at the current activity price, and then take advantage of the next festival to engage in activities to reduce the price by about 500 yuan again!"

"In this cycle of about five or six activities, our new models can be reduced to the predetermined price, and at the same time, we can also use every price reduction activity to harvest a large number of individual users who intend to buy computers, or we can buy computer users in two or three years, all of them will be harvested in just a few months, so that this year's financial report will be more beautiful than last year's financial report, and it is not a problem for the number of our users to climb to a million!"

"Great idea!" Liu Chuanzhi nodded, his eyes were bright, he didn't expect this, Yang Yuanqing went out to practice, and he was really more meticulous and witty.

And after exercising in the front-line sales position, I have a better understanding of the psychological insight of consumers, and I know that the last thing consumers can refuse is to reduce prices, and Lenovo has been continuously engaged in price reduction activities within a few months, and it is really able to completely harvest all the potential consumer markets.

When the time comes, if Xiaomi wants to enter this market, it will be found that potential users have been harvested by themselves, which is a perfect plan!

And the executives at the scene also looked at Yang Yuanqing with complicated eyes, this guy is really powerful, his plan, even he couldn't help but act very much after listening to it, but he was the former successor, it was too powerful.

"Then let's do it!" Liu Chuanzhi finally concluded, "Starting from next month, our company will launch new retail market computer models, Internet café market models, in the new era we can't be left behind, otherwise Lenovo will fall apart no matter how big it is!" ”

"Yes!" No one can resist Liu Chuanzhi's order, and once Liu Chuanzhi speaks, the association will run with his will.

"And you Xiao Yang!" Liu Chuanzhi finally glanced at Yang Yuanqing, "Lao Dong in East China has been in poor health recently, he has been hospitalized twice in three months, and he is still recuperating at home. ”

"I think you will take over the burden of Lao Dong, let him rest well, take care of the entire East China region for me, and strive to create more brilliance!"

"Yes! Mission completion guaranteed! Yang Yuanqing said excitedly.

Lao Dong's East China, that is, Lenovo's business in the entire East China region, is Lenovo's second largest market and one of Lenovo's most important positions.

Although Yang Yuanqing's position was higher than this position before, he was the one who was driven down after all, and now he was satisfied to be able to return to this position.

After all, the rice has to be eaten in one bite, and the road has to be walked step by step!

"I'm still a little worried, though!" Liu Chuanzhi sighed and said, "In the Internet café market, if we want to defeat Xiaomi, it is still too difficult, are you really sure?" ”

"Chairman, in fact, we have a hidden advantage that can give the opponent a fatal blow!" A smile suddenly appeared on Yang Yuanqing's face.

"Oh, what advantage?" Liu Chuanzhi asked curiously.

"Chairman, do you remember the cooperation agreement we signed with Microsoft?" Yang Yuanqing asked with a smile.

"You mean access to the Windows system?" Liu Chuanzhi said.

"Yes, that's the agreement. According to this agreement, our Lenovo computers can be pre-installed with genuine Windows systems when they are sold! Yang Yuanqing said.

Speaking of this agreement, Liu Chuanzhi is actually very dissatisfied.

Because Lenovo sells computers, it originally did not come with any system, but later the Windows system became popular, and all buyers required the seller to install the windows system in advance, otherwise in this era when the installation system is very cumbersome, netizens will not buy a computer without a Windows system.

Then Lenovo's dealers secretly pre-installed pirated Windows systems for customers, and Lenovo also turned a blind eye to this, anyway, when Microsoft protested, they could also excuse the dealer's behavior, and then punish the dealer.

In fact, Microsoft didn't care about these things at first, after all, Microsoft's strategy is to use the pirated system to quickly occupy those third world markets, after all, Microsoft knows that the people of third world countries are not interested in paying thousands of yuan to buy a computer system.

It is also impossible for Microsoft to find these ordinary people to sue and claim compensation one by one.

But then Microsoft found out that ordinary people are not willing to pay, but ZF is willing to pay, and ZF can't afford not to pay, after all, ZF is absolutely impossible to bear the stigma of using pirated systems.

So Microsoft took the initiative to send a lawyer's letter directly to Lenovo, demanding that Lenovo pay for the use of Microsoft's system.

At the beginning, Lenovo used the dealer's behavior to answer Microsoft, but Microsoft directly named the computers purchased by ZF, which are computers purchased directly from Microsoft, and the pirated systems on these computers cannot be installed by ZF!

Of course, these pirated systems can't be ZF installed, if Lenovo dares to say so, Lenovo will be gone.

On the other hand, ZF has also made it very clear that the system must be included in the purchase, otherwise they will not buy it.

Lenovo, which was blocked at both ends, had no choice but to sign a cooperation agreement with Microsoft, saying that all computers sold to ZF would have to pay a genuine license fee.

However, Microsoft also knew that the Chinese people did not have much money, and they did not want to cut off the business, so in the end, the license fee was not signed, which was about $30 million a year.

But this has made Liu Chuanzhi very unhappy, after all, this is an alliance under the city.

However, Lenovo later sold the computers to ZF, and each backhand increased by 800 yuan, and no one objected, and there was no decline in sales, but Lenovo earned all the licensing fees back.

And now, Yang Yuanqing mentioned this agreement, obviously he also intends to use the weapon of Microsoft, after all, it seems that all the computers used in Internet cafes now are Windows systems, and all of them are pirated.