But how did this Xiaomi computer do it, and it was able to sell the computer directly at such a low price, don't they have to give the dealer a profit?

Without a dealer, how could they help Xiaomi sell computers?

"As far as I know, Xiaomi computers are completely dealerless!" Yang Yuanqing said a piece of news that shocked everyone.

"No dealers?"

"How is this possible, how can they sell computers without dealers?" Lenovo executives were shocked again, and in their common sense, it would be absolutely impossible to sell computers without dealers.

Computers have to be sold through dealers.

"We sell our computers to ZF, isn't it true that we didn't go through a dealership?" Yang Yuanqing smiled slightly.

"But there are a lot of brokers in between!" A high pipe, well, this issue can't be talked about deeply.

"There is still a difference between brokers and dealers, and Xiaomi sells computers, and it doesn't need any dealers or brokers at all!" Yang Yuanqing took a breath and said, "Because now Xiaomi computers are going all out to attack the Internet café market, and Internet café owners all purchase computers in large quantities, and they will not go to dealers to buy finished computers." ”

"According to my research, there are two ways for Internet café owners to buy computers, one is to buy various computer accessories directly on the Internet, and then go back to assemble the computers themselves."

"The second is to go to Xiaomi to buy the whole computer."

"At first, most of the Internet café owners bought their own computer accessories and assembled them, but soon these bosses found that the price of buying various computer accessories from dealers and assembling them was only a little lower than that of Xiaomi computers with the same configuration."

"But Xiaomi computers can provide a one-year warranty for the whole machine, and as long as it is not damaged by external forces within a year, it can be compensated and replaced, so gradually, all Internet café owners choose to buy computers with a warranty like Xiaomi computers, after all, each computer is only less than 100 yuan more expensive!"

At the same time, according to the policy of Xiaomi computer, as long as you buy more than 10 machines at one time, Xiaomi computer will be able to send a special person to provide door-to-door service to ensure that all computers can operate smoothly!"

"I heard that now Xiaomi Computer also takes the initiative to provide Internet café computer LAN, as well as Internet café management system solutions, and their employees can also directly help Internet café owners to form all computers into a LAN, saving the boss a lot of trouble."

"To sum up, they are certainly more willing to buy Xiaomi computers. To buy a Xiaomi computer, you don't need to find a dealer at all, you only need to call the official phone number of the Xiaomi computer, and then remit an order payment to the designated account, and the Xiaomi computer can be delivered to your door within 5 days. ”

"How's it?,Isn't it very convenient,If I'm the owner of an Internet café,I also designated to buy a Xiaomi computer.,It's not just trouble-free, money-saving and worry-free,What kind of Lenovo to buy!" Yang Yuanqing's words hit the hearts of these executives like a hammer.

Indeed, just by hearing the sales policy of Xiaomi computers, these executives understand why Xiaomi was able to grab 100,000 Internet café computers in a month, this policy is indeed too tempting, and there are no dealers to make the difference, which is very perfect.

"So how are we going to take this market?" Liu Chuanzhi, who had not spoken all this time, but was just quietly listening, suddenly asked.

"To be honest, now the Xiaomi market has formed a monopoly advantage in Internet cafes, 80% of Internet cafes will directly contact Xiaomi computer officials to buy computers when they open, and it is very difficult for us to seize the Internet café market at this time." Yang Yuanqing sighed and said.

"Mr. Yang, since you have told us all so much about the Internet café market here today, I think you will not be untargeted, you must already have some plan, hurry up and tell us about it, we can also refer to it and discuss it!" An executive snorted coldly.

If this Yang Yuanqing hadn't thought of a solution to the problem a long time ago, where would he say so much at the meeting, and still talk about things so difficult, isn't it just to highlight his ability?

"Then I'll say something about my shallow opinion!" Yang Yuanqing said with a smile: "First of all, price is the key, the computer we provide to the Internet café must be low enough in price, otherwise it will not be able to enter this market no matter what!" ”

"Hmph, I thought you had any high opinions, but it turned out to be a price reduction. Who wouldn't know this strategy of price reduction, and you need to say more! Immediately, an executive said in a weird way.

Indeed, it is the strategy of the dog to change the price for the market, what is there to say.

"You misunderstand, although I suggest that our computers face the Internet café market to reduce the price, but I do not recommend that it be reduced to the same level as our opponents. On the contrary, our price should be about 100 yuan higher than the other party! ”

"This high price is not too much, in order to leave us more profits, at the same time in publicity, to invest more, focus on promoting the brand value of our Lenovo computer, so that those Internet café owners understand that it is worth spending an extra 100 yuan to buy our Lenovo computer, because we are the best domestic computer brand in China, this money is not lost!" Yang Yuanqing squinted his eyes and said.

"Whimsical!" An executive stood up directly, "Then I would like to ask Mr. Yang, if we reduce the computer for the Internet café market to the same price as Xiaomi computers, then what about our ZF users and individual users?" ”

"If they know that our Lenovo has the same configuration of computers, and the Internet café is a few thousand yuan cheaper than other channels, then I guarantee that as soon as this news spreads, the entire market will collapse, and our Lenovo will be scolded for being bloody, I'm afraid sales will plummet!"

The other executives said that the faces of the other executives darkened, indeed, the price of the Internet café market cannot be reduced. Since ancient times, people's hearts have suffered from inequality, and if the computers in Internet cafes were so cheap, the retail market would collapse.

"This is the second thing I want to say, that is, our computers in ZF and the retail market, we must also reduce the price across the board, but it does not need to be reduced to the level of Internet cafes, probably about 500 yuan higher than the Internet cafes from the same configuration of the computer, and then said that this is only for the Internet café to sell the exclusive model, and then find some reasons to explain the price is expensive, I believe that the retail market turmoil can be suppressed." Yang Yuanqing took a deep breath and said.

"What, the price of our ZF market and the retail market has to be reduced so much!" All the executives really couldn't sit still this time.

"No, absolutely not!"

"That is, the market is still in our hands, how can there be a reason to take the initiative to reduce prices."

"Even if you want to reduce the price, then you have to reduce the price a little bit, there is no reason to cut it in half, there is no such reason in the world!!"

"I think forget it, don't worry about the Internet café market. If it is increased to that price, even if we grab the Internet café market, we may not be able to make a total profit in a year as it is now, isn't this asking for trouble? ”

The executives raised their voices against it, and the waves in the entire conference room were higher and higher, and they were about to completely submerge Yang Yuanqing.

"These idiots, lying in bed to make money make them all stupid!" Although he had already guessed in advance that this would be the case, Yang Yuanqing was still angry when he saw the opposition of the executives.

"Ladies and gentlemen, it is not up to us to decide whether to drop or not, but the market!" Yang Yuanqing slapped the table violently, shocked the people who were talking, and then said loudly, "Xiaomi is only specializing in the Internet café market in one breath, so it doesn't care about us." When he basically occupies the Internet café market, and then takes their more than 2,000 computers to the retail market to sell, will there be a way for us to survive in this world? ”

"At that time, will we still be able to sell it at the current price?"

"As far as I know, there are now many PC users who know about the existence of Xiaomi computers, and some of them even go directly to the headquarters of Xiaomi computers to pick up the goods!"

"Once Xiaomi computers come to their senses and start attacking our market, they will rely on our prices, so what will they fight this battle? Isn't it time to reduce the price? ”

"So instead of being forced to reduce the price by Xiaomi computers at that time, it is better to take the initiative to reduce the price now. And we can also slowly reduce the price quite calmly, otherwise we will be forced by Xiaomi computers to cut the price in half in one go, and everyone in the sky knows how amazing the profits of our Lenovo computers were! Yang Yuanqing said loudly, and the entire conference room instantly fell silent.

In fact, if the executives present think about it carefully, they can figure it out, but they are unwilling to face it, are unwilling to reduce prices, give up huge profits, and only think about deceiving themselves and covering their ears and stealing the bell.