It's not that there are no stand-alone games in China, nor are there no large-scale stand-alone games, but in the end, they all sink into the sand.

There are many reasons for this.

There may be a technological gap, but the gap is gradually narrowing.

There are also market reasons, when Xianjian San sold 300,000 copies, and the stolen board sold for 3 million, it was such a reality.

There are also policy reasons.

I won't talk about this.

In fact, the main thing is that no company is willing to do it.

Game companies prefer to make money-making games, rather than relying on feelings to pay attention to the Chinese game industry.

In the eyes of many parents and even those in power, games are a cancer, and there is nothing to develop.

After getting off the bus, they were presented with a lush business park, and the greenery subverted their perception of mainland enterprises.

Wanwan is actually dilapidated and poor, but it is undeniable that the environment is really good.

There are a lot of people in the park - the total number of employees in Kleist, not counting the Meow Food Fund and Meowtail Cinema Line, there are also one or two thousand people, so it is no longer the scene at the beginning that you can't see people if you don't go to the office area.

Everyone was curious about this group of newcomers.

And the well-informed ones have already gone up to ask for autographs, after all, they are the creators of childhood memories, and some people still have those games even now.

There are more than 300 meow game workstations, which occupy almost half a floor.

With the completion of the dormitory complex, which will soon be put into use, another building that was originally in the business park will also be used as an office building, and planning and renovation has begun.

Currently, Meow Meow Games has 42 people in Heluo Studio.

plus general manager Li Changwei, deputy general manager Yang Baofu, and concurrent leader Pei Qianlong, a total of 45 people.

There's no need to dwell on what to do next.

On the one hand, strengthen the team of Heluo Studio, strengthen the number of people, technology, hardware and other aspects, and attract Chinese developers from the global game industry.

On the other hand, choose a game from the market and acquire it for practice and monetization.

Li Changwei knows one thing very well, if Meowmeow Games wants to become bigger and stronger, it is impossible to rely on the company alone, and it must have its own monetization channels.

The more money you make, the more likely you are to make a high-quality game.

Team building is not as difficult as you think.

Originally, whether it was Li Changwei or Yang Baofu, they were very unfamiliar with game development, but the newcomers to Heluo Studio were no strangers.

Someone asked Li Changwei if he knew about the popular dark fairy tale action-adventure game "Alice: Crazy Return".

Of course Li Changwei didn't know, but Yang Baofu certainly played.

Released in 2011 for PC, Xbox 360 and PS3, Alice: Crazy Returns was well received and sold quite well, selling 440,000 copies on Steam alone.

And the development of this game is the Spicy Mix Studio.

This studio has "Huaxia's European and American development studios", which represents the backbone of Chinese in European and American game development.

At present, the studio is facing closure, and its R&D staff are looking for another way.

Heluo Studio can choose from it to strengthen itself.

In fact, in the gaming industry, the only constant is change.

Game genres, business models, platforms, and more.

When your team starts working on a project, it's hard to tell if the game will be obsolete by the time it's finished.

Moreover, the gaming industry is also one of the least stable areas for jobs, whether it is voluntary resignation or passive layoffs, which makes the industry seem so volatile.

This year, for example, in the first four months of the year, at least 18 game studios around the world laid off a total of more than 2,000 people.

Funcom closed Background Studios, Zynga closed Baltimore and Neon Studios, Atari closed EdenGames, Disney closed JunctionPoint, and LucasArts and TimeGate chose to close their own......

EA, the world's second-largest publisher, laid off 10% of its workforce in 2013 and another 8% this year, affecting about 1,200 people.

One of the company's competitors, THQ, went bankrupt after being suppressed by creditors, investment firms and former rivals.

The province has laid off employees.

I came home from the office with no income, no health insurance, and no idea where the future of the game would go.

If someone in the industry knows how to help, it is too easy to recruit people on the game industry chain.

By August, the number of people in the new Heluo studio had reached 87, more than at their peak.

And many of them are the core personnel of top foreign game studios.

Xu Changlong continues to be the boss of Heluo Studio, responsible for the development of new projects.

He is a person who has both ability and feelings, and letting him continue to be the boss has the meaning of appeasing the old employees of Heluo Studio, but the three senior executives of Meow Meow Games actually hope that he can really make a boutique.

You have the technology, and I have strengthened it for you.

Visual effects companies have, and the level of meow eye visual effects is in line with the world's major visual effects manufacturers.

Not to mention the funds, hundreds of millions of R&D funds can be made into World of Warcraft.

It's no problem to fully delegate power, whether it's Chang Wei, Laifu, or Pei Qianlong, they don't understand game development, and of course it's impossible to point fingers.

In addition, Meow Meow Games has also set up a marketing department.

There are currently eight people in the marketing department, two of whom are from the original Heluo Studio, who have more unique insights into the game market, so they were transferred out of Heluo Studio and joined the marketing department.

Four of the other six are leaders in the domestic game industry, and two have returned from abroad and are familiar with the global game market.

The first task of these eight people is to study the market and provide market analysis reports to Heluo Studio, so that Heluo Studio can make games that meet market demand.

In addition, they also have to find a suitable game from the market, so that the company can buy it and earn money by brushing up experience.

At the end of August, the marketing department finally narrowed down the scope to MOBA (multiplayer online competitive competition) games.

In the first half of 2015, no one was optimistic about mobile MOBA games in the mobile game industry, and at that time, mobile games as a whole were still card-oriented, and the game industry was still exploring whether mobile phones could reproduce various popular games on PC.

Everyone is still trying to put the successful products of various terminal games up.

In the process of exploration by game manufacturers, several mobile MOBA games have ended in failure, but some turn-based heavy social games have quickly won the market.

The mobile game "Fantasy Journey to the West" is one of the representatives.

During the day, I took time out of the company to open the mobile game, do the daily tasks of the two "Fantasy Journey to the West" mobile games, chat with the girls in the gang during the lunch break, go home at night and turn on the computer to play two games of LOL with colleagues, lie in bed before going to bed and take out the mobile phone to see what the gang is talking about.

That's what an office worker gamer does on a daily basis.

The real MOBA is still LOL and Dota 2 on desktop, not mobile MOBA.

However, there are also those who do not believe in evil.

For example, Penguin Games, it took them three months to develop two mobile MOBA games.

They are "National Super God" and "Heroic War Traces".