"What part is going wrong?" Boss Jia asked calmly.

"It is a ferrule of the brake line that is deformed and jammed the brake line, resulting in the brake line not being able to pull and the brake pads cannot be closed, so it is naturally impossible to brake!" Wang Chuanfu said helplessly: "This is indeed our problem. ”

"Then the solution to the problem is simple!" Boss Jia said lightly.

"What's the solution?" Wang Chuanfu looked forward to looking at Boss Jia, he knew that his chairman had a great record in the public opinion war, not to mention anything else, just in the two battles against the public opinion war in Fusang and the United States, the power of the public opinion war was brought into full play, and even had the ability to turn things around.

Not to mention the public opinion that dealt with 250,000 houses a year ago, this is simply a textbook-level operation, and it can be listed in Harvard textbooks.

Therefore, Wang Chuanfu feels that as long as Boss Jia thinks of a way, then this public opinion crisis can be solved!

"My method is very simple, six words: stand upright, stand upright, and be beaten!"

"Clams!" Wang Chuanfu was dumbfounded.

"Do you know my track record in publicity, so you think I can help you turn things around and turn the bad into the good?" Boss Jia looked at Wang Chuanfu with a serious expression, and Wang Chuanfu nodded subconsciously.

"Then you are wrong, propaganda does have the effect of turning things around, but it does not make the bad become good, because it is not propaganda, but fraud!" Boss Jia said lightly, "Even if you can succeed in defrauding once, but after a lot of time, there will always be a time to fall into the river!" ”

"Now there are many entrepreneurs who believe in public opinion warfare, believing that as long as the public opinion war is fought well, the crisis can become a turning point, the bad thing can become a good thing, and even the black and white can be reversed and played with sentient beings, then this is a big mistake!"

"The public opinion war I had a year ago looked very magical, and it did turn the world upside down, but in fact, I was on the right side, although I bought a lot of houses, but this is allowed by the law, there is no moral burden, and it is completely the right thing!"

"But the current problem is caused by BYD's mistakes, so don't think of any crooked ideas, the best way is to stand upright, stand upright, and be beaten!"

"The so-called Lizheng is to correct your attitude, so you will hold a press conference on behalf of BYD next, take the initiative to tell all the truth at the meeting, and admit that it is because of our quality problems caused by the car accident, this is Lizheng!"

"Stand up, that is, to make yourself stand firm, you first go and apologize to the victim, and then pay the damages, and do all the posture that should be done. Then you go to the owner of the Mercedes, pay him for the repairs, and stand on both sides and stand up straight! ”

"The last beating is to respond to all the media accusations with a smile, and then take the initiative to apologize in the newspapers...... I suggest that you can buy the page of Huaxia Daily, apologize to the victims and consumers for ten consecutive days, and then say that in order to improve the quality, you are willing to recall all the electric bicycles produced by you for factory maintenance, and during the maintenance period, you will be given 5 yuan per person per day for road expenses! ”

"......" Wang Chuanfu was completely stupid, he was originally asking for leave, and the boss reversed the situation for him, but he never expected that Boss Jia came up with an idea to make himself stand up straight and be beaten.

"What, are you not convinced?" Boss Jia glared at Wang Chuanfu, and then said, "Have I told you countless times that the quality problem is the most important issue, and no detail can be relaxed. ”

"Yes, I do!" Wang Chuanfu finally came to his senses and said loudly, "Chairman, don't worry, this time it's all my Wang Chuanfu's fault, I am willing to stand and be beaten!" ”

"Wrong, it's not your Wang Chuanfu's fault, it's the fault of the entire BYD!" Boss Jia snorted coldly and said, "You can tell everyone up and down BYD what I said today, you Wang Chuanfu is at fault, and the fault is that the management is not strict." But everyone in the whole company is also at fault, because the deformed trap was purchased by them, they passed the quality inspection, and they installed it! ”

"Yes!" Wang Chuanfu was sweating profusely, and then Boss Jia left without looking back.

Wang Chuanfu's action was very fast, and he announced a press conference in the afternoon, at which he sincerely explained all the problems as Boss Jia said, and even reviewed and analyzed all the processes of the problematic ring manufacturer, procurement process, procurement process, inspection process, installation process, etc., and finally sincerely bowed to the camera and apologized.

The next day, Wang Chuanfu personally found the injured rider and the injured owner of the car, and according to what Boss Jia said, he sincerely gave them enough compensation.

However, Wang Chuanfu also did what Boss Jia did not ask for, the general manager of BYD, actually knelt down to apologize to the injured rider in person, and this picture was captured by more than a dozen reporters present at the time at the same time, and instantly became the front page headline of the next day.

In the end, Wang Chuanfu bought a page of advertisements in Huaxia Daily for 30 days, and then on the page, first apologized to all owners who bought BYD electric bicycles, then announced a recall, and finally even said that if any owners still feel that their bikes are unsafe, then BYD can give a full refund of compensation.

All in all, BYD has achieved the ultimate in Boss Jia's three-character motto of "standing upright, standing up, and being beaten", even more than Boss Jia requires.

For the first time, they found that there were still people who were beaten so actively, so naturally, and even wanted to go to the newspaper to take the initiative to be beaten and fully refunded.

This operation is indeed no one can meet, it is normal for friends to be shocked, and it is normal to be scared to death.

"The BYD brand is finished!" In the end, almost everyone felt so, and they were all beaten like this, BYD can still survive to have a ghost!

But as time goes by, many people are surprised to find that BYD is not only alive and well, but also they have seen BYD electric bicycles on the streets one after another, although there are not many, but this shows that BYD electric bicycles have begun to gradually integrate into this world.

In the summer, BYD excitedly announced that their electric bicycle sales exceeded 100,000 units in the first half of the year, which was 10 times that of last year.

They can't understand how BYD, which was beaten like this, came back to life, and the more they lived, the better.

In the end, someone asked Boss Jia this question, and then Boss Jia said lightly, "If you know that there is a young man in your community, because he accidentally bumped into someone, he apologized to others for a month, and compensated others for being a cow and a horse, wouldn't you think this young man is a good person?" Isn't it someone you can trust? ”

If you make a mistake, you will be beaten, and you will still be a good man after the fight!