Liang Qingfan smiled: "You can rest assured." ”

"Working at Tengda, you just have to give full play to your ingenuity. As long as Mr. Pei chooses you as the person in charge and hands over the project to you, it means that Mr. Pei has already calculated that you can complete it successfully. ”

"With Mr. Pei's backing, what is there to worry about?"

Zhang Yahui nodded immediately: "Yes, yes, with Mr. Pei's backing, the project cannot fail." ”

The two of them said as they walked back to the entrance of the snack market.

It's about to officially open, and there's a lot of follow-up work to be done.

For example, according to Mr. Pei's request, change the price list of all food stalls and give a 6% discount.

Zhang Yahui was just about to continue to be busy with the work at hand, when he heard someone behind him shouting to him: "Yahui! ”

When I turned my head, it turned out to be Qi Yan, the person in charge of the cold-faced girl, and there was a young man I didn't know next to her.

Zhang Yahui was a little surprised: "Hey, Mr. Qi, aren't you in the imperial capital?" How did you come to Jingzhou? ”

Qi Yan smiled: "Didn't I hear that the snack market is about to open, come and have a look, learn and learn." ”

"By the way, let me introduce, this is Rui Yuchen, the person in charge of Fish Takeaway."

Zhang Yahui shook hands with Rui Yuchen: "Hello, hello, I have seen the name in the group in charge before, but it is not the right number." ”

Rui Yuchen also responded to Mr. Pei's call to "enter super first-tier cities" before, and opened the fish takeaway to the imperial capital, and he also stared at it for a while.

Now that the business of fish takeaway in the imperial capital has basically stabilized, Rui Yuchen is also busy, running back to Jingzhou to have a look, and by the way, visit the snack market, a project ordered by Mr. Pei.

Liang Qingfan said: "It's a bit unfortunate that the two of you came, Mr. Pei just left." If you can come half an hour early, you can meet Mr. Pei. ”

Qi Yan was a little annoyed: "Huh? That's a shame! I haven't seen Mr. Pei for a long time, and the cold-faced girl just has a few questions I want to ask him. ”

Rui Yuchen didn't pay much attention to this, but asked, "Mr. Pei just came to see it?" Are there any suggestions or requests for a snack market? ”

Zhang Yahui thought for a while: "Uh...... It doesn't seem like there's anything special to ask for. ”

"The only requirement is to let the snack market set the price a little lower, all the snacks were not very profitable in the first place, and now they are directly sold at a 6% discount."

"A serving of grilled cold noodles was originally intended to sell for 10 yuan, but now it only sells for 6 yuan, which is the same price as the grilled cold noodles on the street."

"Oh?" Rui Yuchen rubbed his chin, "Sure enough, it's the same as I thought." ”

Qi Yan also showed a knowing smile: "Indeed." ”

Zhang Yahui was stunned for a moment: "Huh? Do you know the deep meaning of Mr. Pei's move? ”

Rui Yuchen couldn't help but show a smile from someone who came over.

Obviously, Zhang Yahui has only been in charge for a long time, and he has not been able to see Mr. Pei's deep meaning and outstanding vision.

And Liang Qingfan...... He is a professional in architecture, but he is still far behind in the field of catering, and it is normal not to see it.

In fact, as early as when Mr. Pei determined this personnel transfer, selected Zhang Yahui as the person in charge, and asked him to prepare the snack market, Rui Yuchen had already guessed Mr. Pei's intentions, and analyzed it in detail with Qi Yan.

That's why Qi Yancai fully cooperated and brought those stall owners over in a steady stream.

And today? I heard that the only guidance given by Mr. Pei to the snack market is to reduce the price? Rui Yuchen was even more sure of his speculation.

Next, it is natural to dial Zhang Yahui a little.

Rui Yuchen explained: "Actually, as early as when Mr. Pei arranged for you to be the person in charge of the snack market? A very grand blueprint has been created. ”

"Just like Meng Chang, the original founder of the cold-faced girl, planned? The cold noodle girl and the fish takeaway are actually on two different tracks: one is daily food? One is snacks. ”

"There is a difference in the positioning of the two, and the pursuit of fish takeaway is balanced and healthy? And what do snacks pursue with characteristics? Delicious enough. ”

"Although the combination of fish takeaway and nameless restaurants has been successful in the field of conventional catering, it has not yet been involved in the field of snacks."

"It's a pity that Meng Chang is just bragging and not doing practical things, and this set of theories is just to fool investors? So the cold-faced girl didn't achieve this effect at all. ”

"And Mr. Pei bought the cold-faced girl? Obviously, he wants to continue along this line of thought, and Mr. Pei doesn't mind helping him realize this awesome thing that Meng Chang blew out. ”

"The relationship between the cold noodle girl and the snack market is equivalent to the relationship between the fish takeaway and the nameless restaurant."

"One focuses on mass-produced, fast-food flavors, and the other focuses on authentic high-end flavors. The perfect complement to each other? Coupled with the impact of the documentary "Stalls...... This is a complete snack ecology! ”

"Also, gather the stall owners in the snack market? It is also easier for them to improve their taste than if they were locked up in a laboratory......"

Rui Yuchen analyzed the theory for Qi Yan at the beginning? explained to Zhang Yahui and Liang Qingfan again.

Especially the case of combining the case of Touching Fish Takeaway and the nameless restaurant, combined with the experience of Touching Fish Takeaway turning losses into profits and developing under the wise guidance of Mr. Pei? This statement is particularly convincing.

Zhang Yahui nodded frequently when he listened.

So that's the case?

Really? The people in charge of Tengda are all skilled in their craft? After a lot of communication, I benefited a lot!

They are not only outstanding in personal ability, but more importantly, because they joined Tengda relatively early, it can be said that they have grown up with various industries, so they have been with Mr. Pei for a long time and have a deeper understanding of Mr. Pei.

These valuable experiences with Mr. Pei enable them to better understand Mr. Pei's business wisdom and then guide the next business.

Take this incident as an example, if you don't communicate with Rui Yuchen, how could Zhang Yahui guide Mr. Pei's business wisdom to play such a big role in the development and growth of Fish Takeaway?

I'm afraid it's hard to think that the snack market seems to poach people from the cold-faced girl, which is a competitive relationship, but in fact it is a perfect and unified cooperation and complementary relationship!

Rui Yuchen continued: "Knowing this, it is not difficult to understand the matter of price reduction. ”

"Let's think about the positioning of the snack market and the cold noodle girl."

"Cold Noodle Girl is positioned as a chain, fast food brand, and it can open stores all over the country, as long as the number is up, each store can make a lot of money."

"The positioning of the snack market is the original high-end taste, and its existence is a kind of sample display, which makes customers understand that the delicious snacks recorded in the documentary "Stalls" are real, and it can also give the cold noodle girl more high-end value."

"To put it bluntly, the cold noodle girl is a volume product, and the snack market is a concentrated display of samples."

"In this case, does it matter if the snack market makes money or not? It doesn't matter at all! ”

"Even if it is purely subsidized money, in the future, the chain store of the cold noodle girl will open more, and the money posted in these stickers can be earned back ten times or a hundred times."

"There are at least three benefits to setting a low price."

"First of all, this exaggerated low price will stimulate customer discussions, forming a super high popularity on the Internet, which is naturally equivalent to saving publicity costs."

"Secondly, this low price may not have much impact on customers in other cities, after all, their main expenses for a trip are air tickets and hotels, and the few dollars of cheap snacks are not strong for them."

"But for the locals in Jingzhou, the snacks are cheaper, so they will come to eat them more often, so as to ensure that the flow of people in the entire snack market is always in a high state and it is more lively."

"In the end, this ultra-low pricing strategy is a kind of care for new stallholders."

"If the snacks are very expensive, most customers will be more sensitive to the price, and they will be selective when they go to the food street, because there are too many delicacies, they will choose those snacks with a particularly good reputation to taste."

"But if the snacks are very cheap, they will have a lower sense of price and will buy all kinds of snacks more frequently, which will increase the sales of the entire snack street......

Although the human stomach is limited, not all tourists will eat enough when they go shopping in the snack street.

Some people pick and choose to eat a full meal, and then stop eating, preferring to go to a restaurant for a serious meal when they are hungry.

In fact, there are two reasons: one is that the quality of snacks in the snack street is uneven, and the taste is good and bad; The other is that things in the snack street are expensive overall.

Customers are afraid of buying expensive and not very tasty snacks, so they will carefully screen and screen when buying snacks.

But the snacks in the snack street are rarely particularly unpalatable, so in the final analysis, I still feel that the cost performance is not high, and the taste is not enough to support its price.

And price reduction is the most direct way to improve the cost performance.

As long as the price is low enough, customers will feel that they have made a lot of money when they eat particularly delicious snacks; When I eat snacks with average taste, I also feel that it is so cheap, and I don't lose at all.

This can comprehensively enhance the overall experience of customers in the snack street, improve their psychological state of shopping in the snack street, and let them let down their guard.

The experience will affect word-of-mouth, and word-of-mouth will further affect the cold-faced girl.

Rui Yuchen finally concluded: "Therefore, this pricing strategy is completely in line with Mr. Pei's entire layout!" ”

"It's a pity you didn't realize this sooner."

"If you could have thought earlier, you should have set the price to this level before Mr. Pei came. In this way, Mr. Pei will definitely appreciate you a lot! ”

Hearing this, Zhang Yahui couldn't help but feel a little remorseful.

"Hey, it looks like I'm still thinking too little!"

"If only you had come two days early!"

Rui Yuchen smiled: "It's okay, it's not a big problem." ”

"As the person in charge of the project for the first time, it is very good to be able to let Mr. Pei only put forward one opinion."

"As long as you continue to work hard in the future, Mr. Pei will definitely see it in his eyes!"

Qi Yan nodded: "You have successfully completed the task here in the snack market, and the next thing is to look at the cold noodle girl!" ”

"Don't worry, I will make good arrangements, and I will definitely not disappoint you and Mr. Pei!"