Chapter 487: This ...... It's about monetization
"Your Dongdong is really amazing, he deserves to be a big star, and he can even buy tickets that are so difficult to buy." An aunt grinned heartily, showing a jagged mouthful of teeth.
Lin Dong thought that all the people who came would be young people.
He thinks that only young people will join in the fun, and aunts and uncles may prefer the supermarket activity of 30 eggs for a dollar.
Surprisingly, however, most of the people who came with the bus were aunts and uncles.
Perhaps, they feel that they are cheap and do not take advantage of the bastards.
The place where Lin Dong's hometown is located is called Putun.
And the 100th person who got the ticket from him made a banner with the words Putun Squad.
This kind of behavior perfectly covered up Lin Dong who was in the middle of them.
No one would have imagined that among a group of young people in a small town of uncles and aunts, there was actually a big star wearing a thunder hood.
The opening scene is the girls' generation over there, singing a song ". 》。
This is their 14th album, when there were nine people, and now there are only eight left.
The world is impermanent, and no one knows what will happen tomorrow.
For example, this is probably the last time Lin Dong will watch these eight people perform at the Meow Bang Music Festival.
Because at the end of the year, the artists on the Bangbang side will not be able to come here to make money.
Of course, no one knows about it yet.
Then the little fat man with glasses next to Lin Dong raised his head and closed his eyes, and roared loudly: "Beat the bangbang and capture Girls' Generation alive!" ”
If memory serves, this should be the brother-in-law of the grandson of the second uncle of the neighbor's family.
When this kid came, he was like a shy dead fat house.
Now like a fighter.
What is certain is that everything he says is sincere.
However, when Lin Dong was still estimating how much this kid liked Girlhood and how much he liked that Lin Yun'er, he roared again: "Beat the stick and capture Li Zhien alive." ”
Well, still an amorous species.
Concerts are a place where people lose their minds.
Others are shouting and shouting, and although sometimes you may not understand what they are shouting, you will also envy the pleasure of shouting.
Lin Dong heard an aunt behind him shouting: "Zhao Laosi, you are a bastard." ”
This aunt Lin Dong knows and lives downstairs in their old house, and Zhao Laosi is her husband and has been gone for many years.
Therefore, many people are not shouting Lin Yun'er, nor Lee Ji-eun, nor mildew, they are just shouting for the sake of shouting, otherwise they are all old men who are already sixty or seventy years old, and he knows whether it is mildew or Meimei.
The top three in "I Want to Release a Record" are basically the pride of the sky.
However, on such occasions, even the most unruly young people will be in awe.
They may be better than the people who appear now, but at least for now, these people are the ones they need to look up to.
The three young people already have their own fans.
But even with the advantage of local combat, they are not as good as those big names.
When it was their turn to play, the atmosphere was quite deserted, and you said that it was not embarrassing, but fortunately they both had two brushes, and one song was sung, and it also won very good applause.
After this trip, the price of the three rookies has skyrocketed.
This...... It's about monetization.
"You get it, that's monetization?" Pei Qianlong was not offstage at the concert, he and his cousin sat in a temporary office backstage, and the live broadcast was on his laptop.
"I see." Pei Baohu is as honest as a quail.
Being taught was the only thing he could do.
If it weren't for this cousin, he might just be an ordinary person, like most ordinary people.
But he has such a wicked cousin.
So, he became an idiot.
After all, anyone who mentions him Pei Baohu will talk about his demonic cousin.
In contrast, he's not an idiot or anything.
"No one will do this kind of thing because there is no profit, not only is there no profit, but it is actually of no practical significance for the improvement of the product, so even the penguins will not do it, so you think it is wrong to spend this money."
Pei Qianlong generally doesn't teach others how to do things.
What you do well or not has nothing to do with him.
Anyway, Mr. Lin never asked him to give Kleist's senior management any training.
But the money loss tiger is his cousin.
He has been the one he has been covering since he was a child, so it is his responsibility to teach him.
"I understand, if we do it like this, the next season of "I Want to Release a Record" will definitely be more popular, but brother, the profits from variety shows are not counted on my head, others make hundreds of millions of dollars, my Meow Ear Music is one of the earliest departments of the company, but now it is not only not profitable, but also loses 35 million." Pei Baohu was bitter in his heart.
Meow ear music was not very brilliant in the Kleist system, and now it is even worse.
No matter how hard he tries, he can't get rid of the reputation of losing money.
He really worked very hard.
It's not impossible to make a profit.
Meow Ear Music currently has three profit points, the most stable is the monthly membership fee.
The free rate of Meow Ear Music is larger than that of other software, but there are also a small number of new songs and boutiques that need to be charged, unless you charge a membership and can listen to them for free.
And members can also listen to music with lossless sound quality.
The second profit point is advertising.
Compared with other music software, Meow Ear Music's biggest feature is the community culture.
Therefore, it is easy to get good exposure by hanging some small advertisements in the community.
The third is the copyright agency fee.
Meow Ya live broadcast over there the anchor singing or something, can only be selected in the music library, Kleist is very conscious in terms of copyright.
Therefore, Meow Tooth Live will pay some copyright fees to Meow Ear Music.
Now that the short video of Meow is out, the copyright fee will also be paid.
"I want to make a record" was also paid.
The money given by these friendly forces is also quite large.
Those people out there weren't so self-conscious.
There is also a part of the lawsuit claims, mainly the spoils of the public relations department distributed to Meow Ear Music.
Pei Qianlong is in charge of public relations and legal affairs, and he also takes care of his cousin.
The combined profits of these three aspects are enough to make a lot of money for this music love ass who only has input but no output in the early stage.
It's a pity that now it's all used to hold a meow chart music festival.
I can't do anything left, and I put a lot of money upside down.
Therefore, at the end of the year, Meow Ear Music became a money-losing department.
All this was done by Pei Qianlong to persuade his cousin.
"Does Mr. Lin blame you?" Pei Qianlong asked.
"Nope." Pei Baohu shook his head.
"That's it, I don't blame you, just be your general manager with peace of mind, and one day in the future, if you really split it into branches, you will be the president of Meow Ear Music at that time." Pei Qianlong said.
"But if I can make money...... Pei Baohu is still entangled.
"Tiger, let me tell you this, if you have the ability to thank you a little, you still have a chance to go further, but if you want to make money, you may die in Meow Ear Music for the rest of your life." Pei Qianlong didn't bother to pay attention to him.
I don't understand.
This product is stubbornly believing that bosses like employees who make money.
This is no problem, in fact, it is true, and Mr. Lin must be no exception.
But Mr. Lin has a very long-term view, what he wants is not a momentary victory, he wants the final result.
It's not that Meow Ear Music has successfully ranked among the top three and successfully ranked among the top three.
It's the first!
Like Meow Tooth Live.
What you need to overcome is circle music, Aunt Wang's cloud music, cool dog, and so on.
Why?
Is it just because of your hard work, even if you are the general manager, you still have 10107?
Or is it up to you to pick and choose, save a little here, earn a little there.
Impossible.
You have to find another way, you can only do what others want to do but can't, you can only do what others don't want to do but are worth doing.
Such a cross-border concert will of course lose money.
No matter how many viewers and fans come, no matter how many peripherals are sold, and the price is desperately high, it will also lose money.
The ticket money may not be enough to hire a singer.
After all, you go and say to Mildew, we have a list in Huaxia, and you are on the list, or you can come and sing a song.
People will just politely tell you to get out.
In the final analysis, money opens the way.
You can actually invite anyone, just because the money is enough.
"Brother ......" loses money, and the tiger really doesn't want to lose money.
"I ask you, will I cheat you?" Pei Qianlong grabbed his cousin's collar and asked with a tiger face.
"Impossible." Pei Baohu didn't know how to answer subconsciously.
"Why did you bring one?" Pei Qianlong wanted to strangle him.
"Impossible!" Pei Baohu quickly removed the "bar".
"So, what I tell you to do, you will do it, your benefits will be indispensable in the future, remember, in 2016, your task is to burn money, if nothing else, at the next regular meeting, Mr. Lin will definitely encourage everyone to burn money."
"Where did you get so much money to burn?" Pei Baohu was at a loss.
"The game, the game is going to explode, no one can stop the group of people in the game department, Li Changwei, Li Changwei, and he said that he didn't understand the game." Pei Qianlong was also very emotional.
"If you make money, you don't necessarily have to burn it all, you see Mr. Lin is now buying a house and a car...... Pei Baohu is still retorting.
"Mr. Lin is not a hedonistic person," Pei Qianlong said categorically: "His villa is developed by our own family, and it is not worth much money at all, and the car only costs three or four million, and some people who are not as wealthy as him have begun to play private jets and yachts." ”
"Mr. Lin is so rich, and he still works so hard." Pei Baohu couldn't understand.
"You didn't get to his position, you can't understand his vision and ambition at all, do your thing with peace of mind, this concert is very good, you see, how lively." Pei Qianlong didn't want to discuss the problem of vision with this idiot.
"It cost a lot of money." The corners of Pei Baohu's mouth twitched.
The smoky ones were about to cry.
This year's Meow Bang Music Festival is indeed very successful.
Just look at the hot searches in the past few days.
Like "Meow Bang", "Meow Bang Music Festival", "Concert Scene", "When Will Ticket Scalpers Close", "Girls' Generation Chinese Very Smooth", "Mildew Disguise Tour of the Forbidden City", "Bieber Huaxia Fan Meeting", "AKB48 Appears in a Hot Pot Restaurant", ......
It is not an exaggeration to say that it dominates the list.
And during this period, Wang Shan's daughter-in-law gave birth to a child, and he posted a happy photo of a family of three, but unfortunately he still failed to make headlines.
Taking advantage of this enthusiasm, Kleist CEO Shi Shanshan held a new season of advertising bidding.
Brands and advertising agencies flocked to the site.
Let's not say anything, don't we just ask for money.
Hurry up!
But what should be said still has to be said, and Shi Shanshan is not dumb.
"Thank you for your love for Kleist in the past year, but what did the brands we have worked with got, today we invited ......"
The brand owner who was invited to speak out had a wry smile on his face.
What is this Nima?
They are buyers, and they actually take on the task of helping sellers advertise and raise prices.
This President Shi's brain circuit is really very strange.
They really want to tell everybody that-
Don't bid, Kleist's ad is useless, let's go back to our own homes and wash and sleep.
Then they continued to advertise the renewal of the contract.
The original price can be renewed.
Unfortunately, there is no way to deceive people, and how effective it is, in fact, many people who have already done their homework in advance.
Otherwise, there wouldn't be so many people coming.
And you're not stupid.
The more you say it badly, the more people don't believe it, and the more you have to earn it.
The named brands could only say their situation fairly and emotionally.
Kleist is a company with a good reputation.
This is the point, and it should be circled.
In fact, the amount of exposure is very important for advertising, but there are bottlenecks in exposure, and not unlimited exposure necessarily has unlimited effects.
When the exposure reaches a certain bottleneck, the test is the product itself.
The brands present today have actually been screened by Kleist, and brands that have had quality problems and even serious after-sales problems have been eliminated.
This means that even if you have money, we don't do your business.
When you see the advertisement made by Kleist, you will subconsciously feel that this thing is reliable.
Moreover, Kleist's own good image also makes their advertising more convincing.
"Thank you to a few partners for their support and appearance, and then, we have to tell you the unfortunate news that the naming rights of 'I want to make a record' are gone." Shi Shanshan stood on the hosting stage with a smile, and her demeanor and temperament are definitely at the female benchmark level.
It's a pity that no one is fascinated by her so intellectual side.
"What's the matter, Mr. Shi, are you kidding?"
"None? Why not? Mr. Shi, did you invite us to come here? ”
"Kleist is too much, the last time Meow Ya live broadcast came out in person, so it gave us a chance to compete fairly, this time it's just gone, you say it's gone, it's gone, why."
"Who the hell is it, I'm not convinced today."
"Do you want to cooperate in the future?"
"Let's stop arguing, let Mr. Shi give us an explanation."
The people who were invited were basically all external to the major brands, all of them were human spirits, and there was no shortage of city government means, and the reason why they were so resentful was actually a kind of pressure.
Of course, there are indeed some brands today who are running for the naming rights of "I want to release a record".
Last time, everyone felt that the naming rights of "I Want to Release a Record" were not as good as "Ultimate Challenge", and even Shi Shanshan thought so, so she got a means of filming "Ultimate Challenge" first and then "I Want to Release a Record".
This time it's different.
From "I Want to Release a Record" itself, to the top 10 concert tours, and the now popular Meow Chart Music Festival.
This has actually formed a chain.
From beginning to end, you can see the shadow and influence of "I want to make a record".
Everyone is estimating how much money it will cost to get the naming rights of "I Want to Release a Record", but this side tells them not to think about it, this thing already has a place.
Whoever doesn't get angry.