Lin Dong was not angry.

Learning from the lessons of the past, this time he was very clever and hid in a bunch of brands.

In order to be afraid that people would recognize him, he also deliberately disguised himself.

He wants to see how Queen Shi sells advertising fees so high.

But he didn't actually see anything famous.

There is a specialization in the art industry, and it is impossible for him to eat memory decoction as a meal, and he has never dabbled in advertising or anything.

Let people talk about ad performance.

Then it was said that the naming rights were gone.

What kind of fame can this have?

Lin Dong thought that Shi Shanshan had a three-inch tongue and could fool this group of people, but in fact, she didn't say a few words from beginning to end.

The attitude is not good either.

Lin Dong imagined that if he was a brand, he would probably be able to blow up his lungs.

Is there such a bully as you?

You brought us over and told us that the naming rights were gone.

And when you say it, you smile brightly, show off how good you smile or how to get it.

Shi Shanshan is not a beauty, at least not the kind of beauty that makes people's eyes shine, but she is more attractive, especially when she laughs, there is a feeling of sunshine.

But you smile so well, you can't bully people like that.

You deceived everyone's feelings, you have to lose money!

However, from Lin Dong's own standpoint, he wanted to say that he had done a good job.

At the same time, he felt that he was also beautiful.

The operation of taking away the naming rights is too clever.

Not only did he lose a lot of naming fees - there is no money for the short video now, and it is impossible to pay 500 million, even if he pays 500 million, Lin Dong is left and right.

In fact, Boss Lin was a little negligent here.

If he turns his left hand to his right hand, even if this money is variety show income, he still has to pay some taxes, even if variety shows belong to the cultural industry, and the cultural tax is very small, but no matter how small the mosquito is, it will bite people.

Still continue to talk about the naming fee, the loss of the naming fee, and the offended this group of brand bosses.

Look at the people who put these people popular.

Hey, man, you can't be having a heart attack when you're clutching your chest.

And this one, what kind of table are you hammering, you can't break the hammer, smash the tea set in front of you, on such a high-end occasion, you smash our Kleist must lose money.

Shi Shanshan raised her hand and slowly smiled.

"Everyone, I know that we are not kind to do this, but we Kleist also want to develop, the company has the company's considerations, and I am just a small professional manager, the boss's order, no matter how unreasonable, can we still resist?"

Lin Dong almost sprayed a mouthful of old blood on the bald head in front of him.

Good guy, Shi Shanshan, you still know how to cause trouble.

Shi Shanshan's words are not enough to appease these brands who want to make trouble, but at least let everyone calm down, and those who act can put away their acting skills.

"I know why people value naming rights, and naming rights are indeed very useful, but have you found a problem with the data given by the partners just now?"

Shi Shanshan directly crossed over the topic of taking away the naming rights.

Anyway, it's our boss who wants to leave, and I can't help it, it's useless for you to dwell on this.

For this question, the brand owners in the audience whispered.

Lin Dong sat in the corner of the place, trying to hide himself, trying not to let people find him.

But he is not invisible, and there is still a workplace elite sitting next to him.

The workplace elite tilted his head to discuss with Lin Dong: "What's wrong with naming rights, have you found out?" ”

Lin Dong closed his mouth and shook his head.

"This naming right is very useful, these guys who got the naming money last season have made a lot of money." The workplace elite even opened the briefcase they carried with them and took out the documents from it to look at it.

Lin Dong moved a little darkly, squinting his eyes to wink.

It seems to be an analysis report that analyzes the sales curve of the naming right product before the naming and after the naming of the product.

It even lists the comparative effects of similar products in other variety shows or TV series advertisements.

Even Lin Dong, a rookie, can see the power of the naming rights of Kleist's two variety shows, so he doesn't understand what Shi Shanshan is going to say.

"I understand, what Mr. Shi means is that the effect of several other advertisements is not much worse than naming rights!"

Someone shouted loudly.

This is very pretending, he found out about the problem that others didn't find.

The workplace elite next to Lin Dong quickly looked at the documents in his hand, and then nodded deeply: "That's right, the effect of naming rights and implantation has not been far away. ”

"Presumably everyone has also discovered that other people's variety shows in one season, how many advertising placements are there, I counted it, the average data is five, the popular variety shows basically start with six or seven, there are eleven in "Run", and our variety shows are only three, last year, the two naming rights, the brand awareness increased by 610% and 580%, and the other four implantations were not less than 500%, and the conversion rate was higher, what does this mean?"

Shi Shanshan really doesn't have a three-inch tongue, but her words are very to the point.

Even Lin Dong, a person who didn't know anything, understood what she meant.

Boss Lin trembled angrily.

Good fellow, that's how you backstabbed me.

I made you the president and cured your baldness, and you actually repaid me like this.

"Mr. Shi, don't you want to sell other advertisements as naming rights?" Someone came to a strange sentence, from their point of view, isn't that what it means?

"No, naming rights are naming rights, we have no such plans, I just use the facts to tell you that our Kleist advertisement, whether it is naming rights or not, will not disappoint everyone."

That's what I meant, but I don't admit it.

If you have the ability, you can beat me.

What else can you say, you can't really rush up and hit her.

"The naming rights of "I want to release a record" gave us Kleist's meow, which is a short video platform, and everyone must know about it, and short videos can also be advertised...... Shi Shanshan paused.

Everyone is a little dumbfounded, is Queen Shi going to sell short video ads today.

However, in terms of the traffic and exposure of short videos, these big brands who often spend hundreds of millions of dollars are obviously not interested.

The form of variety show advertising placement is already very mature.

You can't avoid this kind of implantation, you can't block it or fast-forward it, so the effect is so obvious under the subtle effect.

But when users watch short videos, they basically brush them by, and they don't spend time watching the content at all.

Therefore, those who are willing to advertise on the current major short video platforms are basically web games, or small commodities, and they can be as low as they want.

"You misunderstood, I'm not going to promote the advertising inventory of our short video, but I want to tell you that our short video is advertising for free for this year's bidding winner in the first year!"

We, don't want money!