"Higashino-sensei, congratulations."

Congratulations?

Congratulations on what?

Higashino Tsukasa was still drinking tea, and when he heard this, he stopped drinking the tea, and took the opportunity to look at the name of the person who called.

It dawned on him.

"It's the twilight mulberry, happy new year." Tsukasa Higashino replied with a smile: "Is there something wrong?" ”

He actually asked knowingly.

After all, the person who called was a person from Kumamoto Prefecture who had cooperated before, and he would definitely call at this time for one thing - Kumamon.

But it's only the first day of January, and the festival hasn't finished yet, and the Kumamon Prefectural Government is about to go to work? That's too diligent.

Twilight Qiren also responded with a sentence of Tsukasa Higashino: "Well, Happy New Year." Higashino-sensei. I called this time mainly for Kumamon matters. ”

"Higashino-san must have known as a Kumamon designer, and the main purpose of Kumamon's design was to attract tourists who were about to open the Shinkansen."

"I know that." Tsukasa Higashino nodded.

Slightly different from the previous life, the Japanese of this world will open the Shinkansen to Kagoshima Prefecture in early 2004, which means that the Shinkansen will run through the whole of Kyushu. With the development of transportation, it has naturally brought a large number of tourists from Kansai and Kanto regions, which is undoubtedly an opportunity to make money.

Kumamoto Prefecture is a region with a predominantly agricultural economy, and its popularity is much lower than that of other surrounding prefectures, and in order to attract tourists, Kumamoto Prefecture has adopted various publicity methods, and mascot design is one of them.

At the suggestion of Tsukasa Higashino, a genius designer, the Kumamon mascot project was a success last year, and it became a craze in Osaka City through the promotion of the people of Osaka, and this also made the whole of Japan aware of the cute mascot Kumamon and the name of Kumamoto Prefecture.

But that didn't stop there.

The rest of the publicity was nothing short of a standstill, and the old publicity team couldn't think of any interesting tricks, and the most important thing was that the most important Shinkansen had not yet been opened, and tourists could not directly contact Kumamon, which led to the rapid rise of Kumamon in front of him as if his fame was overdrawn.

This makes the deep twilight Qiren who is responsible for the mascot image design part still very uncomfortable, after all, the design of Kumamon caused such a big sensation at the beginning, and everyone in the country knows it, but as soon as Higashino Tsukasa left on the front foot, there was a problem with the back foot publicity team.

They didn't follow the same style as Tsukasa Higashino to carry out novel publicity, but imitated the operation experience of the county mascot very rigidly, for fear of making mistakes.

The promotion efforts were not rolled out, which led to the stagnation of Kumamon's popularity.

But fortunately, although they didn't promote it too much, they didn't mess around, and they managed to keep some of Kumamon's fame - at least in Kumamoto Prefecture, Kumamon's popularity is still booming.

Tsukasa Higashino listened to the story of the Dusk Kito and roughly understood the situation that Kumamon was in now... He was also a little speechless, because this was not a thing to congratulate at all.

What are you congratulating on? Congratulations on leaving some mess down?

You must know that Kumamon was a popular Internet celebrity all over the world, not only did he perform at the Japanese Spring Festival Gala, but Kumamon also had his own exclusive train, and even the emperor and the unlucky prime minister received this goods.

However, Higashino Tsukasa thought about it and found that this result seemed to be quite normal.

After all, it's only 2004, and Japan's government still retains some of the serious traditional Showa style, which means that the people who work in it are a bit old-fashioned.

The reason why Kumamon was so popular in the previous life was not only because of its cute and cute attributes, but also because of its important marketing strategy.

To support the role of Kumamon, it is definitely not like in many miles, where the protagonist paints a pen, and then the popularity rises, and the major media and even the world become famous - this is impossible at all.

The role is very important, and the operation behind it is also indispensable.

Thinking of this, Higashino Tsukasa couldn't help but ask: "It seems that the situation is a bit difficult, so why do you want to congratulate me?" ”

"Because a good thing has come." Dusk Kito was a little embarrassed by Tsukasa Higashino's words, so he smiled and told the whole story: "The Shinkansen side wants to cooperate with our Kumamon. ”

Oh?

As soon as he said this, Higashino Tsukasa immediately came to his senses.

It's almost time for the Shinkansen to open to traffic, and there's a lot of desire to work with Kumamon.

It seems that last year's publicity still played a role, and the Shinkansen did not ignore the mascot Kumamon, and wanted to pursue cooperation, and the Shinkansen will bring huge passenger traffic, so the name of Kumamon should be hot again.

This is indeed a good thing, and it's no wonder that Kito in the twilight can't wait for the holiday to end and call Tsukasa Higashino.

"We hope that Higashino-sensei can redesign some of the patterns about Kumamon so that they can be used to promote the Shinkansen... During the New Year... It's a real problem. ”

"If you want to talk about the New Year's Festival... Isn't the twilight mulberry also the New Year's Festival? Leave it to me. Higashino nodded without hesitation.

Kumamoto Prefecture has a contractual relationship with him, and this is his job.

But Higashino clearly felt that Twilight Qiren was not just calling for this, so he asked him very bluntly: "Twilight-san, do you need help with anything else besides this?" ”

"It's true that there are some unspeakable things that need the help of Mr. Higashino." Dusk Qiren didn't hide it, and then asked on the other side of the phone: "Please ask Mr. Higashino to join our Kumamon marketing team temporarily!" We are willing to offer the position of team leader! ”

Marketing Group...?

Tsukasa Higashino didn't expect Kumamoto Prefecture to have such great courage.

The so-called marketing team is probably the team responsible for Kumamon's publicity and marketing, and the team leader is probably the position with the most power.

Kumamoto Prefecture probably wants Kumamon to regain its popularity and warm up the cooperation with the Shinkansen.

Indeed, when these two heats are combined, Kumamon will only get hotter at that time.

It's just—

"I'm a layman when it comes to marketing." Tsukasa Higashino smiled and wanted to decline.

He really doesn't understand marketing, at most he gives suggestions and a plan, but he doesn't know anything about actual operation.

"That's no problem! Mr. Higashino, you just need to make an interesting plan like last year's Osaka City. ”

"But I don't understand anything."

"No problem, there are people in the group who understand this." The people of Twilight are warm and kind.

"Budget-wise, maybe a little..."

"No problem, as long as we can reheat the image of Kumamon, no matter what the cost, our county government will take it out."

This is an exaggerated sentence, of course, it is impossible to take out all the costs, but the words of the people of the twilight are firm, and they must have made up a lot of determination.

Higashino Tsukasa was stunned, completely unexpectedly that the Kumamoto County Government would be so thirsty for talent.

Even money isn't a problem, so what's the problem?

"Mr. Higashino, as you know, there are more than 30 kinds of mascots belonging to each department in the Osaka and Fukuoka areas alone, and if we want to make the Kumamon mascot rise again, we in Kumamoto Prefecture can only work hard. Mr. Higashino is only as a temporary team leader, and the marketing team on our side will follow you to learn the experience of marketing solutions, and it will not take up Mr. Higashino's time for long. ”

Twilight Qiren's tone was sincere, leaving Higashino Tsukasa a little speechless.

As the people of the late twilight Qi said, there are many mascots in Japan, not only the mascots of the county government, but also the mascots of villages and towns, and the number of them has reached more than 1,000.

They Kumamoto Prefecture finally saw hope, and of course they had to hold on to death.

Because of this, only Kumamon, the county government department, worked overtime this year, and the people of late twilight Qi can be said to have worked hard, and they relaxed for a day yesterday, and when they came back to continue working overtime, they felt that their hair was going to fall out.

Not scolding the bastards of the marketing group was already his greatest mercy.

Originally, Kumamon had such a strong momentum, but how did it turn out to be in your hands?

Of course, there is no need for him to scold, the Minister of Publicity and Distribution, Ken Tanaka, has already scolded the staff of the marketing team to the blood.

But if you don't solve the difficulties, of course it's useless to just scold, you still have to think of a way.

Thinking about it, the Kumamoto County Government group thought of Higashino Tsukasa with their eyes.

yes, isn't there a Kumamon father here?!

The last marketing plan was proposed by him, and this time I was right to find him!

And the treatment can't be too low for Higashino Division, so you have to pull up the treatment! I asked people to help me figure out how to promote the image of Kumamon.

That's why we have this call today.

"I see." Higashino answered and asked him again, "When will I pass?" ”

"We're not in a hurry." Twilight Qiren smiled and said, "If you can, how do you see tomorrow?" ”

Good one is not in a hurry.

"Tomorrow, then."

Tsukasa Higashino is a decisive person, and he pays attention to a quick solution.

Since you want marketing, then act faster and don't procrastinate.

As for Kumamon's marketing plan... Tsukasa Higashino already has a rough idea.

As mentioned earlier, in his previous life, Tsukasa Higashino deliberately investigated many mascot designs and marketing strategies in Japan because of the homework assigned by his mentor, especially Kumamon, the most successful example, and he put the most effort into it.

It's okay to come up with one or two marketing methods that are effective and effective.

Higashino agreed to the other party, and after a few more words, he hung up the phone.

Looking at the situation at home, he exhaled.

I thought I could relax for a day or two, but I didn't expect that before I could relax, something happened here again.

After the phone call ended, Tsukasa Higashino told Ryoka Konoe and Chihaya Higashino the truth about the situation in Kumamoto Prefecture.

Higashino Chihaya was lazy, obviously not wanting to go to Kumamoto Prefecture with Tsukasa Higashino.

Ryoka Konoe expressed her loneliness about sending him away when she first saw Tsukasa Higashino, but she also seriously promised that she would take care of Chihaya Higashino during the time that Tsukasa Higashino was away.

In this way, the matter in the family is temporarily resolved.

Tsukasa Higashino took a bus to the airport early the next morning, and then flew from the airport to Kumamoto Prefecture.

The process was so fast that when the Twilight Kito received a call from Tsukasa Higashino, his face was full of confusion-

"Huh? Mr. Higashino: You've arrived at the airport? ”

That's too fast, right?

However, he was not ambiguous, and immediately sent someone to pick up Tsukasa Higashino, and at the same time directed a group of people to vacate the place where Tsukasa Higashino worked.

And then.

The Kumamoto prefectural government office.

"Higashino-sensei!"

As soon as he saw Tsukasa Higashino get out of the car, Shiki greeted him warmly: "Welcome back to Kumamoto Prefecture, I wish us a happy cooperation." ”

"Well, nice to work with." Higashino nodded, and at the same time glanced around thoughtfully.

He just found out.

Kumamon in Kumamoto Prefecture is doing a good job of publicity.

Along the way, there are Kumamon-shaped stop signs, and there are a variety of Kumamon merchandise shops filled with shiny Kumamon periaise.

Many young women stopped to buy.

It's all over Kumamon.

Even the prefectural government has two Kumamon cards in front of them.

Compared to Kumamoto Prefecture, which was empty before, Kumamoto Prefecture now has a tourist atmosphere.

As a civil servant, of course he also understood Higashino's scrutinizing gaze, and he smiled and turned his head; "The publicity in the prefecture is sufficient, but the question is how to keep Shinkansen tourists in Kumamoto Prefecture for tourism, but the prefecture ... It's not really significant. ”

He was right.

It's just internal marketing instead of external marketing, so no matter how ruthless the marketing efforts are, it doesn't make much sense.

He invited Higashino Tsukasa into the county government and gave him enough respect.

"Mr. Higashino came all the way, and I made a special reservation for a nice restaurant..."

Twilight Kito smiled as he walked and spoke to Tsukasa Higashino.

"Hehe, I don't need to eat, I want to go to work right away... In fact, I wrote a promotional draft about Kumamon on the plane, hoping that Twilight-san and the rest of the marketing team would take a look at it and see if it would work. ”

Tsukasa Higashino came here for work, not to eat horse meat, so he immediately refused the invitation to dinner and replied.

His words made the deep twilight Qiren next to him also a little surprised: "Have you already come up with a marketing draft?" ”

It can't be a castle in the sky, right? It's just a draft, but it's too fast, right?

The marketing team of our department has come up with one or two drafts that are already the limit, and there are traces of plagiarism of other people's mascot marketing plans... It can be said that the sincerity is completely lacking, and the plan is too old-fashioned.

Look at Tsukasa Higashino again.

People just took a plane and thought about it!

What a marketing genius?!

Dusk Qiren hurriedly put away the thought of inviting Higashino Tsukasa to dinner, and turned to care about the situation of the draft.

He was particularly interested in seeing Tsukasa Higashino's marketing plan.

"It's best if Mr. Higashino can slap the face of the marketing team for me!"

This is the essence of the Twilight Qi people.

No way, it's so annoying.