"So there is still this hand...?"

"Appointment of Kumamon as Kumamoto Prefecture Happiness Sales Manager? Holding a press conference? ”

"This is too bold, the first mascot civil servant in Japan, and the first mascot minister in Japan."

"What do you think of the budget here? It shouldn't be a big deal to ask the media to come and help build momentum, right? ”

"Ghost talent, indeed ghost talent!"

Late Twilight Kito and Minister of Public Relations Ken Tanaka looked at the draft in Tsukasa Higashino's laptop and discussed it in a whisper.

Higashino's set of publicity methods really doesn't cost much publicity, and it's also enough to be on the news breaking point if he is also the 'mascot happiness sales minister'!

And Kumamoto Prefecture only needs to pay for the so-called false position of the happiness sales manager, and nothing else.

Even if you give a little publicity money, those media will naturally come to your door and take the initiative to ask for an interview.

It's too far ahead of its time, too trendy...

In the past, the county government wanted to ask the media for help and write some promotional articles to do publicity.

As a result, Tsukasa Higashino came here in reverse.

Create hot spots and get the media to interview them in turn.

I feel that Higashino's thinking has crossed their current 2004, trendy, advanced... The most important thing is that it's fun...

Think about it, when other prefectures were still making some animated to promote their mascots, Kumamoto Prefecture took a backhand shot of a sign of Japan's first mascot minister.

No. 1 in Japan!

This is a golden signboard, just look at these words, the popularity will naturally rise, and it is definitely very in line with Kumamon's marketing methods!

"How did Higashino-sensei's brain grow?" Ken Tanaka put down the draft book in his hand and couldn't help muttering.

This copy is too novel, and the key is so in line with Kumamon marketing... It was only a two- or three-hour flight ride to come up with this kind of marketing ploy...

"Mr. Higashino also told me that he was a layman and didn't understand marketing at all." Twilight exhaled contentedly, thinking to herself, don't you understand this?

Can a layman sort out such a draft?

Although the terminology is a bit unprofessional, the context is clear - it is not at all like a layman can do it.

Sure enough, he is the father of Kumamon! It's just different from ordinary people!

Ken Tanaka groaned, took out the temporary contract he was about to sign with Tsukasa Higashino and handed it to Mr. Twilight: "Section Chief Twilight, please prepare a new contract, and Mr. Higashino's salary will be increased by another fifty percent." The marketing team asked them to follow the direction of Mr. Higashino. ”

No, the contract treatment must be improved, Corporal Lixian. Otherwise, there will be a sense of crisis.

Tsukasa Higashino's marketing skills, coupled with mascot design skills, if they are handed over to other prefectures... That's pretty damn.

"Okay, I see." Dusk nodded without hesitation, took the contract and the draft and walked out.

He took a moment to revise the contract, and after confirming that there was no problem, he took the contract and walked to the direction of the marketing team where Tsukasa Higashino temporarily worked.

It's been more than two hours apart.

The current Higashino Tsukasa is probably still adapting to the rhythm of work, after all, he still has to get along with new colleagues, and he just came up with such an excellent plan, Higashino Tsukasa may need to take a break.

In the twilight, the Qiren hurried all the way, wanting to see the situation and state of Higashino Division, and by the way, they booed the cold and asked for warmth, reflecting their traditional virtues of the Kumamoto County Government cherishing talents and corporal Lixian.

But before he entered the marketing team, he heard the voice of Tsukasa Higashino:

"Here, we must be linked with the Tokyo Metropolitan Police Department, or that sentence, our marketing plan must be bold and not conservative, although the old does not make mistakes, but it cannot progress."

Tsukasa Higashino pinched the new draft he had put together, and communicated politely with his new colleagues, and by the way, asked them to think more broadly and not be too conservative - don't look at the fact that you still use flip phones, everyone will be smartphones in the future, and there will be WIFI.

Fortunately, although the people in this group of marketing team are a little backward and stiff in terms of thinking, they still respect him as the 'temporary team leader', and everyone carefully took a pen and paper to listen to the 'lecture' of Higashino Division.

Higashino Tsukasa estimated that Ken Tanaka gave a death order to let them learn something from him and go back, which is why they were so serious.

But he didn't care, since someone listened, he was also willing to say some marketing methods that were commonly used in later generations - this was also designed for him.

After all, this group of people will be the number one person in charge of Kumamon marketing in the future.

"And you've had some experience, right? Osaka was already very bold at that time, and the next step is to take on something more daring and trendy in order to attract young tourists. ”

As soon as he finished saying this, there was a sound of the door opening on the other side, and at the same time, it was the appreciation of the people of the deep twilight: "Sure enough, it is worthy of Mr. Higashino, and the perspective of looking at the problem is different from ours!" ”

The position of the Dusk Qiren is higher than anyone in the marketing team present, and he is the one who can directly talk to Minister Ken Tanaka, so he took the initiative to speak, and of course no one from [Liancheng] dared to speak.

"Twilight mulberry." Tsukasa Higashino stood up with a smile: "It's just some rough opinions, and when it comes to professionalism, I can't compare to everyone present." ”

"Haha, instead of professionalism, the Kumamoto Prefectural Government needs Higashino-sensei's trendy thinking."

He had just listened to what Higashino had said and found that this was indeed the case.

And it's not just Kumamon as a mascot.

Kumamoto Prefecture as a whole should also be bolder and do something more trendy and in line with the aesthetics of young people.

This is really a novel idea, and with this idea, various ideas of the Twilight Qiren have also popped up in their minds, as if they have opened the door to a new world.

He praised Higashino Tsukasa again, and Higashino Tsukasa just smiled and didn't say anything.

This is the experience of some later generations, and Higashino Tsukasa can be regarded as picking up people's teeth.

But forget it, he can be regarded as a debt, "Midnight Bell", "The Winner is Justice", and the moonlight is so beautiful, which is not bad.

The touting is also done, and the next step is to get down to business.

Dusk puts down the revised temporary contract and waits for Tsukasa Higashino to confirm the terms.

Tsukasa Higashino took a cursory look at the contents of the contract.

It is nothing more than the title of temporary Kumamoto Prefecture marketing team leader, because it is a temporary worker, you only need to print out the identity information and stamp it.

The other party's deadline is also very lenient, which means that Higashino Tsukasa can leave whenever he wants, they will never stop him, and the treatment is very generous.

The word full of sincerity is not enough to describe it.

To use a very simple analogy, if you let others see this temporary contract, you probably have to think that Higashino Tsukasa is not Ken Tanaka's illegitimate son.

He quickly signed and stamped according to the process and accepted the contract that belonged to him.

Seeing that Higashino Tsukasa had signed and sealed, the people of the twilight were relieved.

In fact, he was a little embarrassed when he called Tsukasa Higashino over before.

Their Kumamon government marketing team basically doesn't have any decent talents, at most they have money, but it's useless to have money, there are no talents.

Therefore, in fact, the arrival of Higashino Tsukasa is equivalent to being alone in command and rushing straight to the enemy camp.

Fortunately, Higashino didn't care about this, and he came up with an effective draft in one day, which was very competitive.

This made Dusk Qiren also raise his hand and take out the draft that Higashino Tsukasa had just handed over to him: "Mr. Higashino, Minister Tanaka is very satisfied with this draft, and the gimmick of Japan's first Minister of Happiness and Revenue is enough, what you mean should be to promote this as the main marketing plan, right?" ”

Yes, the draft in his hand is perfect, as long as the routine of focusing on the Minister of Happiness and Revenue continues, Kumamon will undoubtedly be hot again.

He was worried that Tsukasa Higashino would feel that the Kumamoto County Government was not cooperative, so he patted his chest again and again: "Please rest assured, we will cooperate with your draft to market externally, you... Belch... Higashino-sensei? Any questions? ”

In the middle of speaking, he noticed that there was something wrong with Higashinoji's facial expression, and he couldn't help but ask him.

"It's not that there's anything wrong with it, it's just that the draft is at best a warm-up appetizer, and I don't plan to start work on it, and I have a better plan here."

Yes?

The Dusk Qiren was completely stunned.

No, even a little shocked.

The draft of Tsukasa Higashino in his hand is already very good in theory... As a result, Tsukasa Higashino turned his head and suddenly told him, 'It's just a warm-up, I have a better one here'?

What's going on?

The people of the twilight are inexplicably embarrassed.

He originally thought that this was all he had in mind... As a result, I didn't expect Tsukasa Higashino to pull out a better draft with his backhand...

There was some inexplicable frustration in the heart of Dusk, but he quickly reacted again.

Hasn't it only been more than two hours? Mr. Higashino held back another draft?

It's not that the people of the twilight have never seen cultural people write manuscripts, but they usually have to scrutinize three or four sentences when writing manuscripts, like a complete obsessive-compulsive disorder.

Tsukasa Higashino's kind of writing is like a spring, and he will come up with a new draft without saying a word... Isn't that scary?

"It just so happened to be for Deep Twilight Sang to take a look, and now it's just right."

Tsukasa Higashino walked over to his laptop and retrieved a copy of the new draft book.

This draft is much more detailed than the one submitted by Tsukasa Higashino before.

The above is strictly divided into steps, revealing a sense of rigor.

Twilight Qiren collected the thoughts in his head and began to take a serious look at them.

This draft is the methodology that follows the first draft.

The title of this draft is self-explanatory.

Look for Kumamon blush.

Looking for blush?

What kind of propaganda is this?

Looking at the title, the Dusk Qiren couldn't figure out the meaning of the title for a long time, so he could only continue to look down.

"Get rid of Kumamon's blush and create a crisis? The county government set up a special investigation team? Hold a press conference, post revelations everywhere to find blush, and ask the Kumamoto prefectural government to take Kumamon to the Tokyo Metropolitan Police Department to file a case? ”

Seeing this, the people of the deep twilight finally suddenly realized.

I see!

Not only the prefectural government, but even the Tokyo Metropolitan Police Department! At the same time, notices looking for Kumamon blush are posted in neighboring prefectures and in the prefecture, and even in Tokyo and Osaka cities.

You must know that Kumamon blush has its own special meaning, it is not only a simple blush, but also represents the special products of Kumamoto Prefecture - red horse meat, tomatoes, watermelon, etc., and getting rid of Kumamon blush, which is equivalent to losing the meaning of Kumamoto Prefecture.

This is not so much a blush hunting tour as it is a way for people from all over Japan to learn more about Kumamoto Prefecture and Kumamon culture while looking for blush.

The government was linked, the Metropolitan Police Department was linked, and even the Japanese people were incited to join this carnival of blush hunting...

Dusk finally understood why Tsukasa Higashino had to use this draft as the main proposal and the other as a side proposal.

That's exactly what you should do!

It's the first time I've seen such a novel and interesting idea!

And it's the time of the New Year! Nothing big news. Japanese people are also idle at home, and if you jump out of Kumamon's big news at this time... So what?

It's a national carnival!

In the depths of the twilight, Kito felt more and more that Higashino Tsukasa was a master.

A Maxima is a Maxima.

Even if he left it alone for a few months, he was able to surprise himself immediately.

These two drafts! It is a gift from Tsukasa Higashino to Japanese friends who have nothing to do and plan to live a lazy life on this New Year's Day.

After all, Japanese people like to join in the fun, as you can see from the last time in Osaka.

At that time, Kumamon directly attracted more than 200,000 people in Osaka, and Kumamoto Prefecture also reaped a wave of popularity in Osaka City.

So much so that Osaka City made a special phone call to ridicule the Kumamoto County Government, saying that you can't do this next time, and even if you want to do this, you have to tell us in advance, which is too immoral.

The success of that event can also be seen from this.

But no matter how successful that campaign is, it definitely can't compare to this marketing campaign.

Because this time it's the New Year's Festival! Heaven helps.

What the?

Do you want to stay at home during the big winter and the New Year?

No, no, don't get up yet! Join the event! Anyone who finds Kumamon blush has a bonus!

Not only did the case be filed at the Metropolitan Police Department, but an investigation team was also set up -

This kind of serious official move will make Japanese friends who are already interested in it even more excited.

Chinese New Year... It's actually quite normal to follow the official crazy.

A middle-aged man with a happy face pinched the new draft of Higashino Tsukasa and walked out, saying as he walked, "Just follow this!" I'll show it to Minister Tanaka right away! Higashino-sensei is worthy of Maxima! What a genius! ”

He naturally took the draft away, which made Higashino Tsukasa speechless for a while.

If you have something to say, praise it, praise it, don't use strange words like Maxima? And don't be in such a hurry to take the draft, can you keep it? It's only one copy, and I haven't printed it yet.