Thursday, July 26.

Tengda's game department, Min Jingchao has already arranged the relevant matters of this koi activity.

An official announcement will be issued today to inform GOG players around the world of the details of the event.

Mr. Pei's request is to notify the operators of other servers around the world as soon as possible, make announcements as soon as possible to warm up and launch the event, and ensure that the event is completed before the end of the month.

Looking at the new round of money-burning plan, Hu Xianbin couldn't help but sigh with emotion: "I feel that the competition between GOG and ioi is intensifying, and Mr. Pei is quite aggressive." ”

Hu Xianbin hasn't had much to do lately.

The development of "Mission and Choice" has been completed, and the goal of the next stage is to develop "Eternal Reincarnation", but according to Mr. Pei's requirements, the project will be officially established next month, and it is now in the so-called "inspiration accumulation stage".

Therefore, when he has nothing to do, he will always pay attention to the situation on the GOG side.

Although GOG has also frequently carried out cash-burning activities in the past, and it has been inseparable from ioi, it has obviously increased its frequency a lot recently.

The 515 Game Festival in May, the Summer Promotion in June, and the Koi Fish Event in July can be said to be one wave after another.

It didn't take long for the players to cool off last month, and then they were cool again.

In fact, strictly speaking, this kind of frequent promotional activities is a little unreasonable.

Because for the normal rhythm of the game, it is an overdraft.

Although preferential promotions can greatly increase popularity in the short term, they will also overdraft players' desire to spend in the future.

It's like a shopping mall doing promotions, business is really good when it's on sale, but after the discounted goods return to the original price, everyone is reluctant to buy them.

For a game, it is best to have an orderly activity and a longer interval between activities, so that players will have a sense of anticipation and will not feel tired.

GOG has burned three waves of money in the past three months, which obviously does not quite fit this pattern.

But everyone also knows that Mr. Pei does things, and there must be a reason.

This is obviously because the arms race with IOI has reached a white-hot stage!

It's like having two shopping malls, if both of them don't promote, then they both make money at the original price; If one promotes and one does not promote, then the business that does not promote will plummet, and all customers will be snatched away by the other party.

Therefore, the two sides can only promote together, and they can discount more and burn more money than anyone else.

Once the arms race begins, it cannot be stopped, because stopping means that all previous efforts will be lost.

Just like two peerless masters fighting a knife, it must be faster and faster, and the faster the knife, it means that the moment is not far from separating the winner and loser.

Now Hu Xianbin feels that Mr. Pei is the peerless master who is getting faster and faster, which is dazzling and dizzying.

Min Jingchao said: "It's really aggressive, but it seems that IOI is already a state where dead pigs are not afraid of boiling water." ”

In the last summer promotion, the finger company did not react to Tengda's promotional activities, and still took care of itself according to the original six-fold discount to complete the entire summer promotion.

Although he was also scolded a little, it didn't seem to have much impact on the finger company.

For Tengda, burning money all the time can indeed poach players, but there is also an efficiency issue to consider.

Frequent activity obviously leads to a significant decrease in efficiency, which is detrimental to the bottom line.

After all, after such a long time of burning money, those players who have repeatedly swayed have been almost dug by GOG, and the rest are some loyal players of ioi.

This kind of player, even if he finds that ioi's activity is a little worse than GOG, is at most a curse, and he will not really change the game.

Therefore, the further GOG burns money, the worse the effect will inevitably be, which is a problem that Min Jingchao is more worried about.

Hu Xianbin was silent for a while and then said, "Don't worry, Mr. Pei must have thought about these questions." ”

"Mr. Pei must also know that the more money burned, the lower the efficiency, and there must be some special considerations for this arrangement now."

Min Jingchao nodded in agreement.

After seeing that the time was almost up, Min Jingchao said to his subordinates, and made an announcement on the official website to announce the details of this "koi activity".

It can't be delayed any longer, it has to be as soon as possible.

Today is already Thursday, from now until Friday night, this day is left for players to temporarily add one plus friends, and the weekend will officially open the event lottery, publicity, and send money to koi, and then spread out to send coupons to first, second and third level players.

It's a bit of a rush, but it's also a good thing for players, as they save a lot of smoke for the sake of heat, like some events.

At this moment, Hu Xianbin suddenly said, "Huh? Look at this! ”

"It seems that IOI has also been updated with a small version today!"

Min Jingchao was stunned for a moment: "Huh? ”

Generally speaking, for MOBA games, small version updates are very frequent, and sometimes fixing bugs and adjusting the values are also small version updates.

Min Jingchao has been paying attention to the situation on IOI's side, and knows that they don't seem to have a big version update plan in the near future. The only thing is a new hero and a new set of skins, which seems to have been released recently.

It's not a big update.

But looking at Hu Xianbin's slightly stunned expression, things are obviously not so simple.

Min Jingchao took a quick look at the update announcement of the new version of ioi, and his eyes widened slightly: "This ......"

"Didn't this hit the muzzle of Mr. Pei's gun?"

Hu Xianbin nodded: "That's why I'm so surprised, Mr. Pei is simply a god-level prediction!" ”

"If you follow the thinking of ordinary people, there have been activities in May and June, and most of them will not be held in July."

"Without a comparison with GOG, the ioi update wouldn't have caused much backlash."

"But right now, it's in stark contrast to our activities!"

If GOG doesn't do any activities this month, then IOI's activities will be scolded at best, and it won't be a big deal.

After all, although some of IOI's activities are kryptonite activities, there are also some new content that is obtained daily by liver, although the appearance is a little ugly, but it will not cause general disgust among players.

But now when you compare it to GOG's activities, it's not like that at all!

Suffice it to say, if these two activities of GOG and IOI hadn't collided together, then it wouldn't have had much of an impact.

But it happens to collide together, and this impact is great!

Hu Xianbin admired it very much: "In this way, Mr. Pei knows everything about the finger company and Dayak Group, just through some clues, he completely knows their next plan!" ”

"That's why we deliberately arranged this koi activity, intercepted it directly halfway, and dealt a heavy blow to IOI?"

"What are you waiting for? Make an announcement now! ”

"This event must be as lively as possible!"

The two instantly understood why Mr. Pei had to engage in activities so frequently in a short period of time.

Obviously, Mr. Pei has already spotted the other party's flaws and thinks that the critical time to distinguish the winner has arrived, so he has accelerated his moves and prepared to complete his work!

Could it be that this is Mr. Pei's terrifying insight?

……

At this time, Pei Qian was in the office, checking the commission effect of this month's publicity plan.

As expected, the publicity effect in the first half of the month was very poor, and the set goal was achieved; And in the second half of the month, he ascended to heaven on the spot, and there was no extra commission.

"Hey, that's all there is to it."

"I did my best."

Pei Qian sighed silently, he also wanted to give Meng Chang more commissions, but the difficulty was too high.

The popularity of Doubt VR glasses can be suppressed for two weeks, which is quite difficult.

The explosion of VR glasses in the back can only be said to be unexpected and reasonable. Pei Qian expected that this glasses would become popular to a certain extent, but he never expected it to be so popular.

Fortunately, the Doubt VR glasses did not affect the settlement of this cycle.

According to the current situation, the settlement of this cycle should be relatively stable, and it should not be a big problem to convert hundreds of thousands.

The exact amount depends on the revenue of each game on the following Monday, as well as the specific amount of fixed assets at the time of settlement.

For Pei Qian, this is no longer a matter that can be changed by manpower, it depends on the will of God.

"I just don't know what Meng Chang thinks of this publicity plan......"

Pei Qian's only concern was this.

I operated as fiercely as a tiger, and in the end, I just got a guaranteed commission.

Will Meng Chang feel that he is getting a commission by operating in the dark?

Do you think that even Mr. Pei can only get a guaranteed commission, and he is even more useless?

In case Meng Chang doesn't plan to abide by the agreement, how should he be treated?

Just as he was thinking, there was a knock on the door outside the office.

It was Meng Chang who arrived.

"Sit down, take a look at the details of this month's publicity effect."

Pei Qian said, handing the laptop to Meng Chang while observing his expression.

It won't be until the 31st until next Tuesday, so strictly speaking, the final results of the propaganda plan will not be settled until then.

But in terms of the current situation, it is unlikely that Doubt VR will suddenly break out any negative news in the next few days, the publicity results have been determined, and the commission is unlikely to change.

Moreover, the 31st is also the day of settlement, Pei Qian didn't want the two things to rush together, so he called Meng Chang in advance and gave the publicity effect of this month to the right.

Meng Chang took the laptop and took a quick glance.

Obviously, this result is also exactly what he expected.

"Mr. Pei, I don't have any problems."

Meng Chang said and handed the laptop back.

Pei Qian was silent for a moment and said, "Then do you still want to leave Tengda?" ”

Meng Chang shook his head: "I was irrational before, but now I have decided that I will continue to serve as the head of the advertising and marketing department in the future, learn your publicity skills from Mr. Pei, and never disappoint your expectations!" ”

Pei Qian was skeptical: "Really? ”

Meng Chang nodded, very determined: "Really! ”

Pei Qian looked at Meng Chang thoughtfully, trying to judge the truth of his words.

It stands to reason that Meng Chang's statement is very much in line with Pei Qian's previous expectations, and it should make him very satisfied.

Meng Chang continued to stay in the advertising and marketing department as the person in charge, learn publicity skills well, strive to do a good job in reverse publicity, reduce product popularity, get more commissions, and also help Pei Qian lose more money, which is a win-win situation no matter how you look at it.

It's just that......

Pei Qian instinctively felt that something was slightly wrong.

Seems like this shift is a bit too blunt?

A month ago, Meng Chang still wanted to run with a handful of snot and tears, but a month later, he was very determined to continue to work hard in Tengda to get a commission?

Although Mr. Pei demonstrated during this period, Mr. Pei only helped him get a guaranteed commission!

It's just a guaranteed commission, so he goes from wanting to leave to being desperate?

This reason does not seem to be sufficient.

But Pei Qian thought about it and felt that there could be no other possibility.

Meng Chang decided to stay, definitely to get a commission.

Since it is for commission, it must be necessary to find a way to do negative publicity to reduce the popularity of the product.

No matter how you think about it, it will be beneficial to you.

So Pei Qian thought about it for a while and felt that although there was a little flaw, the overall situation was still good, and it shouldn't be a big problem.

Thinking of this, Pei Qian nodded: "Well, it's good to figure it out." ”

"Let's go back and have a good rest these days, and starting next month, we will have to do a new publicity plan."

Meng Chang nodded: "Okay, Mr. Pei." ”

……

Seeing Meng Chang leave, Pei Qian stretched out in the boss's chair.

In this cycle, everything that should be done has been done, and how much money you can lose next depends on the will of God.

"Hey, the announcement of the koi event has been sent?"

"I'll sign up too."

Pei Qian also signed up for his name.

After all, if you can get a koi, the maximum prize is 100,000!

Of course, this probability itself is very low, and the total number of global players participating in the lottery is estimated to be 40 or 50 million, and there is only one koi with the highest prize of 100,000.

With a probability of one in tens of millions, if it happens to be drawn by Pei Qian, it is also fantastic enough.

It is estimated that when the time comes, no one will believe it when they tell others that this is not a black-box operation.

Pei Qian didn't expect to win the lottery, even if he was the denominator? It's all about participation.

If it does, it's beautiful.

Pay 100,000 out of your own pocket, give the system 10 million unlimited money burning, and then win another 100,000 yuan.

Isn't this the formation of perpetual motion, prostituting 10 million system funds for nothing?

Of course, this kind of thing is just thinking about it.

Although Pei Qian was very confident in his luck, he found that his luck always seemed to take effect in some useless places, and when it came to personal property, his luck was completely bad.

After registering, Pei Qian took a look at the players' comments on the event.

"Let's add friends to each other! It would be embarrassing if you were drawn to the koi quota but couldn't send it out! ”

"Add me, add me!"

"It's so exciting! There have been activities every month for three months in a row, which is cool! ”

"Let me lower the winning rate!"

"Actually, it's good to get a second-level reward, and you can prostitute several skins for nothing."

"It's a blessing to be a GOG player! Looking at the activities next door, it's just laughing to death! ”

"IOI players are already envious."

"A few die-hard ioi players I know couldn't help it this time and picked up the GOG account I created before."

"There's no way, ioi's appearance at this event is already a bit ugly, and it's even more ugly when compared to GOG!"

It's pretty normal in front.,It's basically asking for friends.。

The number of people who sign up will not change much, and the winning rate of becoming a koi will not change. But in order for a koi to give a coupon to a first-class lucky player, they must have established a friendship before the draw.

In case you win a prize of 100,000 yuan, you can give coupons to 100 first-level lucky players, if the total number of friends is less than 100, wouldn't it be embarrassing?

Therefore, on this day, it is convenient to add more friends, which is convenient for others and yourself, and the probability of getting coupons will increase.

But the style of painting in the back is not right.

Pei Qian was a little puzzled, why did he go to ioi's side again?

What do you mean by "ioi's appearance is a little ugly at this event"? Isn't Eric not in the country at all, where did the new activity come from?

With confusion, Pei Qian clicked on IOI's official website to check the content of the new version update.

After a few minutes, Pei Qian's eyes widened in disbelief, and some were speechless.

"the chicken feathers!!"

"If you don't burn money with me, it's okay, how do you start a money-making activity?"

“……”

"Even if it's a money-making activity, don't do it now!"

Pei Qian was completely speechless, this matter is too coincidental!

Is the finger company brain-pumping? Do you have to do it before I settle the bill?

Isn't that a coincidence!

Pei Qian thought that ioi had been pretending to be dead since then, so he thought about seizing the time to empty all the ammunition in stock, so as not to affect the settlement. But I never expected that IOI took the initiative to get on the target!

Eric! You're so miserable!

accidentally injured his good brother, Pei Qian was a little uncomfortable.

But he can't help it, and it's impossible to stop now, because it's at a critical moment before the settlement.

Even if you want to release the water a little, there is nothing you can do!

I can only continue to play heavy hands with tears......