After such diffusion, the player base covered is also extremely extensive.

1,000 koi fish share 10 million;

A total of 100,000 first-level lucky players will receive 300 yuan coupons each, for a total of 30 million coupons;

A total of 1 million second-level lucky players will receive 100 yuan coupons each, for a total of 100 million coupons;

A total of 10 million third-level lucky players will receive 25 yuan coupons each, for a total of 250 million coupons.

The total number of coupons scattered is close to 400 million, in addition to 10 million in cash.

10 million doesn't necessarily cover all player groups, because a daily active user of 10 million means that the monthly active users are close to 30 million, and the number of players who have registered but haven't played in a month is even higher.

Those who haven't played it will definitely come to participate in this event.

As a result, the number of players who end up benefiting from it could be one-fifth or less.

This ratio is also okay.

These coupons don't directly cost GOG money, after all, the skins in the game are all virtual goods, and after they are developed, there are no other costs to follow.

If it is a physical commodity, the system will never approve it, because it can be bankrupt in minutes.

Even if these skins are not given, players may not necessarily buy them, so this number cannot be directly used to measure the amount of money Tengda actually throws away.

But in any case, this event will definitely greatly discourage the enthusiasm of players to buy skins, since they are given away for free, and the skins they want can be prostituted, who will spend money to buy them?

GOG's revenue at this stage will definitely plummet, and it will even continue until next month.

For Pei Qian, this is obviously something that cannot be sought.

Before the end of this cycle, make as little money as possible!

The less money you make, the easier it is to lose money at settlement.

Pei Qian finally checked it and thought that this plan was good.

Anyway, the system passed, the money was scattered, and if you can lose money in this cycle, then there is no problem.

After the plan was completed, Pei Qian handed over the plan to Min Jingchao, and asked him to notify the operators of other servers around the world as soon as possible, and send an announcement to warm up as soon as possible, so that players can hurry up and add friends to get ready, and the event must be completed before the end of this month!

……

……

Wednesday, July 25th.

Magic City.

Zhao Xuming waited at the airport expectantly.

After seeing Eric's familiar figure, Zhao Xuming immediately greeted him.

"Welcome back!"

After hearing that Eric was about to return to the magic capital, Zhao Xuming was overjoyed.

Fortunately, the IOI national service has not changed the person in charge!

Although there was a little friction with Eric at the beginning, after such a long run-in, Zhao Xuming was already very satisfied with Eric as his top boss.

After all, Eric is willing to take the blame and will never dump the blame on his subordinates!

This also means that Zhao Xuming's position is stable, and all the pots are Eric's, and if you have merit, you can also share it yourself, how pleasant.

This time Eric left, Zhao Xuming was quite worried, what if Dayak Group changed the person in charge?

Now it seems that a hanging heart can finally be put down.

Nothing has changed!

However, Eric just said to himself: "Mr. Zhao, get in the car." ”

Eric had apparently arrived in first class, and had slept comfortably along the way, with a well-suited suit and good spirits.

But there was no happy expression on his face.

Without waiting for Zhao Xuming to ask, Eric sighed slightly: "Mr. Zhao, although I came back to continue to be the person in charge of the Greater China Region, I am still ...... I'm afraid it's completely different. ”

Zhao Xuming was taken aback: "What do you say?" ”

Eric pulled out his phone from his arms: "This is the event that IOI will carry out on a global scale in the next month. ”

"The update package and the event are already ready, and you can go live with just one update."

Zhao Xuming took the phone a little uncertainly.

The national service does not have much say in the specific design and operation activities of IOI, and when Eric was there before, he could still say a few words to the finger company, and during the time when Eric left, Zhao Xuming was equivalent to directly cutting off contact with the senior management of the finger company.

There was no communication other than some normal handovers of daily work, and I didn't know anything about the next update.

The file on your phone is an overview of the next phase of IOI's global operations.

New heroes, obtained with liver tokens, and the tokens will be given away in krypton;

The new series of skins includes several high-value popular heroes, and the price of the skins is 30% higher than the original premium skins, and you can get a 9% discount when you buy them in a package;

Some additional content such as borders, avatars, trailing effects, and return to the city effects have been added, which cannot be purchased directly, and you need to do activities, but if you want to get them quickly when you do activities, you will get krypton;

A raffle is opened, and skins are randomly drawn, and the price of a single time is much lower than the selling price of the skin, but other rewards such as fragments, tokens, and emotes may also be drawn in the raffle, and there are additional rewards after a certain number of draws.

It's basically something like that.

Zhao Xuming was dumbfounded: "This ......"

Although the content of the activity is more complicated and not all of it is kryptonite, as long as you glance at it, you can see that this activity is obviously the first purpose of making money.

New heroes are no longer unlocked directly, but need to be obtained with liver tokens, and if you want to get them as soon as possible, you need krypton gold; The price of the new skin has also increased compared to the price of the original skin.

Although the new skin does look more cool, the price increase is obviously worth an in-depth interpretation.

On the surface, a 30% more expensive new skin is not a big increase, because IOI has been competing with GOG, and the skin has long been forced to reach a level similar to GOG.

Moreover, the new heroes have a lot of mechanics, so they need to be unlocked by activities, and the new skins are even cooler than the original premium skins, and they are more expensive to sell, which seems to be understandable.

But it's a signal, a temptation.

Players may be scolding at first, but as long as most players gradually accept this setting, then new skins in the future can continue to add special effects, make them more refined, and then sell them for a higher price.

Let the skin, which was too low before, gradually return to what Dayak Group thinks is a "reasonable level".

Dayak Group's aim is obviously to gradually increase profitability and change the pricing strategy that players are accustomed to.

If you continue to dig deeper, Dayak Group does not want to fight a price war with Tengda at all.

In the future, GOG will burn money if it loves to burn money, and if it loves to reduce prices, it will reduce prices, you do your activities, we will make our money, don't follow!

Of course, this behavior is still relatively restrained, and it didn't pull the price of the skin very high all of a sudden, and it didn't come up with a lot of heavy kryptonite activities, step by step, the players' reaction will be a little smaller.

This shows that Dayak Group still attaches more importance to the cash cow of IOI, and does not think about uprooting it all at once, but first tries to get a few gold leaves.

Zhao Xuming also understood the meaning of Eric's words.

Although Eric is back and continues to serve as the head of the IOI Greater China Region, he obviously no longer has as much autonomy as before, and in the future, he will just be a tool man who unconditionally cooperates with Dayak Group to make money, and can only cooperate with the implementation of these kryptonite activities, and it is absolutely impossible to take the initiative to fight Tengda.

There are no resources for him.

Eric's performance during his tenure as the head of Greater China was really difficult to satisfy Dayak Group and Finger Company, and it stands to reason that it should be replaced.

But after all, Eric is a member of Dayak Group, and Dayak Group needs to grasp IOI more firmly in its own hands, so it is necessary to go beyond the top management of the finger company to carry out some "micro-operation" command, and Eric continues to be the person in charge, which is in the interests of Dayak Group.

Zhao Xuming sighed and said, "After this new version update, most of us will be scolded to death by the players. ”

"Hey, it's all Tengda's fault!"

Originally, the future of IOI should have been bright.

Isn't it normal and reasonable to sell a skin for 30, 50 or even hundreds of dollars?

Isn't it normal and reasonable that heroes need to be bought?

According to the original charging standard, ioi could have grown into a behemoth with an annual revenue of more than one billion dollars and became the ruler of MOBA games.

However, I never expected that GOG would be killed halfway.

insisted on using a posture of heaven and earth with the same longevity and losing both, and reduced the price of skin to the price of cabbage.

The finger company was forced to be helpless, but the market was too robbed, and it could only be forced to reduce prices.

If the price goes down and wants to rise again, it will be difficult.

Originally, Eric and Zhao Xuming should have taken advantage of the east wind of IOI to lie down and make money, how could they be so embarrassed as they are now.

Eric didn't have any extra expression: "We'll just do it." ”

What has been decided by the top management of Dayak Group must not be changed.

Therefore, where will IOI go in the future, no matter how much they complain, it will not have any effect.

Zhao Xuming nodded slightly, he also knew this truth very well.

"But think about it in the past, with the huge volume of IOI, this scolding will not hurt the muscles and bones."

"And it's really good for a significant increase in revenue. When the revenue comes up, the bonus will definitely be more. ”

"Besides, Tengda's side has held two rounds of activities in a row in the past two months, first the 515 Game Festival, and then the Summer Promotion. It is certainly impossible for such an intensive activity to continue forever, at least for two months, there should be no more major movements. ”

"It should be safer to take advantage of this node to release new heroes and new skins."

Zhao Xuming has an advantage, that is, he is more optimistic and adaptable.

Coupled with his characteristics of not sticking to the pan, he can mix like a fish in water in a large company like Longyu Group.

The person in charge of the finger company in the Greater China Region has changed several rounds, and the strategy has changed several times, but the person in charge of Longyu Group has always been him, which shows that Zhao Xuming is still very capable.

Eric was silent for a moment and said, "With my understanding of Mr. Pei......"

"I'm afraid it's not that simple."