"I believe that for many people, the entertainment industry in 99 years is monotonous, and last year's unexpectedly witnessed history, this year's harvest is more disappointment - last spring, we thought that the first box office in film history was the final destination of "Titanic", but no one thought that it would shatter everything; And this year, when we walked into the theater full of anticipation, eager to bring good memories to a generation of "Star Wars" to break through the box office myth of Roland Allen, the flat and straightforward content was like a slap in the head, shattering our fantasies! Although it dominated the box office market throughout the summer, for more people, "The Sixth Sense" is the best movie this summer! ”

In ABC's live broadcast room, the fat female host was talking there, and when her voice fell, the male host wearing transparent glasses on the side suddenly took over the conversation and joked with a smile: "Because of this, many people are looking forward to Christmas more." ”

The witty words attracted a burst of laughter at the scene, and while the audience (performers) expressed their approval, the male guest continued, "However, compared with the lineup of the summer file, this year's Christmas file is indeed richer in content." ”

"MGM's classic series "007" is back in the picture, this time James Bond wants to eliminate the danger of the struggle between international powers caused by the imbalance in the world's oil supply; And Buzz Lightyear, who was widely popular with children as soon as it was released, and Cowboy Woody will also start a new adventure, and "Toy Story 2" is about to meet everyone. ”

In addition, the film starring Lianzhuang actor Tom Hanks, directed by "The Shawshank Redemption" director Frank Darabont, and adapted from Stephen King's "Miracle in the Green Mile" of the same name, will also be released on Christmas; And "The Lion King" director Rob Minkoff's "Elf Mouse Brother", another masterpiece after leaving Disney, will also appear at the same time. ”

“Wow！” The hostess exclaimed, "Then it seems that the competition for this year's Christmas file will be more fierce than that of the summer file!" After all, even a movie like "Blair the Witch" can earn 100 million box office in the summer. ”

"Of course." The male host nodded, "Compared with the relaxed environment obtained by "Ace Cheap Spy 2", "Tarzan", and "Fake Dad", the competition in the Christmas file will be more cruel, but in addition to these movies that seem to have extremely high box office appeal, we also have to consider the finale of this year's Christmas file, which will make the scene even more chaotic-"

“Spider-Man！”

“Peter Parker！！”

“Rolland Allen！！！”

When the male host wanted to 'want' sell a pass, leave the audience a certain amount of time to think, and make a show effect, the earth-shaking chant came from below, in this situation, the male host showed his good professionalism, pretending to be unexpected and said loudly: "Oh! So you all know? It seems that I'm not the only one looking forward to this movie! ”

"I also wrote it in the script, this paragraph will definitely surprise you, but ......"

"But you surprised me?"

"It's over, it's over, there is no show effect today, it looks like I'm going to be deducted!"

"Hahahaha~" pretentious appearance aroused a burst of laughter at the scene, and also gave the hostess an opportunity to answer.

"Since there is no show effect, let's talk about this movie directly. As we all know, "Star Wars Prequel: Phantom Crisis" and "Spider-Man 2" are the two most anticipated movies this year, but in the case of the sudden death of "Phantom Crisis", people also have certain concerns about the quality of "Spider-Man 2......"

"It's not a worry." The male host retorted: "Compared with the rustiness of George Lucas who is in charge of the camera again after many years, the creative team of "Spider-Man 2" is more stable. Since "Terminator", they have cooperated with each other, and then "Terminator 2", "True Lies", and "Titanic" have allowed them to establish an extraordinary tacit understanding, not to mention, this is Arnold Schwarzenegger's second cooperation with Roland Allen after nine years? ”

"The T-800 turned into a Doctor Octopus, and this alone was enough for me to rush into the theater!"

"But doesn't that make people feel like a play?" The hostess said: "The T-800 was like John Connor's father back then, and now Doctor Octopus and Peter Parker are rivals, and with the preconceived notion of father-son affection, it's hard for me to imagine them in the same frame, and I can't accept this fact at all." ”

"Unacceptable?" The male host looked surprised, "Ten-year-old Roland Allen and nineteen-year-old Roland Allen will actually let you play?" Are you taking good care of Quarolan Allen? ”

Turning his eyes to the scene, the male host said loudly: "It turns out that she is also a die-hard fan of Roland Allen!" ”

"Whoa~" The applause of the understanding also rang out.

In this case, the hostess showed an embarrassed but polite smile, and directly uncovered the stubble, saying: "In addition, according to the news released by Sony Columbia, Gwen Stacy and Mary Jane will appear in this movie at the same time, and this dual-heroine shooting mode also worries me, because the aftermath of "Titanic" has just passed, and when Jack Dawson and Ruth Devitt Bookett are still in love, I can't imagine that Roland Allen is in love with other women on the screen!" ”

"I can't imagine that this time there may be a love triangle!"

"I think this is also a picture that many fans and fans don't want to see!"

"You're right, but I'm not worried!" The male host smiled, "I can't accept that Jack is in love with someone else, but James Cameron has given me great confidence, because as long as he is there, then this must not be a sweet love, after seeing the Green Goblin, Doctor Octopus, Gwen and Mary, I am ready for Gwen to die in this movie, believe me!" Friends who go to the movies must bring more tissues, Spider-Man 2 must be an emotional tragedy like "Titanic"! Because of James Cameron's films, it's impossible not to die the protagonist! ”

"You're right?" The male host squeezed his eyes towards the audience.

"Hahaha~" The audience (performance) laughed.

One after another, 'yes! Yeah！ Yeah！ The response made the audience in front of the TV laugh, and just when they were very comfortable with the current mode of communication, the female host on the side also made a defeated gesture, allowing the victorious male host to hit the final trailer of "Spider-Man 2" on the projection screen in the studio.

What to do with movie promotion?

Of course, it is to highlight the advantages, hide the shortcomings, and promote the strengths and avoid the weaknesses!

But these things don't apply to "Spider-Man 2" at all.

As is customary, the villain of a movie is generally not announced directly before its release.

Like the "Fast and Furious" series, except for the shitty Gaiden, no generation will focus on villains in publicity.

But "Spider-Man 2" did just that, not only exposing the Green Goblin who was born at the end of the first part, but also throwing out the information that Arnold Schwarzenegger played Doctor Octopus, which did not leave the audience with any suspense at all.

In addition, when promoting, the relationship between the male and female protagonists in the movie is also the most headache for the distributor.

Love movies are okay, because the selling point is the sweet love of the male and female protagonists, so the distributor is not afraid of exposure, but the most taboo thing about other non-love commercial movies is the appearance of two heroines.

is like "My Best Friend's Wedding", which was promoted in the name of true love movies at first, until people walked into the theater to watch it, only to find that the female protagonist played by Julia Roberts was too special green tea, and the male protagonist was a scumbag beep.

If it weren't for the deception, the whole movie wouldn't have received such a high box office at all.

But when it was the turn of "Spider-Man 2", the distributor did not have this taboo at all, and generously told the world that our movie is a double heroine, not only that, but they are also the girlfriends of the little spider in the comics!

Huh!

I'm going to show you a love triangle in the open!

I'm not afraid of people at all!

Not only that, but spoilers that other movies don't dare to do at all, here in "Spider-Man 2", are not called a problem, and what is even more amazing is that all the press releases tell the audience that Gwen Stacy may die, giving people a precautionary shot in advance!

For other projects, who would dare to do this at the time of announcement?

Watching a movie and watching a movie, isn't it the story that the director has constructed on film?

And now, the time, place, people, causes, and results have all been explained, and the rest is made up with your brain.

The filmmaker still makes a fart of money!

The problem is that the Universal Criterion has always been about the average person.

For Super A, all common sense, that's bullshit!

I'll sell tickets with a pestle there!

Because countless viewers don't see Peter Parker at all, but the Spider-Man I play!

As a result, the overwhelming advertising encroaches on radio stations, subways, buses, shopping malls, ...... Everywhere you go, you can see Spider-Man's iconic logo, and the submerged immersive publicity makes the discussion of the whole movie suddenly surge.

At the same time, the sincerity shown by the publisher also satisfied the audience-

"Sony has made a lot of money this time! Just tell us that Gwen Stacy will die in this movie? ”

"Is the plot of the Green Goblin Murder, the end of the Silver Age of comics brought to the screen? James Cameron really dares to shoot! ”

"With Roland Allen here, why wouldn't they dare? Nine crowns in ten years! Who can match this kind of box office appeal? ”

"That being said, the production team still took a big risk, because this kind of plot is not something that everyone will like."

"Yes, yes, yes! I also think so, compared to "The Phantom Menace", "Spider-Man 2" is more sincere, and the crew knows that more people are going for Peter Parker, so they didn't make the disgusting operation of the young Skywalker. ”

In everything, I am afraid of a comparison.

Success, more often than not, is all backed by peers.

In any industry, many successful people are not because of how good their products are, but because other people's products are even worse, and then they inexplicably live to the end.

When a movie is promoted, it is an incredible thing to expose such a thing as a dead heroine, but what about the more cheating water film of "The Ghost Threat"?

In this case, no matter how tragic the ending of "Spider-Man 2" is, as long as the plot is tighter than "The Phantom Menace" and the fights are smoother than "The Phantom Menace", the plot is not as brain-dead as "The Phantom Menace......

The audience was already very satisfied!

And to clear the audience in advance before the release, then this is even more angelic!

Of course, some people like it, some people hate it.

Some people think that the promotion of "Spider-Man 2" is more sincere than "The Phantom Menace", then some people will also think that "Spider-Man 2" is relying on its advantages to deliberately bury "The Phantom Menace".

This kind of porcelain propaganda is too disgusting!

In the past, for such a response, the audience on the side of "Spider-Man 2" may have scolded the trolls with yin and yang, but now, with only three sentences, they can be choked to death directly-

"You have the ability to dislike the disgusting publicity of "Spider-Man 2", then don't watch it if you have the ability!"

"If you can really resist watching it, then we will definitely celebrate your singleness!"

"You don't know, it's too much trouble to have a girlfriend! It's okay to watch a midnight movie, but she doesn't want to buy a ticket yet! If you don't want to buy a ticket, forget it, she won't let me buy a ticket! He also said that if you buy a certain brand of rings, necklaces, earrings, you will get tickets! And newly opened, all customers enjoy a 20% discount, which is cheaper than other brands...... The point is, in addition to the ticket, you can also get a Spider-Man figure! That's a collaboration special! Only once! ”

Flaunt!

The show-off of the red fruit!

Whenever someone said that the announcement of "Spider-Man 2" was a bit excessive, Roland Allen fans would post similar words, and then after a while, either the post disappeared or the poster disappeared.

No way, if you don't disappear, you can't do it!

Who made Roland Allen's female fans too strong!

Although Sony has repeatedly said before that it can implant the brand 'R and K' into "Spider-Man 2", for Roland Allen, after Gwen Stacy's death, Peter Parker took out the engagement ring from his arms and implanted the special size of dog blood, regretting and annoyed with his own products? In this way, is anyone still willing to buy his goods?

Implying that there is a lover who buys a product separated by yin and yang?

This kind of night-level understanding will make his product a joke!

So Roland refused.

But refusing to implant doesn't mean it's not hot!

At the same time as the announcement of "Spider-Man 2", the new product display of "R and K" also appeared on the huge screens of major shopping malls in America, although the complete set of rings, necklaces, earrings and couple rings symbolizing love are all designed by the public, compared with other brands, there is no big bright spot, but in the jewelry industry, ordinary is synonymous with lightning protection!

Jewelry is not clothing, there is a threshold in terms of price, in this case, you go to engage in some designs similar to trendy brands that challenge the public's aesthetics, isn't that equivalent to gambling on your life!

It succeeded, it was popular, it failed, and the black man carried the coffin.

Only a few new stores with no background may try these things, but for 'R and K', which carries goods under its name, a little innovation on the basis of conservative design is a way to sell goods!

When those mother fans who can brush "Titanic" more than a dozen times in a row learn that as long as they are 399, they can bring home the "R and K" rose couple ring, and they snap up the word, making their eyes glow!

The ticket price of watching "Titanic" more than a dozen times is enough to buy a pair of rings, okay!

The price is so affordable!

And in the second week of the new product presentation, 'R and K' and Marvel teamed up to get a Spider-Man figure to buy the right ring......

The male mother who thought that his girlfriend's behavior of buying the right ring was a little brain-dead was also online!

"Luo Bao's mother loves you!"

In the third week of the new product display, 'R and K' announced the time when the jewelry was on the shelves, and also said that the boss Roland Allen was willing to pay out of his own pocket in order to thank everyone for their support for ten years, so that the brand and the North American theater alliance could do a linkage and make a 'I invite fans to watch movies', that is, after buying accessories and giving away movie tickets......

The group of people who were still diss "Spider-Man 2" and touched "The Ghost Menace" were also sour.

As Star Wars fans, they spent so much money on Star Wars, and the result?

George Lucas didn't say anything, and sprayed all the fans without holding back!

In this case, Roland Allen, who can send tickets in conjunction with the North American Cinema Alliance, is simply an angel!

The lightsaber in his hand suddenly didn't smell good!

What bullshit Akina - Skywalker?

It's Peter Parker, okay!

This kind of free offensive has made the audience dizzy, and in the past, when they could only enjoy one service with money, Roland's bundled sales not only attracted fans, but also made countless neutrals defect.

A serious movie announcement?

Talk about content, shoot and produce?

How can this kind of publicity be more spiritual?

Tickets Give!

I send a figure!

I send it around!

Yes! You've earned it! Earn big! I want to cry!

In the case of the American knife opening the way, the publicity momentum of "007", "Toy Story 2", "Miracle in the Green Mile", and "Elf Mouse Brother" were all forcibly suppressed, even if they were released first and the box office was high, more guys still focused on "Spider-Man 2"; And when December 17, the day of the premiere of "Spider-Man 2" arrived, the doors of theaters in various cities in America were even more noisy with gongs and drums, firecrackers, red flags, and crowds......

Cutting tickets, entering the theater, and the flowing action made the fans who flocked in crowd the theater.

Once they sat down, the lights dimmed and the comic book-like opening appeared.

Countless Marvel classic characters came in turn, and when the entire page was turned into a logo, the Q version of the little spider's avatar fell from the sky, like a sticker, glued to the upper left corner of the logo.