As an effective promotion of the brand, the opening credits of Hollywood movies actually have strict production standards.

The distributor is ranked first, and the producer is ranked second.

Among them, the global distributor is larger than the regional distributor, and the producer will be divided into three, six, nine and so on according to the investment share, so that as long as there are enough companies involved, the three-minute opening will no longer be a dream.

The most typical thing to do is Warner, as the title maniac, they can even tailor a logo animation for a movie, eager to let the world know that this is our movie, and Sony also used the same way to add the three-cent transition special effect in front of the torch goddess to promote their brand to the world.

Of course, this kind of promotion method can be used before but can be used now, it can be used for the summit, it can be used for Lionsgate, but it can't be used for Marvel, in "Spider-Man" in 96, the status of the Torch Goddess is irreplaceable, but three years later, when the opening Marvel logo disappeared, Roland Allen's narration voice also appeared one after another.

"I'm Peter Parker, four years ago, I was an average high school student living in New York, and one time, while visiting my brother's Osborne Group, I got a spider-like superpower because of an accident; At first, I didn't know how to use it, but when my uncle died because of my indulgence, I vowed that I would use this power to fight sin in the future, so that my uncle's tragedy would not happen again; So, I became a vigilante in New York, oh, that's what people call me, and I prefer them to call me by my own name, Spider-Man......"

The self-deprecating but stinky words make the picture on the screen constantly flip.

Similar to the memories of the comic storyboard, the content of the first part will be briefly introduced.

From gaining the ability to defeating Dr. Lizard, from the death of his uncle to the death of his father-in-law, the ninety minutes of content are included in the forty-five seconds of illustrations, and the narration outside the screen also follows the development of things, from introverted to open, from honest to funny.

"Although Gwen's father, George, told me before he passed away to keep me away from his daughter, ......"

"I really can't do this kind of thing!"

"A handsome man like me is the brightest star wherever he goes, and countless girls want to chase me, and Gwen is no exception!"

The confident tone made people believe it, but at the same time as he was telling, the page-turning photos on the screen slapped him in the face, and Peter Parker inside was not as chic as he said, but peeped at Gwen in various places.

At night, when Gwen was resting at home, he leaned on the edge of the rooftop, staring at the closed window;

When the school organizes an outing, he hides aside and looks at the girl in the distance with a smile;

When he worked in the summer, he wore a thick doll costume and pretended to be crazy and stupid next to the girl;

When he was in school, he was listening to the lectures, and he used the corner of his eyes to look at the delicate back.

Licking the dog-like behavior, the narrator's voice is labeled narcissistic, this situation, it seems to annoy the guy who is telling the story, 'pop', a white spider web suddenly descends, and the next second' 'boom' sound, clearing all the evidence, not only that, but he also continued seriously: "No matter what the process is, Gwen is now my girlfriend anyway!" ”

"Hahaha~"

“Wow~”

"Goose Goose Goose~"

pretended to be serious, made the audience laugh, and the act of cleaning up the evidence gave people a feeling of cheapness.

Although the joke that the protagonist of the movie was caught lying and fell into social death has long been used by Hollywood, it is precisely because of the rotten use that it can prove its excellence.

At the same time, this method can also root the concept of popcorn in the hearts of the audience-

"James Cameron finally stopped doing the hardcore opening of his sci-fi set? Lord's youth is over! ”

"The beginning of this kind of comedy reminds me of "Home Alone", and Kevin was also angry and aggrieved at the beginning! After ten years, Roland Allen has shown his comedy skills again? Lord's youth is back! ”

"In the last four years, Peter Parker has come out of introversion? Does his self-confidence come from his own strength or love? ”

"Whatever it came from? Anyway, I think this cheerful personality is more in line with the manga! I like it! ”

"Wow! You're judging this too early, aren't you? This one is going to kill the heroine! ”

"What about the dead heroine? Now that we know the result, we won't be so sad then! ”

The cheerful discussion made the atmosphere of the scene more relaxed, and when everyone felt that they had received the baptism of spoilers first, and then watched the movie, the ability to accept the content would be greatly improved.

Next, a similar reversal is reused, one second, Peter Parker, who acts as the narrator, says that he is the patron saint of New York, and the next second, the photo of him destroying public facilities while fighting crime falls instantly, and the previous sentence, Peter Parker says that he is invincible in the world, and the next moment, he fights wits and courage with criminals, and finally wins in a thrilling way, which makes him angry.

After being slapped in the face by the photos again and again, Peter Parker, who had finished telling the story of the past four years, forcibly lifted the table, and when the red fist came to him, it became bigger and bigger, the glass shattered crisply, bringing out countless cracks, and also taking away the synopsis, when the camera jumped to Imperial State University, the plot of the second part officially began.

James Cameron's cinematic style, that is, fast and accurate.

The pace is fast, the narrative is accurate, and the editing is sharp.

For example, his famous work "The Terminator", which takes a minute to explain Los Angeles in 2029 at the beginning, the picture jumps directly to 1984, and then the T-800 begins to rush wildly;

The sequel "Terminator 2", it still took a minute to explain Los Angeles in 2029, and then jumped directly to 1991, and then repeated the same routine, on the way to find someone, crazy and suddenly.

This style is the favorite of capital, because commercial films don't need you to grind and chirp to tell stories, and "Spider-Man 2" is the same, perhaps because the tone of the tragedy has long been determined, or the relationship between the characters has long been deeply rooted in the hearts of the people, so it symbolizes the sunshine of youth, which blooms wildly from the beginning -

Peter Parker, Gwen Stacy and Harry Osborne enrol one after another, and during the enrollment process, they meet Mary Watson, who has red hair; Since Mary Watson is a child who grew up in a single-parent family, she has lived with her mother in a relative's house since she was a child, and she is fed up with the diss and ridicule of those blood relatives, so she is very strong inside.

When Gwen Stacy encountered some small difficulties in signing up, the enthusiastic and bold Mary Watson took the initiative to help, and during the conversation, the two sides also got to know each other, and soon became friends; And when Gwen Stacy introduced her new acquaintance to Peter Parker and Harry Osborne, Harry Osborne, who has the status of a noble son, recognized this strong wildflower at a glance.

"Hey, hey, hey!" On campus, Peter Parker, with a book in his arm, waved his left hand in front of Harry Osborne, trying to get his attention, "Hey boy! What are you doing now ？ ”

"Don't get out of my way!" Directly patting away the arm like a wiper, Harry Osborne raised his eyebrows, shook his head slightly, and said with emotion: "What a beautiful girl! ”

“What the fuck？ You're not going to have a crush on her, are you? The pig-like expression made Peter Parker's head full of black lines.

Turning her head to look into the distance, looking at the figure that was gradually approaching with her girlfriend, the little spider agreed with her friend's point of view, but did not want the other party to chase her, "Gwen said she was a good girl, you ......"

Before he could finish his sentence, Harry Osborne interrupted, "Am I not a good boy?" ”

As he spoke, he also tilted his head and squeezed his eyes at his friend, "Don't worry, I will only communicate with her in the usual way, if she is willing to associate with me, of course it is best, but if she is unwilling...... I won't force it! ”

Raised his hand and patted his brother's chest twice, then straightened his clothes, and strode towards the approaching second daughter.

When Harry Osborne smiled with a bright smile that was not a Nike logo and greeted the second daughter in a friendly manner, Peter Parker, who was walking behind him, shook his head silently, and when Harry Osborne raised his right hand with ease, he wanted to have a good grip with Mary Watson, but halfway through the action, he suddenly reacted, and after his behavior was too impolite, he quickly retracted the embarrassment, which was perceived by the empathetic Mary Watson, so the young lady's hand was easily controlled by the rich two young people.

This situation made Peter Parker, who caught up, roll his eyes, although he naturally hugged his girlfriend's waist, but the depression engraved on his face could not be shaken off in three or two clicks, especially the small grievances that flashed in his eyes, which made the young ladies in the theater add N to global warming-

"Wow! Roland's emotions are so rich! Compared with the first part, it's just two people! ”

"That's right, Peter Parker in the first part is too withdrawn! Although there is an element of revenge, that dullness still makes me feel that the movie is quite boring, and if it weren't for the special effects, I don't think I would have been able to watch it at all! And now he is more like a person! The depression and helplessness on the face are expressions that can only be had when you are in love, and it is a symbol of compromise! ”

"Ahhh This change makes him even more cute! ”

"And Leonardo! The way he took the initiative to reach out was so handsome! ”

"Mary Watson is lovely too! She didn't embarrass Leo! ”

Although there are some words that can be said that you may be punched, but at such times, it must be said-

The force that drives the vast majority of women into the theater is not the plot at all, not the picture, but the emotion. ’

That's why Chick Flick, a film aimed at female audiences, was born.

From "Morocco" in 1930 to "Pretty Woman" in 1990, from "Breakfast at Tiffany's" in 1961 to "The English Patient" in 1996, these romantic romance dramas have made women flock to them.

Rich emotions are the only way to attract women, and in this case, if there is an actor who is attracted to them, it is ...... The directors who use them next know how to shoot themselves.

Pretending to be cool and handsome?

And that's just the first layer.

And let the actor bring specific emotions into a certain plot, this approach can even attract the audience!

Just like now, Harry Osborne took a fancy to Mary Watson's plot that could have been filmed as a double scene between the two of them, but the trucker didn't do that, and instead added Peter Parker to it, so that the contrast appeared.

Harry Osborne likes Mary Watson, which is the first emotional output;

Peter Parker doesn't want the rich second-generation Harry Osborne to play with Mary Watson's feelings, which is the second emotional output;

But Harry Osborne ignored Peter Parker's instructions and followed his original intention to communicate with Mary Watson, the communication between the two of them is the third layer of emotional output, and Peter Parker, who saves face for his brother, is the fourth layer of emotional output.

Under the interweaving of four layers of emotions, Peter Parker's kindness, Harry Osborne's self, and Mary Watson's empathy will be very three-dimensional in front of the audience.

And after briefly explaining the process of the four becoming friends, the ensuing accident also made Peter Parker out of the hotbed, when the siren sounded, he didn't hesitate to communicate with the three, and found an excuse to leave the school, and at the same time as tearing off his coat, people's good neighbor Spider-Man also went online.

Although he has a girlfriend, he is also the superhero who follows his uncle's teachings and accepts Gwen's father's orders.

The action scenes against criminals don't actually have much of a highlight.

Because of the flowers, in fact, they have all been played.

If "Spider-Man" three years ago made the audience's eyes shine, and the action scenes of the hard bridge and hard horse made these old hats enjoyable, but after receiving the baptism of "Changing Face", "Rush Hour", and "The Matrix", the audience will no longer cheer for some popular fight scenes, although Peter Parker's action scenes against criminals also make them very excited, but if you want to make them roar like three years ago, then ...... It's impossible.

Of course, for other superhero movies, even if the main creative team knows it, they will put more effort into fighting against the marginal effect, because this is the core means of selling their films, but for truck drivers, doing so is redundant, because the real selling point of the sequel to a commercial film is not a single genre division at all, but the entire story.

As long as the fight maintains the average level of the market, it is enough, and what really needs to be shaped is the entire film world.

Because of this, while Peter Parker is fighting crime, the corners and corners of the entire cinematic universe are also beginning to become three-dimensional.

The "Clarion Daily", which appears frequently in the comics, was born with the emergence of Spider-Man, as the number one black fan of Spider-Man, they report on Spider-Man-related black material every day, disparaging his vigilante behavior as the root of undermining the city's security, and branding his existence as the source of attracting more criminals to come to New York to commit crimes.

Such a report made the hard-working Peter Parker dissatisfied.

But for Gwen Stacy, it's Matthew's gospel.

"Jonah Jameson writes so well!" On the way home, Gwen Stacy watched as she walked.

Such words made Peter Parker, who had sent her home, instinctively frown and turn his head, the disgusting Diss headline making him look uncomfortable, "Why do you keep reading such non-nutritious newspapers?" ”

"Because it's right!" Gwen Stacy didn't look back, and said while watching: "The Clarion Daily is the most pertinent media in New York, because Spider-Man is a criminal!" ”

The affirmative tone was paired with derogatory wording that made Peter Parker even more uncomfortable, "Spider-Man is clearly fighting crime!" ”

"But because of his existence, the crime rate in New York skyrocketed!" Gwen Stacy raised her head, looked at her boyfriend with a serious face, and said: "Before he appeared, New York was at most some ordinary criminals, but with his frequent appearances, those superpowers continue to converge on New York, and they want to prove their strength by defeating Spider-Man!" And it is precisely because of this psychology that countless ordinary people in New York are involved! ”

"But you can't blame Spider-Man, right? He couldn't decide if the superpowers would come to New York or not! Peter Parker raised his voice.

"But he can decide if he's in New York!"

Gwen Stacy felt weird about her boyfriend, "Peter, my dad died in the line of duty because of Spider-Man's existence!" ”

All right...... Peter Parker kept his mouth shut.

He didn't want to defend himself anymore, because Gwen Stacy was telling the truth.

With his silence, the brief dispute also disappeared, but their quarrel revealed a message to the audience-

"Gwen didn't know Peter was Spider-Man?"

"Peter is deeply guilty of Gwen's father's death?"

"Wow...... This plot is interesting! If Gwen didn't know the truth of the matter from beginning to end, and Peter expressed guilt about Gwen's father's death from beginning to end, what would Gwen think when she found out who Peter was? And what blow would Peter have suffered if he had seen Gwen die in front of him! ”

“Oh！ Fuck！ You shut up Lao Tzu! Lao Tzu already has a picture in front of his eyes! ”

“Damn！ Isn't this special code a movie of a dead heroine? It's about abusing the male protagonist??? ”

Although the two villains of Green Goblin and Doctor Octopus have not appeared so far, the audience who are watching the midnight show can no longer sit still, they feel that they have been deeply deceived......

From the time of the filming project, there has been news that "Spider-Man 2" is a tragedy.

Regardless of whether it is a fan or a passerby, it doesn't take it seriously, because they have all experienced the most tragic "Titanic"!

They can all accept that Jack Dawson, as the male protagonist, was filmed to death by James Cameron, and after that, they can't believe that there is any plot that can be more tragic than this ending.

This is what the vast majority of people thought before.

Thoughts before watching Spider-Man 2.

But now......

They feel like they're being naïve!

Why?

Because it is more painful than death! It's the walking dead alive!

If Gwen Stacy knows Peter Parker's identity and chooses to be with him, then even if she dies, Peter Parker will reap the flame of revenge!

But the problem is, if Gwen Stacy doesn't know Peter Parker's identity and is with him, then after her death, what Peter Parker will gain is endless self-blame and guilt!

The former can make Peter Parker walk in the dark, and the latter will make Peter Parker insensitive!

Although neither of these ends is a good ending, self-blame and guilt are more terrible than revenge!

Because it is to destroy a person psychologically!

When Peter Parker feels that the power he has is what Gwen Stacy calls a crime, then ......

The audience regretted it!

In the entire midnight theater of America, there were screams of remorse!

"I thought this [Dragon Teng] was a popcorn movie!"

"I also thought it was a traditional commercial film!"

"I was looking forward to it before I came, if Gwen Stacy died, would Peter Parker in "Spider-Man 3" be controlled by Venom and become the Spider-Man who walks in the dark!"

"That's right! I'm still wondering if Spider-Man and Venom will be brought out if they will be brought out! Next up is to join forces with the Fantastic Four to fight the Evil Six! Can ...... now But now! ”

"James Cameron is really not a good guy!"

"When I watched "Spider-Man 2", I cried because of the relationship between John Connor and T-800, and when I watched "Titanic", I cried because of the relationship between Jack and Ruth, and now I watch "Spider-Man 2", do I have to cry again because of Peter Parker and Gwen Stacy? Oh, my God! Why did Roland Allen take all these broken pieces! I want a refund! Refund the ticket! ”