Before the Internet exploded, traditional media was the main force of publicity.

The advertisements placed on radio and television networks and print media are even more than the huge posters in the streets and alleys, and the newspapers and Hollywood companies in each city have cooperated, and even the way of publicity and distribution is different in each place.

The simplest example is Houston, a place where there is no public transportation and people are driving, and if you don't use a radio station in this environment, how many posters do you have to put up to get these guys to see the ads?

But the question is, isn't the mouth of the media a deception?

Even in '09, the Internet-controlled "Rolling Stone Magazine" and "Chicago Sun-Sun" still dared to scribble movie reviews with their eyes closed to promote, which was pushed forward by 20 years......

Hehe.

If the morning news on the 19th only fermented in New York, the premiere area of "Goodfellas", and Boston and Chicago, where Fox's brother companies are located, then from the evening, Fox's channel has officially launched.

Newspapers printed with "Terminator 2" and will be released to the public next year appeared in all corners of America, and at the same time, the anchors on the news station were also talking about the news that was officially announced only yesterday.

And when introducing the cast, because they received money, they flaunted free speech but liked to play double standards, so they naturally knew what they should say with their mouth-

“…… In addition to Arnold Schwarzenegger and Linda Hamilton, the two familiar figures, John Connor in the role list also deserves our special attention, although Roland Allen who plays him only has one movie shooting experience, but this "Home Alone", which will be released in November, is the work of John Hughes, and there are not many young actors who can be favored by James Cameron and John Hughes at the same time, and the guy who plays with him is still one of the supporting roles of "Good Guys" Joe Pesci and actor Daniel Stern, The director of the movie is Chris Columbus, who has worked with Spielberg, such a luxurious lineup, it really makes me look forward to it, and now I can't wait to know what kind of hilarious comedy this group of guys will put on for us during Christmas, oh yes, after getting this news, we also found out that this guy named Roland Allen seems to have something to do with the Olsen sisters, and someone has photographed it before, they were taken by Mrs. Olson and went to the supermarket to shop together, Our witnesses also told us that the Olsen sisters seem to be calling him brother? ……”

Do it all!

When Roland took the initiative to show the explosive point of the publicity, the profit-seeking Fox did not hesitate to raise the publicity budget.

From the previous millions of offline advertisements, film critics' pen fees, and the first round of radio pre-warm-up promotion, to the current sweeping copywriting marketing one month in advance, the level of the entire publicity and distribution has been directly increased by two grades, and the budget amount has also been raised to 10 million.

If there is a gimmick, isn't that a fool?

As for the publicity and distribution costs, they are about to catch up with the production costs?

Isn't that normal?

Moreover, the publicity and distribution cost of commercial films accounts for 50% of the total cost, which is a very common thing: "Iron Man 3" has a global promotion of 100 million US dollars, and in front of the global box office of 1.2 billion US dollars, isn't it fragrant? The nearly 80 million publicity cost of "Fast and Furious 8" was finally recovered? Even a low-budget movie of 30 million such as "Thai Embarrassment" burned the same 30 million when it was announced, and the final result was the box office crown in one or two years.

In fact, the vast majority of the time, advertising is not just for consumers.

When you advertise, the louder you shout, as long as the quality is not bad, the theater chain will increase the film schedule for you according to the scale of the advertisement.

It's actually a very simple truth.

The theater chain is not a fool, two seventy-point works in the same period, of course they are willing to increase the film schedule for the guy who spends money on advertising! As long as your advertising is loud, it proves that your customer acquisition group is higher than the other party, in this case, there will definitely be more guys who go into the cinema to watch advertising movies than those who don't!

And if it is on this basis, add a dazzling gimmick......

As long as the theater's brain is not broken, it naturally knows what to do.

Of course, these things are no longer important to Roland.

Since walking the red carpet, he has stopped thinking about "Home Alone".

What should be done and what should not be done, he has already done it, as for the final result?

That's not something for him to decide.

But one thing is obvious.

That is, after following Schwarzenegger back from New York, Roland was stopped by a five-finger mountain that suddenly appeared......

"James, what's going on?"

Looking at the autograph book like a hill on the sofa at home, countless black lines suddenly appeared on Roland's head.

"What's the situation? Of course, I'm going to ask you to get an autograph! ”

James felt that Roland was knowingly asking, so he grabbed a notebook and patted it a few times in his hand, and at the same time, he also said: "Don't you know, since the news broadcast on CNN, how many classmates have found me and want to reconnect with you, you are now a big star in our school!" Even the teacher is asking me, do you have a chance to go back to class......"

What？

Does it work so well?

Hearing James say this, Roland, who almost turned into a black question mark face, suddenly laughed.

"Really? Did anyone say they were going to see my movie in November? ”

The anticipatory inquiry made James roll his eyes, "Of course, they all said that as long as they have an autograph, they will definitely ask their parents to take them to the theater on the day the movie is released!" ”

Oh roar?!

So powerful?

Roland was immediately happy!

There is a saying that 'classmates for a lifetime, relatives for three lifetimes', although Roland has never been in contact with those guys since he crossed over, but according to the current situation, those guys who have never met him seem to be quite good, right?

Do you know how to cheer for your classmates?

Not bad.

"It's simple...... I'll just sign it......"

It's just to make an autograph for your fans!

Seeing that so many people are willing to support him, he works hard and gets tired, it's worth it!

However, before Roland could take the notebook from James's hand and leave his ink treasure on it, a crisp slapping sound appeared, James pushed Roland's claws away, and said with disgust: "Roland, what are you thinking?" ”

"They don't want your signature."

"These books are for Arnold Schwarzenegger!"

"It would be even better if there was also James Cameron's signature!"

"I'll tell you! Don't scribble on this.,These books are carefully selected by them.,If you make a mistake.,They'll definitely pester me to find you to continue to get it! ”

What?!

Roland's smile froze instantly.

No...... Looking for me to sign an autograph?

Fuck！

Sure enough, 'smart people don't go to class reunions'!

They haven't entered the society yet, what is the 'show of large-scale successful people', 'the trapped beast fight of the failed people', 'the epitome of interpersonal relationships', 'the ideal breakthrough point of business personnel', 'the blind date variety show of extramarital affairs'......

That's where these miscellaneous DeBuffs appeared!

Want to ask for Schwarzenegger's autograph first, and preferably Cameron's, and then go to the theater to support it?

Snobbish! Snobbish!

I didn't even get Cameron's autograph myself, you guys dare to speak!

When Roland heard James's real request, Ben was still smiling, and he suddenly stretched his face.

Seeing his complexion, James's eyes suddenly flickered, "What, is it difficult?" Or do you not want to? ”

Difficult?

Don't want to?

Of course! ——

Nope......

In order to harvest those classmates' leeks, go get an autograph, or is it okay ang?

But his interest is not as high as before, "There should be no problem on Arnold's side, as for James?" Then I can't guarantee it.,You leave the book here.,I'll ask after the movie starts......"

Hearing Roland say this, James, who wanted to move out of brotherhood to plead with Roland, immediately breathed a sigh of relief.

After receiving a satisfactory answer, James hurriedly put down the notebook in his hand, turned around and ran out of Roland's house.

Nonsense! He's going to show his stuff if he doesn't run!

Nearly 100 people in the school want Schwarzenegger's autograph?

This is certainly true!

However, instead of agreeing to those guys, James told them in vague words that he could give it a try.

If he succeeds, he will have to charge fifty dollars for a signed book.

If you don't have any money, that's okay!

What kind of Spider-Man comics do you have at home! What a commemorative album of "Fantastic Four"! What an anniversary edition of "Batman"! You can all exchange it!

A comic book for an Arnold Schwarzenegger autograph, that's a big deal!

Five comics for a double autograph of the governor and the truck driver, that's a jackpot!

What the? You say you don't collect comics?

Then you can exchange it for a figurine!

What the? Don't have a figurine either?

I'm sorry, we can't do this business.

Of course, James can't tell Roland about these careful thoughts about expanding his collection.

Because of this, when Roland nodded, he hurriedly ran back.

He was afraid of revealing his stuffing.

Unbeknownst to James, however, when he left, Roland did another thing.

Grab a signed book and leave your name on the front page!

Want an Arnold Schwarzenegger autograph?

No problem!

Buy 1 Get 1 Free!

I'll give you another autograph of future superstar Roland Allen!

Roland doesn't believe it, buy one get one free, this kind of good thing for white prostitution, will someone refuse?