Chapter 56: Propaganda
What kind of story does the movie Goodfellas tell?
FOX reporters weren't interested.
Who else will be on the red carpet for the movie Goodfellas?
The FOX reporter can't recall the list of invitations he was given.
What would Martin Scorsese, the director of Goodfellas, think of Arnold Schwarzenegger, a descendant of Germanic peoples?
What does this have to do with his identity as a FOX reporter?!
Now he doesn't want to know everything related to this movie, he only knows that after getting the photos, he can get rid of this damn foreign photographer, and finally don't have to brave all kinds of strange weather to run business outside!
Because of this, when he ran out of the interview area and got into his car in the envious eyes of his peers, the first thing he did was to call his boss and relay this big news to the other party.
And when the other party confirmed it again and again, and received the black and white photos from the fax, the picture was quite clear, which immediately caused a commotion, and the Fox film publicity and distribution department, which had already returned home, gathered in the company's conference room overnight after learning the news, and fought at night, wanting to re-improve the publicity and distribution plan that had been made.
"Why did Roland Allen appear at the movie premiere of Goodfellas at the same time as Arnold Schwarzenegger?"
When Jones, who was in charge of the offline hard broadcast design of "Home Alone", asked this question, Garcia, who was sitting next to him and controlled the hard broadcast delivery, immediately shrugged his shoulders, "How do I know, we didn't get the news before, maybe Reuters, right?" ”
"Reuters photos? No kidding! This is obviously posing! Jones rolled his eyes and said, "Didn't we just want to instigate Roland and Arnold to take a group photo?" If it weren't for someone behind him, we would have done it a long time ago! ”
"Shh......h This kind of thing is over, don't talk about it. Jones's complaint caught the attention of a blonde woman.
"Hey, Jennifer, it's all your own people, and you're making too much of a fuss." Jones shrugged, his face indifferent.
Yes, don't think of how noble these capitals are.
Maybe they don't have as much heart as Meng Lang, the king of special effects series, but as early as when Roland signed a contract with the crew of the "Terminator 2" project, they had already thought about it under the banner of Cameron and Schwarzenegger.
If it weren't for Spielberg caught in the middle, the Olsons would have received a call from them two months ago, suggesting that they would find a way to get Roland and the people from the "Terminator 2" project team to have a photo that could be exposed.
As for - fear of reprisals?
"Terminator 2" is just borrowing Sony's studio to shoot a movie, and it is not a project they invested in!
In the face of Universal, Warner, Paramount, and Sony at the same level, they may not dare to use this kind of subordinate, but for small companies like Western Pacific and Carolco, who have they been afraid of?
You know, Murdoch, the boss behind them, is a guy who even the British royal family dares to eavesdrop!
The newly created Fox TV network in '86 attracts users by challenging the scale of program censorship!
In the face of such a bad family history, what's wrong with fooling an actor to cooperate with his own publicity?
If it weren't for the fact that the Jews in Hollywood are like the name of Wang Banbi, they would have done it a long time ago!
And when he saw his subordinates talking to each other and whispering, Anderson, who was sitting in the main seat, knocked on the table directly and said, "OkOk, stop for a while, don't discuss it anymore." ”
"Does the stuff you say matter?"
"It doesn't matter."
"All we have to know is that the press department next door has found out that Roland has given us a new point of publication, and that's enough."
"Tomorrow morning, there will be all kinds of red carpet photos coming out, and when the time comes, the images of Roland and Arnold walking the red carpet at the same time will appear in the newspapers, and we just need to seize this opportunity to promote the film."
"Jones, you're revising the picture of the hard and wide offline, and I'd like to see a close-up of Roland Allen."
"Garcia, you tell the printing house to stop, we're going to reprint a batch of Roland Allen's main posters."
"Jennifer, you contact the New York Post and other companies on the group side and ask them to revise tomorrow's story, not only to comment on Joe Pesci, the supporting character of Goodfellas, but I also want to see the inflammatory lead copy related to Roland......"
"As for Chris - you are responsible for contacting Carolco (the company that promoted Terminator 2) and telling them that we can now help them publish for free that Terminator 2 has been established and will start filming next month, and I believe they will release ......the news that Terminator 2 is about to start filming."
"Oh yes, I'm in contact with Warner, the promoter of Goodfellas, and we can change the news."
Half an hour later, all the responses, except for resetting the poster, were placed in front of Anderson.
Regardless of whether it is a suspension of printing, the media or Warner, they have little objection to the cooperation plan proposed by Fox.
As for Carolco?
Does it have any choice but to say yes?
This is actually the sadness of small companies.
They knew it was full of cats, but in the face of Fox's 'legitimate' methods, they didn't even want to fart.
If it were an opponent of the same level, even if he was caught off guard by Fox, he would note it down and bite back in the future, but what about Carolco? Hurry up with the news and announce the news that "Terminator 2" is about to start filming, which is the right way.
Because of this, we can bring back the initiative of propaganda.
But fortunately, the movie will officially start in twenty days, even if it is so advanced, it will not make them scramble.
Moreover, Fox's free advertising can also help them save a lot of money, so it is not a loss.
Because of this, early the next morning, the overwhelming and snowflake-like news, as Roland expected, appeared in the major media:
CNN, a radio and television network under the name of Time Warner, and FOX TV under the name of News Corp. were the first to report the news of the premiere, and the red carpet video was edited by them in many copies, among them, the shot of Schwarzenegger holding Roland out of the car took up two seconds, and in order to return the gift, Fox's parent company News Corp, "The New York Post", "Boston Herald", "Chicago Sun-Ilden Times" and other media also revised the previously written manuscripts, while vigorously boasting about the movie "Goodfellas", but also through Joe Pesci, involved "Home Alone", and when introducing the starring list, they also deliberately put the name Roland Allen at the end according to Fox's instructions, and marked that Roland was with Schwarzenegger last night and attended the premiere; Coupled with Carolco's 'right decision', the next news reported on the red carpet is that "Terminator 2" has been established and is about to start filming, and when the names Roland and Schwarzenegger in the upper and lower news highly coincide...... Something interesting happened all of a sudden.
Because of the relationship between the time difference and the principle of timeliness output, on the morning of September 19, the first thing people saw, of course, was the morning news of CNN and FOX, although FOX in this era is not the leading media of one of the five major radio and television networks in North America in the future, and CNN TV is not as good as ABC, NBC, CBS, but the two of them combined, its coverage has been able to cover the entire America, and after the general public listens to the news, when they go to work, as long as they have the habit of buying newspapers, they will find out, Today's newspapers seem to be a little different.
…………
New York, Queens.
Bill is a stock trader, and his daily job is to complete various stock trading orders according to the instructions of his superiors, don't look at the suit and leather shoes he wears, and he looks like a dog, but in fact, his work is very low-tech, and he can earn a salary enough for his family to live on with just a little bit of dexterity.
For him, this kind of mechanical labor was not interesting at all, and if he had not had a home, he would have quit a long time ago.
As usual, when he woke up early in the morning, Bill turned on the TV and listened to the news.
The radio host's broadcast is the best mental massage for him every morning, but unfortunately, his son is not interested in these contents, and if he hadn't promised to take him out to the movies during the Christmas holidays, he believes that the little guy will be the same as usual, clamoring for him to open those paid children's channels.
Although he agreed to the other party's request and could pay a lot less subscription annual fee, for Bill, watching movies at Christmas was actually a kind of torture, what is the meaning of that kind of family movie? Doesn't it look pleasant at all, right?
If you have time and energy, why not watch a horror movie? Gangster films?
Like the one on CNN this morning...... That's the same as Goodfellas!
This kind of movie only looks good!
Despite his complaints, Bill still put his son on the school bus with a smile on his face, and then, in a suit and leather shoes, he drove to work, passing by a newsstand, he also had an extra copy of the New York Post in his hand.
While this kind of newspaper full of violence and color news doesn't fit his profession, who makes the Wall Street Journal without a three-page girl? He's just a small trader, and he's not one of those financial predators, it's enough to look at the gossip, as for what section of the news? Oh yes! Isn't it good to watch that kind of thing if anyone wants to see it?
However, when he came to the company, sat at his desk, opened the newspaper, and wanted to enjoy the last quarter of an hour of tranquility before going to work, he suddenly found that today's newspaper has changed its nature?
Where did the breath of the third version of the girl go? How come the gossip news is gone?
Why are there five people on today's cover section?
Unlike the explosive cover headlines of the past, today's New York Post directly divides the page into two, at the top, is a scarlet city background, three guys in suits and leather shoes have their backs to everyone, and in front of them, a car with a trunk, judging from the uneven bag, should contain a corpse.
On the right side of the image, there is also a clear title.
[Three days later, "Goodfellas" was released]
Compared with this blood-soaked picture, the other half of the layout is a governor in a leather jacket and sunglasses, and Roland holding a shotgun in both hands and smiling.
And to the left of this picture, there is also a striking text.
【I'm back】
Although it is taboo for news and propaganda to directly appear two pieces of information of equal status on the cover section of a newspaper, these two headlines today are directly eyeballs for Bill, regardless of whether it is "Goodfellas" that he heard on CNN early in the morning, or the governor below, these two elements make Bill very interested.
But if it's a first-come, first-served line, gangster Martin Scorsese isn't as appealing as 'I'm back'.
Because six years ago, he was in the cinema and heard the governor say something like this-
‘I'll be back!’
Is the Terminator back?
That killer robot is about to start filming again?
When this thought quickly crossed Bill's mind like a shooting star, the emotion of anticipation was spontaneously born.
Quickly flipping through the newspaper and finding the inner page corresponding to the cover title, when he finished reading the whole report, the bewildered emotion instantly occupied his brain, "God! What kind of news is this! Why are there three movies written in two reports?! ”
Although Bill found the news he was looking for from two coherent pieces of news, but-
What the hell is Home Alone sandwiched between Goodfellas and Terminator 2?
And if you look at it from the layout, the movie "Home Alone" seems to be played by Joe Pesci, a supporting actor in "Goodfellas", and Roland Allen, a new actor in "Terminator 2???
However, just when he didn't react with a blank face.
A banging sound sounded instantly, and a figure leaned from the side.
When Carey, who was sitting next to Bill, saw the newspaper in his colleague's hand, the ridiculous words suddenly appeared.
"Oh, Bill, I knew you'd be wondering!"
"I was just buying the Wall Street Journal when I saw this newspaper at the newsstand."
"At the time, I wondered, how did the New York Post transform?"
"Later, when I asked the boss, I found out that it was Martin Scorsese and James Cameron who all came out with new works!"
Hearing Carey say this, Bilton reacted, he pointed to his newspaper and said, "Did the boss say that what is the situation of the third movie "Home Alone" sandwiched between them?" ”
"Home Alone?" Carey was stunned for a moment, he was sure he hadn't heard the name from his boss.
However, while repeating the name, his eyes also fell on Bill's newspaper.
After spending half a minute and browsing the entire page, unexpected emotions clinged to my face.
“Yo? I didn't expect the lineup of "Home Alone" to be quite powerful? ”
"What? Do you know this guy named Roland? Bill raised an eyebrow.
"I don't know." Carey shook his head, "But you can see the problem just by looking at the content!" ”
"Who is Joe Pesci? That's the guy who can play with Robert De Niro! A child who can play against him, you can think about how powerful it is? Not to mention, he was also selected by James Cameron to participate in "Terminator 2"! ”
"There are not many guys who can be favored by James, plus Joe Percy and John Hughes, this lineup is very powerful! And, looking at the introduction above, this movie seems to be a children's comedy around Christmas? Do you know when it will be released? I'll take my daughter to see ...... then."
What?
I just asked you one question, and then you've already decided that you want to go see this movie that doesn't have any publicity? ’
Hearing what the other party said, Bilton looked at Carey with strange eyes, and he felt that there was something wrong with the other party's brain.
However, as if seeing the doubt in Bill's eyes, Carey shrugged his shoulders and sat back in his seat, "Please, their lineup is already very good, don't look at the director, screenwriter and supporting roles, just that child, it's much better than previous children's movies, did previous children's movies have such powerful protagonists?" Which guy can tell others openly before the movie is released, what is his next work? ”
"You know, the investment in "Terminator 2" is written in the newspaper!"
"One hundred million!"
"That's a billion investment!"
"How can it be simple to receive a 100 million yuan project before the last work is released?"
"If you're skeptical about the project, do you doubt Cameron?"
“I'm back!”
"Cameron might mess up other movies, but he's not going to mess up this one, right?"
Hiss......
What Carey said seems to have some truth, huh?
Looking at his colleague's sworn expression, Bilton suddenly felt that there was nothing wrong with the other party's words!
An investment of 100 million!
Since Roland, who has never heard of it, can join Cameron's crew, he must have two brushes!
If he can't, James definitely won't pick him!
Since James chose him, it means that he is at least much better than children of the same age.
In this way, the performance should not be as embarrassing as other child stars......
If that's the case?
As he closed the newspaper, a thought quickly crossed his mind.
It's really not good, so I'll take my son to watch this one when the time comes?
With the names of Joe Persey and James Cameron, this movie shouldn't be bad, right?