Chapter 626: Use Aiduo to Fight Tribute Tea
What Honda Ichiro didn't know was that in fact, when he thought that Boss Jia didn't know all this, in fact, Jia Yapeng had already received a report from Fusang, and Boss Jia knew the situation in Fusang very clearly at that time.
Haruko Natsume flew back to Huaxia directly and asked Boss Jia for advice on how to change the situation.
At that time, the two of them were sitting in Boss Jia's office, and when Haruko Natsume told about the situation she was facing in competition with Gongcha, it could be seen that Haruko Natsume was still relatively anxious.
Because at that time, although the number of Yu-Gi-Oh's stores was much ahead of Gongcha, the sales of both sides were flat, which shows that the sales of Gongcha's single store far exceeded the sales of Yu-Gi-Oh's single store.
This means that Yu-Gi-Oh milk tea is about to lose to Gongcha in the competition.
Haruko Natsume was very anxious, otherwise she wouldn't have taken a plane to Huaxia to come to our boss Jia to give an idea. In Haruko Natsume's eyes, the only one who can solve the problem right now is probably our Boss Jia.
What Haruko Natsume didn't know was that an hour before she came, it was when the general manager of Daqian Entertainment also came to our boss Jia to discuss how to deal with the competition of emerging brands such as Aiduo VCD, and then put forward three suggestions, and then almost scolded Boss Jia angrily.
When Haruko Natsume came to Boss Jia, Boss Jia was thinking about VCD, thinking about Aiduo VCD's price reduction and competing with himself.
So when Haruko Natsume asked Boss Jia for help, Boss Jia blurted out directly, "Then reduce the price!" ”
"Nani!" It's not that Haruko Natsume was shocked by this idea, but that she felt that this idea was simply too ordinary, and ordinary didn't seem to be a solution that the resourceful and unparalleled Boss Jia came up with.
Shouldn't Boss Jia come up with a earth-shattering conspiracy, just like the original way to get along with the franchise system, which made Haruko Natsume throw herself to the ground?
How did the current solution become a price reduction? This method is inevitably a little more ordinary!
"Do you think this trick is too ordinary?" Seeing Haruko Natsume's expression, Boss Jia broke free from the VCD's thinking, and then smiled.
Although the strategy of price reduction was taken from Aiduo VCD in a dizzy head, Boss Jia thought about it and felt that this was really an excellent idea!
"There are so many tricks in the world!" Boss Jia said with a smile, "The reason why those strategies that seem ordinary are considered ordinary by people is because they have been tested countless times in actual combat and are recognized by everyone as the most effective method." The most effective method is naturally used the most, and in the end it becomes the most common method."
"Just like when Ichiro Honda asked Noriko Sakai to be a spokesperson, this seemingly most ordinary strategy is actually the best and most effective way."
"It's the same thing with price reduction, as long as your price can be reduced, then you can attract a large number of customers, this is the truth that is not broken, hurry up and do it!" Boss Jia said.
"But what if Gongcha also lowers the price with us?" Haruko Natsume is still a little unwilling, why did she finally come to such a simple solution.
"Follow us to lower the price...... Then I'll drop a little harder! Boss Jia touched his nose and said, "How much does a cup of our cheapest original milk tea cost?" ”
"It's 150 yen a cup!" Haruko Natsume replied.
"And how much does our cup of milk tea cost?" Boss Jia asked again.
If it is a simple material cost, the purchase cost of pure materials of a cup of milk tea is 10 yen! The price we offer to our franchisees is 80 yen! Natsume Haruko said.
Look, it's so dark, 10 yen of material, actually sold to a franchisee for 80 yen, and directly earned 70 yen, it's too dark!
"If you add in the franchisee's own operating expenses, the cost of selling a cup of milk tea for the franchisee is about 100 yen!" Finally, Haruko Natsume said.
With a cup of milk tea, the franchisee can actually make a profit of 50 yen, although there is no big black one, but this is black enough.
"Do you know the cost of tribute tea?" Boss Jia squinted his eyes and asked again.
"You know, they produce a cup of plain milk tea, and the cost is about 80 yen!" Haruko Natsume said quickly, don't ask why Haruko Natsume knows the cost of tribute tea so well, because the business model of tribute tea is actually the model of the direct store of Yu-Gi-Oh before, and the cost is basically the same, so Haruko Natsume knows very well how much the cost of a cup of original milk tea is now.
"Then tell all the franchisees that in order to meet this challenge, we will sell the best original milk tea and carry out a big promotion."
"Didn't the original milk tea cost 150 yen a cup before? Now the price is reduced to 120 yen a cup! ”
"As for this ratio, we and the franchisee platform, our material supply price will be reduced by 15 yen, and they will also have to bear the price reduction of 15 yen!" Boss Jia said.
"Will the franchisees agree to this?" Haruko Natsume asked subconsciously.
"They don't agree and have to agree, our franchise contract is clearly written, in order to meet the company's overall marketing needs, the company has the right to require all franchisees to reduce or increase the price!"
"It's enough to guarantee that the price reduction does not exceed 50% of their profits!"
"They used to earn 60 yen for a cup of plain milk tea, but now it's just a 25% reduction for them, and they have no reason to refuse, and if they refuse, it's a breach of contract!" Boss Jia said disappreciatively, with the contract in hand, he is really not afraid of these franchisees jumping back.
They quit joining if they have a kind, in this case, the franchise fee they provided in the early stage, as well as the decoration fee, but all of them were lost, after all, Boss Jia added the name of Yu-Gi-Oh milk tea to all the decorations, and this decoration can only be used for Yu-Gi-Oh milk tea, and others can't use it at all.
So Boss Jia is not worried at all, these franchisees will refuse Boss Jia's request.
"Of course, you have to appease them, you directly tell them that this is to compete with Gongcha, and if we reduce the price, we can attract more customers, and they will not suffer!" Boss Jia added.
"Yes!" Haruko Natsume nodded, but asked questioningly, "Boss, if we only reduce it to 120 yen, I am afraid that the impact will not be too big, because as long as the price of Gongcha is reduced to 120 yen, their cost is 80 yen a cup, and they can still make money." ”
"So, it's better for us to reduce the price to below 80 yuan, so that we can still make money, but we can't make a penny of tribute tea!" Haruko Natsume suggested.
"That's not good, it's down to 80 yen, it's destroying the market, let's reduce the price to 80 yen now, it's hard to go back in the future, isn't it hard to get along with money!"
"But ......"
"It's nothing good, if Gongcha doesn't follow us to reduce the price, then even if he is smart, but if he dares to follow us to reduce the price, I can make a prediction for him, he won't live in 1995!" Boss Jia said with a smile and directly issued a prophecy to Ichiro Honda.