By the way, Ichiro Honda, how are you doing now? Boss Jia thought of this good friend, and then asked with a smile.

"I'm afraid his current situation is a little difficult......" Kasumigaoka Shiyu couldn't help but laugh when he thought of this.

Ichiro Honda's situation is not a little difficult, but too difficult.

It stands to reason that at this time, Honda Ichiro's tribute tea has no competitors except for Daqian, and at the same time he has Daqian's original team, and at the same time there is Son Masayoshi's investment support of 300 million US dollars.

But the fact is that the current Honda Ichiro has to start thinking about closing the store.

After a peak performance in July, Honda Ichiro's tribute tea is facing a full-blown recession.

There is no way, Gongcha finally opened 2,000 directly-operated stores across the country, but at this time, Yu-Gi-Oh's national franchise stores are about to exceed 20,000, and the number is more than ten times that of Gongcha, and Gongcha has been forced into a corner by Daqian.

It is said that after Honda Ichiro personally experienced a franchisee training, Honda Ichiro was actually a little disapproving.

The franchisee system looks good, but there are so many franchisees, none of which can be directly controlled by Daqian, and it is very easy to have problems, not to mention, the main profits are all earned by these franchisees.

In Honda Ichiro's view, Jia Yapeng's franchise system is completely giving money to franchisees, basically not making any money, just to destroy his own tribute tea.

And at that time, Gongcha was in its golden age, and it was still opening stores, if it turned to the franchise system at this time, it would undoubtedly disrupt the development of Gongcha.

Finally, it is the nature of the Fuso people.

Fuso people are very fond of boasting about their craftsman's spirit, but this craftsman spirit is, to put it bluntly, to drill the tip of the horns, for example, a certain sushi god has to knead sushi with his hands, and then preach that the temperature of men's palms is the most suitable temperature for sushi.

As everyone knows, Boss Jia was about to vomit when he heard this.

There will always be various gods in Fusang, in fact, to put it bluntly, they are all goods that drill the horns of the bull to the extreme, but they are also sought after by some domestic princes.

To put it bluntly, Fuso's mind has a bit of a paranoid character, for Honda Ichiro, if he learns Boss Jia's franchisee system at this time and starts to engage in franchisees, it will undoubtedly be another admission of his failure.

This is something Ichiro Honda is never willing to do, let alone admit.

So Honda Ichiro decided to use the tribute tea of the direct store model to fight with Daqian, who was basically completely transformed into a franchise store, and he wanted to use the tribute tea to completely defeat the Yu-Gi-Oh, so as to prove that he was stronger than Jia Yapeng, and that Jia Yapeng was just a bastard with a little luck!

So from April, in order to compete with Yu-Gi-Oh, at least the number of stores opened could not be much less than that of Yu-Gi-Oh, so Honda Ichiro decided to speed up his store opening.

Originally, Ichiro Honda planned to slowly increase the number of directly managed stores to 3,000 within 94 years.

But now Ichiro Honda has decided to accelerate the number, not only to push the number to 5,000, but also to achieve it by the end of June.

This sounds crazy, but it's not impossible, after all, in this age of money, as long as Ichiro Honda is willing to spend money, it can be done.

So, Ichiro Honda approached Son again and asked him to increase his investment and give him another $200 million in investment.

This made Son think that Ichiro Honda might be crazy, but Ichiro Honda strongly demanded, and he told Son that now was an important time to seize the market.

If the number of Gongcha stores can't catch up with Yu-Gi-Oh at this time, then Gongcha will definitely not be able to compete with its opponents, and Son's previous $300 million investment will be all in vain.

And Honda Ichiro finally said that if Son Masayoshi is not willing to continue investing, it doesn't matter, he will send invitations to several other investment funds in Fuso, and at that time will dilute the shares according to the proportion!

This directly forced Son to the corner, considering the $300 million he had already invested, Son finally gritted his teeth and added $200 million in investment.

Ichiro Honda, who received new financial support, decisively started a crazy new store plan.

This Honda Ichiro is still very capable, at the end of June, Honda Ichiro not only completed the plan, but also overfulfilled, and reached the layout of 7,000 stores in Fuso, which made Honda Ichiro greatly happy.

It's just that when Honda Ichiro received Yu-Gi-Oh's data and found that the other party already had 30,000 franchise stores, Honda Ichiro was very unhappy.

But it doesn't matter, 7,000 to 30,000 is no longer as different from the previous 2,000 to 20,000.

Moreover, 7,000 is enough for Gongcha to be distributed throughout the country, and now all Fusang can find milk tea shops for Gongcha, which is enough. What Honda Ichiro has to do next is to launch the brand of Gongcha, just like the previous Daqian promotion of Daqian VCD, and promote Gongcha as a milk tea shop with a much higher grade than Yu-Gi-Oh milk tea.

Although Honda Ichiro's purpose is very clear, and the strategy cannot be said to be wrong, but in terms of marketing, Honda Ichiro is completely inadequate.

If his Honda Ichiro's marketing strategy was strong enough, he would not have been forced to resign by Boss Jia back then.

But Honda Ichiro is extremely strong, he doesn't want to fake this matter to others, and it seems that he has not completely defeated Boss Jia.

So after careful consideration, Ichiro Honda came up with an excellent solution, that is: invite a famous celebrity to be the spokesperson.

Well, that's a really good idea.

Don't laugh, although this method sounds old-fashioned, but after countless years of proof, asking celebrities to endorse is indeed the last way for a brand to be quickly created.

So after careful consideration, Ichiro Honda decided to invite Noriko Sakai, who was popular at this time, to become the spokesperson of Gongcha.

At this time, Sakai was the most popular, just after holding a national concert, and also held a concert overseas, in addition to starring in a lot of TV series and movies, and finally I heard that it was about to appear in the red and white song party known as the Fuso Spring Festival Gala, and it was really red and purple.

At this time, it is undoubtedly the best choice to let Sakai Noriko be his spokesperson.

So Ichiro Honda decisively spent $10 million for three years to ask Noriko Sakai to become the spokesperson of Gongcha, and then shot advertisements and invested them in various TV stations in Fuso for publicity, and the advertising fee alone was about $20 million.

According to market research, about 50% of the Fuso audience began to think that Gongcha is the best milk tea brand, and the total revenue of Gongcha in June exceeded 50 billion yen, becoming a miracle in the business history of Fuso.

It's a pity that Boss Jia is still in China at this time, otherwise Ichiro Honda is very interested in inviting Boss Jia to witness his glorious moment.