"Liu Jun, you wrote this note, I recognize your words, it's the same as a dog!" Boss Jia directly pulled out a note and asked lightly.

And the executive named Liu Jun trembled instantly, but he was still quite kind, nodded and admitted, "Report to the chairman, I wrote it!" ”

"Okay, don't get me wrong, I said that this note is anonymous, so even if I know that you wrote it, I won't blame you for it, I promise I don't know that you wrote it!" Boss Jia's words were very positive, but Liu Jun was sweating profusely.

Yes, even if Boss Jia really doesn't know, I'm afraid the whole company knows.

"You said on this note that although scientific research is very important, what is more important is the development and grasp of the market, and the marketing of the market, which is the key to running a good enterprise. If there is no management of the market, then no matter how good the scientific research is, it is meaningless! ”

"So you think that because scientific research is placed on an equal footing with the market, or even a little lower, it can't dampen the enthusiasm of marketers and business managers, and you can't overpraise scientific researchers, which is very unfair to other employees of the company! These are what you wrote on the fingerstrips, right! Boss Jia repeated Liu Jun's above words.

"Yes!" Liu Jun nodded and admitted again.

"Well, I think in fact, we are not suitable for you, Meiliang may be your home, you and Meiliang have the same concept!" Boss Jia's words made Liu Junyou tremble, and said that if you don't care, why did you drive me to Meiliang again.

"I remember that you are the president of Daqian Mobile in Huaxia, right?" Boss Jia suddenly asked again.

"Yes!" Liu Jundao.

"Then let me ask you, what are the biggest technological innovations and selling points of the Daqian 4 mobile phone released in 98?" Boss Jia asked again.

"According to the chairman, our biggest selling point is the development of a richer mobile application interface and the launch of a new menu-based mobile page. On top of that, for the first time, we've made the phone more extensible. ”

"Not only can you use the TF card to expand the games using the mobile phone, but you can also use the TF card to expand the phone's address book and the phone's music function."

"Our Daqian 4 mobile phone is the world's first mass-produced MP3 mobile phone, which can directly play a large amount of music on the mobile phone and directly incarnate into an MP3!" As the president of Daqian Mobile Huaxia District, Liu Jun naturally cherishes the new features of Daqian 4 launched in 98.

However, when Daqian 4 was released, it was a once-in-a-century flood, and Boss Jia did not attend the press conference at all, and the two press conferences were conducted by Cook, the global president of Daqian Mobile Phone.

This is also the first time in his life that he has hosted a press conference on a world-famous mobile phone, which is more than ten years earlier than in history, which is gratifying.

"Then how was the sales of our Daqian 4 last year? How does it compare to its peers? Boss Jia asked again.

"Since its release, the annual sales of Daqian 4 last year were 6.87 million, which is a little lower than the Nokia 380 of the same level, but a little higher than Motorola's!" Liu Jundao.

"Oh, I remember in '97, when our Daqian 3 was released, it was the leader, far ahead of Nokia and Motorola's phones in the same class. Why did we fall in '98, even lower than Nokia? Boss Jia asked very simply and directly.

"This ......" was directly told by Boss Jia about his sore spots, and Liu Jun was very embarrassed.

This is also the embarrassment of the whole Daqian mobile phone, because the answer sheet handed in by Daqian mobile phone in 98 is a bit bad.

Although both the total sales of mobile phones and the total operating income have increased a lot compared with 97 years.

But this increase is due to the overall expansion of the mobile phone market.

Throughout '98, the mobile phone market more than doubled from '97, with a staggering 68 million phones sold worldwide.

However, the increase in Daqian mobile phones is only 42%, so obviously, the remaining 58% of the increase has been taken by Nokia and Motorola.

So Nokia and Motorola in 98 are very beautiful, Nokia regained the first place in the mobile phone industry, and Motorola also achieved the first annual profit in history to exceed 1 billion US dollars, and the total sales exceeded 15 million units, which made Daqian mobile phones a little uncomfortable.

"You don't have to scruple, just tell the truth!" Boss Jia said.

"Yes, I don't think it's the fault of our business department, our various departments have worked very hard, it's just that our Daqian 4 is a little lacking in bright spots."

"In particular, we focus on promoting MP3 mobile phones, because the functions of MP3 seriously overlap, and at the same time, both the sound quality and the storage speed of songs are far less than an MP3, so they are evaluated by the market as a meaningless function. Instead of buying a Daqian 4, it is better to save $200 to buy a Daqian 3, and the remaining $200 can also be used to buy a Daqian MP3, so that the functions bought are the same, and the sound quality of MP3 is better! Liu Jun unceremoniously pushed all the pots on the function of the mobile phone, rather than on his own business.

But in fact, what Liu Jun said is not wrong, the reason why the sales of Daqian 4 are much lower than expected is because the new generation of Daqian 4 mobile phones are not as shocking as the previous three generations in terms of functional innovation, so the sales of Daqian 4 are not satisfactory.

"So, do you think that the failure of Daqian's mobile phone is actually a failure of research and development, that is, the failure of scientific researchers, right?" Boss Jia asked with a smile, piercing Liu Jun's careful thoughts.

He said this, there is also a purpose, that is, to prove the uselessness of scientific researchers, otherwise how could the sales of Daqian 4 mobile phones fail?

Researchers shouldn't be at that high level.

"But can I understand it another way!" Boss Jia smiled slightly, "In fact, how about the sales of your Daqian mobile phones, it has nothing to do with your marketing personnel and business operators, it is only suitable for the function of the mobile phone. Poor R&D, poor sales, marketing or something, it doesn't matter, right? ”

"This ......" Liu Jun's head was instantly covered with beads of sweat, he didn't expect that he was actually caught by Boss Jia with such a handle, and he didn't seem to be able to think of a way to refute it.

"Liu Jun, let me ask you, if I fire you and then bring your deputy up, will he be able to make the same results as you in 98?" Boss Jia suddenly asked.

"It should ...... Should...... It's okay...... "Liu Jun's deputy is sitting next to him, where is he embarrassed to say no, and this deputy also got up from the grassroots level, his ability is not much worse than Liu Jun, but Liu Jun's qualifications are older, if you really let the deputy take over, it's really hard to say!

"Then what if I raise your subordinate to your place?"

"I guess that's fine......

"What about the subordinates of the subordinates?"

"This ...... They also lack some experience......"

"If you don't have some experience, then it's better if their sales are reduced by 20%!" Boss Jia smiled, "But if I take away all the patents in the mobile phone, how much can your mobile phone sell?" ”

"......" Liu Jun is completely stupid, now Daqian's mobile phone, 48% of the patents are Daqian's own, including communication baseband, storage equipment and other all-round technology, these patents are not allowed to be used, let alone sell mobile phones, even mobile phones are not even thought of manufacturing, and he also sells to the sales of hammers?

"You still have the face to tell me, isn't R&D important?" Boss Jia finally asked stiffly, Liu Jun shook his head helplessly, he really didn't have the face to say.

Immediately afterwards, Boss Jia named several more people, these people are executives in various industries, and Boss Jia's problem is the same, that is, if all the scientific research results are extracted, what can their products be sold in?

The result was naturally silent, and at the same time, these executives were vaguely aware of the true meaning of Boss Jia's words.

"Let me tell you, the main reason why we can call for wind and rain and dominate so many high-tech industries is that we have a leading edge in science and technology, and we have technology that others do not have, so we can walk ahead."

"I have always believed that technology is the first driving force of enterprises, and enterprises without technology, even if they do well in business and trade, they are just a flash in the pan."

"It may seem good, but once you get by the throat of technology, you have no place to die!"

"So today, I'm going to tell all of you that we are not a business or an economy-oriented company, but a technology-oriented business. We must attach great importance to technical talents in the highest position, if anyone still has an opinion on technology, who will leave now, I will be able to bring your deputy up immediately. ”

"To be honest, no matter which one of them leaves here, it will have no impact on Daqian. Even if you are all gone, Daqian is still Daqian! ”

"When Ni Guangnan or Liu Nian leave, my boss Jia will have no choice but to cry bitterly."

"Everyone, keep this in mind, I don't care about everything that happened before today, and if anyone comes up with a theory that technology is not as important as business and trade in the future, you don't need to report it to me, just get out of here!" Boss Jia finally said unceremoniously, even if it was Dongmingzhu, he felt a chill in his heart.

Because it seems that even if she is gone, Daqian is still Daqian.

As long as Jia Yapeng doesn't go.