However, the idea of letting "World of Warcraft" replace "Avatar" as the pioneer of the 3D era is actually quite stupid.

Because as long as An always keeps his ways, let the truck driver follow his plan, and when the time comes, he will invest a sum of money in the project of "Avatar", then the box office record in film history will definitely be in Roland's pocket.

Especially in the case that all technologies are controlled by their own people, the risk is zero!

For a qualified traverser, this is actually the best choice in investment.

But who told To-Jo Denning to say it well?

Capital is greedy by nature, 50 percent of its profits can make it take risks, 100 percent of its profits can make it trample on all human laws, and when its profits reach 300 percent, it dares to commit any crime, and if turmoil and strife can bring it profits, then it will encourage turmoil and strife.

In this way, the technological innovation that should belong to creation becomes a simple mathematical problem.

The global box office of "Avatar" is 2.79 billion, according to 50% of the North American share and 40% of the overseas share, the profit attributable to the producer and distributor is 1.2 billion, and then after deducting the distributor's commission, the producer can get it, and then the production cost and publicity cost of the whole film are 500 million, and the profit of the whole film is only 421 million.

On the surface, with an investment of 500 million yuan and a return of 421 million, it is simply more powerful than robbery.

But what about World of Warcraft?

If this IP is successful, let alone 400 million profits, even if it is increased tenfold, it will be more than that!

It is true that in Roland's previous life, "Warcraft" was indeed a loss-making movie, and the investment of 160 million yuan was only exchanged for a box office of 430 million, but this failure actually reflects the value of IP!

Because Duncan Jones's movie chose the wrong entry point!

He has great ambitions to make Warcraft the next Lord of the Rings, and has been telling the audience about the grand worldview of the Warcraft series from the beginning, but he didn't use the most popular character in the history of the Warcraft series!

Durotan, the father of Saar? Ogrim the Hammer of Doom? Shadow Council Gul'dan? Void Mage Medivan?

The combined popularity of these characters can't compare to a big filial son Arthas!

The spiritual fusion of Arthas and Naozu is the biggest twist in the Warcraft series!

Wrath of the Lich King is the most successful expansion in the Warcraft series!

If you have to make an analogy, then this is Batman in DC, Spider-Man in Marvel!

If you don't shoot a super popular character, you have to grind and chirp to do the worldview?

If you don't hit the street, who will hit the street?

Even Warner, who likes to engage in outsourcing, knows that if you want to shoot, you can shoot first-line characters!

What about Duncan Jones as a result?

The multi-perspective narrative structure makes the movie have no center of gravity, and the shooting method of group portraits makes the movie look illogical, and the so-called feelings are more only the flags in the game, the fishmen on the riverside, and the rough sheep transformation technique.

If these things can satisfy the feelings of fans, then this kind of thing is too cheap to be very special!

But even so, the box office of "Warcraft" is more than 400 million!

Since the movie is so badly made, the audience is willing to pay for it, so ......

Take a gamble with a super popular character, that's the guts that a qualified capitalist should have!

After all, there is capital to dare to release 300 billion loans with 3 billion principal through 40 rounds of leverage!

Then Roland, how could he be intimidated by a small gamble of 500 million?

You know, even if you lose, you will only lose 500 million, and if you win, then pick up a movie universe for nothing!

It's just that the truck driver didn't immediately agree, and in his words, it takes a certain amount of time to think about it.

Roland can also accept such a reply, anyway, it is still early, and there are still plenty of opportunities for communication between the two sides.

Of course, even if the two sides did not reach a consensus on changing the script, this does not mean that the truck driver will return empty-handed, the 30 million production funds needed for "Ghost of the Abyss" Roland are out, not only that, but the distribution at the time of listing will also be fully undertaken by Warcraft Film and Television, and what the old man needs to do is to run all the way towards the goal of film innovation.

However, while the two sides reached an agreement, the satisfied old man still had doubts in his heart.

"Roland?"

"Huh?"

"I'll ask you something."

"You say."

"The Alsace you just described to me seems to be a tragic hero?"

"That's right! His story is a tragedy, from a hot-blooded young man who thinks he can save the country to a confused person who is powerless to fall into blackness, this transformation can make the illusion of empathy rise in the hearts of ordinary people. ”

"I understand, the core of this character is the same as Spider-Man, miserable!"

"......" said this, and Roland was speechless when he heard it, "How is it possible!" The core of this character is actually young and handsome!

Because only in this way can the audience in front of the screen have a sense of substitution! ”

"Young and handsome? How young does he have to be? How handsome? ”

"Of course you have to be younger than Leo, Birio and Tom are both handsome!" Roland instinctively replied.

"Oh......" The truck driver suddenly realized, "I think I understand." ”

“？？？” Roland was confused, not understanding what the old man was doing, "What do you mean?" ”

"I see what you mean, don't you understand what I mean?"

The old man smiled knowingly, patted Roland on the shoulder, and left with the list of items.

At the same time, he also muttered in his heart-

'Is Alsace Mineshir younger than Leonardo DiCaprio?' ’

'Is Alsace Minahir more handsome than Leonardo DiCaprio and Tom Cruise?' ’

'What about this ......'

'Isn't it given for free?' ’

…………

While using the ability to use money to help truck drivers solve problems, the summer file of 01 year has also entered a white-hot fierce battle stage, "Screaming 2" and "Cat and Dog Wars" released on July 4 are in a mess, "Legally Blonde" released on July 13 and "American Sweetheart" released on July 20 are in a confrontation, but with the emergence of "Jurassic Park 3" and "Planet of the Apes" one after another, those movies that do not have much characteristics are all lying down.

And like what imported film "Spirited Away", the game movie "Final Fantasy", ......

It's even more ploppy, and there is not even slag left!

Although the failure of "Final Fantasy" is related to the screenwriter, the incompatibility of American and Japanese cultures is the fundamental.

"Princess Mononoke", "Digimon", and "Spirited Away", which are super loved by the Japanese people, are not worth mentioning in the eyes of the North American people at all, and the "Mission Impossible", "Jurassic", and "The Avengers" that the North American people appreciate are not well received by the Japanese people.

This kind of cultural separation is the root of Panasonic and Sony's denial of their own strategic planning.

In the case that you can't press other people's heads and make others forcibly identify with you, the so-called cultural export is a stupid slogan.

Because of this, Panasonic sold Universal, and what about Sony?

Although Sony Pictures Entertainment is a Japanese-funded company, in fact, people have always made American movies!

Telling American stories with American values is the root of their survival, and if they abandon all this, let alone the Big Six, any third-tier company can crush their performance!

No way, who makes people in two countries have different views?

…………

However, in the case of the cold box office of Japanese movies, Cheng Long, who knows how to be flexible, has been a great success.

After launching the co-production movie "Rush Hour" in 1998, which perfectly integrated Chinese Kung-fu and American comedy, and cut the global box office of 240 million with only 33 million investment, he brought the same road to the screen this summer, and continued to cooperate with Funny Chris Tucker to bring "Rush Hour 2" to everyone.

With an investment of 90 million, it received 67 million at the box office in the first weekend of its release, directly breaking the high record set by "X-Men" only two months ago, and becoming the highest-grossing movie in the opening weekend except for Roland Allen's personal record list!

Although from the perspective of Chinese people, compared with Cheng Chan's famous work, "Rush Hour 2" is simply a crotch pull, and the duck-like black man croaks on the screen, making Cheng Chan's personal charm plummet, but in the eyes of North American audiences, this kind of cooperation is a popcorn classic that makes the guns sound beautiful!

No way......

Who made the special effects develop so fast?

Before the special effects did not grow savagely, Chinese Kung-fu was unimaginable stunts for North American audiences, and Cheng Long's action scenes that challenged the death record were simply God's arrival.

But after the explosive use of special effects in the film industry......

More exciting shots are not uncommon!

In this case, the biggest feature of Chinese Kung-fu is gone, because Hollywood's industrial system is enough to support them to make more cool things, if Cheng Long does not make changes because of this, then leaving the street is the only ending.

But even if Cheng Long made concessions, he could not resist the general trend of the times with his personal strength.

"Rush Hour 2" is his last glory, and then, he will slowly age until he runs the stairs excitedly in the movie.

…………

Of course, Rush Hour 2 isn't the only movie to be released on August 3.

Because "The Princess Diaries" also landed in North American theaters on that day.

That's right!

"The Princess Diaries" and "Rush Hour 2" are movies in the same schedule, and the reason why they are arranged like this......

Purely because the two sides are of different types and do not interfere with each other.

If "Rush Hour 2" is a popcorn movie for teenagers and kung fu lovers, then "The Princess Diaries" is a Mary Sue pink drama specially for girls.

And when the major theaters in North America held up the large-screen posters related to it, and typed Anne Hathaway, who was wearing a white princess dress, revealing her charming collarbone, and smiling at the camera, the girls who fell in love with her also bought tickets one after another.

And after they watched the movie, they were dizzy by the story of the sparrow turning into a phoenix, and the box office of 2,200 in the first weekend made Anne Hathaway the hottest star at the moment!

In the major communities of the Internet, there have also been discussions related to her-

"Ahh Anne Hathaway is so beautiful! ”

"She was sitting on the ground in a princess dress and looking up at the camera, like Audrey Hepburn!"

"She laughs like Julia Roberts!"

"It's so beautiful! So beautiful! It's so beautiful! ”

Of course, if someone is obsessed with her face, then someone cares about her heart-

"Bloody plot! Trash Movie! I thought it was an inspirational movie, but I didn't expect it to be a youth comedy! ”

"Chicken soup was poured into the audience from beginning to end! Nothing interesting! ”

"This movie will only make young people think about money worship! The core of the whole movie is not only rotten but also stinky! ”

Why is "The Princess Diaries" popular?

Because this movie is actually a template!

A template that makes people dream!

Although the plot is old-fashioned and the process is unrealistic, what the whole movie shows is not people's favorite dream?

Just like many people hope that when they wake up, their father can tell themselves, "You are actually a rich second generation, and the past 20 years have been our test for you", countless girls have had the dream of waking up and becoming princesses.

And "The Princess Diaries", isn't it just to put this kind of dream on the screen?

So, it worked.

As for whether this propaganda is vulgar?

If it's vulgar, then all the guys who look down on it can be called the rich second generation.

And if the people who look down on it can be called the rich second generation, then mankind would have achieved common prosperity a long time ago.

Therefore, the results are obvious.

A lot of people, hypocritical!

…………

With the release of "The Princess Diaries", the summer season of 01 year has gradually come to an end, and after "American Pie 2" met with the audience on August 10, and cut the box office of 45 million in the first weekend alone, all the movies released next are basically the inventory of major film companies, and they are used to make up the numbers.

As for profit......

It's the kind of thing that people don't think about.

Because anyone who has a little pursuit will not launch a movie at the end of the summer, and what can be pushed out at this time are some projects that are unfortunately not released, but they can't get the box office if they are released.

As a result, the Great Liquidation has become the mainstream state in the current industry.

Major film companies have entered the final stage, while calculating their own box office results and profitability in the summer season, preparing the financial reports that need to be submitted to the public at the beginning of the next quarter, and arranging staff to put the awards season and Christmas projects on the publicity schedule to prepare enough ammunition for the next battle.

And just when all the giants felt that the summer war was over and the new game was still early, Roland Allen, who had been wandering around the North American continent with his wife for the past six months, returned to Los Angeles.

Although Kate's relatives have arrived on time for the past six months, at this moment, Roland Allen has no intention of getting pregnant, because August 30 is coming towards him, and on the same day, "Black Hawk Down" will meet the audience!