In fact, since the end of '97, when Steven Spielberg proposed to Roland Allen to join the Big Six to buy prizes, Roland Allen has been thinking about how to announce to the public that he will retire from the circle.

Because—

The popularity is too high, it's hard to return!

This is not his boasting!

After all, since the nineties, in ten years, he has won nine box office titles.

Among them, one has won four consecutive championships and one has won five consecutive championships.

This kind of achievement is already the embodiment of an era of monopoly.

Not to mention, while monopolizing the era, he also raised the achievements of the entire era without limits.

In the top five of the box office list in film history, it occupies four seats.

Such an achievement, even Harrison Ford, who ruled the eighties and had two major series, could not do it.

What's more, he is only in his twenties now!

This is the most deadly root!

At this moment, Roland Allen is like Michael Jordan who has just entered the golden stage of his career, when everyone thinks that he has become a legend and has more time than other peers and can better continue his legendary experience...... Eh, he changed his style and announced his retirement to the world.

The most affected by this is that the attendance rate of the United Arena has fallen below 50 percent, so the associated annual tourist numbers in Chicago have fallen by 11 percent, and the direct economic loss has exceeded one billion dollars, and the stock price of the sponsor Nike has fallen by 4 percent on the opening day, and the sales of that year are nearly 250 million less than before.

Although Roland Allen did not have an endorsement behind his back, there would not be an unlucky sponsor like Nike who was in a hurry to jump when he announced his retirement, and Hollywood and competitive sports are completely two concepts, the stadium is small, 20,000 people died at a time, and the attendance rate is directly affected by superstars, the North American Theater Alliance, the annual number of moviegoers is calculated by 100 million, the huge volume will not let them be swayed by a single individual, and the theater chain will not scratch his ears and cheeks because of his release, but the problem is that facing the impact is not just these two points, In addition to this, there is a greater fan factor.

Michael Jordan, an old gambler.

On North Carolina campus, he was obsessed with gambling, and during the Bulls' three-game winning streak, the team's plane was their makeshift table.

Barkley even publicly declared on the show that he and Jordan played golf with a hundred bottoms on each hole, and when the interest came up, the maximum number of holes was more than 300,000, and two million could go down with just one game.

And in '92 years before he announced his retirement, the league that had just been re-broadcast also conducted two gambling investigations against him, one of which was also related to the murder of a bail bond officer pursued by the FBI, although the two investigations ultimately did not result in a public event similar to Thompson's wife murder, but in the summer of '93, when the media asked him how he would make a comeback, he said in public many times, "Unless David Stern wants me to come back." ”

It is precisely because Michael Jordan's personal image is swaying on both sides, so even if his retirement has brought huge financial losses to Chicago and Nike, the impact is still within the controllable range of basketball.

After all, in competitive sports, there is only winning or losing, and there is no handsomeness or ugliness!

The situation of Roland Allen is completely different.

Because what Roland Allen sells is never the movie itself, but the deeper self.

When the vast majority of adolescent children are eager to escape from their parents' control, but are unable to achieve their dreams-

The "Home Alone" series appeared.

When the number of single-parent families in America skyrocketed, and many children did not get their father's love -

"Terminator 2", appeared.

In many families, because of the increase in members, the fierce struggle between siblings of the same age is induced-

"Jurassic Park", which stepped on the tide of the times, appeared.

When the Internet broke out and a new round of the American Dream arose-

"Forrest Gump" was also mixed with him.

When the children grow up, have ideas, and think about the future -

"Titanic" and "Saving Private Ryan" explain love and responsibility.

When the visual effects overwhelm the plot and impetuousness overwhelms everything-

The "Spider-Man" series was born.

To put it nicely, Roland Allen has been cleverly selling the world that the masses crave.

To put it mildly, all the commercial blockbusters have been operated by him and become the public's love for themselves!

When every step of the way Roland Allen takes is what the masses want to see and want to get......

He is no longer himself.

It is the spiritual sustenance of countless people!

Debut, growth, love, starting a family, every choice he makes is the desire of the public!

Because of this, his relationship with the public is actually to cultivate the relationship between the game and the player.

He has become a spiritual illusion to the public, and deciding to retire in this situation is equivalent to Prince Harry and his daughter-in-law suddenly announcing to the British people that they will not disclose the royal birth plan......

Shocking!

Because the stakes are so high, even after thinking about it for two years, I can't find a suitable solution.

If it were to be announced, he would expect that some of his die-hard fans might go crazy.

But if you don't let it go and let time dilute everything, it will be the biggest waste of capital that can sell everything!

But while he was entangled, the publicity dilemma of "Spider-Man 3" allowed him to find an anchor point for release.

regarded the announcement of the film as an easter egg in the film, which became his final choice.

Because, "Spider-Man 3" needs a powerful weapon that can break the blockade of public opinion between the two parties of the donkey elephant.

It's like Avengers 4.

In the case of pre-sales exceeding 100 million on the first day, is the key to making it reach 3.5 billion in the first weekend?

Is it the audience's favorite?

Is it sought after by movie fans?

No!

The root of "Avengers 4" from the 200 million first weekend box office results predicted by the media to the final results of 350 million is the spoiler dialogue that a bunch of people get when they get up the next morning!

'May Day is a three-day holiday, when will I go to watch "Avengers 4"? ’

'Iron Man is dead. ’

'What?!!! ’

'Iron Man is dead. ’

'Buy a ticket! Ticket!! Ticket!!! Go today!!! ’

The easter eggs of the wedding and the easter eggs of the shadow are to kick those audiences with ambiguous attitudes into the theater.

Or, in other words, by word of mouth, to attract the public's attention and break through the blockade of the general election.

And when the five regional screenings on the 12th ended, that night, Yahoo, MSN, IMDb, Rotten Tomatoes and other online platforms all appeared related to the controversy news-

"Please come in with friends who watched the screening of "Spider-Man 3" today! Did you see the last two easter eggs? One is the wedding picture of Roland and Kate, and the other is the video of Roland announcing his retirement from the circle! Oh, my God! Oh, my God! Oh, my God! Roland actually chose to quit the circle after marriage! Wow! It really is! It was really shocking!! ”

“Fuck you！ Fuck you！ Fuck you！ I just want to say Fuck you right now! I just lamented the plot of "Spider-Man 3" with my friends in the movie theater, and how cool he praised James Cameron's script and Roland Allen's final response! The result? I just sat in the theater a little longer! But I saw something more uncomfortable than Spider-Man's death! ”

"I saw it too! I saw it too! I just wanted to sit in the theater a little longer and see if there were any easter eggs related to X-Men in the back of the credits! But I didn't expect that! What I was waiting for was Roland and Kate's wedding record and announcement! ”

"Yes, yes, yes! I'm from New York! At first, I was quite excited when I saw Steven Spielberg give them a marriage certificate! But when the second easter egg appeared, and Roland bowed to the camera seriously, I felt that something was wrong! Especially when he said that he had decided to take a break, I felt like I had fallen off a cliff! ”

"You're from New York? I'm from New York, too! After the Easter eggs ended, there were two young ladies in the theater who directly approached the theater and asked them if they had misplaced them, do you know? As a result, the theater finally said that all the copies were put by Sony itself! ”

"I know, I know! The two young ladies who came together cried and fainted when they knew that everything was true! Then I ran into Sony's people, and I was directly pulled away by them calling for an ambulance! ”

Although the five screenings are distributed in New York, Los Angeles, Chicago, Houston, and Philadelphia, and there are only 100 places for each screening, when the news of the withdrawal from the circle related to "Spider-Man 3" appeared, Microsoft and Amazon, who wore a pair of pants with Roland Allen, took the initiative to manually top these posts.

Not only that, News Corporation, which had a conflict with Roland, but wanted to intervene more in the Internet field, was not idle, instigating Rotten Tomatoes to work harder and follow other websites to learn how to operate and hype.

In the face of Yahoo, MSN, IMDb, and Rotten Tomatoes, which monopolize the world's traffic, no matter how small a topic is, it can become the focus of society.

And when netizens who enter these websites find that the topic of 'Roland Allen quits the circle' is hung on the homepage of the website, there are countless guys who are driven by curiosity to enter the homepage of the post.

Wait for them to briefly browse......

Boy!

None of the people who came in with a monkey's heart were spared!

Almost all of them have left their thoughts at the bottom of the post!

“Wow？ What's going on? Where do you say that the wedding record and the video of quitting the circle come from? ”

This is the most normal group of netizens.

"Isn't it? Roland announced his retirement? Why? He's so young! ”

This is a fan of Roland.

"Speak with evidence! The Internet is not a place outside the law! You said that there are two easter eggs related to Roland at the end of "Spider-Man 3", one of which is a wedding record, and the other is a video of quitting the circle, if what you said is true, then why was there no media broadcast before? You must know that the premiere of "Spider-Man 3" is the tenth! The media have seen it all! If there was such a big news, how could they let it go? So! You are a rumor-monger! ”

This is a smart person with clear logic.

When the doubts arise, Ben is still following the trend of publicity, and the guys who are discussing it painfully suddenly sober up!

That's right!

If there is really such a big easter egg behind "Spider-Man 3", then why is there no media broadcast!

The media is Bitch, and there's no way they're going to let go of this kind of big news!

So, you're all brutes who deliberately attract attention!

The invective, suddenly.

“Fuck！ I've been led astray by you! If Roland announced his retirement, why didn't the media report it? ”

"Yes, yes! What media would be so stupid as to miss this news? ”

"A gimmick is money, comrades! If Roland really announced his retirement, the media would definitely hype it up! ”

"I don't know what you're doing with all this stuff when Spider-Man 3 is about to be released? Originally, because of the election, the popularity of this movie was not high, but now it is being made a fuss by you, isn't this a black recruit for Roland! ”

After the doubts appeared, those guys who had seen the easter eggs and posted them were not convinced.

"We really didn't lie! At the end of "Spider-Man 3", there is really a wedding record and a video of quitting the circle! ”

"The theaters that ordered it all admit that it's true!"

"Roland has really announced his retirement!"

But the problem is that the guys who have watched the screening of "Spider-Man 3" are only five hundred, and the number of people who have left the scene is cut out, and there are very few people who insist on the truth.

Compared to the surging voices of doubt, they are simply a seaweed, although unwavering, but they drift as soon as they rush.

In this case, when the heat rose, the traditional media also intervened.

The first is ABC, CNN, NBC, who still wear the same pants as Roland Allen.

In the morning news of the next day, the thirteenth, they broadcast this hot article from the Internet.

In the words of various streamers, it was Roland Allen who took a piece of land larger than Disneyland on the top of Beverly Hill and was building his own villa, how could it be that he would stop there?

Moreover, they also agreed with the views of the majority of netizens, saying that when their media people attended the premiere of "Spider-Man 3", they did not see the wedding record and video that others said.

At this point, for netizens who have participated in the discussion, the whole topic is already a foregone conclusion.

The media who attended the premiere have all spoken out, so is there any fake?

And for guys who aren't online these days.

Someone spread rumors on the Internet that Roland withdrew from the circle, which was also engraved in their minds.

But for those fans who have seen the video with their own eyes, this is simply Truman's world!

What they saw with their own eyes turned out to be false?

This, this, this......

How is this possible!

However, if it is an ordinary event, then here, there is no follow-up.

But alas, this is no ordinary event!

At noon on the 13th, CBS Radio and Television talked about it again.

After receiving the money, they said that the easter eggs of "Spider-Man 3" that were rumored on the Internet seemed to be greasy.

Because when they attended the premiere, they didn't even see the credits at the end of the credits.

After the media openly questioned the situation, the media who participated in the premiere of "Spider-Man 3" on the tenth spoke out one after another, "Variety", "Empire", "Hollywood Reporter", all the media said that they only watched the feature film from beginning to end.

Roger Ebert, the No. 1 film critic in North America who has a good relationship with Ronald Perelman, even declared on Radio Chicago:

"I think it's a little strange for you to say that, because in the movie that was shown on the 10th, when the content related to Peter Parker was played, the screen went black instantly, and we were still strange at the time, thinking that maybe the length of the film was too long, so they cut the credits at the end of the film, but now that I look at it, it seems that there is really a problem!"

Rumble!

One word stirs up a thousand waves!

If the real hammer of ABC, CNN, and NBC in the morning made people think it was an online spoof, now ......

Everyone's hearts hung in the air!

Is there really an easter egg at the end of "Spider-Man 3"?

One of them is Roland and Kate's wedding live, and the other is Roland Allen's announcement of his retirement?

Oh, my God!

Is this true or not?

When the fire of doubt in people's hearts was burning, Sony, who was aware of it, finally issued a statement-

[At the end of "Spider-Man 3", there are no easter eggs. 】

Such a message made people breathe a sigh of relief.

But Sony's next message made people's faces darken-

[At the end of "Spider-Man 3", there is only the happiness that Roland Allen wants to share with his fans, and some things he wants to say. 】

[The reason why he didn't make a public statement was because Roland Allen knew in his heart that there were still many people in this world who were not his fans, and there were many people who didn't know or know him, so on the occasion of the quadrennial election, he didn't want his private affairs to occupy more public resources, let alone affect the public's exercise of his sacred rights, so he used this compromise to meet with the guy who really likes him. 】

As soon as this remark came out......

The world is hemp!

Although Sony is just doing Tai Chi here, without admitting or denying it, it is precisely because Sony does not dare to respond positively that people are more inclined to the whole thing to be true!

If it's fake, Sony will refute it directly!

If it's fake, Sony will directly sue those netizens for spreading rumors, won't it be over!

If it's fake, Sony directly said that there are no easter eggs at the end of "Spider-Man 3", and there is nothing Roland wants to say!

And since Sony doesn't dare to do anything, then ......

The wedding is real!

The video is also real!

“Oh！ Fuck！ No way! No way! No way! They didn't even hide it from the media this time! ”

“Shit！ Shit！！ Shit！！！ Roland really decided to quit the circle??? ”

"Why! Why!! Can anyone tell me why!! Why did he quit the circle so well? ”

"Isn't there something! Is it related to the last revenue count? ”

"Yes, yes, yes! I want to talk about it too! Is it that after the media took stock of Roland's net worth last time, the film and television company expressed dissatisfaction with his high salary? Don't want to ask him to make any more movies? Otherwise, why would he quit the circle! ”

“Fuck！ Roland's high salary has a fart relationship with those film and television companies! That's because we liked him and went to see his movies! And without the movies he acted, do we watch them? If it's really because of this withdrawal circle! Then I won't go to the theater anymore! ”

"No, didn't you notice? The last time the wedding was announced and this time the easter eggs were concealed because he didn't want to occupy public resources, was Roland being targeted by someone? Otherwise, why do you say that every time! ”

"Ahh It's possible! ”

"What's impossible? I don't believe anything until I see the eggs with my own eyes! There are no tickets sold! I'm New York! ”

"That's right! There are five more screenings tomorrow, right? I'm in Philadelphia! Collect a ticket! ”

"I'm in Chicago! Five hundred for one ticket! Handed over at the door of the theater! ”

"Houston! Houston! Collect two tickets! Sell directly to leave ICQ! ”

Public opinion, exploded!

If before, the vast majority of people were still talking about the donkey-elephant dispute, now ......

Get out of the way!

Who cares about your donkey-elephant dispute?

Lao Tzu's home has been stolen!

In a country that has long been a place of entertainment to death, the quadrennial election is just a carnival of power.

People care because they might change their lives.

But no matter who comes to power in the end, the only difference between capital A and capital B will benefit in the end.

And when the color race has not yet been played by Comrade Ao Guanhai, the interests of white people always come first.

In this case, the reason why spiritual construction cannot do the election is only because the media makes way for it!

But when people found out that their favorite guy disappeared because of this, the kind of rebound from the depression made the two people who were still frantically canvassing votes and making the final sprint look confused!

'Director! That's not how the script is written! ’

Shouldn't people be excited to vote and then have a result in front of all the eyes? ’

And now, what's the situation with a whole bunch of people running to see a Roland Allen movie? ’

But just when they were wondering whether to call Roland Allen through a relationship, on November 14, those guys who watched the last five screenings with a prayer were all crazy!

"The movie is very good, the ending is very good, especially Roland Allen's words 'my DNA is not DNA but USA', it is so feeling, that kind of transformation, it is perfect."

"Not only that, but there are really two easter eggs at the end of the movie."

"As with the previous viral news, the first easter egg is a wedding."

"The wedding on Kauai was beautiful, Kate was very beautiful, and Roland was very handsome."

"It was Steven Spielberg who gave them a marriage certificate."

"And the second easter egg ......"

"See for yourselves."

"When I think about it, my tears keep flowing, and my hands are shaking, and I can't describe it at all."

When similar words went viral on the Internet and were picked up and spread by traditional cable news networks, on the 15th, the North American Theater Alliance, which was once again defeated by Roland Allen, removed other advertisements from major theaters.

Not only that, those movies that were screened for a long time were directly removed from the shelves, and all the films released in October were suspended.

When they were done with all this, that night, countless apprehensive but hopeful figures crowded into the theater.

Under the illumination of the light, everyone's eyes are shining.

Unfortunately, no one could tell whether it was a beautiful dream or a tear of pain.

At two o'clock in the morning of the 16th, when the first midnight sessions were over, the sound of crying and shouting filled all corners of America, and the sudden rise of sorrow was even stronger than that of two years ago.

If that's all there is to it, then forget it.

When the sky lit up and the theater opened again, the same figure reappeared.

Like animals waiting to be slaughtered on an assembly line, batch after batch entered the theater.

Although everyone saw despair, there was no way back.

No way-

Who made them like Roland for so many years?

When they didn't board the plane that escaped Home Alone ten years ago......

Today's ending is already doomed.

And in the early morning of the 17th, everyone couldn't sleep, waiting for the box office report of the first day of "Spider-Man 3", the dazzling 10.3 billion made their breathing come to a standstill.

Because the sixteenth ......

It's Thursday.