"Crazy! Lose your marbles! Your fans are crazy!

Pile up a box office of 1030000000000000000000000000000 Damn it! Don't they go to work or school? ”

In the early morning of the 17th, when Kate saw the report file sent by Evelyn Watson that recorded the box office statistics of the first day, the dazzling 1030 million made her feel emotional, but when she said sourly that Roland's fan cohesion was far beyond her imagination, Roland, who was also uncalm in her heart, shook her head with a smile and denied it again and again.

Because he thinks that the box office of 10.03 billion is related to the cohesion of fans, but it really has little to do with it.

In fact, this wave of publicity and distribution operations of "Spider-Man 3" is not just about feelings.

If I directly announced my retirement, even if the news of my withdrawal from the circle spread, it would be impossible for the box office to soar so high.

Now we can have a 1030 million achievement, in fact, it all depends on the combination of vertical and horizontal. ”

"What? Brown-maned face Heng? Kate, who wanted to watch her husband pretend to beep quietly, was stunned.

She couldn't understand what it meant, and she looked at Roland in surprise.

Roland, who found that he had used the wrong word, was not embarrassed, but explained in a serious tone: "Combining vertical and horizontal is actually a diplomatic and military policy, if you have to compare it, it refers to the continental balance of power policy proposed by your former British Prime Minister Churchill, using means such as separating the strong and combining the weak, supporting the weak and suppressing the strong, isolating, interfering, etc., to unite with various weak countries to defeat and thwart the military hegemons on the main road, so as to ensure their own status and interests."

Lian Heng, on the other hand, is to win over other powerful countries and jointly attack some small countries, just as the United States always pulls the European Union and NATO together when it carries out various actions against countries in the third world. ”

"But what does this have to do with the box office of "Spider-Man 3"?" Kate understood her husband's variant explanation.

But she still doesn't understand how the promotion of the film is related to foreign and military policy.

"Why doesn't it matter?" Roland asked rhetorically: "If I announced directly through the media that 'Spider-Man 3' was my last movie, and I would be retiring after that, what do you think would be the reaction of my fans?" ”

"Uncomfortable? Indissoluble? Kate thought for a moment and said, "And then a little suspicion?" ”

"That's right! They will be upset by my decision. Roland nodded and said, "They will also express their confusion at the sudden incident, because they don't understand why I chose to rest at this time."

No matter how much I explain, it's useless.

Because at this time, we will not be an interdependent community, but an enemy.

And when they are uncomfortable and puzzled, they will see the current publicity momentum that is not good for me, and when they find out that because of the election, the publicity momentum of "Spider-Man 3" is not as big as those previous movies, and they will even wonder if the news I released is to stimulate the box office? Because if I do decide to take a break, then why not announce it before the film is ready? Why not announce it before getting married? Why announce it when no one is paying attention to the movie? ”

"That's why you didn't make the announcement?" Kate finally understood, "That's why you're showing it all in the form of easter eggs, because only the silence of the media can make your fans feel like you just want to leave silently?" ”

“Bingo！ That's what it means. ”

Roland snapped his fingers and continued: "Only if we are forced to speak out because of external forces can this become more real, from the perspective of the public, that is, we have deceived all the media, in order to show our own people the happiness they want to see and inform me of the news that I have withdrawn from the circle, this cautious approach is compared with the grandeur of the election, and the public will naturally label me as weak, pitiful, and helpless, and sympathizing with the weak is human nature." ”

Kate reacted, "This is Brownmane?" What do you mean by uniting the weak and fighting the strong? ”

But her spoken language is still not standard.

"Yes, that's Hezhong."

Roland didn't mean to correct it, crossed the topic, and continued: "And Lian Heng, in fact, is to divide my fan base, compared to the election, I and my fans are weak, and compared to my fans, I am actually weak, so I divide a part of the strong and let them become my help to success." ”

“What？” Kate didn't get it again.

interrupted her husband's words and asked, "Isn't it the first you who only have your fans?"

You are the foundation of the birth of your fans, and compared to your fans, you are the strongest! ”

"No, no, no, things must not be seen that way."

Roland waved his hand again and again and said, "The relationship between us and our fans is actually the relationship between the product and the buyer.

Regardless of whether they are actors or celebrities, everyone is a commodity, providing spiritual services to the audience or fans.

Why would an audience like an actor? Why do celebrities have their own fans? That's because the service of actors and stars gives the audience and fans spiritual comfort, actors and stars produce joys and sorrows on the screen, and joys and sorrows are the harvest of the audience and fans, in this case, they are the predators at the top of the food chain who have the right to choose, and we guys are just commodities that they choose and like.

That's why Hollywood has the idea of a custom aesthetic.

Because capital wants to be able to control the choices of the audience and fans, and minimize the risk of grabbing profits.

It is for this reason that Marilyn Monroe was born.

In the same way, aren't these things what I've done all these years? ”

Listening to her husband chatting in a serious tone about topics that should have temperature, Kate suddenly rolled her eyes.

“Oh…… Don't you think you're cold-blooded? ”

"Cold-blooded? Isn't that a reality? ”

When Roland heard this, he smiled helplessly, "Although actors and stars pursue the joy of fans, this joy is actually the embodiment of value, and the only thing that can make value concrete is money."

What's more, if there are no tangible benefits, how can capital invade?

What does not make money is not in circulation, and can only tend to be infinitely niche, and eventually die.

Because of this, if you can't accept the mapping of commodities and buying and selling, you will never be able to get out of the loop. ”

"Okay, Okay, so you're out of the loop." Kate smiled and shook her head.

Press down with both hands and signal her husband not to take the topic away.

Although she felt that her husband's words were a little unkind, she would not deny that what her husband said was the truth.

Because in the eyes of capital, everything has a price.

If you can't price yourself, you'll never get through the door of capital.

You can only let capital set a price for you and let it exploit you.

"Hehe~" Roland clapped his hands, did not continue to entangle the relationship between the product and the customer, but returned to the topic, and said: "Actually, there are two forms of easter egg sound, one is not to hold a screening ceremony, release it directly, and add easter eggs at the end of the movie, when the movie is released on a large scale, when the easter eggs flow out, it will naturally be able to achieve a word-of-mouth purpose, thereby stretching the box office; The other is to hold a screening ceremony, first borrow the voices of a small number of fans, and then come forward to express their opinions, and finally achieve the effect of publicity, so that everyone will know the news of my retirement before the release, so as to stretch the box office.

Although on the surface, the fundamental purpose of the first method and the second method is the same, but the second method can mobilize the audience's desire to watch the movie before the official release of the movie, so as to achieve a situation where the box office does not pull for a day, but in fact, this is just the appearance, and the real key is not the publicity before the release and the crazy fermentation after the release, but from the understanding of fans.

According to the first method, even if I am forced to speak out in the form of an easter egg, it is still a voice, for the enemy of the election, I am a weak person who is forced to be helpless, but for fans, they still can't understand what I do.

Because of this, large-scale paving may indeed be able to form a tsunami sound, but when the sound appears, there will also be several questions in the brains of fans, that is, why should I inexplicably withdraw from the circle?

Is it because the publicity is not good?

So this is deception?

Or is this a manifestation of lack of confidence in the movie?

This problem can hinder their interest in the film, resulting in a situation where the film is big but not a box office hit.

In this way, the effect of the ten screenings I asked Sony to make also appeared.

The real meaning of their existence is not propaganda, but to divide fans and keep them from being monolithic.

When the fans who participated in the screening found the easter eggs of the film, they would definitely be shocked by the news, and then they would frantically spread all this to the outside world, but because there was no corroboration from the media, their exposure, in the eyes of normal people, was rumors and deception, because these people have no credibility of the media.

But in this case, the enthusiasm of the fans has actually been mobilized.

Fans who haven't watched the movie and don't know the truth will vent their emotions, while fans who have watched the movie and know the truth will try their best to prove all this.

After that, the proof of ABC, CNN, and NBC is actually the best driver to fuel the fire.

They will implant a false notion in the public that I am being disclaimed.

The rebuttal of CBS and other media will plunge the public into a quagmire of suspicion.

On the one hand, the credible media said that it was impossible for me Roland Allen to quit the circle, and on the other hand, the media with enough credibility said that there was indeed a problem with the movie they saw on the premiere, and in the case of mutual credibility, the public would be entangled in whether I would retire from the circle or not, and with the emergence of Sony's announcement, this entanglement will be infinitely magnified.

This kind of amplification will deepen fans' sense of participation in the whole thing, their core goal is to find out the truth of the matter, and when the second screening is over, another small group of people said that there are really easter eggs......

When they receive real answers, they develop a sense of urgency to confirm them for themselves.

Because it is human instinct to deny all news that is not good for us.

That way, they can't wait to go to the movies.

And when the guy who released his enthusiasm when he learned that I quit the circle, and who vented his emotions when there was a dispute, reaped the final result, the emotional indoctrination of self-touching will appear.

At this time, they will only keep telling the people around them that the bad news is true.

The idea of 'why Roland Allen wants to quit the circle' that is unfavorable to me will be completely replaced by the concept of 'Roland Allen really announced his withdrawal from the circle', and I will not be questioned in large quantities by the initiator.

This kind of unfavorable factor that can affect the box office is gradually disappearing because of my differentiation of fans.

What I said about the continuity of fans has been realized.

Again, this is why we emphasize that publicity is more important than the film itself.

Because the publicity is actually playing with people's hearts.

And this point of 0300 million, to put it bluntly, is actually defrauded.

However, even if it is a fraud, we must do it, because we need it, and it is also the capital we need. ”

When Roland told his mother-in-law the true origin of 103000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000

“Justice delayed is justice denied？”

"yes, belated justice is injustice."

Roland nodded, repeated his wife's words, and then added, "The future profit is not profitable." ”

That's right, for capital, the expected return is more important than the actual return!

When a movie is made, if it fails in the present and succeeds in the future, what is the meaning of its existence?

"The Shawshank Redemption" overturned the case, but Castle Stone Pictures was gone.

Not only that, but it was also acquired by the Daddy Turner Radio and Television Network.

"Journey to the West" overturned the case, but Xingcai Company had already closed down.

This defeat also made Xing Ye fall into the eyes of money.

These reversals moved fans and made them recall the past, but if it was just like this, it would actually mean nothing to capital, because these failures eventually contributed to the death of capital.

Therefore, the release of the movie must make money, which has become the ultimate goal of major capitals, and because of this, the publicity and distribution process that can deceive more audiences into the theater has become the most important part of the entire film industry.

Again, it's the hardest part.

Because once it is not done properly, there will be a counterattack like "The Last Night on Earth".

And if you don't promote it with your brains, it will be like "Jiang Ziya".

was made out by the cat's eye, and the reason why the movie was unclear was because of the 90-minute publicity accident that was cut.

"Well, the risk is still quite big."

After seeing the public opinion risk hidden behind 1030 million, Kate said: "If it weren't for the fact that you have a good relationship with various media, I think this announcement would definitely be interrupted by them." ”

"Yes." Roland admitted, "If I had irreconcilable contradictions with one of them, then they would not cooperate with the hype as they do now, but directly attack and expose the fact that I am going to withdraw from the circle." ”

That's right, the success of the announcement of "Spider-Man 3" has a lot to do with Roland wearing a pair of pants with various media groups.

If you can't unite them, you can't use the means of information asymmetry to earn greater benefits.

"But aren't you afraid of being scolded?" Kate has another question, "If the content of "Spider-Man 3" does not meet the expectations of the public, then you who decide to quit the circle will be scolded even worse." ”

Such words made Roland shake his head confidently, "No, the movie "Spider-Man 3" cannot not meet the public's expectations. ”

"Wow, do you dare to say anything after you quit the circle?"

Looking at her husband's confident appearance, Kate put her foot on his thigh.

"Who gave you the courage? Asking you to say something that the masses must love? ”

"Oh, didn't you knowingly ask?" Roland hugged his wife's feet and pinched his feet lightly, and at the same time, he also said: "Because there is a line in the movie that 'my DNA is not DNA but USA'!"

As soon as this line comes out, I will win!

Believe it or not, in a day or two at most, people from both parties will contact me.

Because they need my patriotic heat! ”

Yes!

The most fundamental reason why Roland dared to steal the limelight of the two parties during the election period, and why he dared to unscrupulously unite the media to divide fans, was because of the public patriotism of "Spider-Man 3" at the end!

This is because the United States is the country in the world that attaches the most importance to patriotic education and likes to engage in ideology and politics!

All patriotic education starts with a four-year-old baby!

The first thing a child does when they go to school is to swear allegiance to the national flag, and whoever doesn't follow will be isolated by the teacher.

As a result, in 2016, rugby star Kapnik was directly branded as an unpatriotic example after refusing to sing the national anthem before the game because of his opposition to the government's discrimination against black people.

Even if he's black, even if he speaks out for racism, he can't make a fuss about singing the national anthem!

After the incident, he was fired from the team.

Even Nike, which asked him to endorse, evaporated four billion because of unpatriotic events.

And when he filed a lawsuit in court, accusing the league of exclusion, the final outcome was that the court required the NFL to issue a hard rule that players must stand on the court or stay in the locker room when the national anthem is played.

Is racism the sword of Shang Fang?

I'm sorry, in the face of patriotism, racial discrimination is scum!

On top of that, gymnast Gabriel Douglas was criticized for being unpatriotic at the Rio Olympics for not soothing his heart during the national anthem, and criticism was heard everywhere in the United States, from traditional media to internet platforms.

The Washington Post only defended her with a few words, saying that the nineteen-year-old girl was overexcited because she won the gold medal, so it was understandable, but this explanation made the owners of the Washington Post, Jeff Bezos, and Amazon unlucky.

Because as long as you don't do it, you're unpatriotic!

Under the overwhelming propaganda, the patriotic sentiment of the United States has actually reached the point where whoever does not brag about the United States is a traitor.

And in this environment, is it embarrassing that 'my DNA is not DNA but USA'?

No!

Because Americans can only feel pride!

Who is not proud!

Who are the Russians!

Who scolded Peter Parker for not taking a good picture of his mental journey!

Whoever is a traitor!

It is precisely because of the death-free gold medal that Roland is not afraid that his propaganda will be counterproductive.

And the reality is just as he thinks.

Early in the morning of the seventeenth, the media, which had been unable to make a fuss about patriotism due to secrecy, all went out to promote Peter Parker's ideological consciousness, dig out the core of the film that the production team had not thought of, and do their best to establish it as a positive example, and in the afternoon, Roland Allen received a call from Ronald Perelman and Henry Rumsfeld, the former said that Zipper asked him to ask if he would like to meet with his deputy, the current candidate of the Donkey Party.

And the latter made a more blunt request, hoping that Roland Allen could meet with them once, and if it was convenient, they would also have time to sit down and listen to Roland's decision to leave the circle.

This situation made Roland smile.

Because, compared with the success of the movie, influencing the election is more fulfilling!

And isn't this the supreme power that everyone craves!