Chapter 234: Case Teaching

Wang Xu did things neatly, and the two returned to school, just in time for the second half of the "Routines and Anti-Routines" course.

"Uh....we haven't clocked in yet, what's the matter?"

Chen Bo pointed to the clock-in interface of the monitor and couldn't make up his mind, this time the attendance record will definitely show that he is late, but it is not good for people to be recorded as absent from class.

Although you can fish in troubled waters with reasons such as stomach discomfort, the Academic Affairs Office may not believe it.

Boys are inherently disadvantaged when it comes to taking leave, and every time they prevaricate, they have to make up a reasonable reason.

"Punch in, it's better to be late than to be absent."

Wang Xu is familiar with the student handbook, and he has to be invited to drink tea after being absent from class three times in total, and the teacher in the academic affairs office has a strange temper.

This time, the check-in uses sparse and ordinary iris recognition technology, the process is quite simple, smile and nod at the camera, hold it for three seconds, and then automatically jump to the desktop after the system authentication is passed.

"The exclusive agency alone cost 10 million, plus the marketing expenditure in the later stage, can this transaction recover the cost?"

The purchase and sale of customized ashes is not easy to calculate the expected income, one is that the potential market size is difficult to estimate, and there is a large fluctuation between several different models, which may be profitable under this hypothetical condition, but it will lose money when moved to another situation.

Second, the acceptance of the product is debatable, and even the manager of the other party has frankly said that he has encountered the psychological resistance of customers in the promotion, which will presumably be an obstacle that cannot be bypassed in the future.

Wang Xu shook his head and turned on the preaching mode: "If everything can be answered simply and accurately, then there will be no so-called loss of money, and people will chase those lucrative projects." ”

"The same product can't play any value in the hands of the fool, isn't there a saying that there is no product that can't be sold, only incompetent product managers, challenging some things that ordinary people can't imagine, and the sense of achievement obtained is geometrical."

Chen Bo understood Wang Xu's idea - making money is secondary, and proving his ability is the most important.

Anyway, this business did not contribute to the capital, the project has Wang Gongzi to take care of, Chen Bo officially entered the game with the idea of seeing the world and broadening his horizons.

The lecturer of "Routines and Anti-Routines" is still Xu Jianren, who likes shrimp and pig hearts, after disappearing for a while a while, Comrade Jianren's hair volume has been qualitatively improved, the forest above his head is lush and dense, and the mid-life crisis has been lifted.

There are many institutions outside that want to invite Mr. Xu to teach, and the content theme is self-proposed, but he didn't agree to any of them, because he was too tired, and he had to stay at home after a break.

If he Xu Jianren really lacked such a vulgar thing as money, he would not stay in college as a teacher.

Mr. Xu introduced a well-known case of a well-known shoe factory planning to expand overseas markets, they aimed at the vast Africa, where the population is large, and the industry competition is small, suitable for business, so they sent two salesmen to conduct a field trip.

After a two-month investigation, the two salesmen came to very different conclusions about the same area.

The first salesman and the headquarters reported that the people here did not have the habit of wearing shoes, and everyone on the street was barefoot, so it was not suitable to develop business here.

The salesman who arrived a few days later excitedly said that no one here had shoes to wear, and it was a wonderful time to show his strength.

"Now I'm giving you a class assignment to see what kind of point of view you agree with and explain your reasoning, it's an open-ended question, there's no standard answer, and you can open your mind and talk about it."

After Xu Jianren finished saying the last word, he got up and walked outside the door, there was a lot of discussion in the classroom, Wang Xu's mind was not on this childish issue at all.

"I think it's time to go to Milan."

Chen Bo asked, "Going to Milan?" When are you going to go? The weekend has just ended. ”

"It's this afternoon, it's not far away anyway." Wang Xu did not turn over the auspicious day of the zodiac, he pursued the ultimate efficiency.

"It's not far....it's a shame for you to say this, international flights take a few hours, counting the time to wait for the flight, it's not surprising that the journey takes half a day."

"It's just a tour, I've experienced it all day long, don't you come?"

"I don't have time, and I have to help someone take a cooking class in the evening."

Chen Bo waved his hand and refused, his weak body and bones couldn't afford to toss, the voyage was far and second, and jet lag was the most fatal thing for him, and he couldn't get used to it without adjusting his biological clock for three or five days.

Wang Xu smiled and said: "What a big deal, you have collected money from others, and it would be good to hire a younger brother to help you take the test, the price may be cheaper, I know a little bit about this market." ”

"No, no, no."

"Let's go to inspect the project, we should eat and drink after we finish our business, and don't think about it so much."

Wang Xu insisted on dissuading, but Chen Bo couldn't resist it, so he had to reluctantly agree.

Xu Jianren hadn't come back for a few minutes, and Chen Bo chatted with Wang Xu about the homework assigned by the teacher again.

"I've heard this case several times before, some people use it to prove that looking at things from different angles will lead to different conclusions, some people ridicule it as a kind of gray irony, reading comprehension in Chinese exams, and philosophical subjective questions in politics."

"It's still the same sentence, but when it comes to routines, specific problems are analyzed on a case-by-case basis."

Wang Xu will never give an answer at the first time, similar to the language style of most leaders, first pave a few fake and empty clichΓ©s, and then slowly step into the topic.

"There are too many variables in the question, just to name a few examples, what kind of shoes are shoes? Slippers, sandals, leather shoes, sneakers, these kinds of shoes are quite different, as far as I know, slippers are actually quite popular in most parts of Africa, and the sales of local socks are very unsatisfactory. ”

"In addition, the price range of shoes, as we all know, Africa's per capita consumption power is far below the average, and the products that can occupy the market must be of high quality and low price."

"Have you ever heard of Transsion, a mobile phone brand?"

Chen Bo was stunned, he had heard of Nokia Motorola in ancient times, and he also knew the waveguide of 8848 titanium alloy, but what brand Transsion was, he really didn't know.

Maybe it's a new sub-brand launched by a major manufacturer after 2020, and his memory is blank after this timeline, so it's not surprising that he doesn't know.

Wang Xu relieved his confusion: "Transsion is a mobile phone brand that has been popular in Africa for more than 30 years, and the price is converted into RMB 100 yuan, but it has all the basic configurations of smart phones. ”

"Because it perfectly fits the market demand of the local people, this brand has been a great success, relying on the volume of goods can create 20 billion revenue per year, even Apple, Samsung and well-known domestic manufacturers can't do it."

"As for us, we also have to learn from Transsion, and it is not wise to go off the beaten path and try to compete in the field that others are good at."