"Why don't I take a few more sips? If I had ordered Coke, maybe Pepsi and Coca-Cola would have rushed to endorse me now. ”

Chen Bo was so excited that he was incoherent, and turned over the most formal clothes from the closet - white on the top and black on the bottom.

However, just the color, the so-called formality is just a simple white shirt and black trousers, and the style of the exit dress is still far behind.

"What are you doing? Found money? Wang Xu woke up passively and quietly, he poked out half of his head, his eyes narrowed into a line.

Chen Bo raised his eyebrows and shared his joy with Wang Xu: "Several big-name companies have asked me to endorse, and I am going to make a fortune." ”

"Such a good thing, then you have to hurry, take advantage of the heat now, hurry up and get a wave, don't wait for the cold, no one will invite you if you want to go." Wang Xu finished encouraged, and then fell asleep.

Chen Bo was struggling with whether to buy a set of formal clothes to cope with it, and he didn't think about the result when people squeezed into the subway.

"No matter, people come to me to ask for endorsements, just dress casually, haha."

Thinking about this problem, Chen Bo marked the addresses of several big-name companies that were interested in cooperation on the map, and roughly planned the route, so as not to waste useless time on the way.

"Uniqlo, why is your company so far away from the city?"

Chen Bo frowned slightly, and according to the speed of negotiating an order in two hours, it must have been too late before getting off work, so he had to call the person in charge of the other party to ask for an extension.

"Mr. Chen, rest assured, all of our staff are working overtime to wait for your visit."

After getting the reply from the person in charge, Chen Bo was flattered, and all of them worked overtime to talk about business, and there was no one else for this treatment, but he was worried that the employees would roll their eyes and be asked to work overtime temporarily.

Spokespersons have undergone a major change, in the past, big brands usually invited celebrities with their own traffic fans to stand up for their products, but often the investment in publicity was huge, and the effect was unsatisfactory.

As a rising star, Maple Leaf Entertainment provides a new model for the industry, that is, to discover grassroots stars and use their short-term hot topics to do joint promotion.

In order to achieve this goal, two prerequisites are required, one is to have sufficient business sense and be able to monetize potential breaking news.

Time is money, and every second of delay will shrink the value of traffic, so Maple Leaf TV Entertainment put forward the golden 24-hour theory, which has been regarded as a guideline to this day.

The second is the fit between the topic of heat and the product, not all hot spots can be rubbed, otherwise it will be counterproductive, like pouring coffee for fat, the highest fit is naturally the coffee brand, Uniqlo's approach is a different way, not taking the usual path.

The new propaganda model shines in the era of traffic, and many ordinary people have changed their life trajectory and embarked on a broad road.

The Nestle Building is located in the Beiye office district near the university town, which should have been the top priority of the planning of the year, but because of the discovery of suspected ancient ruins, documents were issued from above, and the municipal works were delayed.

The original investment was all attracted to the Maple Leaf District, and it is only in recent years that the process has gradually accelerated.

The marketing director led a ticket to the door and looked forward to it, thinking that Chen Bo came by car, but he didn't expect it to be on foot.

Seeing that the sun was shining, the director raised his rough hand, and more than a dozen people rushed out to intercept Chen Bo halfway, and held an umbrella for the big guy with a brush, the sky above his head suddenly darkened, and Chen Bo was surrounded in the center, maintaining his composure on the surface.

"Mr. Chen, I've been waiting for a long time." The other party greeted each other warmly, and his eyes were as if he had seen a life-saver.

"What do you call it?"

"My surname is Ma, you can call me Brother Xiaoma." Director Ma led Chen Bo into the door, and more than a dozen younger brothers put away their umbrellas at the same time and followed behind in a regular manner.

There were only two people in the elevator room, and more than a dozen people did not squeeze up, but went to the other side of the room.

"Mr. Ma, what is the situation, I'm in a bit of a hurry today."

"Oh? How many endorsements does Mr. Chen have? Director Ma's tone suddenly became nervous.

"Uniqlo and a pastry company, I forgot what it was." Chen Bo only cared about how much money he had, and didn't remember the name of the company.

"I can guarantee that the price will satisfy Mr. Chen." Director Ma was relieved to learn that it was not a competitor who came to steal business.

When he arrived at the office, the other party put out three model contracts for Chen Bo to choose from, and the efficiency was quite amazing.

Director Ma introduced one by one: "Here one is a one-time buyout, one is a guaranteed share, and the other is a pure share contract. ”

Chen Bo rolled a few cursory glances, the buyout is directly given 250,000, and any income from the follow-up products has nothing to do with me, the guaranteed share is 150,000 yuan in advance, plus 1% of the monthly sales of the endorsed product, and the proportion of the net share is as high as 5%~8%.

"I'm going to buy it out."

Chen Bo was too lazy to calculate how much he could get in the later stage, but the money was still in his pocket.

"Okay, according to Mr. Chen."

Director Ma put the remaining two copies in a drawer, and Chen Bo signed the name after confirming that there was no cheating clause attached to the contract.

"Can you start filming now?"

"So fast?" Chen Bo was surprised.

Director Ma bowed his head and said, "Of course, I will see Xuanfa tonight." ”

Chen Bo was taken to a makeshift studio, which was renovated into an idle room, and he couldn't find even a single ornament.

"Proctor? Why are you here? Chen Bo scratched his head.

"Thanks to you, I've been asked to do chores." The other party couldn't laugh or cry.

There were several simple tables and chairs on the scene, and Chen Bo sat in his position to deduce the actions of the examination room, and the people were still the same people, but the coffee was marked with the eye-catching Nestle logo.

Sometimes deliberately it can't achieve the desired effect, and after shooting several times, there is no charm in the video, and there is a little less soul.

"What were you doing?" The director who controlled the scene asked.

Chen Bo confessed one by one: "I'm doing a problem, solving a problem, and then I feel like it's just that, and my heart is scared." ”

"Recall that feeling and try to get over it this time."

"Okay." Chen Bo regained his senses, raised his hand to just the right height, and commanded in a slightly commanding tone: "Please have a cup of Nestle matcha coffee, with sugar and no milk." ”

"Good, that's it."

The director made an OK gesture, and according to the established script, Chen Bo reproduced several classic actions in the video, almost in one go.

After the task is completed, Chen Bo's money is shown to be in the account, and he likes modern business, which is settled quickly and never procrastinated.

Director Ma shook Chen Bo vigorously and said gratefully: "Thank you Mr. Chen for coming, and I hereby wish Mr. Chen a smooth exam on behalf of all the staff." ”

Chen Bo grinned and said: "I should thank you for giving me this opportunity, and I also wish the new product a big sell." ”