Chapter 54: The Mystery of Successology (Part II)

"The reflection on success science came from my entrepreneurial experience in college, and I was a veritable scruffy ghost at that time, despite the fact that I was dressed brightly now."

"Who gave you the courage? Liang Jingru? Chen Bo pondered, Luo Bingxun's dress was neat at best, and it didn't match the glamour at all.

Luo Bingxun said in an exaggerated tone: "I interviewed several financial companies in my junior year, but they all failed, so I simply waved my hand, no one wanted Lao Tzu, Lao Tzu opened his own company and started a business." ”

"That's not it, it's weird to dress like this for an interview and get you on the job."

The financial men in Chen Bo's impression are all suits and leather hairspray perms, and with Luo Bingxun's attire, they barely went to the door to shine their shoes.

"My family was very supportive of my idea and gave me 100,000 yuan of start-up capital, and suddenly a huge amount of money fell from the sky, which made me at a loss for a while.

Luo Bingxun did not deliberately hide his ugliness, and generously talked about the troubles he had done before, giving people a sense of truth.

College students entrepreneurship can be described as difficult, with the three-year survival rate as the evaluation index, less than 1% can operate normally, the reason is that the college students lack social experience, the understanding of the industry is still at a relatively shallow level, empty enthusiasm.

Of course, the most important thing is the start-up capital.

As the saying goes: money can make the ghost grind, the tuyere comes and the pig takes off, today's entity entrepreneurship is less to say the initial investment of 100,000, and the virtual economy needs to rely on external investment, unless there is a mine at home, it is difficult for the general working class to give sufficient financial support.

Luo Bingxun continued: "As a foodie with no dreams, I investigated the restaurants around the school and found that there were nearly 30% of the surpluses, and the rest were either breakeven or small losses. ”

"Just looking at the numbers doesn't say anything, in the 30% of profitable stores, their takeaway business basically ranks in the top 20 monthly sales on major apps."

"I tried to study the catering APP again, figure out the algorithm basis, calculate the location of the store, purchase and decoration, the recruitment and training of personnel, plus the working capital required for daily operations, compared with the money I have on hand, hehe, no fun."

"The bubble tea shop was my second choice, and later I found out that I was wrong, the franchise fee alone was not enough, let alone the follow-up investment."

"In an unpleasant printing courseware, I found a business opportunity again, printing business can be described as a million profits, the operation is simple and easy to use, the input cost is not high, the cash flow is stable, almost all my conditions are met."

"The only bad thing is that printing is more geographical, and the golden treasure land on campus has long been carved up, and no guy is willing to go out of school to print, unless you can let her male god Oba go there to work part-time."

"I changed my mind and set my sights on off-campus share houses, where there is still a blank market, and the customer base is people who can make a living, even if they sell it a little more expensive than the school, they will be happy to accept it."

"I saw that there was a store nearby, so I took over, and the other party was surprised when I learned that I was going to do a printing business, but I didn't say anything, and after a week of all-night renovation, my store finally opened."

"Bad luck always accompanies me, the first two months of the daily turnover is only a dozen yuan, and I can't even afford the monthly salary of the shopkeeper, I forgot a very important thing - most companies have their own printers."

"Fortunately, the street behind it was commercialized, and the rent rose, so I made up for the deficit from the transfer fee, and with the only remaining 50,000 yuan, I pulled a few art students to start a design business, they were responsible for producing products, I was responsible for soliciting customers, and each performed its own duties."

"The second venture is online marketing, the Internet is the general trend, the traditional form of distributing leaflets at the school gate is obviously outdated, in order to increase exposure, we bought advertising space on a black-hearted search engine, the drainage effect is good, but the conversion rate is extremely low."

"A certain online violence incident made us unexpectedly popular, the main designer is a grumpy old brother, when he found out that someone slandered his work on the Internet, he was indignant, and decided to fight back, five sprays a second, the scolding war gradually escalated, as more people participated, our popularity also opened, although the way to achieve it was out of the spread pool."

"Whether it is praise or abuse, as long as there is flow, there is value for the use of capital, I came into contact with the first angel investor in my life, he provided us with 2 million start-up capital, and wanted to gain actual control of the project."

"I disagree with this, but I can't stand the majority vote in favor, doesn't it mean that art students are rich and silver? Why did 2 million buy you. ”

"I can't work with a group of short-sighted people, so while the heat is still there, I decisively transferred my shares and left the market with 150,000 yuan."

"Through this lesson, I have come to a conclusion, we must partner with reliable people to start a business, otherwise I will really be angry half to death, I want to return to my old job, after all, finance gives people the illusion of being tall."

"On the way, I made a few turns, met a leather bag company with gorgeous packaging, and was cheated of thousands of yuan in training fees; Fortunately, I was stuck in traffic on the road at the time, otherwise I would have been escorted back to the police station with those guys if I arrived one step earlier. ”

"Seeing success getting farther and farther away from me, I began to become more and more anxious, people are easy to faint in an emergency, and I am no exception, I met an inexplicable love, not to mention that the savings were gone, and the credit card was maxed out, and it took three years to file a case and recover it before I had to come back."

Chen Bo listened very carefully, and compared to those empty theories, Luo Bingxun's legendary experience was more attractive.

"By chance, I met several success masters, they told me that there is a way to succeed, there is a shortcut to success, I believed in his evil, and took the only money on my body to pay the IQ tax, in exchange for a bunch of big truths."

"It's kind of interesting, the lecturer of Xinggan attacked success online, I like it."

After hearing too much negative news, Chen Bo didn't have a good impression of this kind of academics, and when he saw that some warriors dared to tear off the veil of hypocrisy, he naturally applauded.

Luo Bingxun put it in layman's terms: "What method does success teach you? Sell the so-called successful experience to more people who believe in success, so that you will succeed, those few lecturers, hundreds of lectures every year, each with a house and a car, a proper winner in life. ”

"Well, that's true." Chen Boxin smiled.