On July 18, 1993, Lenovo announced the complete discontinuation of the production of the Xiaobawang typing learning machine, the war about the typing learning machine finally came to an end, ending with the overall defeat of Lenovo, it is said that Lenovo's profit in the first half of the year was negative for the first time, which can be described as a heavy loss.

Of course, the primary school bully was also affected and could not return to the peak, causing Daqian to lose a huge cash flow in the mainland, but at the same time, Daqian's other heavyweight product was ready to go.

On August 1, 1993, on this day of celebration, CCTV officially launched the Yu-Gi-Oh series of animations, which were nearly six months late to Fuso, and finally logged in Huaxia, which once again triggered a consumption frenzy for all children.

Well, although Yu-Gi-Oh is very important, it is not a major product, and the real focus is the advertisement of CCTV's "News Network".

On July 25, 1993, Boss Jia appeared in CCTV's office again.

But this time it's not like in 91, Boss Jia was only able to enter CCTV under the leadership of Chen Liren, and finally after a lot of hard work, he successfully let his animation enter CCTV, and also created the legendary animation of "The Legend of the Water Margin".

At this time, CCTV has not broadcast "The Legend of the Water Margin" anymore, because with the emergence of the Three Kingdoms Heroes Card and the hit of "The Legend of the Three Kingdoms", although the elves are still divided into two series, the Water Margin and the Three Kingdoms, but the sales of the Three Kingdoms Heroes series are far ahead of the Water Margin series.

Of course, the speed at which the Yu-Gi-Oh series catches up is very obvious, because "Yu-Gi-Oh" is now on the air on CCTV, and the official genuine cards of Yu-Gi-Oh are also on sale with the help of Daqian's channels.

It's just that compared with the price of Fuso's horror, the price of Yu-Gi-Oh in the mainland is much cheaper.

The copper card pack only costs 5 cents, the silver card pack only costs 1 yuan, and the gold card box is only sold for 5 yuan.

Because of the same card, the mainland is nearly 1/3 cheaper than Fuso.

In fact, many Fusang people who came to China for tourism later, after discovering the price gap of Yu-Gi-Oh, went crazy to buy a large number of Yu-Gi-Oh cards in China, and it was not enough to get together their own cards.

These guys also returned to Fusang with several boxes of Yu-Gi-Oh cards, sold them at a low price, made a lot of money, and finally even evolved into a whole purchasing process, from Fuso people in China to send cards to China to sell, even if they have to pay a lot of tariffs, but the profits are still considerable.

Later, after more than half a year, Daqian found that the situation was wrong, but the price increase seemed to be bad, so the domestic and foreign versions were completely separated, and the two versions used different backgrounds and card faces, which can be regarded as stopping this trend of overseas purchasing.

However, preliminary statistics show that due to the reason for the goods channeling, Daqian lost at least more than 10 billion yen in revenue at that time.

It seems to be written off track.

Straight to the point.

Every time Boss Jia came to CCTV before, he basically looked for Director He from the program department, but this time, Boss Jia made an appointment with Director Tan from the advertising department.

This Director Tan is a middle-aged woman, very beautiful and full of intellectual atmosphere.

This is the first meeting between her and Boss Jia, the previous director of the advertising department has been transferred, and now she is taking over the advertising management of CCTV.

And for this Boss Jia, Director Tan also yearns for it.

Oh, don't get me wrong, Director Tan is also over 50 years old this year, and she doesn't have any special thoughts about Boss Jia, she just knows that Jia Yapeng may be the richest private boss in China now.

At the same time, Jia Yapeng is also a major advertiser of CCTV, and since the first half of this year, he has launched a large number of TV advertisements for primary school tyrants, and has spent more than 20 million advertising costs.

But since last month, the advertisement of the primary school bully has basically expired, and Daqian does not seem to have any intention of renewing the contract, which makes Director Tan a little anxious.

Now CCTV's advertising revenue is about 200 million a year, and Boss Jia accounts for 1/10 of the advertising revenue of the entire CCTV.

So Director Tan has long been looking forward to Boss Jia coming over to talk about business.

"Mr. Jia, if you are willing to continue to renew the contract in the second half of this year, we can still give you the price for the first half of the year!" Director Tan said immediately.

"Thank you very much Director Tan for your help, but we don't plan to renew the contract!" Jia Yapeng said with a smile.

"Oh......" Director Tan felt a little flustered, she didn't expect Jia Yapeng to reject herself like this as soon as she came out, could it be that this Jia Yapeng has a good relationship with the predecessor Director Xu and can deal with herself?

Director Tan had a lot of things in his heart for a while.

"Ahem!" Jia Yapeng coughed, rescued Director Tan from all kinds of bad thoughts, and then said, "Director Tan, I think you misunderstood what I meant." I'm not saying don't advertise on CCTV anymore, but I want to change the way of advertising, no longer like before, a large number of ads are placed in every period! ”

"I see!" Director Tan suddenly calmed down, and then asked with some curiosity, "I don't know how Mr. Jia plans to change the delivery method?" ”

"I plan to change the previous distributed delivery method to the current focused delivery method!" Boss Jia said with a smile: "I remember that between CCTV's news broadcast and the weather forecast, isn't there a two-minute interval used to broadcast advertisements?" ”

"I want to be able to buy all these two minutes and use them exclusively for my commercials! On top of that, I also wanted to be able to buy the pre-roll advertisement for the news broadcast. ”

"...... like this" Director Tan was taken aback, he didn't expect that Boss Jia actually put forward two unprecedented requirements.

First of all, there is indeed a two-minute advertising time between the news broadcast and the weather forecast, but the two-minute advertising time is basically sold to different companies at the price of 15 seconds each. Now Boss Jia actually wants to buy all these two minutes, which Director Tan has never heard of, and it is also something that the entire CCTV has never done.

The other is the hourly advertisement of the news network, which is even more unprecedented, because in the eyes of the Chinese people, the news broadcast is the most solemn national news, and there should be no advertising in the link of the hourly time signal.

"We need to look into this! Especially the hourly advertisement, this is something I will never decide! Director Tan said.

"Okay, then let's talk about this intermediate advertisement of "News Network" and "Weather Forecast"!" Jia Yapeng said with a smile.

The reason why he changed his strategy was because Jia Yapeng recalled that the two minutes between "News Network" and "Weather Forecast", together with the 7:00 hourly time signal, became CCTV's bid king advertisement, which was the best quality advertising resource in China before 2010, so Boss Jia planned to change the original advertising strategy and win this CCTV bid king advertisement.

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