In everyone's cognition, the most important advertising time period of CCTV seems to be the advertisement broadcast 5 minutes before the start of "News Network", and the title advertisement of the countdown to the start of "News Network".

This seems to be the legendary Biaowang advertisement.

In fact, before 95 years, even CCTV itself thought so, until Director Tan and a company called Confucius Banquet appeared, which turned the concept of all advertising people upside down.

In 94, at the suggestion of Director Tan, CCTV held an advertising bidding activity, CCTV took out all the more important advertising resources, and then invited well-known enterprises from all over the country to participate, held a large-scale auction conference, and sold all the important advertising resources of CCTV in a fair bidding manner.

And the advertising resources with the highest price are called CCTV's standard kings.

At that time, CCTV had just obtained the permission to turn the news broadcast on the hour into an advertising resource, but it seemed that it was difficult to sell a single hourly time advertisement, so Director Tan decided to package the hourly time of the news broadcast and a 30-second advertisement in the middle of the news broadcast and weather forecast.

However, due to a typing error by the typist in charge of computer input, what was originally a 30-second ad was sold as a two-minute ad in a package.

By the time this problem was discovered, it had been projected out by the computer PPT and could not be changed.

Because of the long advertising time of up to two minutes, this advertising set naturally became the king of CCTV at that time. A company called Confucius Banquet Wine, bought this set at a price of 31 million.

[PS: I'm very sorry, when I was writing a paragraph, I found a very detailed CCTV advertising offer for the first time, and I found that the CCTV advertising quotation in the previous article was much higher. Therefore, it is specially stated here that everything is subject to the advertising quotation after this chapter.

In addition, the standard king is actually not a fixed time, but it will contain a 30-minute advertisement at this point in time, as well as CCTV's seven o'clock hour hourly time, a modification has been made here, after all, it is a different world, and it is normal to be a little abnormal.

And 31 million bought the entire Biaowang package of Confucian banquet wine.

Confucius Banquet Wine was originally just a Li Ghost brand in Shandong, because the most famous wine in Shandong at that time was Confucius Wine, and then this small winery was named Confucius Banquet Wine.

It has the charm and taste of Cantonese and Guangdong.

But it is such a Li Ghost brand, after winning CCTV's standard king package, it actually sold 950 million sales in the entire 95 years, shocking the national distilleries.

At that time, there was a saying that if you drove a Santana into CCTV in the first year, it would become a luxury Audi in the second year.

Since then, CCTV has been sought after by countless enterprises.

During the bidding in 1996, Qinchi Liquor bought CCTV's bid king at a price of 67 million.

In 97, it was also Qinchi wine, but this time he used 320 million to defeat Robust's, Aiduo VCD, Chunlan Air Conditioning, and finally became the standard king of CCTV, shocking the whole country in one fell swoop, and the limelight is unparalleled.

However, because of the lack of production of Qinchi Liquor, Qinchi Liquor could not meet the needs of the market, so it specially imported a large amount of bulk liquor from Sichuan, and then blended some of Qinchi's original liquor, and then pasted a brand of Qinchi Liquor, which became Qinchi Liquor.

In fact, it is nothing for Qinchi wine to do this, after all, the distilleries at that time did this, even Moutai and Wuliangye were no exception. But once this kind of thing is exposed by the media, it is over.

Qin Chi Liquor finally ended up in embarrassment, then was bought by someone, and finally disappeared.

But in any case, the effect of CCTV's standard king package is naturally leveraged.

Later, someone concluded that the reason why the ad between the news network and the weather forecast can become a super king ad is because almost no one will skip the two-minute ad.

In the 90s, there were no computers, no Internet, and no smartphones in Huaxia, and everyone's entertainment after work was only the option of watching TV.

And during the time period of 7 o'clock in the evening, because all satellite TV stations across the country had to relay news broadcasts, and there were not many local stations at that time, the only TV program that people in the country could choose was news broadcasts.

As for the weather forecast, it is even more important, because before the advent of smartphones, the only way for Chinese people to pay attention to weather forecasts was to watch CCTV's weather forecast programs.

Later, someone summed up the ratings of CCTV's various programs, and the highest was not the news broadcast and focus interview, but the weather forecast.

Because this is the most functional program, you can not watch other programs if they don't look good, but in the case of only one weather forecast program in the country, you have no other choice but to watch the weather forecast.

In this way, in the two minutes between the news broadcast and the weather forecast, the vast majority of the audience will not jump off the stage, because you have to jump back after two minutes, so the audience friends at this time will generally stretch their bodies, say a few words to the people around them, and pass the time of these two minutes.

As a result, these two minutes became the two minutes with the highest advertising efficiency in the 90s and the entire 10s, and there is no time period in China, and any TV station can replace these two minutes, and the effect is self-evident.

In the future, everyone knows how valuable CCTV Standard King is, but now, there are definitely not many people who know, so when Boss Jia proposed to buy the two-minute advertisement, Director Tan didn't hesitate too much, and directly agreed.

"But I can't give it to you immediately, in these two minutes, the fastest expiration is a 15-minute ad on August 1st, and then the other 7 ads will expire one after another, at the latest before January 94, I can give you all the ads in these time periods!" Director Tan said.

"Good!" Jia Yapeng nodded, "Then said, can I buy three years of advertising in one go?" ”

"No...... Director Tan glanced at Jia Yapeng deeply, and then said, "According to the rules, an advertising contract lasts for a maximum of 1 year, but because only before January 94, I can give you the full advertising time." So we can finally sign until 12/31/94! ”

"Good!" Jia Yapeng sighed, sure enough, it is not so simple to take advantage.

"I calculated it, according to the price of 3,000 yuan per 15 seconds, the cost of a year is 10 million yuan, and if you add scattered advertisements from August 1, a total of 12 million yuan!" After Director Tan finished the calculation, he couldn't help but breathe a sigh of relief.

If Boss Jia signs this list, it will be an income of 12 million, and Director Tan can be regarded as a winner, and he can gain a firm foothold in the advertising department.

So, on August 1, 1993, after watching the news broadcast, the Chinese people who were in front of the habitual idle TV suddenly heard such a very popular TV advertising slogan in the future, "A new movie every day, Daqian VCD"

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