The Eagles Stadium and training ground are covered with posters of Eintracht Frankfurt fighting the league leaders. The big-name Bayern Munich players get even more appearances here than Eintracht Frankfurt. After all, they have the best players in every position, and every player can cause the fans to go crazy, even the Eintracht Frankfurt fans, they would like to see such a Bayern Munich.

And Frankfurt, Zheng Zhi, Yang Chen, Schneider and Fjolovt have become their signatures, the posters of the club in the first few rounds are to put Schneider and Fjolovt's heads in front, flanked by Nikolov and Brinkman, but then Yang Chen and Zheng Zhi both played in the game, Yang Chen and Zheng Zhi are now not only on the poster, but also occupy the most conspicuous C position.

Because of the outstanding performance of the two of them, the club's income has also increased, and this is most evident in the case of tickets and jerseys, when it comes to tickets, Chinese fans like to buy the most expensive tickets, with at least 500 Chinese fans attending each home stadium. As for the sale of jerseys? It simply drove the club's hierarchy crazy.

The sales volume of No. 21 jerseys in September was 2,000 pieces, No. 39 jerseys were 2,300 pieces, and Eintracht Frankfurt's jerseys were sold for $19 a piece, which is not expensive in the Bundesliga, but this sales data is terrifying, many players' jerseys have not sold so many pieces in a year, and Yang Chen and Zheng Zhi's jersey sales have soared to such a terrifying point in a month, almost creating the club's sales history in a single month, of course, the club's senior management believes that one day they will make history, And the previous history was created by the Korean Cha Beom-geun.

For Eintracht Frankfurt, these incomes are not small, they are not a big club, any income will be carefully calculated.

In the financial report, Frankfurt divides its revenue into three categories: commercial income, TV broadcast dividends, season ticket and matchday revenue.

Commercial income is divided into two categories, one is sponsor income, the sponsors signed by the club, in addition to the jersey brand, chest advertising, airlines, alcohol, automobiles, telecommunications, banks, etc.; The second category is merchandise revenue, which includes retail, purchasing, sales and licensing of apparel and other peripheral products.

It may seem like a large source of income, but in reality the overall numbers are not ideal.

Just the morning before the club played Bayern, a special guest came to the Eintracht Frankfurt FC office, who appeared here accompanied by Zheng Zhi's agent Wu Di and his assistant.

"It's a bit of a rush, but it should be in time." Li Jingwei raised his left hand and looked at his Seiko Spring Drive watch, a little worried.

"Don't worry, chairman, as long as we can negotiate, we will rush to complete the production and placement of all billboards overnight." The assistant assured him by his side, "By 12 noon tomorrow, I promise to be able to complete the task." ”

"Well, what about Yang Chen and Zheng Zhi? Will it be in time? ”

"CCTV can pass over there? It's Saturday. ”

Li Jingwei is not a person who casually listens to what his subordinates say, and he needs to check everything repeatedly.

He is Li Jingwei, chairman of the well-known Jianlibao Group, 59 years old this year. This year, when the group's performance is gradually declining, he is ready to make a new history for the empire.

His eyes have always been vicious.

Fourteen years ago, Li Jingwei, who was still the director of the Sishui County Distillery, suddenly set his sights on the 23rd Olympic Games to be held in Los Angeles in August, and he received information that the National Sports Commission would meet in June to decide what the designated drink would be for the Chinese delegation.

And then the story is a miracle of a business empire......

In this way, Li Jingwei handed in good luck. In 1984, Jianlibao's annual sales were 3.45 million yuan, the next year it soared to 16.5 million yuan, and another year to 130 million yuan, and since then 14 years, it has been the "first brand of national beverages".

But because he wanted to move the imperial headquarters to Huadu, the relationship with the original local government deteriorated, and his empire could not even be listed in Xiangjiang, and then he came up with another way, stabilizing the domestic market while trying to open the European market.

No, he thought of Yang Chen and Zheng Zhi.

Gymnast Li Zhan won everything for him many years ago, and now he wants Yang Chen and Zheng Zhi to win him everything new, and the duo's brilliant performances in the Bundesliga look irreversible, and he thinks they can help Jianlibao regain his strength.

As soon as he arrived in Frankfurt yesterday afternoon, he hosted a banquet for Wu Di and Zheng Zhi, and several people had a meal at the most expensive hotel in Frankfurt, and at the dinner table they finalized a contract that was enough to shock China and foreign countries.

Jianlibao Group invited Zheng Zhi and Yang Chen to become the spokespersons of Jianlibao Beverage. Needless to say, for such cooperation, it is beneficial and harmless for both parties. Zheng Zhi was still calm, Yang Chen was dumbfounded, he had never got such a big endorsement contract.

Although he scored 4 goals in the Bundesliga, many businesses are still holding a wait-and-see attitude, what if he and Zheng Zhi wilt in the future? Especially at this critical moment, I have to prepare to participate in the Asian Games......

But Li Jingwei had already come to Frankfurt in person and took down the two of them directly!

But this is not the ultimate goal of Li Jingwei, he still wants to take Frankfurt!

What made him make such a crazy decision?

At this time, Wu Di beside him still couldn't believe it.

Because it was his cousin Zheng Zhi who caused Li Jingwei to do this vote.

Yes, it's Zheng Zhi.

When everyone had dinner together last night to discuss the endorsement contract, Zheng Zhi actually made a surprising statement, suggesting that Chairman Li not only take the two of them as spokespersons, but also suggested that he become a sponsor of Frankfurt, and won both the jersey advertisement and the stadium advertisement. Advertising is unlikely, but stadium advertising is possible, and there is never a shortage of space in the stadium.

Not only that, Zheng Zhi also suggested that Chairman Li not only advertise on CCTV1, but also advertise in the Bundesliga broadcast on CCTV5.

Chairman Li was really tempted, and then there was all this this morning.

Wu Di thinks that if Zheng Zhi doesn't play football, he is actually not bad at business, and the devil knows how he came up with it......

The most incredible thing for Wu Di was that he gave Chairman Li a question - why can't I buy a paper cup of Jianlibao outside the stadium, but I have to go to the store to buy a can?

The more he thinks about it now, the more he feels that the endorsement contract signed by Zheng Zhi is too cheap, and the endorsement fee of 1 million yuan a year is not enough to see, once Jianlibao achieves good results at home and abroad, the 1 million yuan is simply not worth mentioning......