For more than nine years, the football sponsorship fee is at the level of millions of US dollars, and it is only at the level of tens of millions of dollars when converted into RMB, which is not a big investment for the wealthy Jianlibao Group. And the effect of investing in football is no worse than that of TV advertising, whether it is at home or abroad, football is very popular.

Now Jianlibao has a two-pronged approach.

Negotiations with Frankfurt went well, and Chairman Li was an unusually decisive figure, and he was able to secure Frankfurt with a $3 million one-year sponsorship. In the Bundesliga, this is a cabbage price, the Bundesliga boss Bayern Munich is tens of millions a year, but Frankfurt is also picked up, because almost no one cares, it is not easy for a promoted horse to get good sponsorship, who knows if it will be relegated the following summer, the club's brand value is not large, and the results are unstable, of course the sponsors are not interested.

But Eintracht Frankfurt now have two Chinese players here, and the results don't look like they will be relegated at the end of the season, which is different, even if foreign sponsors are still not interested, but for Chinese businessmen, this is a huge business opportunity.

It's a great partnership.

However, $3 million is a big contract for Chinese football, and this year's Marlboro naming fee for the A-League is 15 million yuan, and the naming fee for each team is only about 8 million yuan. Jianlibao is now talking to Frankfurt not about the naming fee, but about the stadium sponsorship fee. As for the naming rights of the stadium, it will need to be negotiated from next season.

But this is not the most important thing for Jianlibao, because Yang Chen and Zheng Zhi may not stay here for a long time, if they really want to do this, Frankfurt is not the best choice. Jianlibao now takes the first step and only wants to re-play its signboard in China.

After finalizing the contract with Frankfurt, Jianlibao had a big move here, and immediately changed the face of the billboards inside and outside the Frankfurt stadium on the same day, just like the stadium suddenly suffered a major renovation, although it seems that the amount of work is very large, but in fact it is not so exaggerated, one day and one night is enough time to arrange all kinds of advertisements.

At the same time, Zheng Zhi and Yang Chen filmed the first TV endorsement commercial at the Frankfurt Stadium, which took more than three hours to shoot, with the Eagle Stadium in the background. According to Li Jingwei's meaning, this advertisement will have to be put into CCTV tomorrow......

On Saturday morning, a group of media reporters came to the gate of the Frankfurt training ground early. Ehman Trout didn't pay much attention to it, thinking that he was here to interview him about how he faced the mighty Bayern Munich, but who knows if it wasn't.

"Aiman, I heard that Zheng got into a fight with Risher after the last round and beat her up, is there such a thing?" Albert of "The Kicker" is a lot older, and he still has to squeeze with the young people.

"Emman?"

Emman Trout also looked confused, fighting? I've never heard of this.

"What did you say?"

"After the last round, Zheng beat up Lishe in the players' tunnel."

"Huh? Who do you listen to? ”

"Bild reported, but they don't have any evidence either, just bought the news with money from a Kaiserslautern staffer."

"Ah, what you don't have evidence, you all want to believe, and then come to me to prove it? Am I stupid, am I? You go there first and find the evidence, and then I want to figure out something with you that has not been proven? ”

Zheng Zhi fighting? He wasn't sure, because although Zheng Zhi seemed to be very well-behaved and honest, he had beaten Janssen, who had only just returned to the training ground.

"Why don't you interview Risher? Rishe should know this matter best, he is the party. If he was beaten, he should have come forward and admit it. ”

"Risher doesn't admit it, but he was seen in the hospital and injured, still in dental."

"Ahh~"

"Then you should pay for the guy who saw them fighting."

"We don't need to look for it, because the Bundesliga disciplinary committee has already intervened in the investigation and brought the guy over. Results will be available soon. ”

"Oh......"

Emman Traut walked into the training ground with steps, and no longer talked to Ebert about it, whether it was true, he could ask Zheng Zhi, as for the punishment, let's talk about it later.

Soon, he found Zheng Zhi at the gym.

"Zheng,"

"Did you read the report in the morning in Bild?"

"Looked." Zheng Zhi nodded.

"Is that true?"

"Yes."

"Why?" Emman Trout was a little surprised, but he still calmly wondered why Zheng Zhi did this.

"Because he said Monk Chinese, and he also said monkey,"

"This is Chiguoguo's racism."

"So I have to serve him with my fists."

"Uh," Emman Trout touched his forehead, "good beating." ”

"Were there any other witnesses present?"

"Yes, Barak was with him, and he was angry when he heard it, and Bremer, Sforza, Shure, and Webb, I don't know if they heard it, but they definitely saw me beat him."

"Oh, that's with Barak. If he really said these things, I believe you won't have any problems, the unlucky one is Risher, since the disciplinary committee has intervened in the investigation, he can't escape, and when the time comes for you to be investigated, you can say whatever you want, just tell the truth of the facts. ”

"I understand."

“ok。”

"Are you going to be with me at the pre-match press conference at noon? I'm sure media reporters must be curious to know the truth of this matter, and it may be the best way for you to face it directly and tell the facts. ”

"There is nothing wrong with it."

※※※※

This is not just a matter of discussion in the cities of Frankfurt and Kaiserslautern, but also in Germany. Zheng Zhi's character was once again put in front of the stage.

Even Bayern Munich's pre-match press conference talked about Zheng Zhi.

"Lothar, what do you think about Rishe's beating up in the tunnel?"

The fire in Matthaus's stomach has not been extinguished, and he has been haunted by being taken away from Zhou Wei, and now when it comes to Zheng Zhi, he is not welcome.

"That kid, the ball is very good, but the character is too bad."

"As a professional player, you have to have good skills, but you have to have a good character."

"In the Bundesliga, a civilized football stadium, of course we have to reject violence and return the field to a pure land. We played football, not at the Colosseum. ”

"I think the media can't ignore these factors when judging whether a player is good or not."

……