Chapter 347: The Attention Economy
Of course, Warner's eagerness to show the world his Kaizi attributes is just a vignette after the release of "Spider-Man 2", and the whole news is only circulated among the top leaders of the industry, and outsiders don't know it at all.
In this way, the market feedback of new movies is the mainstream news that dominates the public's attention, major newspapers and magazines tacitly publish reports related to it, and cable TV networks are not willing to be lonely, and they have used the old news that has been said to be bad in various channels as a first-hand breaking news, and excitedly shared it with the audience in the column, and the most excessive thing is to show Roland Allen that investing in Rotten Tomatoes is just an accident, and the news corp that is eyeing ING because of true love.
As a movie inventory program updated every Monday, FOX TV is a gathering of talents from all over the world, the director of hundreds of schools, and the wisdom of the five lakes, making a hodgepodge of stew, the point is, even if the news is stewed, the most laughable thing in the industry is that while FOX is possessed by the tailor, he also incarnates as a licking dog, reasoning with facts, and stripping Roland Allen naked for others to see.
"Good evening, everyone, and welcome to the latest episode of the film inventory. Today is December 21st, three days before Christmas Eve, and as Christmas is approaching, all the movies in this year's Christmas file have been launched. ”
"I believe that many people have watched some movies on their days off, but I don't think anyone will finish watching all the new movies, so in the next fifteen minutes, I will share with you the box office information of this year's Christmas movies, I hope the public's viewing ideas can provide you with some reference, don't regret missing your favorite content."
"The first is "007: Black Sun Crisis", which was released on November 19, the combination of Pierce Brosnan and Sophie Marceau has cut 89 million box office in the past month, and the binding interaction between the two in the movie is the biggest attraction of the whole movie, and the existence of Denise Richards also adds a lot of fragrance to the whole movie."
"The second is "Toy Story 2" released on November 24, this series of sequels produced by Pixar and voiced by Tom Hanks brought laughter to children, and in the past nearly four weeks, it has cut nearly 150 million at the box office, unlike the previous work about jealousy and self-knowledge, this one is about choices in life, loyalty to the game, the content is more profound, and more educational, compared with those vulgar animations, it is very good."
"The third is the movie "Miracle on the Green Mile", which was released on December 10, and is also related to Tom Hanks, in the past eleven days, this movie has only received less than 40 million box office, of course, this does not mean that Tom Hanks's box office appeal has declined, but this dull R-rated film with a duration of more than 180 minutes is aimed for the Oscars, and the theme and time limit its number of films, so it is not as good at the box office as other commercial films."
"The fourth is released on December 17, the latest masterpiece of the "Lion King" director, "The Elf Mouse Brother", which is based on the film of the same name that has been hailed as "the most read and beloved fairy tale of the twentieth century", has only received less than 10 million box office in the past three days. That's right, the film, which invested more than 100 million, completely lost out in the competition for this year's Christmas slot, because it bumped into Roland Allen and his "Spider-Man 2". ”
"In the past three days, the average daily attendance of more than 3,000 theaters in the United States has reached 1,800, and the average ticket sales of a single theater are as high as 280,000, with a total box office of 252 million, but Roland Allen alone took ......"
"One point eight hundred million."
"Yes, you heard it right! Roland Allen has slaughtered the market again! He has turned countless people's excited and sad box office games into his own backyard! But—"
"To be honest, I wasn't surprised at all when I saw that number."
"Because all the accidents turned into the expected satisfaction and joy."
"No way, who made us like him, love him?"
"We fell in love with the little imp named Kevin McAllister when he was home alone on Christmas Day '90; And when it was Christmas '97, when the guy named Jack Dawson sacrificed for love, liking, it became love......"
"Roland Allen's personal resume, I don't need to repeat it at all, what does it mean to be 800 million in three days, I think after the release of "Jurassic Park", you have heard countless analyses and introductions, and everything related to "Spider-Man 2" has also been revealed by major websites in various media, so I won't elaborate much on these contents today, and what I want to say is that after watching "Spider-Man 2", I really feel the changes of Roland Allen."
"In the past ten years, Roland Allen has produced a total of 12 movies, excluding "Spider-Man 3" that has been filmed but will be released next year, and "Captain Hook", "Forrest Gump" and "The Lion King" dubbed, there are actually only eight movies starring him, and these eight movies have received a total of more than 5.8 billion box office."
"The average box office of each film exceeds 700 million."
"Such achievements have made Roland Allen a superstar, and it has also allowed him to rule an era, in the past ten years, even the Oscars have not been as popular as Tom Hanks, let alone other stars......"
"In this case, Roland Allen has become a representative of business in the hearts of countless people, just like George Lucas and Steven Spielberg in the seventies and eighties, when Roland Allen is mentioned, it is invincible at the box office, and the depth opposite to the box office will also become a stereotype mark on his body that cannot be erased."
"Many people think that Roland Allen is a box office superstar, and his movies can deceive little boys and girls, and the so-called thoughts, which are not at all, belong to the type that is lost after watching it."
"At first, I thought so too, because whether it's the Home Alone series or the Terminator, whether it's Jurassic Park or Titanic, these movies bring us laughter and make us cry, but soon after we walk out of the theater, the imprint that belongs to them in our brains will disappear with the passage of time."
"We can name the movie, but we can't think of it."
"His films feel like fast food, full of food, but hungry fast."
"But after watching "Spider-Man 2", the empathy that came to my face made me tremble on the spot."
"It's not that this movie once again poked my tears and broke my heart to tears, as others have said, but the familiarity that greeted me made me see my own shadow from Peter Parker."
"I'm not the same as Peter Parker, I'm not a superhero, I don't have superpowers, but I'm the same as Peter Parker, every moment of my life, I make choices, Peter Parker chooses how to use his superpowers when he is young, and we choose our future lifestyle when we are young, Peter Parker's choices determine his future path, and our choices are also affecting our lives, it can make us excited and we can be annoyed."
"I don't think Gwen Stacy's death is the biggest tear in the whole movie, because for us, isn't it a true portrayal of what happened to us? On the surface, "Spider-Man 2" tells us that behind every superhero, there is unknown pain, but at the same time, why not say that each of us must cherish the present? ”
"Cherish the present moment, treat every opportunity to choose religiously, and make every decision carefully, because no one knows how much impact your decision today will have on your future."
"Unlike those commercial movies that purely rely on fighting and killing to promote the progress of events, "Spider-Man 2" is the most profound commercial movie I have seen since I started in the industry, and it is also the most perfect movie I have ever seen that integrates ideology and business."
"It doesn't carry out superficial preaching like "Phantom Menace", and it doesn't infuse the audience with a world like "Phantom Menace", but integrates all ideas and various worldviews into the plot."
"It made me discover my lack of words, because I can't describe my inner excitement in simple words, all I can say is that if I had the right to vote, I would vote for Roland Allen in this year's Oscar for Best Actor! I'll give James Cameron a vote in this year's Oscar for Best Director! I will vote for "Spider-Man 2" at this year's Oscar for Best Picture! ”
"Because, once again, they have touched the true meaning of the movie."
"Since the invention of cinema, it has been a tool, a tool capable of carrying pictures, sounds, and ideas."
"But as the film moved towards industrialization, almost everyone went to extremes."
"If you want to win the award, then you will cater to the taste of the judges, and if you want profit, you will be crazy about pursuing business."
"But the former's simple preaching will only make the film gradually become niche and eventually die, while the latter's unintentional management will make the tools that can carry ideas lose its greatest significance."
"In the past, few people were able to grasp this balance, but since James Cameron said 'a well-made commercial film is an art film,' they have proven the truth of this phrase twice in a row."
"Titanic" is about love with heart, and "Spider-Man 2" is about choices with heart."
"They use real achievements to tell the world that the audience has no standard desire for a good movie, not logical confusion, but communication from the heart, many viewers don't know what they need, but the audience knows that what they want to see most is sincerity, as long as the production team shows sincerity and does everything as best as possible, the audience will naturally pay for it."
…………
One stone stirs up a thousand waves!
When FOX's review program entered thousands of households in America through optical cables, the feedback from public opinion was even stronger!
Yahoo –
[Have you watched the latest movie inventory of FOX TV? It just goes to my heart! 】
[I took a look! They've done a great job this issue! 】
[That's right! Especially the last sentence! We, the audience, don't know what we need, but we can tell the sincerity of the production team! It's true that we don't know about filmmaking, but we also have aesthetics, and we know which movies are fooling us and which ones are being made with care, and in this case, of course we will pay for the latter! 】
MSN——
'FOX is finally a man again! ’
As long as it is created by man, there will be problems, big or small! Some problems can be solved, some problems cannot be avoided, we are laymen, we don't know where this standard is, but we can see that a production team is not trying its best to solve every problem! ’
That's right! If they blindly treat us as mentally retarded, then they are the real mentally retarded! ’
IMDb——
"That's right! Sincerity is the fundamental core of what we like about a work! ”
"Star Wars gave us a vast expanse of space and gave us wonderful fantasies, and we were able to feel the sincerity of George Lucas when he made it, so we loved it! But "The Phantom Menace" tells the story we've already heard through the mouths of other characters, and the unlimited repetition is insincere, so we hate it! ”
"Yes! That's what we love about Roland Allen! From "Home Alone" to "Terminator 2", from "Jurassic Park" to "Titanic", and now the "Spider-Man" series, although these are all commercial films, he is indeed telling us new stories! This is the root of our love for him! ”
"Roland Allen has a problem with him and we can see his problem as well! In "Spider-Man 1", the emotional release he showed in the face of Benjamin Parker's death was too embarrassing! But he did solve the problem, in "Spider-Man 2", although he and Reese Witherspoon are not a couple, the emotion is much more harmonious than the first part! And isn't this a manifestation of sincerity? ”
"That's right! That's what we love about him! ”
…………
The approval of the Internet is the least costly way for people in this era to speak.
And because of the recognition of the FOX Licking Dog review, the box office decline of "Spider-Man 2" has also stagnated.
There's no way around it.
Who made Roland Allen too appealing to fans?
In the first weekend of the movie's release, it was able to squeeze out all the box office of other movies, and then, the box office crash is the norm, the stop decline is an accident, and the reverse fall...... That's a perversion.
What's more, there is no such thing as a reversal of Roland Allen's movie box office right now.
However, even if the media reviews can't stimulate the box office, the impact on the film's word-of-mouth is still extremely far-reaching.
When it was first released, the rating of "Spider-Man 2" on IMDb was as high as 9.3, and after FOX waved the flag, the rating on IMDb has stabilized at around 8.6.
Belch......
Well, that's also something that can't be helped.
Because the first to score is also the fans, and the fans will infinitely raise the rating of the work, so after that......
It can only be a constant decline.
And want to stop the fall and reverse the fall?
Then we can only expect the situation like "The Godfather" vs. "The Shawshank Redemption" or "The Dark Knight" vs. "The Godfather" in the future.
However, whether this situation will occur or not is not important to the capital who is watching the play.
How good is Spider-Man 2 really?
They are not interested at all.
What really interests them is the monopoly of attention shown by Roland Allen!
What is the star economy? What is star-making mode? Why did previous stars always give people the concept of kings and queens?
Isn't that because people's attention was monopolized before?
Media channels are monopolized, content channels are monopolized, you have to watch what capital tells you to watch, and even your own aesthetics, that is all imposed by capital, otherwise, why does Fox think that Marilyn Monroe is just a commodity?
Isn't it because Marilyn Monroe is the aesthetic pushed out by capital?
The so-called empty alleys caused by the TV series are just that the people have no choice.
It's not those things at all, how bullish they are, and it's not those contents, it's really a pig on the cusp of the times.
It's just the inevitable success of the monopoly.
But with the advent of the Internet, people have more channels to access content.
In this case, cracks have appeared in the original monopoly.
In the past, if the media shouted "Ghost Menace" cow beep, it was cow beep, but now, when the media shouts "Ghost Menace" cow beep, people who can judge will give disapproval on the Internet.
Because of this, one superstar after another will fall off the altar.
Because the premium brought by the monopoly has been punctured by the Internet!
Therefore, George Lucas, the father of Star Wars, was sprayed as 'Star Wars that he knows a hammer'.
And Steven Spielberg was also sprayed as a 'black-hearted Jew' after "Broken Lock Fury".
According to normal development, Roland Allen will be the last supergiant who can be molded into a golden body in the true sense, and according to the law of the times, unless he dies young, he will eventually fall off the altar, but now......
"He's probably the only guy alive who won't fall off the altar." Looking at the feedback report of his subordinates, in the office of the chairman of News Corporation, Murdoch, an old coin, showed an emotional smile, "He wants to monopolize people's attention." ”
"The essence of the attention economy is content, and in the absence of a monopoly on people's attention, God does not exist."
"But if you can continue to monopolize, whoever monopolizes will be able to continue to create gods."
"Before, we were all wondering why he cared so much about the Internet."
"Now, the results are already in front of us."
"Steven Spielberg is planted, George Lucas is down, but Roland Allen is alive and well."
"Is it because his work is really better than theirs?"
"No, that's because Yahoo is his, IMDb is his, and MSN is an ally Microsoft."
"And we, the traditional media, are actually his allies."
"If the traditional media does not publish his negative news, then he is upright, and the traditional media does not question his identity, then he is flawless, and there is no bad comments from his netizens on the Internet traffic, then he is flawless, and in this case, as long as someone questions him, then they will only face two situations, either they suspect that they are wrong, or they suspect that the world is wrong, but in the case of monopolizing the Internet voice channel, people will only question that they are wrong."
"This kind of impact is extremely terrifying, because it is brainwashing in disguise."
"No wonder he cares so much about Rotten Tomatoes and IGN, it seems that this kind of thing really can't be allowed!"
If Roland heard Murdoch's words, he would definitely be speechless in surprise.
Is it because the analysis of old coins is wrong?
No!
It's because the tabloid king is right!
Attention economy is a term in economics, and to put it in layman's terms, traffic is similar to it.
Maybe for people in this era, they can't understand what traffic is, but for Roland Allen -
Traffic is the world.