Chapter 1483: You Know Huaxia Best
"Chairman, Mr. Hans has arrived," said the secretary to the chairman of BMW, the secretary to the chairman of BMW, at the headquarters of the Bavarian Mechanical Engineering Plant in Germany, which is the global headquarters of the BMW Group.
"Call him in!" Bi Ruide said, after a while, this Mr. Hans had already appeared in front of Bi Ruide.
That's right, it was the German Jia Yapeng saw on the plane.
In fact, when he saw Hans's business card, Boss Jia knew that he was afraid that he would still meet him again.
"Do you know why I called you back?" BMW's chairman, Brude, is straightforward.
"I'm so sorry, I don't know!" Hans wanted to scold his mother in his heart, he stayed well in Huaxia, although the place was a little behind, but as a foreigner, he was really very popular in Huaxia, in life and spirit, and at the same time enjoyed the life of a human being, Hans didn't even want to leave Huaxia.
As a result, Bi Ruide called him back from Huaxia with a phone call, and a young man was deflated on the plane, and Hans was also very unhappy.
But he didn't dare to say this, but he apologized that he didn't know.
"Because you are the person who knows Huaxia best within our group, our group needs your opinion to help us make decisions!" Billed laughed.
"Chairman, does the company have any big moves for the Chinese market?" If this is the case, as the vice president of Greater China, he has a lot of rights and opportunities.
"Nope!" Breed shook his head, half of Hans's heart cold.
"About five days ago, the company received a call from Huaxia Enterprises, they expressed their intention to acquire the Rover brand, and at the same time to investigate and negotiate with Rover!"
"So I want to ask for your opinion, after all, you are the one who knows Huaxia the most among all of us!" Bi Ruide said.
"Acquisition of Rover Motors!" Hans was also taken aback: "This is impossible, in the Chinese automobile market, there is no company that has the ability to buy Rover Motors!" ”
"But that's just the way it is, we did receive such an acquisition letter!" Bi Ruide said.
"So who is this company? FAW, SAIC, or BAIC? Hans broke out several names in a row, which is his cognition, Huaxia Company, which has the strength to buy Rover Motors, is the largest state-owned enterprise in Huaxia in terms of automobiles.
"Neither! They are Daqian Group! ”
"Daqian Group?" Hans was stunned for a moment, as if he had never heard of the company.
"What? You don't know about this business? This made Bi Ruide look at Hans with some doubts, and couldn't help but wonder, what did this guy do in the two or three years in Huaxia? I'm going to check on him.
"Of course, I know that this is the largest private enterprise in China and the only private enterprise in China that is one of the world's top 500 companies! It's just that this company has never been involved in the automotive industry, and I didn't expect them to be interested in cars! Hans hurriedly remedied, Daqian is so famous in Huaxia, Hans has more or less heard of this name, but for Daqian, he also knows such a thing.
Let him say it himself, this is not a car company, and Hans is too lazy to pay attention.
"You know, do you think this company is genuine about buying Rover, or is it teasing us?" Bi Ruide was a little worried, he also sent someone to investigate Daqian Group, and found that the main business of Daqian Group was in electronic products, and it was true that he had never been in contact with the automotive industry, which made Bi Ruide very puzzled and unassured, afraid of what conspiracy was hidden behind Daqian.
Or simply just tease them.
"I think they just want to test the waters! They may just want to enter the ranks of automobile parts production" Hans immediately said, "Daqian Group is an intensive labor enterprise, to squeeze the blood and sweat of workers for profit, but the electronics market is so big, Daqian does not have its own top technology, it is estimated that they can not see the growth point in the electronics industry, so they want to test the water in the automotive industry, after all, a car has tens of thousands of different parts, if they can enter the auto parts manufacturing industry, Then the company's performance naturally has a new growth point. ”
"If that's the case, they just need to be honest in production, so why buy Rover cars?" Bi Ruide was puzzled.
"Maybe they're just trying to use that as an excuse to get in touch with us! I know the Chinese people very well, they are stupid and stupid, but they are very face-saving, if they come directly to the door to ask for an order, it must be a very slap in the face. So under the pretext of buying Rover Motors and setting up a relationship with us, and then asking for orders! Hans showed his understanding of the Chinese people.
"Or, they want the production technology of auto parts, and the Huaxia people are like this, in the name of joint ventures, stealing a lot of technology from our BMW!"
"If that's the case, there's no need to talk about it!" Bi Ruide shook his head, he was still looking forward to the sale of Rover Motors, and wanted to sell this hot potato.
Because Rover Motors is the biggest stain in Brave's heart, and it is also his biggest loss in BMW.
At that time, the idea of Pyrrhide was to borrow the high-end brand of Rover to open up the high-end market in Europe and the United States for BMW.
But he found that he had overestimated Rover's brand appeal.
When he was young, it was the most glorious time for the whole Rover, when Rover's status in Europe was similar to Porsche's status in China, a proper high-end brand, and even almost put it together with Rolls-Royce.
It's a pity that Bi Ruide is already old, and the current main consumer force, those middle-aged people in their thirties and forties, when they grew up, it was when Rover fell into the clouds, in their eyes, Rover was a self-righteous garbage and fool, how could they look at the brand of Rover.
The result is that Rover, a high-end car brand, is far less than its own BMW 7 series sales, the difference between the two is as high as more than 30 times, it turns out that the acquisition of Rover is a huge mistake and loss, and now this mistake is a little overwhelming, and there are already many people in the company who want to use this as an excuse to drive Briede.
If Pyrider can sell Rover at this time, it will certainly solve Ribred's urgent need.
It's a pity that this guy believes in Hans's judgment a little too much, and at the same time, he also feels that Huaxia Enterprise has no possibility of causing it himself, and in addition, he also has a very important acquisition in his hands, once it succeeds, it can change the brand influence of the entire BMW, so Bi Ruide thought for a while and said, "Mr. Hans, then you will be fully responsible for and deal with the acquisition this time, after all, you have been in Huaxia for so long, and you can speak Chinese well. You're better able to read through the minds of those guys. ”
"If Daqian Group really wants to acquire, you can start an advance negotiation with them, and if the price is concerned, you can quote $1.4 billion first, and then pay back the rest!" Bi Ruide explained.
"Yes!" Hans said immediately, and Bired nodded, and let Hans out, and then he continued to ponder another important acquisition in his hands.