Why?

Why, exactly?

Are these brands crazy?

He has obviously taken away the naming rights, why is there still a lot of money to be made.

No!

It should be said that I have earned more.

If you follow the contract signed with Shencheng Satellite TV last time, the advertising revenue is indeed about the same.

Last time, I was able to get 10 million production fees for each issue, and then divided into 50% of the advertising costs, but this issue has almost no suspense and can get 80% of the production fees and 80% of the advertising revenue.

It's so hard for me.

But I'm an Auror, and I don't look like it in front of(╥_╥)so many people.

"Brother, although you didn't win the bid, you don't have to be so sad, and then there is "Ultimate Challenge", by the way, brother, what is your product?" is still the workplace elite sitting next to Lin Dong.

A big man with thick eyebrows and big eyes turned out to be Kazlan's person.

It was he who used 280 million to bid for the first secondary advertising space.

Lin Dong was so sad that he lay on the table, so he was regarded as too sad by the elites in the workplace.

Yes, and Ultimate Challenge.

No wonder people say that this is not a big deal now, but there will be more difficult times in the future.

The ancients did not deceive me.

Next up are the three commercials for Ultimate Challenge.

One naming right, and two sub-advertisements, which is also the focus of everyone's pursuit today.

The ratings of "Ultimate Challenge" are even more popular than "I want to release a record", and the big names in the big names are invited, and the first few episodes of the first season are the run-in between the six fixed guests, but the two hottest male and female stars are fixed in each issue.

Otherwise, the budget of 300 million is really inexhaustible.

Because it is Kleist's variety show, Zhou Boyao's appearance fee is not high.

Since Zhou Bo is not a good actor, it is naturally impossible for others to have much money, at least not much more than Zhou Bo.

There is no doubt that Zhou Bo is the ceiling of "Ultimate Challenge".

Even Xu Lang and his daughter-in-law on this show also complied with this upper limit.

The budget of 300 million is not a small amount, except for inviting guests, everything else is spent on program production.

In the 2015 variety show competition, there are different opinions on which one is more popular, "Ultimate Challenge" or "Run".

Judging from the data, it is the ratings, and "Run" is even better.

But from the point of view of word of mouth, everyone gave "Runaway" a score of 7.5 on the bean sprouts network, which is already a rare high score in variety shows, and "Happy Camp" is only 7.3 points.

However, "The Ultimate Challenge" has a score of 9.2.

This gap ......

By the way, "I Want to Release a Record" is 8.3 points, and there are many classic scenes and classic songs in this variety show, but it is still not as good as "Ultimate Challenge".

There are very few variety shows with a score of 9, and most of them are knowledgeable.

"The Ultimate Challenge" is a reality show.

It is absolutely phenomenal that a reality show can do it to this extent.

Only this kind of variety show with a strong reputation can have a long-term influence, that is, if you look at it again after many years, you can still find it very interesting.

Such a variety show has a higher advertising value!

Therefore, the two sub-advertising slots of "I Want to Release a Record" are still just appetizers, and the next thing is the main event.

"I'm sorry, I have something to do, so I'll go first." Lin Dong stood up and left the venue early.

He couldn't stand the irritation anymore.

And in Shi Shanshan's eyes, she didn't feel that Lin always couldn't stand it before leaving.

She thinks that Mr. Lin will be very satisfied with her and this advertising bidding.

I probably thought she was just a college student, so I didn't feel at ease.

That's why I proposed to be there in person.

Now it's reassuring!

There's no need to follow up any further.

Queen Shi smiled and looked at these people in the audience, as if she was looking at a flock of lambs waiting to be slaughtered.

"Ladies and gentlemen, "The Ultimate Challenge" has been a huge success, and our company has increased its investment in order to make persistent efforts, and the budget of the new season of "The Ultimate Challenge" has reached 350 million!"

It's 300 million, and it's still going up?

Do you Kleist still want to make money?

Brands don't know how Kleist signed the contract with Shencheng Satellite TV, and their worries are not unreasonable.

Generally speaking, most variety shows have the highest cost at the beginning.

After all, it is necessary to have word of mouth.

Only when the time span is relatively long, it will appear because of the change in the value of the guest.

Now, the word-of-mouth of "The Ultimate Challenge" has risen.

Isn't it time to reap?

"In the second season of "The Ultimate Challenge", we have set our goal on a global scale, and the ultimate challenge will become a program filmed abroad, and we promise that at least three of the twelve episodes of the next season will be released abroad."

Shi Shanshan continued to add chips.

The reason why the advertisement of "I want to release a record" can sell more than 500 million is naturally because of the abundant chips.

。。。

Lin Dong returned to the company and returned to his office.

I was stunned for a while.

But what should have come is still coming back, and it will not change because of his imminent escape.

"Mr. Lin, the naming rights of "Ultimate Challenge" were sold for 550 million, two secondary advertising spaces, one sold for 300 million, and the other sold for 310 million, a total of 116 million, plus 580 million for "I want to release a record", this time our advertising bidding meeting, the total transaction volume reached 174 million, Mr. Lin, I am fortunate not to be dishonored!"

As soon as Shi Shanshan's side ended, she immediately reported the good news to Lin Dong.

Lucky not to be dishonored?

Who gave you the order?

Lin Dong threw away his mobile phone, aggrieved and didn't want to speak.

Queen Shi, you're done, when my laboratory is built, I'll study the hair removal decoction, and your brain will come back soon!

17.4 billion, if it is divided into eighty.

That's 1392 million, and if you get it, there will be 1.3 billion.

Why didn't Guo Jia control it.

These companies are thinking about advertising and marketing all day long, and hundreds of millions of advertisements are smashed, and they don't have the heart to sink down and die about quality.

Some brands specialize in contracting all kinds of advertising space, and they spend tens of billions of dollars a year.

Last year, that is, in 2015, Shenqi Group ranked first with 9.727 billion yuan in advertising expenses, and the company also topped the advertising cost list with 10 billion yuan last year.

A milk company ranked second with 7.276 billion yuan.

In terms of industries, pharmaceuticals, biotechnology and life sciences accounted for 12 of the top 30 advertising spending, food and beverage accounted for 5, real estate accounted for 4, and companies in automobiles and capital goods industries were on the list.

Could it be that all these advertising dollars fell from the sky?

It's not all about consumer exploitation.

It's time to limit it.

If anyone knew that Boss Lin thought so, it is estimated that they would definitely complain about him, and be... Still want to...

It's a pity that advertising bidding is a normal business behavior, and it is impossible for him to set a bidding ceiling for brands, so he can only complain to Second Brother Guan.