In this regard, Boss Lin couldn't stop nodding.

It's free.

It has to be free, and Mr. Shi really won my heart.

And the faces of the brands are finally a little better.

Free stuff, who doesn't love it.

Short video ads really don't have much value, but it also depends on what platform the short video ads are.

This short video of meow has the label of Kleist, which is very reassuring.

And more importantly, Meow Yin got the title of "I want to release a record".

This exposure is ......

It's just that everyone belongs to the old rivers and lakes, so they won't show this joy.

"Since it's all right, let's get started." Shi Shanshan was very satisfied with everyone's performance, and she didn't believe that this group of old foxes could still endure it, and the louder the protests, the more ruthless the bids would be.

"Our variety show "I want to release a record", the budget for the first season is 150 million, and the second season has been slightly increased, and the current plan is 200 million, but there is no cap, and the budget can be increased at any time, of course, the increase in the budget has nothing to do with the advertising contract signed before, and I will not ask you for additional money."

The smiles of the brands are even brighter.

The better the increased budget, the better the quality of the program will be guaranteed, and the better the effect of the advertisement.

"As you can see, "I want to release a record" and "I want to release a record tour", as well as "Meow Bang Music Festival" have formed a very good interaction, so we plan to combine these three parts, that is, the concert and the festival will no longer advertise investment, and all the advertising resources will be given to this year's bidding winners."

The smiles of the brands suddenly became complicated.

It's not that they don't want the resources of the concert tour, nor do they look down on the meow list music festival.

The popularity of these concerts is obvious to all.

The problem is that Queen Shi is sending short video advertising resources and four concerts, and it is also sent before the bidding starts.

The sinister intentions are obvious.

Isn't this just price gouging?

You can imagine how fierce the fight will be.

However, the stupid Boss Lin is still secretly happy over there.

It's good, it's long overdue.

He really wanted to ask the system, why Shi Shanshan could send this and that, it was no problem to send it for free, but he, the boss, couldn't.

""I want to release a record" secondary advertising space, the first round begins!"

After saying everything that should be said, Shi Shanshan didn't talk nonsense and started bidding directly.

The first round of bidding was 150 million, and the bidder was actually - black and white live broadcast, yes, it is a live broadcast platform made by Prince Yida.

Everyone was happy.

Why didn't this thing be excluded during screening?

Even if there is nothing dirty about the black and white live broadcast and the meow tooth live broadcast, they are all competing products no matter how they are counted.

Kleist's variety show department is doing this, isn't it afraid of Meow Tooth live protests?

This joy dilutes the shock of 1500 million.

Only a small number of calmer people will seize the price of 150 million yuan for comparison, and when "I want to release a record" bidding last year, the first round of secondary advertising space was only 30 million.

It's just a secondary ad slot!

And that's just the first round!

"Friends of black and white live broadcast, congratulations on winning the first round, and then move on to the second round."

Shi Shanshan was also a little annoyed, she didn't do the screening.

The people at the bottom are too careless in their work, how did the black and white live broadcast get in.

Meow Tooth Live is indeed not afraid of challenges.

But the company's competitors do have to be excluded.

You will never see an advertisement in a certain treasure, because undertaking an advertisement represents a kind of recognition, thinking that you are the best.

It's hard for people who don't become a treasure to think that their own family can't do it, only a certain east is the best.

Then you guys are still, just disband and finish it.

Of course, affiliated companies are not so particular, everyone operates independently, independently completes their own KPIs, and there will also be a situation where the products of a group company advertise competing products.

It's just that it's not that much.

After all, everyone still has to be harmonious.

"Two three hundred million, congratulations to the friends of the black and white live broadcast, and then the third round!"

Queen Shi was about to stop laughing.

Last time, there were two secondary advertising spaces in "I want to release a record", one of which was sold for 60 million, and Chen Yinhui's Meow Ya live broadcast was won at a friendly price, because other brands didn't want to compete with him.

The other sold for 1.5 billion.

But this is only the second round, and it has already exceeded 200 million.

The naming fee of many variety shows does not cost 200 million.

It's just a secondary ad slot.

Lin Dong's mood was complicated, what was he thinking?

On the one hand, I am afraid that this advertising space is so valuable, but on the other hand, I think that if the black and white live broadcast gets this advertising space, will there be a chance to kill the meow tooth live broadcast.

"Two hundred million, congratulations to Carslan!"

Thanks to my big eyes of Carslan.

Shi Shanshan breathed a sigh of relief, finally it was not a black and white live broadcast.

In fact, the third round of black-and-white live broadcast is 250 million, which is only 30 million compared to the winning bid.

Kazlan's representative stood up to accept everyone's attention, and then came to the stage to sign the contract with Shi Shanshan, shaking hands to indicate that the contract came into effect.

They originally planned to spend one or two hundred million to title a second- or third-tier variety show.

This time, I came to participate in Kleist's variety show bidding, just to observe the enemy situation, after all, those who can be allowed to enter here are all relatively powerful brands in China.

However, the person in charge felt more and more that the secondary advertising space of "I want to release a record" was also good.

The audience is basically young people, and so many resources are sent.

The resources on the short video side are disliked by others, but they think they are good.

Moreover, they also plan to talk about cooperation with Meow Ya Live, if the cooperation here is good, it is estimated that it will be easier to talk over there.

So he temporarily asked for instructions and decisively got the first sub-advertising slot.

280 million, spend it and say that you don't feel sorry is a lie.

But as long as it's worth it, then it's all easy to say.

Kleist's two variety shows have proven its value with facts.

"Second secondary advertising slot ......" Shi Shanshan glanced at the black-and-white live broadcast and announced the start.

Black and white live streaming is no longer a threat.

Their budget is obviously controlled below 280 million, and the next sub-advertising space is unlikely to be less than 280 million.

Of course, this is not absolute.

Bidding is a lot of fun.

Like this, two basically identical advertising spaces are filmed in a row, and everyone's hearts are very entangled.

Normally, the first one is relatively cheap.

But there will also be a situation where everyone is afraid of the competition for the second one, and everyone is rushing to fight for the first.

Then the first one is not worth it.

After three rounds, Shi Shanshan announced with a smile: "Congratulations to Xiang Piaopiao, 300 million won the second secondary advertising space, and "I want to release a record" is over." ”

The two sub-advertising spaces won a total of 580 million advertising fees.

It's simply not too powerful.

In the last round, the three advertising spaces were only sold for 520 million.

Now excluding the naming fee, it actually exceeds 500 million.

President Shi's smile has never been so beautiful, and this can no longer be described as a success alone.