Chapter 1485 - Obscure Land Rover

"Is BMW crazy? Just these three brands, they actually want to sell for $3.6 billion! In the afternoon, Hans's list was delivered, but Wang Chuanfu only glanced at it and exploded directly.

Because on the list sent by Hans, there are only three car brands under the Rover Automobile Group, and there are three other factories, one in the country, one in Germany, and one in the United States.

This seems to be quite good, but according to Wang Chuanfu's investigation in advance, these three factories were actually newly built in the 60s, the old Rover era factory.

If it was placed 30 years ago, this may still be a relatively advanced automobile factory at that time, but 30 years later, these three factories have not changed, and the production line inside is still the same as the production line of 30 years ago, which has long been abandoned by the times.

In fact, the three factories themselves have been abandoned, and there is not a single worker in them, but as the Rover Group has been packaged and sold, the only valuable thing is about the land under the factory.

But three plots of land are unlikely to fetch a frenzy of $3.6 billion in any case.

Someone asked, didn't Rover produce new cars? So where are these cars made?

Of course, these cars came off BMW's own production line, but they were just labeled with a Rover logo, so now Rover has actually lost the ability to produce cars.

That's it, after all, what Wang Chuanfu values most is the various technologies, patents, and engineers under Rover Motors.

But since the factories are empty, the engineers are naturally gone, and only the administrative staff are left, and the most fucked up thing is that those technologies and patents are not on the list.

Wang Chuanfu ran to ask, but Hans arrogantly said that these technologies have been integrated into BMW's technology library, and if you want to buy them, you need to add money separately.

This made Wang Chuanfu so angry that he didn't even have interest in talking, and directly announced that he would not buy it, and Mr. Hans smiled, as if the business was very happy.

"Hmph" Wang Chuanfu left angrily, and Hans gave his secretary a look, and the secretary sent Wang Chuanfu away.

"Mr. Wang, don't be angry, in fact, the main responsibility for the failure of this negotiation lies with you!" The secretary suddenly said when he was sending off the guests.

"Why, have we offended you in any way?" Wang Chuanfu asked angrily.

"It's a little bit!" The secretary smiled slightly.

"Oh, please ask the secretary for advice!" Wang Chuanfu was stunned for a moment, feeling that he had really offended this guy, but he didn't know it at all!

"I've only heard!" The secretary whispered, "Our vice president came back from Huaxia on a special plane this time, and met one of your employees on the plane, he was disrespectful to our president, and he also teased women. ”

"As a result, during the negotiation yesterday, our president happened to see that guy, the young man wearing a mask, and he was naturally in a bad mood. Our chairman feels that it is an insult to the entire automotive industry for such young people to stay in the automotive industry...... Hehe, I just heard, as for whether this is the case, I don't know, you can think about it yourself! After the secretary finished speaking, he sent Wang Chuanfu out of BMW's headquarters, leaving Wang Chuanfu who was standing in place and was a little confused.

The relationship is like this, it seems that as long as he expells that young man, everything will still be discussed, but the question is, do you have the courage to fire Jia Yapeng?

Even if you have the guts, do you have the ability?

Wang Chuanfu returned to the hotel with a strange face, and then found that Boss Jia was still looking at the list.

"Chairman, is there anything interesting about this list?" Wang Chuanfu asked curiously, he only looked at this list once, and he was not interested in taking a second look, but he didn't expect Boss Jia to read it with relish!

"It's nothing, I just didn't expect that Land Rover is actually a brand under Rover Motors!" Boss Jia squinted his eyes and said.

Like many automobile companies, Rover Motors naturally has many of its own sub-brands to undertake different markets.

There are a total of three brands under Rover Motors, the first of which is naturally the largest brand of Rover itself.

The second is Land Rover, an off-road vehicle brand, and there is another sports car brand.

If it weren't for seeing this list, Boss Jia really didn't expect that Land Rover and Jaguar, the two well-known brands in the future Chinese market, would actually be the brands under the name of Rover Motors, and now they are just small brands that are packaged and sold.

Later, Rover cars were broken down and sold, Rover was resold to the Chinese, and Land Rover was sold to the Ford Group for $2.9 billion.

It's just that Land Rover continued to lose money in the hands of Ford, and was finally bought by India's Tata Group for $2.3 billion, so that it became the most famous car brand in India, and later went to the Chinese market to make money for Indians.

Boss Jia actually has no interest in Rover Motors, but he is very interested in the two brands of Land Rover and Jaguar.

Range Rover, in particular, is the world's first truly urban SUV, which can adapt to urban roads and be able to go off-road.

Thinking of the popularity of urban SUVs in the Chinese market in later generations, if he can buy the relevant technologies and patents of Land Rover and urban SUVs in his hands, it will really make Boss Jia a little hot.

Now urban SUVs are still an undeveloped virgin land in the former world, and now the mainstream of private purchase of vehicles is either good-looking sedans or larger business vehicles, and urban SUVs can only be regarded as some leftovers.

So when India's Tata Group bought Land Rover, the price was quite cheap, only $2.3 billion, but now, the total market value of Land Rover has exceeded $20 billion.

If you look at it this way, in fact, Hans sold Rover, Land Rover, and Jaguar three brands for $3.6 billion, which is still more cost-effective, after all, Ford later sold Land Rover and Jaguar alone, and it also cost $3.9 billion.

However, in Hans's list, only brands and basically abandoned factories, engineers, technologies, etc. are not on the list, and if you buy it in this way, you will obviously suffer a big loss.

"Chairman, such a thing happened just now!" Seeing that Boss Jia gave up the list, Wang Chuanfu hurriedly relayed the information that Secretary Hans told him to our Boss Jia.

"This guy, he teased my sister and actually bit me back, this kind of guy ......" Boss Jia shook his head, he didn't care about this guy anymore, this guy still wanted to take revenge on himself, sure enough, these villains are going to be demoted?