Chapter 662 Free Advertising
"This TV series is not bad, it's a pity that there are no Fuso people in it, it would be nice if a version could be co-produced between China and Japan in the future!" The tired Ichiro Honda originally planned to rest on the sofa, but with the continuous broadcast of TV, Ichiro Honda was unconsciously attracted by the plot, and began to devote himself to the plot of the TV, and even began to think about the great prospect of Sino-Japanese co-production, and then Honda Ichiro fell into a sweet dreamland.
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"Sorry, we at Sony don't have the idea of investing in advertising on VCDs for the time being! If we have a new plan, we'll let you know as soon as possible! With a standardized smile, Hiroshi Nohara rejected the guest in front of him.
Hiroshi Nohara is an employee of Sony's advertising department, and he is usually responsible for receiving various media that invite Sony to advertise, so he is quite skilled in dealing with this salesman from Daqian Entertainment, Jiro Koizumi.
As an experienced veteran employee, Nohara has in his heart the advertising media pyramid that is recognized by all his peers.
That is, the TV station is larger than the newspaper and magazine media, and the broadcast media is larger, and the outdoor media is more special, according to the position of the outdoor billboard to calculate, but at most it is the level of paper media.
The above is just because of the more common types of advertising media, Nohara Hiroshi actually has as many as hundreds of advertising media effect evaluations in his heart, but this VCD media that suddenly appeared, Nohara Hiroshi has to admit that he has not heard of it.
What you haven't heard of is not necessarily not good, but it must be full of risks, so Nohara Hiroshi decided to report this matter to his own leader, and his own leader will make the decision.
And the leader casually glanced at the material of this VCD new media, and refused directly without hesitation.
What the hell is this VCD, something I've never heard of, what's the use of advertising in this kind of place?
So the manager didn't think much about it, and he didn't even have the intention of talking about the price, so he directly asked Nohara Hiroshi to refuse the other party, and Nohara Hiroshi naturally would not go against his boss's will, and there was the above euphemistic refusal.
"Manager, these big companies all rejected us, even if we proposed, we could help them promote it for free without charging any fees, and let them see the effect, but they also refused!" When reporting on work, Jiro Koizumi reported helplessly.
"Oh my God, what can I do!" Hearing Jiro Koizumi's report, the manager was also full of big bags. There is a mandatory order above.,Tomorrow will start a full range of advertising work.,All the CDs that will be released tomorrow.,That's all going to be with ads.,As a result, I even launched the free card.,As a result, these big companies still refuse to advertise.,What can I do.,Isn't this very useless?
Just when the manager was having a headache because of this, Jiro Koizumi on the side suddenly couldn't help but say, "Manager, there is a sentence I don't know, should I say it or not?" ”
"You've said everything, can I still let you not say it?" The manager rolled his eyes.
"Manager, since the above are willing to let big companies like Sony advertise with us for free, why do we need to ask for the consent of these companies?" Jiro Koizumi whispered.
"What do you mean by that?" The manager was stunned for a moment.
"I mean, we don't really care if those big companies are willing or not, let's just help them advertise and put them up!" Jiro Koizumi said quickly.
"But without the consent of the people, in case these large enterprises are unhappy, and they go to the court, we ......" The manager hesitated.
"Manager, let's help people advertise for free, as long as we don't play some negative ads, it's too late for people to thank us, who will really hate us?"
"Even if there are really companies that are unhappy, they generally put up with it, and they won't really go to court to sue us, doesn't it cost to sue us?"
"And the most important thing is that even if they win the lawsuit, they don't get any benefits. According to the law, the compensation we give to the other party is generally based on the figure of unjust enrichment. But if we advertise them for free and don't charge them a penny, who is profiting for free? We can still compensate for the negative amount! ”
Jiro Koizumi's words made the manager suddenly realize, but he was cautious by nature, he still reported the plan, and in less than 10 minutes, the approval of the twist vine came down, with a total of one word: "dry".
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The next day, Ichiro Honda followed his wife and watched "Journey to the West" together. Not to mention, although the special effects of this Chinese look very bad, the acting skills and level of the actors are quite in place, and the plot is also very interesting, these two have become fans of Journey to the West, Honda Ichiro even deliberately gave up overtime today and went home early, just to watch "Journey to the West" with his wife
But the Journey to the West video that was being played suddenly stopped, and a tuning fork suddenly appeared in the TV screen, and then a melodious sound sounded, and at the same time remembered the male voice full of elegance and said, "Listen, hear the sound"
Immediately afterwards, the tuning fork was inserted into the bright, pure, glass-like water, and then there was a melodious sound of ding, while the elegant male voice continued to think of "look, see the sound"
In the end, a tuning fork stood in the middle of countless ordinary tuning forks, and in the end, there was still a clang, and all the other tuning forks around it shattered at this moment, leaving only the core tuning fork.
Eventually, the three tuning forks appeared at the same time, and they were combined to become Yamaha's classic trademark
"Yamaha audio, audible sound, visible nature, noble bought! Quality determines value, Yamaha customizes for you! ”
Then, Journey to the West continued to play.
"Will there be advertisements in this VCD?" At this time, Ichiro Honda reacted, and it turned out that this was an advertisement.
"Nonsense, you can't insert ads when you watch TV!" Ichiro Honda's wife rolled her eyes and said, "It's already in the TV series this afternoon, but this VCD is much stronger than the TV commercial, the TV commercial is stinky and long, and it will take you five or six minutes to toss." This is very good, just the first advertisement, the middle of the advertisement, together only two advertisements 30 seconds, no longer stand it can also fast forward and jump away! ”
"I think it's good, it's much more conscientious than TV, and it's cheaper to rent, after joining the membership, you can rent ten for free!" Honda Ichiro's wife said.
"Oh!" Ichiro Honda replied absentmindedly, and then kept thinking about the Yamaha advertisement he had just seen in his head, and Ichiro Honda suddenly had a feeling of enlightenment.
"It seems that I am going in the wrong direction, I should not reduce the price and fight with the big thousands, I should instead raise the price and completely become a high-end milk tea brand, my original milk tea has to be sold for 200 yen...... No, you have to buy a 300 yen glass! Ichiro Honda's eyes lit up instantly, and he realized that he was really wrong.
In fact, he has long determined the development direction of the high-end route, but he was led astray by Yu-Gi-Oh, and went to compete with others at low prices.