Twist Teng really thinks that this employee's idea is very good, and Boss Jia is also resolute, find his secretary, and the two of them quickly tossed a plan, and excitedly asked Boss Jia for approval.

As a result, Boss Jia glanced at the report a few times, and directly threw the report out, and asked Mahuateng to change it again, and scolded "Loser, change it and give it to me again", which wronged our Mahuateng classmates. Then go back and revise the plan, and then hand it over to our Boss Jia.

As a result, he was thrown out again, and he was asked to continue to change.

Repeatedly being thrown away like this several times, Ma Huateng finally couldn't stand it, he could only reluctantly knock on Ma Yun's office door, this report was handed over to Ma Yun, let Ma Yun read it, put forward suggestions for revision, and see which part of Boss Jia felt needed to be modified.

Ma Yun looked at it again, and Ma Huateng complained on the side, "I can't figure it out, did you say that the boss was specifically targeting me, my plan is obviously so perfect!" ”

"In order to achieve the highest demonstration effect, I deliberately brought in all the leading brands in those industries, Sony in the electronics industry, Rolling Stone in the music industry, Wal-Mart in the fast-moving sales industry, and Bandai in the toy industry...... These are the top brands, if we can let these companies advertise on our VCD, then we will definitely be able to quickly promote the demonstration effect, and our advertising business will become! "Twist vine really feels that his plan is very good, not so good that it is foolproof.

As a result, Ma Yun hadn't finished reading this plan, and only heard Ma Huateng complaining here, so he showed a wry smile and said, "Third child, I don't have to read it, have you forgotten the identity of our boss?" ”

"How can this be forgotten? He is the chairman of Daqian Group! Twist vine said as a matter of course.

"You also know that our group is Daqian Group, but why are all the brands on the plan all the brands of other companies, and none of our company's brands can be seen?" Ma Yun said lightly.

"I ......" Twist Vine's expression was startled, and then it turned white in an instant, and he also understood where his problem was. He wanted to pull the best brands in the industry into his VCD to advertise and realize his top brand promotion effect, but he didn't expect to ignore all Daqian's own products.

"I'm going to change it!" Twist vine picked up this plan, like a schoolboy who made a mistake, and began to work hard to revise it.

It took half a day for this change to be changed, and the twist vine was bold and sent the plan to Boss Jia again.

Boss Jia finally didn't throw out the plan again this time, but said lightly, "It seems that you finally realized where your mistake was!" ”

"Yes!" Twist vine nodded pitifully.

"Don't blame me, haven't you noticed that you've been a little too inflated lately?" Boss Jia glared at the twist vine, and the twist vine was shining all over his body, it turned out that this was not only dissatisfied with this report, but Boss Jia was still beating himself.

"This report is going in the right direction, but there is something wrong with the way it works!" Boss Jia looked at the report and muttered, "We have a saying in China, it is called a mule, a horse comes out for a walk, our advertising is not sold well, it does have something to do with not pulling it out to walk!" ”

"But you can't all take the top brands in the industry and go out and walk, which looks good, but onlookers will think that this is the charm of the brand itself, not the power of our advertising itself."

"So this time, we have to take a two-pronged approach, not only to find some top brands to settle in, but also to advertise some of the most unknown things, so that they can become popular as quickly as possible and become super hits. Tell all companies that if they want to advertise, the advertising effect of our Daqian Entertainment is the most magical! ”

"Yes!" Twist vine nodded obediently, and then asked cautiously, "But boss, to make a product a hit, publicity is important, but what is more important is the quality of the product itself." We can devote all our efforts to publicity, in case the final product does not catch fire, but sells out, don't we just lift a stone to shoot ourselves in the foot? We have to find something with the highest probability of being a hit! ”

Twist vine said this, his face hurt.

It's easy to say if you want to find something that is popular after all, but it's very difficult to do, after all, no one can pat their chests and guarantee that something will definitely become a hit!

However, Boss Jia didn't seem to think so, he said with a smile, "You guy, you've been focusing on VCD lately, but you forgot, I have already handed over to you something that is bound to be a hit!" ”

——————————

Wednesday, September 14.

Our Mr. Ichiro Honda came home from the company a little tired, and now the situation of Gongcha has fallen into a rather bad situation.

With all kinds of chaos in the previous company, so that in the two months of waiting, the development of Gongcha came to a standstill, and Gongcha's funds encountered huge problems.

The price of Yu-Gi-Oh's original milk tea is still above the level of 100 yen a cup, which forced the tribute tea to follow this price.

Although Gong Cha began to work very hard to clean up the internal supply chain and reduce costs, the cost of Gong Cha remained at 90 yen a cup, and a cup of milk tea could only earn a mere 10 yen.

Although the total sales of Gongcha are as high as 60 million cups a month, 10 yen is a profit of 600 million yen, which seems to be enough for Gongcha to develop.

But the amazing thing is that the money only exists in theory, and the funds on Gongcha's books have basically not increased much, and there seems to be an invisible and intangible cost in the company, which directly stole all the last 600 million yuan of profits, which made Honda Ichiro feel anxious.

What Ichiro Honda doesn't know is that this is a common problem of many large companies.

The actuary integrated all aspects of the data and accurately calculated the cost of 90 yen a cup, but the actual cost is 100 yen, and all the theoretical profits will disappear without a trace.

And the amazing thing is that if the actuary raises the actuarial cost to 100 yen a cup, then the actual cost will also increase to 110 yen a cup.

Such an effect is called the "fuzzy effect", and such a cost is generally called a fuzzy cost, which is a cost that you can't figure out or understand.

Therefore, large companies must maintain their profit margins at least 30% or more, because only such profit margins can offset these invisible and vague costs, otherwise the company will lose money.

Now Gongcha has fallen into such a huge fuzzy cost, and the only solution seems to be to increase the price, but the price increase market will all be snatched away by Yu-Gi-Oh.

Ichiro Honda is worried!

"It seems that the franchise system is really better than the direct sales system, at least all franchisees will work hard and will not be as lazy as our employees!" Ichiro Honda sighed and said, he became more and more envious of the franchise system.

Because the franchisees make money for themselves, the franchisees never cheat, but the employees of Gongcha are different, because of the existence of human inertia, these employees can always find a way to cheat.

Honda Ichiro wanted to curb this phenomenon, so he once planned to set up a special department to evaluate these employees, and use hard methods to reduce their chances of cheating.

But in the end, after calculating the cost, Honda Ichiro gave up again, because if such a department is to be built, Gongcha will inevitably raise a large number of staff for supervision, and the cost will rise again, and Gongcha will not want to make money.

These messy things made Ichiro Honda's hair almost white, and he worked so hard that as soon as he got home, he collapsed on the sofa in the living room, and then was surprised to find that a Chinese TV series with Fuso subtitles was playing in Chinese, and the protagonist in it seemed to be a monkey.

"What is this?" Ichiro Honda asked unhappily.

"This is the TV series "Journey to the West" filmed by the Chinese people, and the acting is really good, so good-looking!" Ichiro Honda's wife praised.

"Journey to the West!" Ichiro Honda had naturally heard of the name of this book, but with a hint of confusion on his face, he asked, "Our Fuso TV, when will Huaxia's TV series be broadcast?" ”

"This is not a TV series, this is a VCD disc, this is the four discs that I gave to us as a VIP member who joined the Light and Shadow Supermarket a few days ago."

"It's a pity, there is only one disc of Journey to the West, a total of two episodes, I will go to the supermarket tomorrow and rent the rest of the discs!" Ichiro Honda's wife said over and over while obsessively watching the monkey on the TV.

Well, Ichiro Honda did marry a good wife, and even though his family was already so rich, he still chose to rent CDs instead of buying CDs.