Chapter 1101: Why Does It Look So Like a Coin Hedgehog?
Afternoon.
Pei Qian was in the office, with a sad face.
The first day of trial operation of the experience store was full, and the response was enthusiastic, and Yao Bo and Zhou Duyan also talked about a cross talk in front of him, one teasing the other, and piercing his heart with a thousand holes.
It's so hard!
The reason why Pei Qian took this effort to open an experience store was mainly to spend more money.
As a result, the rent of the experience store itself has been reduced a lot, and the location is so good that even the persuasion service of the sales has the opposite effect......
It didn't achieve the effect expected by Pei Qian at all!
Pei Qian even wanted to completely abandon his plan to build a huge sales team and spend money.
But after reading the report of the experience store, Pei Qian hesitated again.
Because the turnover of the experience store is not as bad as he imagined.
Originally, I thought that this experience store would make a lot of money, but based on the first day's turnover, I roughly estimated it, and it seems to be ...... And don't make much money?
The whole experience store is about 7,000 square meters in total, and the sales of these two days have changed slightly, although the sales on the first day exceeded one million, but the average is about 800,000 so far.
This is pure sales, and the actual profit is minus the cost of goods, the rent of the mall, the electricity bill, the salary of the staff and other expenses.
Although half a year's rent is waived, and the rent itself is also given a six-fold discount, because Tengda's experience store rents the most perfect area of Jinsheng Plaza, the original rent is relatively high, and after the discount, it is about 8 yuan/flat/day (there is a difference in rent between the core area and the ordinary area).
In this way, the cost of rent alone is nearly 60,000 yuan per day, plus the high salaries of dozens of sales, catering chefs and other staff, and other expenses, the cost is more than 200,000 yuan per day.
On the other hand, the retail store of pineapple mobile phone, the daily sales per square meter are about more than 1,000 yuan.
This is a very huge gap, and the sales volume of Tengda's experience store is less than one-tenth of that of the pineapple mobile phone retail store.
What's more, although there are products with relatively high profit margins such as G1 mobile phones in Tengda's experience stores, there are also products with low profit margins, such as cooperative furniture, smart fitness drying racks, and automatic intelligent bar lifting machines.
Therefore, this sales is very fictitious, and it seems to be much higher than the cost, but it is not necessarily how much money can be made after operation.
Even if it is not as big as a pineapple, even if it is compared with some domestic mobile phone brands, this data is still not enough.
The store area of many mobile phone brands in China is only three or four hundred square meters, and the turnover can exceed one million, which is more than Tengda, a tall experience store.
This data is so optimistic that Pei Qian can't believe it.
But he calmed down and thought about it carefully, and felt that there were several main reasons for this situation.
First of all, most of the products in the Tengda experience store are sold online, coupled with the existence of headwind logistics, Tengda's customers still prefer to shop online.
Therefore, when old customers come to Tengda experience store, most of them are in a state of only shopping and not buying.
Secondly, although Pei Qian arranged for Tian Mo to carry out the persuasion service, although it did not really have a particularly obvious effect on persuasion, it did have a positive effect on reducing turnover.
Many people come here to shop, anyway, they can't see the sales, they can't remember to buy things, they don't buy anything, and they don't have any guilt.
Moreover, the salesmen do not get commissions, they are all dead wages, so they naturally strictly follow Pei Qian's requirements and carry out "transparent service".
Last but not least, the whole experience store is really experience-oriented.
The stores of pineapple mobile phones and other domestic mobile phone brands are mainly retail stores, and customers go there to buy things, and the user base of these brands is very wide, and the sales are naturally high.
However, Tengda's store is not a retail store, and most of the areas are used for experience, whether it is playing games or watching movies, there is no need to consume at all.
Most people come with a playful mindset and don't plan to buy anything at all.
In this way, although Tengda's experience store is large, it cannot make much money.
Of course, Tengda's experience store is in the trial operation stage, and there is no official publicity, which is also one of the reasons for the relatively small turnover.
But even so, Pei Qian pondered for a while and found that the situation was still relatively optimistic.
If you recruit more salespeople, so that the salespeople can work more shifts, the overall salary level will rise again, or think of some other expenses for the experience store......
Wouldn't it be possible to spend more money further?
Moreover, after all, this is the first large-scale experience store, and it is still opened in Tengda's base camp Jingzhou, which is why there is such a huge flow of people.
If you open more experience stores, the location is not so good, the decoration is not so cool, and the number of people who pay attention is not so much, but the cost will still remain at this level......
Doesn't that mean that there is still hope for losing money?
Pei Qian thought about it this way, and felt that this experience store should still be opened more.
You can't quickly deny yourself because of a momentary setback!
You can go to other cities and more expensive places to open a few more stores for verification.
Can't every mall be like Jinsheng Plaza, which is discounted and rent-free, right?
If you open to a place where the rent is very expensive and the land price is very high, but the turnover has not increased significantly, then you can lose money?
After thinking about it again, Pei Qian decided to wait and see, he couldn't admit defeat so easily.
Ignoring the matter of the experience store, Pei Qian opened the webpage and casually flipped through the recent news.
"Huh? Team FV's champion skin is out? ”
"And Longyu Group has also done activities for this set of champion skins?"
"Great, Mr. Ai, Mr. Zhao, you have been silent for so long, and you finally have a move!"
Seeing the news released on the official website of Longyu Group, Pei Qian couldn't help but be overjoyed.
Since the 515 Game Festival, he has been waiting for the finger company and Longyu Group to burn money, but he can't wait, but he is in a hurry.
This time, the champion skin does not set the initial discount on the shelves at 20% off like other skins, but directly sets it at 5% off!
And the official announcement stated that the discount will be the same as the skin discount during the summer promotion, so players can buy it with confidence.
Moreover, after the end of the ICL League, the heroes used by the winning team will also be discounted by 85% on the basis of the summer promotion.
But considering that there is still more than half a month to go after the ICL League Spring Tournament, players who can't wait can also directly get this set of champion skins.
After all, after a 55% discount, it will not be cheaper for a few dollars, so buy early and enjoy it early.
Moreover, the winning team of the ICL League Spring Tournament will not necessarily use the five heroes of the championship skin, and it is still two to say whether this eight-to-five fold will exist at that time.
In short, this campaign between the finger company and Longyu Group for the champion skin can be said to be very generous and sincere.
This was also forced by Tengda.
If it weren't for GOG, a frenzied competitor who sells skins cheaply every once in a while, it would never be possible for Finger Company and Longyu Group to make such a local discount.
Pei Qian nodded with satisfaction.
Very good, with such an opponent, it is fun to burn money!
And...... Longyu Group's publicity plan for the champion skin also exposed the discount during the summer promotion of the finger company.
If nothing else, Finger Company should give a 50% discount to most of the skins on sale during the summer sale, and may even release some limited skins.
After estimating the plan of the company's summer promotion activities in advance, Pei Qian can do something.
He plans to start the summer promotion activity on June 22 four days earlier than the finger company, and the discount will comprehensively exceed the discount planned by the finger company!
Four days is enough time for the company to react.
At that time, they can only be forced to continue to increase the discount and burn money happily with Tengda!
As soon as he thought of this, Pei Qian couldn't help but smile, as if he saw the wonderful scene of Tengda's money being spent like flowing water.
"After watching so much, I still don't know what this set of champion skins looks like."
"It stands to reason that the championship skin will be divided into the FV club, but fortunately, most of the money is distributed to the players, and the club only takes a small part, and it will be used for the daily operation of the club, even if it makes money, it should not have much impact on Tengda's side."
At present, the champion skin of the FV team has not officially gone on sale, but the official website of the finger company and Longyu Group has released relevant promotional materials, including the original painting of the champion skin and the in-game model.
The name of this champion skin is "Black Gold Technology", and the overall color tone is also black and gold, which looks low-key, deep and a little luxurious.
All heroes have two states when the ultimate is not ready and when it is ready, and the armor coverage will be different.
When the ultimate is not ready, the armor on the body is less covered and the golden special effects are less, while the black high-tech armor will wrap the whole body very tightly after the ultimate is ready, and the whole body will have a flowing golden light effect, which is very eye-catching.
In addition, there are many details in this set of champion skins, such as green code effects and the logo of the FV team when returning to the city, and a large number of golden light effects will burst out of range skills.
It can be seen that for this set of skin, the finger company is still quite bloody, and the final effect is also very good.
But after Pei Qian read it, he always felt an inexplicable sense of déjà vu.
"How does it feel so familiar? Especially the special effects of this golden light......"
"Why do you look so much like a coin-throwing hedgehog?"
"And it's not a question of two, all five are like ......"
Pei Qian didn't think about it at first, but the more he looked at it, the more he felt like it.
Although Modeste does not have the black armor and the green character effects like program code and scientific formulas, the overall feeling, especially the effect when the golden light bursts, is really god-like.
Moreover, the movements and demeanor of these models seem to be somewhat similar, so I don't know if it's an illusion.
Even throwing Modeste inside these five heroes makes one wonder if it's the same skin......
Pei Qian scratched his head.
"What's going on? Is it a coincidence or something? ”