Wednesday, June 13th.

Modu, the headquarters of Longyu Group.

Zhao Xuming knocked on the door of Eric's office very carefully, and then asked rather cautiously, "The championship skin of the FV team has been made, is it time to prepare a promotional plan?" ”

Eric seemed to be worried about something else, and he was not very interested in the matter of the champion skin, so he waved his hand casually: "Mr. Zhao, look at the arrangement." ”

Zhao Xuming nodded: "Okay." ”

As soon as he was about to leave, Eric said: "It's going to be the summer promotion soon, and the finger company plans to continue to carry out promotions around the world, and the promotion of champion skins can also be included in the summer promotion activities." ”

"Especially in the ICL region, the discount can be slightly larger, after all, it is the championship region, and I don't have much opinion if I want to come to other regions."

Since it's a championship region, the discount on champion skins is of course a bit stronger.

Dissatisfied?

Then you can also come back with a championship division, and you can enjoy this treatment if you get it.

Zhao Xuming hurriedly nodded: "No problem, I will warm up the summer promotion activities by the way!" ”

With that, he carefully closed the door and left.

Zhao Xuming knows very well that Eric has not been in a very good mood recently, so he must be careful.

Ever since losing to Tengda at the 515 Game Festival last month, Eric has been in a state of impatience and confusion.

Obviously, this incident hit him hard.

Originally, when he heard the news that Tengda was going to sell the property, Eric thought that his plan was about to succeed, and almost wanted to open champagne to celebrate.

But I never expected that in just one or two days, the situation suddenly reversed!

As soon as the news of Tengda Group's capital chain problems came out, many companies reached out to help, and Tengda's loyal users are also crazy about consumption, and they are buying games, and they are buying mobile phones, and even smart fitness drying racks are selling crazy!

As a result, Mr. Pei survived the crisis without bloodshed.

Not only that, the 515 game festival activities held by Tengda have comprehensively crushed the activities organized by the finger company and Longyu Group in terms of influence, preferential strength and final reputation.

For Tengda, although there is a lot of money burned, it has achieved its goal well.

Not so for Eric.

He also burned a lot of money, although he did not have Tengdado, but it had already made the senior management of Dayak Group very dissatisfied with him. The worst thing is that this time the money burning did not achieve the effect he wanted at all.

Although burning money has also attracted a lot of users and won some word-of-mouth, this is far from what Eric wants.

Now Eric is facing a difficult situation at home and abroad.

At the beginning, after the end of the global finals in IOI, he was in front of the Dayak Group and the top management of the finger company in order to replace Chrétien, and the analysis was correct, but now, it has been half a year since he took over the IOI national service, but he still has not made any substantive achievements.

It's so embarrassing.

Of course, Eric felt wronged about this.

It's not that I'm paddling, but there's really not much I can do!

GOG has long dominated the domestic MOBA game market, and various propaganda has penetrated into all corners through various online and offline channels, and it is almost impossible to snatch people from GOG in the traditional way.

Unless ioi's game quality is significantly better than GOG's.

But the problem is that the quality of IOI is not better than GOG, and even inferior in many aspects such as player habits, hero recognition, cultural identity, detailed gameplay, and mobile game linkage.

In this way, no matter how much publicity funds are thrown into it, it is only equivalent to throwing it into a bottomless pit, which is useless at all!

So, Eric thought of a way to spread the word and burn money with Tendabie at the same time. When Tengda's capital chain can't hold on, it will be able to usher in a turnaround and turn defeat into victory in one fell swoop!

I didn't expect it to be the result in the end.

I feel like I'm about to grind the boss to death, but the boss poses and the blood is full again!

This makes Eric's behavior very naïve, even a little inexplicable.

The impression to outsiders is that the operation is as fierce as a tiger, and then look at the record of zero bar five.

In order to keep his position as the head of the Greater China Region, Eric had to communicate with the headquarters frequently, and even had to make many compromises and concessions in many cases, and could not concentrate all his energy on his work.

Externally, Eric couldn't find a way to break the game.

Tengda looks terrible.

After a little problem in the capital chain last time, Tengda not only recovered quickly, but everything seemed to be completely unaffected.

Many projects such as snack markets and large-scale experience stores are still progressing in an orderly manner, and there is no mercy in spending money.

It seems that the previous money-burning war with Eric did not exist at all.

Eric was confused and doubted himself.

Is it useful to continue to burn money with Tengdabi?

He thought about this question for half a month, but he didn't think it through in the end.

Therefore, at present, Longyu Group's promotional activities for ioi national servers are basically at a standstill, except for those daily necessary promotional activities, such as the promotion of the ICL league and the promotion of game update content, there is no initiative to carry out large-scale promotional activities.

It has been silent until now.

But life still has to pass.

Now that the FV Team Champion skin, which has been in production since March, has finally been made, Eric and Zhao Xuming both think that they should use this opportunity to promote it.

After all, this is the first set of champion skins of IOI, and it is the Chinese people who won the championship, and this promotional activity has been done well, which is conducive to attracting more new players in the national server.

In terms of the speed of game development in this world, it is obviously a bit long to make a set of champion skins in three months.

But there's a reason for that.

In the process of making this set of skins, the designers of Finger Company communicated with the members of the FV team repeatedly to make it as perfect as possible, not only listening to the opinions at the beginning of the production, but also revising several versions during the production process.

After all, there are differences between Eastern and Western cultures, and there are certain communication barriers between designers and team members, so a lot of energy is spent on communication.

Coupled with the fact that this set of skins had to be made as good as possible, it took so long before I knew it.

For the final product, the designers of the finger company, as well as Eric, are very satisfied.

This set of black and gold style skins is absolutely cool, and it is definitely the top level skin in IOI and GOG at the moment!

As for what exactly this skin should look like, Eric and the top management of the Finger Company have also struggled.

Some people even said that they wanted to make this set of skins ugly. After all, the FV team is Mr. Pei's team, and if the skin for the FV team is too good-looking, wouldn't it be cheaper than the competitors?

But that voice was quickly dismissed.

Because this is also IOI's first set of champion skins, if it doesn't look good, wouldn't it be even more embarrassing for the company's face?

It can be said that this is a dilemma.

If you are ugly, you will lose your face first;

If you are handsome, give priority to growing other people's faces.

It's uncomfortable!

But after weighing the pros and cons, the finger company could only suffer this dumb loss, and did its best to make it cheaper for the FV team.

Now that the skin has been made, such a handsome skin naturally needs to be promoted.

Zhao Xuming returned to his office, and his subordinates had already submitted an initial version of the champion skin promotion plan.

After taking a closer look, he added the relevant content of the summer promotion activities.

According to the arrangement of the finger company, the last week of this month, that is, June 26, will start the summer promotion activities.

At that time, IOI will have a strong discount activity around the world, and it is just a good opportunity to make a more favorable discount for the champion skin and earn some reputation.

Moreover, the ICL League will also have a spring final this month.

Although the tournament starts much later than the GPL League, the ICL League has fewer teams and a shorter schedule, and the finals will be played at the end of this month, a week later than the GPL League, which happens to be during the Summer Sale.

The company is considering the spring champions of each region during the summer promotion period, and will start a series of fold-and-fold activities on the tail end of the summer promotion for the champion lineup.

If these three activities can be brought together, the communication effect must be very good.

But there is a small problem, that is, the champion skin has already been made, and if it is released during the summer promotion, it will be a waste of these two weeks, which is not cost-effective.

Zhao Xuming thought about it carefully, and suddenly had an idea and thought of a good solution.

The champion skin is on sale immediately, but its starter discount will be the same as during the Summer Sale!

In this way, you can kill two birds with one stone: not only use the time of these two weeks to fully ferment the heat of the champion's skin, but also play a good publicity effect, which will continue until the start of the summer promotion; It will not affect the interests of the first purchase players because of the summer promotion discount, and you can also warm up the huge discount of the summer promotion in advance, so that players are full of expectations for the summer promotion activities.

Because the initial discount of the general skin is relatively low, about seven or eight discounts, while the intensity of summer promotion activities is relatively large, and it may even reach the level of four or five discounts.

If the champion skin is sold for two weeks at a 20% discount for the first time, and Xia Xi suddenly drops to a 5% discount, the player who buys it first will definitely be in a hurry.

But it would also be strange if the champion skin was not discounted or only discounted during the summer promotion.

Therefore, simply in one step, the first discount of the champion skin will be directly the same discount as Xia Promotion, so that players will look forward to other skins during the summer promotion after buying the champion skin, and the publicity effect is the best.

Moreover, the hype will continue until next month's Summer Sale and ICL Spring Tournament, which looks like a perfect plan!

The more Zhao Xuming thought about it, the more appropriate it became, and immediately changed the publicity plan submitted by his subordinates, and then showed it to Eric.

Eric also agrees with this plan, after all, it is the most reasonable and efficient publicity plan in the current situation.